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All Journal The Indonesian Journal of Business Administration TSARWATICA (Islamic Economic, Accounting, and Management Journal) DIMENSIA (Diskursus Ilmu Manajemen STIESA) Gapura (Garba Pembangunan Masyarakat)
Bismantara Bismantara
Sekolah Tinggi Ilmu Ekonomi Sutaatmadja
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Business Strategy Planning for Terra Atma - The Well-Being Center Bismantara, Bismantara; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The idea of Terra Atma was born to serve the urban need in Jakarta for relaxation, spirituality, counseling and coaching. We perceived that the need for this will increase in Jakarta. These people have a high need to be heard and to have a clear reflection on their problems. The main point that it tries to convey is to position the company as a center that care in the outer and inner dimension of each customer and to see them as a whole human being. This research use qualitative data through library research. The author also use interviews methods to gain insight from professional counselors and a principal from a HRD Consultant. The two interviews will give a benchmark data for the research. By scanning the external and internal dimension of the industry for Terra Atma, we can see that its main problem is a weak brand image due to the fact that it is still a start-up company. By using a TOWS Matrix formulation analysis, the author seeks to find a proper solution toward the problem. The solution can be achieved by providing service for multiple segments and using technology to create a networking and promotional tools for the company. The author is also using a Model Business Canvas to elaborate some solutions for Terra Atma. In implementing the business strategies, Terra Atma has formulated several action plans to meet the challenges. This include setting up a website for R&D strategies, use promotional mix both online and offline to gather public awareness for marketing strategies, begin its talent management program for the human resource strategy and collaboration with other company for financial strategy. The plan is expected to be implemented in 2 years.  Key Words: Well-being center, Terra Atma, Business Strategy Planning
IMPLEMENTATION OF PRODUCT QUALITY AND INTERESTS IN DOING WORD OF MOUTH IN ARK RESTAURANT, MALAYSIA (Case Study of STIE Students Sutaatmadja 2019 KKL Participants) Grace Wijayanti; Muhammad Rayhan Fauzan; Devy Widya Apriandi; Bismantara Bismantara
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 1 (2020): Maret
Publisher : STIESA Press

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This study aims to describe implementation product quality and interest doing word of mouth at Ark Restaurant, Malaysia by studying case of STIE Sutaamadja college student which member of KKL (Kuliah Kerja Lapangan) 2019. This study used data collection techniques namely observation, questionnaires, and literature study. The observation to measuring quality product in Ark Restaurant. The population used in this research is college students in STIE Sutaatmadja and also member of KKL (Kuliah Kerja Lapangan) in 2019 who were consumers at Ark Restaurant. This research had ? = 5%. The questionnaire was distributed to sample to examine the interests doing word of mouth. The literature study to collect theories and supporting data.the results of this research are that overall product quality is good and overall interests of word of mouth is good. Overall, the interest in doing word of mouth was good at an average percentage of 89%.
IMPLEMENTATION OF THE CONCEPT OF BRAND EQUITY AND CONSUMER SATISFACTION IN THE BERYL'S CHOCOLATE MALAYSIA BRAND (Case Study on Students Participating in KKL Management and Accounting Study Program Of STIE Sutaatmadja Subang 2019) Mira Milatusadia; Rakhee Istiqomah Begum Irlambang; Bismantara Bismantara
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 2 (2020): September
Publisher : STIESA Press

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This research aims to describe about the implementations concepts of brand equity and consumers satisfaction on Beryl’s chocolate which is the famous chocolate brand in Malaysia. Beryl’s is brand with best rating in Malaysia (noumantour.com). The methods of data collections on this research are observation, literature study and questionnaire. Populations on this research are STIE Sutaatmadja Subang students who are the participants of KKL 2019 entirety, both of accountancy and management majors there are 139 college students. The writers utilize slovin method (? = 5%) in order to determine number of samples there are 104. Based on this research, the implementation of brand equity concepts on Beryl’s Chocolate is quite good. While the questionnaire on consumer satisfaction is quite high, averagely in the amount of 91,25% respondent clarify that satisfied by Beryl’s chocolate.
IMPLEMENTATION OF MARKETING MIX AND CUSTOMER SATISFACTION AT BERYL'S CHOCOLATE KINGDOM MALAYSIA STORE (Case Study on Students Participating in KKL Management and Accounting Study Program of STIE Sutaatmadja Subang 2019) Sonia Karmila; Bismantara Bismantara
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 2 (2020): September
Publisher : STIESA Press

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This research aims to give an overview of the implementation of four elements of marketing mix (product, price, place, promotion) and consumers satisfaction in Beryl’s Chocolate Kingdom Store. Data were collected from 104 consumers by involving STIE Sutaatmadja students as a sample that representing consumer satisfaction. The population used in this research are students of STIE Sutaatmadja as the consumers of Beryl’s Chocolate Kingdom. The technique of sample selection used random sampling with slovin method (? = 5%). Survey method that used are observation, interview and a structured questionnaire. These results indicate Beryl’s Chocolate Kingdom Store has a quite good marketing mix. And, the questionnaire result showed 80,41% consumers are satisfied with Beryl’s Chocolate Kingdom.
IMPLEMENTATION OF PRICE REASONABILITY AND CONSUMER PURCHASE INTEREST AT BERYL'S CHOCOLATE KINGDOM MALAYSIA STORE (Case Study on STIE Sutaatmadja Students’ Participating in KKL 2019) Ghina Salisatun Mubarokah; Ririn Megasari; Bismantara Bismantara
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 18 No. 1 (2021): Maret
Publisher : STIESA Press

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This study aims to determine the implementation of fairness of the price and buying interest. This type of research used quantitative descriptive, this research was conducted on august 20-22,2019 with the subject of this study were the KKL students STIE Sutaatmadja Subang who visited Malaysia as cunsumers in Beryl's Chocolate Kingdom Store in Malaysia. Thi study used primary & secondary data, the instruments in this study are questionnaries. Data collection techniques used are questionnaires distributed to 103 respondents, observation and literature study. While the data analysis through sample data slot777 using sample random sampling techniques. The result of observatonal studies show that  the fairness of the prices applied in the Beryl’s Chocolate Kingdom store in Malaysia is based on indicators of the price awareness which include affordability, price sustability of prices with brandsm and price saticfaction. Both in terms of the taste of the price and the quality of the products presented, while the result of costumer perceptions about the offer price offered by the Beryl’s Chocolate Kingdom Store in Malaysia something with consumer purchasing power even though there are some who say it is not in accordance with purchasing power of consumers.
THE IMPACT OF INFLUENCERS ON CONSUMER BUYING INTEREST: (TIKTOK LIVE SHOP RAFFINAGITA) Devy Widya Apriandi; Bismantara Bismantara; Ni Made Vinolita Wijayanti
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 18 No. 02 (2022): September
Publisher : STIESA Press

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Social media is a platform that connects people especially between business organizations and customers. Social media is an online media, where users can easily participate, share, and create content including blogs, social networks, wikis, forums and virtual worlds in their applications. The increase in social media users in Indonesia, both websites, blogs, and applications, has developed quite rapidly and is high. The following graph data obtained. The research method used is descriptive verification method with a quantitative approach. The object of research examined in this study examines the the influence of influencers on consumer buying interest on tiktok live shop. The unit of analysis is Raffi Nagita's Tiktok Live Shop. This research was conducted with a research design designed to obtain an overview of the influencer's influence on consumers' buying interest in Tiktok live shop. Based on the results of the study, it is known that the influence of influencer (X) on Raffi Nagita's Tiktok Shop Live account is considered very good with the indicator interval value of the questionnaire on influencers categorized as very good, the highest total score is 322 while the lowest score is 292. Based on the results of the research on the variable of consumer buying interest (Y) on Tiktok Shpo Raffi Nagita with the indicator value of the questionnaire interval on consumer buying interest in the good category based on consumer buying interest Tiktok Shop Raffi Nagita got the highest score of 308 and the lowest was 264. So influencers have an influence on consumer buying interest at Raffi Nagita's Tiktok Shop.
PENGARUH PENERAPAN SISTEM WWTP ( WASTE WATER TREATMEN PLANT ) TERHADAP PENCEMARAN LINGKUNGAN PERUSAHAAN (STUDI KASUS PADA PT.SUBANG MULYA SEJAHTERA) Bismantara Bismantara; Dimas Ricco Nugraha
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 20 No. 01 (2024): Maret
Publisher : STIESA Press

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Intermediate Financial Accounting is a continuation of accounting science from basic accounting, the countain in intermediate financial accounting includes riil account accounting treatment and special accounting problems. Concepts in intermediate financial accounting explain accounting treatment including recognition, measurement, statement and disclosure. This study examines the influence of intellectual intelligence, accounting behavior and availability of educational facilities on the understanding of intermediate financial accounting with motivation as a moderating variable.               The sampling technique used convenience sampling with a sampling of 43 students. The study uses the Moderated Regression Analysis (MRA) analysis tool slot deposit 5000.             The results showed that (1) intellectual intelligence, learning behavior and the availability of educational facilities had no significant effect on the understanding of intermediate financial accounting, (2) motivation to moderate the influence of intellectual intelligence and learning behavior on understanding middle financial accounting, (3) motivation does not moderate the influence of availability educational facilities for understanding middle financial accounting
THE INFLUENCE OF INSTAGRAM SOCIAL MEDIA ON TOURIST VISITING INTERESTS (CASE STUDY IN CIBEUSI TOURISM VILLAGE, CIATER DISTRICT, SUBANG REGENCY) Bismantara Bismantara; Bedy Andriansyah
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 20 No. 02 (2024): September
Publisher : STIESA Press

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Abstract

Social media plays an important role in modern human life, not only as a means of communication but also as a platform for sharing information and experiences. Instagram, as one of the most popular social media platforms, has become an effective tool in promoting tourist destinations, which tends to have an impact on tourist interest in visiting. The purpose of this study was to determine and measure the extent to which Instagram social media influences tourist interest in visiting, with a case study focus on Cibeusi Tourism Village, Ciater District, Subang Regency. The unit of analysis of this study is tourists in Subang Regency in 2024. The method in this study uses quantitative data and descriptive verification statistics. The sampling technique used questionnaires, literature studies and observations using 80 respondents from tourists in Subang Regency. The analysis tests used in this study were classical assumption tests, simple linear regression tests, and hypothesis tests using the SPSS program. The results of this study based on the results of a survey of Instagram social media influencing visiting interest by 61.5%, it can be concluded that Instagram social media for tourists in Subang Regency is very good.
WASTE BANK FROM AN ISLAMIC ECONOMIC PERSPECTIVE (CASE STUDY AT BANK SAMPAH SEJAHTERA) Bismantara Bismantara; Muhamad Rijal; Dilla Nur Fauziah
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol. 5 No. 2 (2024)
Publisher : STIESA Press

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Abstract

This waste problem occurs not only because of the government's lack of attention but more than that is the awareness of the community itself. The problem of waste has raised public awareness to take part in managing waste. Namely the Garbage Bank. The formulation of the problem that the author wants to examine is analyzed by the principles of Islamic economics on community economic empowerment through the management of the Prosperous Garbage Bank in Sirap Village, Tanjungsiang District. From the results of the research, Islamic economic principles that are relevant to community empowerment through waste banks are the principle of justice, where people have an appropriate and clear price for the waste they save, then the principle of equality, where it does not matter which customer is more prioritized at Bank Sejahtera, then the principle of helping, with the waste bank, inorganic waste that cannot be decomposed and destroys nature can be recycled so that it has more added value for the waste bank customer, then the principle of participation, there are no restrictions on age, gender, status when you will become a bank customer rubbish.
DESCRIPTIVE ANALYSIS OF SUSTAINABLE BUSINESS IN NEARBY SHARIA HOTEL SUBANG Mutqi Sopiawadi; Bismantara Bismantara; Wisnu Saputra
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol. 6 No. 1 (2024)
Publisher : STIESA Press

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The sharia hotel business continues to grow in Indonesia, with increasing demand from Muslim tourists seeking tourism experiences that align with their religious values. Sustainability is an important aspect of the sharia hotel business, because Islam teaches Muslims to be responsible stewards of the earth. This research aims to analyze the current conditions of the sustainability business in sharia hotels in Indonesia. Descriptive analysis is used to describe the sustainability practices implemented by sharia hotels, such as energy use, water management, waste reduction, and social responsibility. Data was collected through in-depth interviews with sharia hotel managers. The data was analyzed using descriptive qualitative. The research results showed that sharia hotels in Indonesia generally implement sustainable practices. However, there is still room for improvement, especially in terms of energy use and water management. Sharia hotels also need to improve communication about their commitment to sustainability to guests and other stakeholders. The sustainability business is an important opportunity for sharia hotels in Indonesia. By implementing sustainable practices, sharia hotels can improve their image, attract more guests, and contribute to environmental conservation.
Co-Authors Alibasjah Inggriantara Apriandi, Devy Widya Bedy Andriansyah Devira Felisya Purnama Dilla Nur Fauziah Dimas Ricco Nugraha Estu Widarwati Eva Kurnia Ghina Salisatun Mubarokah Grace Wijayanti Gugyh Susandy Kuncorosidi Kuncorosidi Kuncorosidi Kuncorosidi Mira Milatusadia Muhamad Rijal Muhammad Rayhan Fauzan Mutqi Sopiawadi Neng Wina Ni Made Vinolita Wijayanti Nunik Nurmalasari Rakhee Istiqomah Begum Irlambang Ririn Megasari Sofian Akmal Sonia Karmila Tigin Lugiani Wisnu Saputra