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All Journal International Journal of Management Science and Information Technology (IJMSIT) Jurnal Ragam Pengabdian Global Research in Economics and Advanced Theory Sumber Informasi Manajemen Bisnis dan Akuntansi BE-HISZ Journal - Journal of Economics and Accounting
Kiki Putri Amelia
Universitas Muhammadiyah Aceh
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Exploring Consumer Perceptions Of E-Wallet Usage In Shopping Practices: A Qualitative Study In Indonesia Hendri Mauliansyah; Kiki Putri Amelia
SUMBER INFORMASI MANAJEMEN BISNIS DAN AKUNTANSI Vol 2 No 1 (2025): Jurnal SIMBAN
Publisher : Gabungan Riset Edukasi dan Ekplorasi Teori (GREET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65788/simban.v2i1.28

Abstract

This study explores consumer perceptions of e-wallet usage in shopping practices within the Indonesian context, where digital financial services are rapidly reshaping payment behavior. Using a qualitative design, data were collected through semi-structured interviews and focus groups with 30 participants representing diverse ages, income levels, and geographic locations. Thematic analysis revealed three key findings. First, convenience, transaction speed, promotional incentives, and integration with other digital services emerged as the primary benefits driving adoption, particularly among younger and tech-savvy consumers. Second, concerns over data security, fraud, hidden fees, and technical glitches remained significant barriers, limiting broader trust and acceptance. Third, demographic factors, especially age and digital literacy, strongly shaped adoption patterns, with younger generations showing higher enthusiasm compared to older users. The study also highlights the influence of social dynamics, as peer recommendations and family norms played a critical role in shaping attitudes toward e-wallets. These findings extend the literature by emphasizing the interplay between convenience, security, social influence, and demographic diversity in consumer adoption of digital payment systems in emerging markets. The research contributes theoretical and practical insights for e-wallet providers and policymakers seeking to foster inclusive digital financial ecosystems and enhance consumer trust in the rapidly expanding digital economy.
Pelatihan Peningkatan Hard Skill Wirausaha UMKM Go Digital pada Kabupaten Aceh Besar Kiki Putri Amelia; Melvi Havizatun; Hendri Mauliansyah
Jurnal Ragam Pengabdian Vol. 2 No. 1 (2025): Januari-April "Mentoring Micro Business Groups as an Effort to Improve Communit
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/wcdn1067

Abstract

Kemajuan teknologi digital berkembang semakin pesat, maka pelaku UMKM harus mampu memaksimalkan manfaat perkembangan digital. Tren pemasaran di dunia beralih dari yang semula konvensional (offline) menjadi digital (online). Digital marketing ini lebih prospektif karena memungkinkan para calon pelanggan potensial untuk memperoleh segala macam informasi mengenai produk dan bertransaksi melalui internet. Di era digitalisasi saat ini para pelaku bisnis harus siap bersaing dengan meningkatkan hard skill dan kemampuan dalam pelayanan operasional. Salah satu media digital marketing yang sekarang banyak digunakan adalah YouTube. Youtube adalah media untuk berbagi informasi, hiburan, dan promosi produk yang memberikan kemudahan tersendiri bagi konsumen karena disajikan dalam bentuk video yang interaktif. Desa Lambaro yang terletak di Kabupaten Aceh Besar merupakan kawasan yang strategis dalam pusat perdagangan. Namun banyak pelaku UMKM di kecamatan Ingin Jaya yang belum memanfaatkan peluang dari perkembangan teknologi informasi dalam memasarkan produknya. Tujuan pengabdian untuk mengatasi permasalahan yang ada sehingga dapat meningkatkan taraf kehidupan masyarakat. Metode pelaksanaan dilakukan secara tatap muka (luring) dengan metode ceramah di salah satu rumah produksi (home industries) pelaku UMKM. Kesimpulan dapat menambah khasanah keilmuan bagi para pelaku UMKM. Sehingga meningkatkan pengetahuan bagi pelaku usaha terhadap pemanfaatan teknologi dan hard skill.
PENGARUH KUALITAS PELAYANAN BANK SYARIAH MANDIRI PAYMENT POINT UNMUHA TERHADAP KEPUASAN MAHASISWA FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH ACEH Kiki Putri Amelia; Hendri Mauliansyah
BE-HISZ : Journal of Economics and Accounting Vol 1 No 2 (2024): BE-HISZ Jurnal
Publisher : Asosiasi Dosen dan Praktisi Ekonomi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71095/rs49nb90

Abstract

Bank Syariah Mandiri (BSM) Payment Point UNMUHA is an Islamic banking at the University of Muhammadiyah Aceh (UNMUHA) which is engaged in services, good service quality will be able to affect customer comfort. The purpose of the study was to determine the effect of service quality of BSM Payment Point UNMUHA on student satisfaction at the Faculty of Economics, UNMUHA. In this study, the population used was students of the Faculty of Economics UNMUHA as many as 1,381 people. The number of samples used was 93 people selected by Stratified Random Sampling. The data analysis tool used in this study is multiple linear regression analysis consisting of dependent variables and independent variables, for the dependent variable, namely student satisfaction (Y) while the independent variables are reliability (X1), responsiveness (X2), asssurance (X3), empathy (X4), and tangible (X5). The results showed that the effect of service quality of BSM Payment Point UNMUHA on the satisfaction of students of the Faculty of Economics UNMUHA for the dimension of service quality with the highest level of satisfaction is the dimension of responsiveness which is 2.920 and for the dimension of service quality with the lowest level of satisfaction is emphaty which is -1.315. Based on the results of this study, it can be seen that emphaty does not have an influence on customer satisfaction of BSM Payment Point   UNMUHA with a coefficient value of -1.315. therefore it is hoped that the BSM Payment Point UNMUHA will be able to improve customer satisfaction.
VISUAL CONTENT STRATEGIES FOR INCREASING ONLINE VISIBILITY OF CULINARY MSMEs Kiki Putri Amelia
GLOBAL RESEARCH IN ECONOMICS AND ADVANCE THEORY (GREAT) Vol 1 No 1 (2024): GREAT Journal
Publisher : GREET

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65788/greatjournal.v1i1.47

Abstract

Culinary Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in economic development and cultural preservation but continue to face barriers in achieving online visibility due to limited resources, insufficient digital literacy, and competition with larger firms. This study explores how visual content strategies can enhance the digital presence of culinary MSMEs by employing a qualitative research design involving semi-structured interviews and focus group discussions with 20 culinary entrepreneurs in urban areas, with data analyzed through thematic analysis using NVivo software. The findings highlight three key practices—high-quality images and videos, visual storytelling, and user-generated content (UGC)—which collectively increase engagement, strengthen brand recognition, and foster consumer trust. Case studies demonstrate tangible outcomes, such as a 150% rise in social media followers and significant growth in online sales, while challenges related to financial and technical constraints remain evident. The research critically argues that visual content should be viewed as a strategic necessity rather than an optional tool, urging MSMEs to integrate professional visuals, consumer co-creation, and influencer collaborations to achieve sustainable growth. Moreover, it emphasizes the need for future research to examine long-term impacts on brand equity and cross-cultural contexts, thereby contributing to both academic scholarship and practical guidance in digital marketing for culinary MSMEs.
Evaluation of the Effectiveness of Using Yokke EDC in Supporting Payment Transactions at Alfamart in the Banda Aceh Region Kiki Putri Amelia; Melvi Havizatun; Nabil Aufar
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6585

Abstract

The development of digital payment technology is driving retail merchants like the development of digital payment technology encourages retail merchants like Alfamart to provide fast and efficient transaction services. Electronic Data Capture (EDC) has become a key tool in supporting cashless payments, including Yokke EDC, which has been widely implemented at various Alfamart outlets in Banda Aceh. This study aims to evaluate the effectiveness of using the Yokke EDC based on four indicators: transaction speed, device reliability, ease of use, and customer satisfaction. This research method uses a quantitative approach with a questionnaire distributed to 35 employes. The research results indicate that Yokke EDC is considered effective in supporting payment transactions, although there are limitations such as unstable network connectivity at certain times. Overall, the Yokke EDC plays an important role in improving the quality of payment services at Alfamart Banda Aceh.
Co-Authors Hendri Mauliansyah Melvi Havizatun Nabil Aufar