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Haalul Murtahil
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Jalan Sakura IV No. 29 Gomong, Kota Mataram, 83238.
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Global Journal of Management, Accounting, and Financial Studies
Published by Mell Baou Publisher
ISSN : -     EISSN : 31091539     DOI : https://doi.org/10.36312/gama.v1i1.5
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The Global Journal of Management, Accounting, and Financial Studies (GAMA) is an international, peer-reviewed academic journal dedicated to advancing knowledge and research in the fields of management, accounting, and finance. The journal provides a platform for researchers, scholars, practitioners, and students to share innovative ideas, critical analyses, and practical applications relevant to the global business environment. GAMA publishes original research articles, case studies, theoretical discussions, and literature reviews that address contemporary issues in: Strategic and operational management,Financial and managerial accounting, Corporate finance and investment, Risk management and financial analysis, Governance and ethical issues in business, International business and economics. The journal aims to foster interdisciplinary approaches and welcomes submissions from both emerging and established researchers. It encourages papers that explore the interplay between management practices, financial performance, and accounting transparency in a global context.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 1 No. 2 (2025): December" : 5 Documents clear
The Effect Of Individual Characteristics, Workload, And Work Stress On Employee Performance At The National Land Agency (BPN) Of Bima City Adyatma Fadhilla; Jaenab, Jaenab; Muhammad Badar
Global Journal of Management, Accounting, and Financial Studies, e-ISSN: 3109-1539 Vol. 1 No. 2 (2025): December
Publisher : Mellbaou Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/gama.v1i2.13

Abstract

This study aims to determine the individual characteristics, workload, and work stress that have a significant effect on employee performance at the National Land Agency (BPN) of Bima City. This study is included in the category of associative research, the population in this study were all employees of the National Land Agency (BPN) of Bima City consisting of 20 civil servants (PNS), 10 government employees with work agreements (PPPK) and 19 non-civil servant government employees (PPNPn) with a total of 49 respondents. The sampling method in this study used a purposive sampling technique, with a total sample of 30 respondents. The instrument in this study was a questionnaire with a Likert scale. Data collection techniques were observation, questionnaires, and literature studies. Data analysis techniques used validity tests, reliability tests, classical assumption tests, and multiple linear regressions, then processed using SPSS. The results of the study stated that individual characteristics, workload, and work stress had a significant effect on employee performance at the National Land Agency (BPN) of Bima City
Lingkungan Kerja di Coffee Shop: Persepsi Barista Terhadap Faktor Pendukung Kepuasan Kerja Suharni
Global Journal of Management, Accounting, and Financial Studies, e-ISSN: 3109-1539 Vol. 1 No. 2 (2025): December
Publisher : Mellbaou Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/gama.v1i2.17

Abstract

Research on baristas' perceptions of the coffee shop work environment is important, considering that a positive work environment can significantly influence employee job satisfaction. This study aims to explore baristas' perceptions of the coffee shop work environment and its impact on job satisfaction. The informants in this study were coffee shop owners and several baristas with diverse work experiences. Data were collected through in-depth interviews using a descriptive qualitative approach. The results indicate that the physical, social, and work policies significantly influence barista job satisfaction. Team support, open communication, and adequate work facilities are the main factors supporting the creation of a positive work environment. This study provides practical implications for coffee shop managers to increase employee job satisfaction through improving the work environment.
Representasi Green Economy Dalam Iklan Digital: Studi Semiotika Kampanye Produk Ramah Lingkungan Maulana Syawaldi
Global Journal of Management, Accounting, and Financial Studies, e-ISSN: 3109-1539 Vol. 1 No. 2 (2025): December
Publisher : Mellbaou Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/gama.v1i2.18

Abstract

This study aims to analyze the representation of the green economy in digital advertising through a semiotic approach. Amid growing public awareness of environmental issues, many companies are utilizing digital media to promote environmentally friendly products. However, there has been little research specifically examining how symbols and sustainability messages are constructed in digital advertisements. Using a qualitative approach with semiotic analysis, this research examines the visual elements, symbols, texts, and imagery used in digital advertisements for eco-friendly products. Advertisement samples were obtained from various digital platforms such as social media and websites featuring sustainability campaigns. The results show that green and blue colors dominate the visual elements of advertisements to create associations with nature, freshness, and cleanliness. Symbols such as trees, leaves, and water are consistently used to represent sustainability values. The texts in the advertisements include phrases like “eco-friendly,” “organic,” and “sustainable,” aiming to instill a positive perception of the products. Imagery portraying green activities such as cycling or recycling functions to build a narrative that consuming such products is an ethical and responsible act. The analysis also finds that the symbols and narratives in advertisements shape consumer perceptions that choosing eco-friendly products is part of a modern and environmentally conscious lifestyle. These findings affirm that digital advertising serves not only as a marketing tool but also as an educational medium in shaping consumer attitudes toward environmental issues. This study makes an important contribution to the field of advertising semiotics and expands the understanding of the role of visual communication in supporting the green economy agenda
Representasi Kapitalisme dalam Iklan Digital dan Dampaknya terhadap Gaya Hidup Rafi Rivaldi Akbar; Dicky Pastyo; Eko Purwanto
Global Journal of Management, Accounting, and Financial Studies, e-ISSN: 3109-1539 Vol. 1 No. 2 (2025): December
Publisher : Mellbaou Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/gama.v1i2.19

Abstract

This study aims to examine the representation of capitalist ideology in digital advertising and its impact on shaping consumer lifestyles in society. Employing a qualitative approach with a literature review method, this research analyzes various sources to identify how digital advertisements convey capitalist values through narratives, visuals, and data-driven personalization. The findings reveal that digital advertising not only promotes products but also actively constructs an artificial ideal lifestyle that is materialistic, individualistic, and status-oriented. Social media and algorithms play a significant role in amplifying the psychological effects of advertising, particularly among young generations, leading to excessive consumer culture and potential negative psychological impacts. This study concludes that critical media literacy is a crucial solution for raising awareness and mitigating the adverse effects of digital advertising
Pengaruh Kualitas Produk, Brand Import dan Lifestyle Terhadap Keputusan Pembelian Pakaian Thrifting Royal Store Di Kota Bima Yuwidasari; Muhajirin; Nur Khusnul Hamidah
Global Journal of Management, Accounting, and Financial Studies, e-ISSN: 3109-1539 Vol. 1 No. 2 (2025): December
Publisher : Mellbaou Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/gama.v1i2.20

Abstract

The purpose of this study was to determine the effect of product quality, imported brands and lifestyle on purchasing decisions for Royal Store Thrifting clothing in Bima City. This study was conducted at the Royal Store Bima located on Jl. Soekarno Hatta, East of Serasuba Field, Paruga, West Rasanae, Bima City. This study is an associative type using a Likert scale questionnaire as a research instrument. The population used in this study were all consumers who had purchased Royal Store thrifting clothing in Bima City whose number was not known for certain (Unknown Population). A sample of 96 people who had purchased Royal Store thrifting clothing in Bima City. The sampling technique was purposive sampling. The type of data used in this study was quantitative data with primary data as the research data source. Data collection techniques were observation, questionnaires and literature studies. Data analysis using validity test, reliability test, classical assumption test, multiple linear regression test, determination test, correlation test, t test and F test. The results of the study stated that product quality, imported brands and lifestyle have a significant influence on purchasing decisions of Thrifting Royal Store clothes in Bima City. These results prove that when a thrifting product has good quality, the original imported brand product and the product is in accordance with the customer's lifestyle, it will influence the customer's purchasing decision

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