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Hendri Mauliansyah
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Jalan Bahagia No.17 C, Dusun Lampoh Lubhouk, Desa Punge Blang Cut, Kecamatan Jaya Baru Kota Banda Aceh, Provinsi Aceh, Indonesia
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Global Research in Economics and Advanced Theory
Published by GABUNGAN RISET EDUKASI DAN EKSPLORASI TEORI
ISSN : -     EISSN : 31233449     DOI : -
Core Subject : Religion, Economy, Humanities, Education, Social,
Religion Humanities Economics, Econometrics & Finance Social Sciences Other
GREAT (Global Research in Economics and Advanced Theory) (ISSN-E 3123-3449) adalah jurnal internasional yang menggunakan sistem peer review ganda dan terbuka, yang menerima artikel penelitian berkualitas tinggi, asli, dan didukung secara teoritis di bidang ekonomi. Hal ini mencakup, namun tidak terbatas pada, studi di bidang manajemen, akuntansi, akuntansi Islam, keuangan, strategi bisnis, kewirausahaan, dan bidang lain yang terkait dengan pengembangan ekonomi dan bisnis. Jurnal GREAT diterbitkan oleh Gabungan Riset Edukasi dan Eksplorasi Teori. Jurnal ini menerbitkan berbagai karya akademik, termasuk artikel penelitian, makalah konseptual, laporan studi kasus, ulasan, dan pembahasan tentang isu-isu kontemporer dalam ekonomi dan bisnis (lihat Tujuan dan Ruang Lingkup & Etika dan Pelanggaran). Artikel dalam jurnal ini diterbitkan empat kali setahun (empat edisi per tahun), pada bulan Februari, Mei, Agustus, dan November. Manfaat bagi Penulis: Kami juga menyediakan berbagai manfaat bagi penulis, seperti akses gratis ke PDF yang diterbitkan, kebijakan hak cipta akses terbuka, dan visibilitas internasional yang luas.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol 1 No 1 (2024): GREAT Journal" : 5 Documents clear
ANALYSIS OF MSME COMPETITIVE STRATEGIES IN FACING DIGITAL COMPETITION Hendri Mauliansyah
GLOBAL RESEARCH IN ECONOMICS AND ADVANCE THEORY (GREAT) Vol 1 No 1 (2024): GREAT Journal
Publisher : GREET

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65788/greatjournal.v1i1.42

Abstract

This article aims to analyze the competitive strategies implemented by Micro, Small, and Medium Enterprises (MSMEs) in facing the challenges of digital competition. Using a descriptive qualitative approach, this research is based on literature studies and case study analyses from various reliable sources. This approach enables a deeper understanding of strategies such as cost leadership, differentiation, and market focus used by MSMEs to enhance their competitiveness in the digital era. The analysis was conducted using the SWOT framework and Porter’s Five Forces to evaluate internal and external factors influencing the success of MSMEs. The results of the study indicate that MSMEs that are able to leverage digital technology, understand the market specifically, and maintain service quality tend to be more adaptive and highly competitive. This study also highlights the importance of digital training, technology investment, and data-driven marketing strategies as keys to success in the digital market. These findings are expected to serve as a reference for MSMEs and stakeholders in designing more relevant policies or development strategies in the future.
IMPLEMENTING THE BALANCED SCORECARD IN STRATEGIC MANAGEMENT OF SHARIA FINANCIAL INSTITUTIONS Budi Safatul Anam
GLOBAL RESEARCH IN ECONOMICS AND ADVANCE THEORY (GREAT) Vol 1 No 1 (2024): GREAT Journal
Publisher : GREET

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65788/greatjournal.v1i1.43

Abstract

The implementation of the Balanced Scorecard (BSC) in Sharia financial institutions represents a significant evolution in strategic management practices within this sector. This study explores the integration of BSC into the strategic framework of Sharia financial institutions, emphasizing its role in aligning organizational objectives with Sharia principles. Utilizing qualitative methods, including case studies and interviews with industry experts, the research highlights the effectiveness of BSC in enhancing performance measurement and strategic alignment. Findings indicate that institutions employing BSC not only improve operational efficiency but also ensure compliance with Islamic finance principles, thus fostering stakeholder trust. The study concludes that BSC serves as a vital tool for Sharia financial institutions, enabling them to navigate the complexities of the financial landscape while adhering to their ethical mandates. This research contributes to the existing literature by providing empirical evidence on the successful application of BSC in a niche financial sector.
WORD-OF-MOUTH MARKETING STRATEGIES BY SME PLAYERS IN THE DIGITAL ERA Reza Juli Amri
GLOBAL RESEARCH IN ECONOMICS AND ADVANCE THEORY (GREAT) Vol 1 No 1 (2024): GREAT Journal
Publisher : GREET

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65788/greatjournal.v1i1.44

Abstract

This study examines the effectiveness of word-of-mouth (WOM) marketing strategies among small and medium-sized enterprises (SMEs) in the digital era, where customer trust in peer recommendations has grown significantly. Using a mixed-method approach (qualitative interviews with SME owners and quantitative surveys with customers) the research reveals that successful WOM strategies center on authentic customer engagement, social media utilization, and incentivized referral programs. The findings indicate that digital platforms significantly amplify WOM, allowing SMEs to extend their market reach while maintaining cost efficiency. However, challenges such as limited digital literacy and difficulties in managing negative feedback persist. Case studies demonstrate that storytelling, consistent interaction, and community building can enhance brand loyalty and organic growth. Statistical results from customer surveys show a strong correlation between positive WOM and increased customer trust, loyalty, and repeat purchases. This study concludes that authenticity and emotional resonance are crucial in maximizing WOM’s impact and recommends that SMEs invest in digital engagement skills, customer relationship management, and integrated marketing strategies to sustain WOM momentum. The research contributes to the academic discourse on SME digital marketing while offering actionable insights for practitioners seeking to grow their businesses through cost-effective, trust-based strategies.
CORPORATE GOVERNANCE MECHANISMS AND RISK MANAGEMENT PRACTICES IN INDONESIA’S ISLAMIC INSURANCE INDUSTRY Johar Muammar Khadafi
GLOBAL RESEARCH IN ECONOMICS AND ADVANCE THEORY (GREAT) Vol 1 No 1 (2024): GREAT Journal
Publisher : GREET

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65788/greatjournal.v1i1.46

Abstract

This study explores the interplay between corporate governance mechanisms and risk management practices in Indonesia’s Islamic insurance (Takaful) industry, which has grown significantly but continues to face challenges related to regulatory complexity and Shariah compliance. Using a qualitative design, the research employed semi-structured interviews, focus group discussions, and document analysis with executives, regulators, and practitioners, analyzed through thematic coding to capture diverse perspectives. The findings indicate that Shariah Supervisory Boards are central to ensuring transparency, accountability, and ethical compliance, with 95% of firms implementing comprehensive governance frameworks aligned with Shariah principles (OJK, 2021). Simultaneously, risk management practices have become more sophisticated, with 80% of companies adopting enterprise risk management systems that integrate financial and non-financial risks (AASI, 2022), while the use of InsurTech tools such as predictive analytics has enhanced efficiency, reduced claim processing time, and improved customer engagement. The study highlights that corporate governance and risk management are mutually reinforcing: effective governance strengthens risk oversight, while comprehensive risk management enhances the credibility of governance structures. Furthermore, OJK regulations have created a more competitive and transparent industry landscape, aligning domestic practices with international standards. This research contributes to the Islamic finance literature by demonstrating how governance and risk practices collectively support institutional resilience and sustainability, while offering critical insights for practitioners, regulators, and policymakers. Future research should investigate the role of emerging technologies such as blockchain, conduct comparative studies with conventional insurers, and examine the integration of corporate social responsibility into Islamic insurance to further strengthen stakeholder trust and align with global sustainability goals.
VISUAL CONTENT STRATEGIES FOR INCREASING ONLINE VISIBILITY OF CULINARY MSMEs Kiki Putri Amelia
GLOBAL RESEARCH IN ECONOMICS AND ADVANCE THEORY (GREAT) Vol 1 No 1 (2024): GREAT Journal
Publisher : GREET

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65788/greatjournal.v1i1.47

Abstract

Culinary Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in economic development and cultural preservation but continue to face barriers in achieving online visibility due to limited resources, insufficient digital literacy, and competition with larger firms. This study explores how visual content strategies can enhance the digital presence of culinary MSMEs by employing a qualitative research design involving semi-structured interviews and focus group discussions with 20 culinary entrepreneurs in urban areas, with data analyzed through thematic analysis using NVivo software. The findings highlight three key practices—high-quality images and videos, visual storytelling, and user-generated content (UGC)—which collectively increase engagement, strengthen brand recognition, and foster consumer trust. Case studies demonstrate tangible outcomes, such as a 150% rise in social media followers and significant growth in online sales, while challenges related to financial and technical constraints remain evident. The research critically argues that visual content should be viewed as a strategic necessity rather than an optional tool, urging MSMEs to integrate professional visuals, consumer co-creation, and influencer collaborations to achieve sustainable growth. Moreover, it emphasizes the need for future research to examine long-term impacts on brand equity and cross-cultural contexts, thereby contributing to both academic scholarship and practical guidance in digital marketing for culinary MSMEs.

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