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INDONESIA
Jurnal EKSPLOLHUM
Published by CV. Armas Suan Sejahtera
ISSN : 30630681     EISSN : -     DOI : -
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
Jurnal EKSPLOLHUM dengan No ISSN: 3063-0681 (online) terbit dua kali dalam setahun pada bulan Februari dan Agustus. Jurnal EKSPLOLHUM merupakan peer-review yang menerima hasil penelitian dan naskah ilmiah pada semua bidang ilmu (Ekonomi, Politik, Hukum, Sosial, Humaniora).
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 2 (2025): Agustus" : 5 Documents clear
EXPLORING CODE-SWITCHING AS A COMMUNICATION TOOL IN ORANGUTAN TOURS: A STUDY OF BUKIT LAWANG TOUR GUIDES Siti Aisyah
EKSPOLHUM Vol. 2 No. 2 (2025): Agustus
Publisher : SUAN PUBLISHER

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Abstract

The aimed of this study was to examine the various types of code-switching used by tour guides during their interactions with visitors on Orangutan tours in Bukit Lawang. The focused of the study was on how code-switching functions as an essential communication tool in facilitating understanding and connection between the guides and their multilingual audiences. Specifically, the study sought to identify instances of code-switching in the tour guides' spoken interactions, categorized these occurrences based on established linguistic classifications, and determine which type of code-switching appears most frequently.This research was conducted by utilized qualitative method with descriptive approach. The data for this study were gathered through conversations that took place between tour guides and tourists during Orangutan Tours in Bukit Lawang. These interactions were observed and recorded using audio equipment to capture authentic language use in real-time settings. The findings of this study revealed the presence of three distinct types of code-switching used by the tour guide during interactions with tourists. These types were: inter-sentential switching, intra-sentential switching, and tag switching. In total, the study identified 12 instances of code-switching, each categorized under one of the three types. Specifically, there were 2 instances of tag switching, 5 instances of inter-sentential switching, and 5 instances of intra-sentential switching.
KOMUNIKASI PEMASARAN MENGGUNAKAN MEDIA SOSIALPADA RUMAH IDE COFFEE Fauziah Nur Hutauruk; Agry Erickman
EKSPOLHUM Vol. 2 No. 2 (2025): Agustus
Publisher : SUAN PUBLISHER

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Abstract

Ineffective use of social media will make it difficult for Rumah Ide Coffee to compete in reaching its target market and may be abandoned by consumers. This study aims to determine the extent to which social media use brings benefits in marketing communications. The research method used is descriptive qualitative. The collected data will be presented through descriptive qualitative analysis to reveal aspects related to social media use at Rumah Ide Coffee in Medan City. The results of this study show that the function and role of social media as a mediator in marketing communications have been carried out by implementing an information strategy by looking at important points, namely paying attention to message patterns, delivery media, and managing message delivery. This research is expected to contribute to business owners who have their own admins as social media managers to be more effective in using their platforms by being more active in posting more interesting photos or videos on various existing social media
ANALISIS PERBANDINGAN KINERJA KEUANGAN PADA PTINDOFOOD SUKSES MAKMUR TBK DAN PT MAYORA INDAHTBK MENGGUNAKAN RASIO PROFITABILITAS, LIKUIDITAS,DAN AKTIVITAS PERIODE 2019-2023 Dewi Khinasih
EKSPOLHUM Vol. 2 No. 2 (2025): Agustus
Publisher : SUAN PUBLISHER

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Abstract

This study aims to analyze and compare the financial performance of PT Indofood Sukses Makmur Tbk and PT Mayora Indah Tbk during the 2019-2023 period using profitability, liquidity, and activity ratios. The food and beverage industry was selected due to its significant contribution to the national economy and the increasingly intense competition in the era of globalization. The research employs a descriptive quantitative method using secondary data in the form of annual financial statements of both companies, obtained from the Indonesia Stock Exchange. The results show that PT Indofood Sukses Makmur Tbk generally demonstrated more stable financial performance and more aggressive growth in assets, sales, and profits. Meanwhile, PT Mayor Tbk performed superiorly in terms of Return on Assets (ROA) and Return on Equity (ROE). Indofood is also more efficient in utilizing assets and debt financing, while Mayora shows significant improvements in profit and operational efficiency at the end of the research period. This study contributes by comprehensively combining three key ratios, making it a valuable reference for company management and academics in decision-making and the development of financial performance analysis
PENGARUH ISLAMIC MARKET ORIENTATION, INOVASI PRODUK DAN MODAL SOSIAL TERHADAP KINERJA PEMASARAN UMKM DI KOTA BANDA ACEH Almalidya Almalidya; Haris Riyaldi
EKSPOLHUM Vol. 2 No. 2 (2025): Agustus
Publisher : SUAN PUBLISHER

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Abstract

This study investigates the influence of Islamic market orientation, product innovation, and social capital on the marketing performance of MSMEs in Banda Aceh city. The sample used was 99 respondents obtained through the probability sampling technique. The analysis used is multiple linear regression. The results show that, partially, the variables of Islamic market orientation (X1) the t-statistic is 4.213 with a significance level of 0.009, product innovation (X2​) the t-statistic is 6.557 with a significance level of 0.000, which is less than 0.05, and social capital (X3​) the t-statistic is 9.238 with a significance level of 0.000, which is less than 0.05 have a significant positive effect on the marketing performance of MSMEs in Banda Aceh city. Simultaneously, the variables of Islamic market orientation, product innovation, and social capital together influence the marketing performance of MSMEs. This means that the three variables explain 85.2% of the variation in marketing performance. Therefore,to improve marketing performance, MSMEs and related parties should develop more effective strategies by utilizing Islamic market orientation and social capital to carry out product innovation
DAMPAK PROGRAM MEMBINA EKONOMI KELUARGA SEJAHTERA (MEKAAR) TERHADAP PENINGKATAN PENDAPATAN MASYARAKAT DI KOTA BINJAI Merry Moy Mita; Bertha Nerphy Siahaan
EKSPOLHUM Vol. 2 No. 2 (2025): Agustus
Publisher : SUAN PUBLISHER

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Abstract

This study aims to analyze the impact of the Membina Ekonomi Keluarga Sejahtera (Mekaar) program on increasing household income among communities in Binjai City, Indonesia. The research is motivated by the need to address limited access to micro-capital and entrepreneurship development among low-income families, especially women-led households. Using a quantitative explanatory approach, data were collected through surveys from 150 respondents who had participated in the Mekaar program for at least one year. The data were analyzed using multiple linear regression with SPSS version 26. The results show that the Mekaar program has a positive and significant effect on income improvement, with a coefficient of determination (R²) of 0.612. The variables of microcredit, group mentoring, and entrepreneurship training all contributed significantly, with financing having the highest influence (β = 0.412, p < 0.05). These findings confirm the research hypothesis and indicate that a well-integrated microfinance program can substantially enhance the economic capacity of underprivileged communities. The study supports existing literature on community-based economic empowerment and contributes to the evaluation of microfinance programs in urban areas. Practically, this research offers recommendations for strengthening mentoring quality and the sustainability of business training. Academically, it provides empirical support for the role of microfinance in local economic development strategies.

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