cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Achmad Suyono
Contact Email
achmad.suyono@polinema.ac.id
Phone
+62341-404425
Journal Mail Official
jlt@polinema.ac.id
Editorial Address
Politeknik Negeri Malang Jl. Soekarno Hatta No. 9 Malang 65145
Location
Kota malang,
Jawa timur
INDONESIA
Jurnal Linguistik Terapan
Published by Politeknik Negeri Malang
ISSN : 20882025     EISSN : -     DOI : 10.33795
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Linguistik Terapan (JLT) terbit dua kali dalam setahun pada bulan Mei dan November yang berisi artikel ilmiah hasil penelitian atau kajian dalam bidang pengajaran bahasa, pembelajaran bahasa, pemerolehan bahasa, sosiolinguistik, psikolinguistik, penerjemahan, analisis wacana, pragmatik, bilingualisme, linguistik kontrastif, multilingualisme, komunikasi multilingual, leksikografi, linguistik komputasional, komunikasi berbantuan komputer, linguistik forensik, dan lain-lain, serta tinjauan buku dalam bidang-bidang tersebut.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 4 Documents
 1 
Search results for , issue "JLT Volume 14 No 1, 2024" : 4 Documents clear
Persuasive Techniques in Makeup and Skincare Video Advertisements Windy Gusti Dwiyanti
Jurnal Linguistik Terapan JLT Volume 14 No 1, 2024
Publisher : UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Most video advertisements used certain linguistic styles and persuasive techniques in order to attract and persuade audiences. Unfortunately, not all makeup and skincare video advertisements use linguistic styles and persuasive techniques appropriately. Thus, the researcher decided to study the use of linguistic styles and persuasive techniques in successful makeup and skincare video advertisements. Therefore, the data sources used in this research were the advertisements of L’Oreal Paris and Rare Beauty (as the makeup video advertisements) and of Nivea, and Curology (as the skincare video advertisements). The research design used is case study which is a form of qualitative research. This study attempted to investigate what persuasive techniques are used in the makeup and skincare video advertisements. Based on the result analysis, the researcher found that familiar language, simple vocabulary, imperative, and present tense were the most frequently used in makeup and skincare video advertisement. Then, the persuasive techniques used in makeup and skincare video advertisements were pathos as the most frequently used, and ethos and logos as the least frequently used.
Language Analysis of BTS’ Digital Marketing Strategies Salsadila Sindya Dewantari; Noverita Wahyuningsih
Jurnal Linguistik Terapan JLT Volume 14 No 1, 2024
Publisher : UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the language used in BTS' digital marketing strategies, specifically in their social media posts and advertisements. A corpus of 120 social media posts and advertisements was compiled. A qualitative method was used to examine language use. In addition, the theory that is used is a theory from Martin Joos. Results show that BTS' digital marketing strategies utilize a range of linguistic devices and digital marketing strategies to connect with their audience and promote their brand. Additionally, the study identified patterns of language between Instagram and Twitter platforms. This study also provides insights into the language strategies used by BTS in their digital marketing, which can inform the development of effective digital marketing strategies for other brands targeting similar audiences. As a result, the researchers found that the most used language style in BTS' digital marketing strategies is the consultative style, which accounted for 62.5% of the analyzed posts. The company utilizes this style to provide advice, product information, and promote events, aiming to establish a helpful and trustworthy relationship with their audience. Additionally, the casual language style was observed in 37.5% of the posts, creating a friendly and approachable tone that resonates with BTS' youthful image.
The Students’ Perception Toward Online Discussion in a Threaded Online Platform Dhimas Dwi Nugraha Hadistya
Jurnal Linguistik Terapan JLT Volume 14 No 1, 2024
Publisher : UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study follows up students' perception to threaded online discussions from private university in Malang, East Java, Indonesia. This study was conducted on a sample space of 45 undergraduate Civil Engineering students who were all aged between 18 to 24 years. The participants included 13 females and 32 and they were then broken out into six groups to read the material and discussed in in the threaded online discussion through ProBoard platform. It employed a mixed-method approach and the interaction level were examined based on Thomas’ framework. Six students were interviewed in Bahasa Indonesia using semi-structured interviews to ensure that responses are clear. Interviews and questionnaires showed that 13 students experienced technical problems on the online platform. The atmosphere and communication matters played significant roles in eliciting unfavourable perceptions of the students in terms of online discussion. A follow-on examination indicates that in general, students do not like threaded discussions. However, the study also indicated that there is potential for online discussion to be used in language learning setting.
Developing a Bilingual Guidebook for Brawijaya Museum Malang Lailiatul Maghfirah
Jurnal Linguistik Terapan JLT Volume 14 No 1, 2024
Publisher : UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Museums are suitable places to display historical relics of the past, which are certainly highly appreciated by the local community and tourists. However, not all museums provide information media that can be accessed by all visitors from different language backgrounds. Based on the preliminary study, Brawijaya Museum in Malang still lacks information media that foreign tourists can access. The museum has a guidebook, but it is still an Indonesian version and needs more content, layout, and design improvement. At the same time, they did not have a tour guide who could speak English. Therefore, this study aims to develop a bilingual guidebook for the Brawijaya Museum in Malang. This study applied the Design and Development Research method by Richey and Klein (2014), which includes five stages: analysis, design, development, implementation, and evaluation. The researcher collected the data by interviewing the museum staff, distributing questionnaires, and conducting observations. The questionnaire was distributed to 60 respondents for feedback, and the results were used to improve the quality of the guidebook. Finally, the bilingual guidebook can be used by local and international tourists as a source of information about museum collections.

Page 1 of 1 | Total Record : 4

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue JLT Volume 15 No 2, 2025 JLT Volume 15 No 1, 2025 JLT Volume 14 No 2, 2024 JLT Volume 14 No 1, 2024 JLT Volume 13 No 2, 2023 JLT Volume 13 No 1, 2023 JLT Volume 12 No 2, 2022 JLT Volume 12 No 1, 2022 JLT Volume 11 No 2, 2021 JLT Volume 11 No 1, 2021 JLT Volume 10 No 2, 2020 JLT Volume 10 No 1, 2020 JLT Volume 9 No 2, 2019 JLT Volume 9 No 1, 2019 JLT Volume 8 No 2, 2018 JLT Volume 8 No 1, 2018 JLT Volume 7 No 2, 2017 JLT Volume 7 No 1, 2017 JLT Volume 6 No 2, 2016 JLT Volume 6 No 1, 2016 JLT Volume 5 No 2, 2015 JLT Volume 5 No 1, 2015 JLT Volume 4 No 2, 2014 JLT Volume 4 No 1, 2014 JLT Volume 3 No 2, 2013 JLT Volume 3 No 1, 2013 JLT Volume 2 No 2, 2012 JLT Volume 2 No 1, 2012 JLT Volume 1 No 2, 2011 JLT Volume 1 No 1, 2011 More Issue