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INDONESIA
DIMENSIA (Diskursus Ilmu Manajemen STIESA)
Published by Sekolah Tinggi Ilmu Ekonomi Sutaatmadja
ISSN : 16931866     EISSN : 28278283     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Setiap penerbitan minimal terdiri dari 5 judul artikel terkait rumpun ilmu manajemen yang terdiri dari: manajemen keuangan dan pasar modal, manajemen SDM dan keperilakuan, manajemen operasional, manajemen pemasaran, manajemen stratejik.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 17 No. 2 (2020): September" : 6 Documents clear
IMPLEMENTATION OF THE CONCEPT OF BRAND EQUITY AND CONSUMER SATISFACTION IN THE BERYL'S CHOCOLATE MALAYSIA BRAND (Case Study on Students Participating in KKL Management and Accounting Study Program Of STIE Sutaatmadja Subang 2019) Mira Milatusadia; Rakhee Istiqomah Begum Irlambang; Bismantara Bismantara
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 2 (2020): September
Publisher : STIESA Press

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Abstract

This research aims to describe about the implementations concepts of brand equity and consumers satisfaction on Beryl’s chocolate which is the famous chocolate brand in Malaysia. Beryl’s is brand with best rating in Malaysia (noumantour.com). The methods of data collections on this research are observation, literature study and questionnaire. Populations on this research are STIE Sutaatmadja Subang students who are the participants of KKL 2019 entirety, both of accountancy and management majors there are 139 college students. The writers utilize slovin method (? = 5%) in order to determine number of samples there are 104. Based on this research, the implementation of brand equity concepts on Beryl’s Chocolate is quite good. While the questionnaire on consumer satisfaction is quite high, averagely in the amount of 91,25% respondent clarify that satisfied by Beryl’s chocolate.
DESCRIPTION STUDY OF QUALITY MANAGEMENT IMPLEMENTATION OF ISO 9001:2015 HANDLING OF FLIGHT DELAYS AT AIRASIA Siti Roheti; Kuncorosidi Kuncorosidi
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 2 (2020): September
Publisher : STIESA Press

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Abstract

The implementation of ISO 9001: 2015 quality management is a real effort made by PT Indonesia AirAsia to provide the best service to passengers, in practice AirAsia runs this system in accordance with the regulation of the Minister of air transportation number 89 of 2015 which is about handling flight delays, in addition to passengers who experiencing delays must also be compensated by AirAsia. This study aims to determine the implementation of ISO 9001: 2015 quality management at AirAsia. In this research the method used is descriptive, the type of data in this study is secondary data, and data collection techniques are done by observation, literature study, journals related to ISO quality management, articles related to the implementation of ISO 9001: 2015 quality management. The results of this study reveal that AirAsia has implemented an ISO 9001: 2015 management system in handling late services. The objectives and benefits of implementing ISO 9001: 2015 quality management are: 1) to increase AirAsia passenger confidence in AirAsia quality 2) provide AirAsia quality assurance 3) increase company productivity 4) increase employee motivation 5) establish mutually beneficial relationships with suppliers 6) achieve savings optimum costs 7) identify risks and opportunities in improving service quality.
THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON MALAYSIA AIRLINES INVESTMENT DECISIONS Melia Santi; Nunik Nurmalasari
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 2 (2020): September
Publisher : STIESA Press

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Abstract

The aims of this study is to empirically prove the influence of Corporate Social Responsibility on investment decisions in Malaysian airlines. the results of this study can be used as information for investors when buying shares in a company when investing. The analytical tool used in this study uses a simple linear regression analysis method through tests of normality, autocorrelation, t test and coefficient of determination. The population in this study are all AirAsia BHD financial statements from the IPO to the present. The sample used in this study is AirAsia's BHD financial statements starting from 2014-2018. The data used in this study are secondary data, namely AirAsia BHD financial statements and information relating to the company through the website. Based on the results of the study found that disclosure of Corporate Social Responsibility has no effect on investment decisions.
CREDIT RISK MANAGEMENT AND CREDIT RISK ANALYSIS (CASE STUDY OF BUMN’S BANK 2018-2019) Nenden Ayu; Estu Widarwati
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 2 (2020): September
Publisher : STIESA Press

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Abstract

This study aims to describe the credit risk management and credit risk of goverment banking of Indonesia listed IDX in 2018-2019. The study was conducted descriptively, and secondary data was collected based on a review of documents sourced from annual reports and financial report of state-owned banking. Analyzed data show credit risk management of BUMN bank seem good based on capital adequancy ratio (CAR) value above Indonesia central bank rule that average of 74%. But there is a waening signal of credit risk in BUMN banking because the data find a high number of average credit risk. Furthermore, the study find a positive trend between CRM and Credit Risk in state-owned banking. A high level of CAR needed by bank for minimilizing its credit risk
IMPLEMENTATION OF MARKETING MIX AND CUSTOMER SATISFACTION AT BERYL'S CHOCOLATE KINGDOM MALAYSIA STORE (Case Study on Students Participating in KKL Management and Accounting Study Program of STIE Sutaatmadja Subang 2019) Sonia Karmila; Bismantara Bismantara
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 2 (2020): September
Publisher : STIESA Press

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Abstract

This research aims to give an overview of the implementation of four elements of marketing mix (product, price, place, promotion) and consumers satisfaction in Beryl’s Chocolate Kingdom Store. Data were collected from 104 consumers by involving STIE Sutaatmadja students as a sample that representing consumer satisfaction. The population used in this research are students of STIE Sutaatmadja as the consumers of Beryl’s Chocolate Kingdom. The technique of sample selection used random sampling with slovin method (? = 5%). Survey method that used are observation, interview and a structured questionnaire. These results indicate Beryl’s Chocolate Kingdom Store has a quite good marketing mix. And, the questionnaire result showed 80,41% consumers are satisfied with Beryl’s Chocolate Kingdom.
THE EFFECT OF FINANCIAL PERFORMANCE ON COMPANY VALUE OF PT YAKULT SEREMBAN SDN., BHD WITH CORPORATE SOCIAL RESPONSIBILITY DISCLOSURE AS A MODERATING VARIABLE Sri Mulyani; Nunik Nurmalasari
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 2 (2020): September
Publisher : STIESA Press

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Abstract

The purpose of this study is to examine the effect of financial performance (ROA) toward the corporate value and to examine the effect of cost allocation of corporate social responsibility (CSR) in moderating the relationships of financial performance toward the corporate value of Yakult Seremban SDN., BHD. In the analysis of the data, multiple regretion analysis is used to determine the effect of variables involved in this study. The results of the study show that partially financial performance (ROA) does not significantly affect the corporated value. Furthermore, corporate social responcibility does not to partially moderate the effect of the financial performance relationships toward corporate value. This research uses descriptive verification research with quantitative approach. The data used secondary data sourced from the annual report yakutl honsha., CO.BHD. population of yakult honsha financial report research, with sample 2014-2018 financial statements. the variables in this study are independent, independent and moderating variables.

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