Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN aims as a medium of exchange of information and scientific works among the teaching staff, alumni, students, practitioners and observers of science in management, business strategy and entrepreneurship. MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN welcomes both theoretical and empirical contributions. Nonetheless, theoretical papers should yield novel testable implications, and empirical papers should be theoretically well-motivated. The Editors view management, business strategy and entrepreneurship as being closely related to economics and, as a consequence, papers submitted will often have theoretical motivations that are grounded in economics. MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN accepts articles based on research findings and conceptual studies in the fields of marketing, finance, human resources management, and entrepreneurship management. Topics of interest include, but are not limited to: Human Resources Management, Financial Management, Marketing Management, Strategic Management, Organizational Behavior, Operations Management, Islamic Business Studies, Entrepreneurship, E-business, Corporate Governance, International Business The Journal Welcome both empirical and theoretical studies that are original, have not been previously published, and are not under consideration for publication elsewhere.
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<![CDATA[Knowledge and Sustainable Project Management on Vocational Education Performance: Green Human Capital as Mediator ]]>
<![CDATA[Rizqa Ula Fahadha]]>;
<![CDATA[Muhammad Syamsul Maarif]]>;
<![CDATA[Budi Yulianto]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 20 No. 02 (2026) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2026.v20.i02.p05
<![CDATA[The transformation of vocational higher education demands industry readiness and sustainable governance. Grounded in the Ability-Motivation-Opportunity (AMO) framework, this study examines how Knowledge Management (KM) and Strategic Project Management (SPM) foster Green Human Capital (GHC) to influence the Performance of Vocational Institutions (PVI). Using a cross-sectional quantitative design, data were gathered from 100 structural officials across 38 public vocational institutions in Java, Indonesia. PLS-SEM analysis via SmartPLS 4 reveals that KM and SPM significantly influence institutional performance. Crucially, GHC serves as a complementary partial mediator, bridging governance mechanisms with sustainable outcomes. Aligning knowledge assets and project execution with green workforce development optimizes institutional transformation. ]]>
<![CDATA[Emotional Labor as Mediator and Self-Efficacy as Moderator in Work-Related Burnout Among Heads of Study Programs ]]>
<![CDATA[Hammam Zaki]]>;
<![CDATA[Rahayu Setianingsih]]>;
<![CDATA[Sri Rahmayanti]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 20 No. 02 (2026) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2026.v20.i02.p02
<![CDATA[Work- related burnout among Heads of Study Programs is an increasing concern due to growing academic, administrative, and managerial responsibilities in higher education. Although burnout has been widely examined among lecturers and other professionals, evidence focusing on Heads of Study Programs remains limited, particularly regarding the mediating role of emotional labor and the moderating role of self-efficacy. This study examines the effects of job demands and emotional intelligence on work-related burnout, with emotional labor as a mediator and self-efficacy as a moderator. Data were collected from 249 Heads of Study Programs at Muhammadiyah universities in Indonesia established less than ten years ago and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The findings show that job demands increase work-related burnout, while emotional intelligence influences emotional labor. Emotional labor increases burnout and mediates the relationship between emotional intelligence and burnout. However, selfefficacy does not moderate the relationship between job demands and burnout. These findings extend the Job Demands–Resources (JD-R) perspective by identifying emotional labor as an important psychological mechanism and highlighting the need for organizational support to reduce burnout and promote sustainable academic leadership. ]]>
<![CDATA[Optimizing Customer Brand Engagement via Digital Marketing Strategy, Social Media Influencers, and Brand Equity: A Study on Ortuseight ]]>
<![CDATA[Fajar Firmansyah]]>;
<![CDATA[Popy Rufaidah]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 20 No. 02 (2026) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2026.v20.i02.p04
<![CDATA[The growth of digital technology has established social media as a primary consumer touchpoint for brands utilizing influencer endorsements. This study examines how social media influencers and brand equity jointly affect customer brand engagement with Ortuseight running shoes in Indonesia. To address this objective, a survey was conducted with 202 current Ortuseight users, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that both social media influencers and brand equity positively and significantly influence customer brand engagement, though brand equity exerts a substantially stronger effect. Specifically, brand equity dimensions serve as primary drivers of long-term engagement, whereas influencer credibility and communication prompt active consumer interaction. Overall, these findings provide valuable strategic insights, suggesting that long-term brand equity building exerts a stronger influence on engagement than influencer campaigns alone, offering clear guidance for local brands’ digital strategies. ]]>
<![CDATA[Determinants of Family Business Sustainability: Evidence from Indonesian Listed Firms ]]>
<![CDATA[Herlina Yoka Roida]]>;
<![CDATA[Eugene Angelica Gunawan]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 20 No. 02 (2026) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2026.v20.i02.p01
<![CDATA[This study aims to investigate the impact of family ownership, family involvement, and family openness on the sustainability of family-owned businesses. The determinant factors are also explored, given the focus on the primary reasons why family businesses fail to survive from one generation to the next. The sample comprised family businesses listed on the Indonesia Stock Exchange from 2018 to 2022, comprising 119 companies and totaling 595 observations. The collected data were analyzed using binary logistic regression (logit). The study results indicate that family ownership, dual family involvement, and family openness can harm the sustainability of family businesses. However, family businesses will be more likely to survive if family members are represented on the Board of Commissioners and as Board Directors. This explains that the increasing concentration of families in the company will threaten the sustainability of family businesses. Moreover, the practical implications of this study are that family business managers must organize and develop strategies to maintain family involvement and control, while also reducing family domination within the company in order to sustain the long run and across generations. ]]>
<![CDATA[When Investment Undermines Sustainability: The Moderating Role of CAPEX in the ESG–Environmental Innovation Relationship ]]>
<![CDATA[Umi Murtini]]>;
<![CDATA[Afnei Ngan Billy Tumba]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 20 No. 02 (2026) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2026.v20.i02.p03
<![CDATA[Environmental innovation is increasingly important as firms face growing pressure to translate sustainability commitments into tangible environmental outcomes. This study examines the effects of Environmental, Social, and Governance (ESG) performance and the Environmental Pillar on environmental innovation and investigates whether Capital Expenditure (CAPEX) moderates the relationship between ESG performance and environmental innovation among publicly listed firms in Indonesia, Malaysia, and Singapore. Using secondary panel data comprising 250 firm-year observations from 2020 to 2024, this study employs random effects panel regression. The results indicate that ESG performance and the Environmental Pillar have positive and statistically significant effects on environmental innovation. However, CAPEX does not exhibit a statistically significant direct effect in the moderation models, and the interaction between ESG and CAPEX is not statistically significant. Significant cross-country differences in environmental innovation are also observed. These findings highlight the importance of ESG and environmental performance in promoting environmental innovation, while providing no evidence that CAPEX moderates this relationship. ]]>
<![CDATA[Revealing The ESG Paradox in 5-ASEAN Countries: Intellectual Capital Efficiency under Earnings Persistence and Sustainability Pressure ]]>
<![CDATA[Flaviana Bahagia]]>;
<![CDATA[Erni Ekawati]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 20 No. 02 (2026) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2026.v20.i02.p06
<![CDATA[This study is motivated by inconsistent findings about ESG implementation on Intellectual Capital (IC) in developing countries. Several studies show the benefits of ESG on increasing intangible asset value, but other studies reveal that ESG creates costs without increasing internal efficiency. This study aims to examine the effect of ESG on IC-efficiency by considering two moderating variables: Earnings Persistence (EP) proxing an earnings predictability of companies’ financial reporting, and Sustainable Development Score (SDS) as an external pressure of sustainable implementation within the countries. This study using secondary panel data in ASEAN5 countries on non-financial companies from 2015 to 2023. The results show that ESG has a negative impact on two dimensions of IC, namely Structural Capital Efficiency (SCE) and Cost of good sold-based Relational Capital Efficiency (RCECOGS), but not significant on Human Capital Efficiency (HCE). The EP and SDS as moderating variables show significant negative effects, indicating that companies with high earnings predictability and high sustainability pressures countries tend to experience the negative impacts of ESG on ICefficiency. These findings have important implications for corporate managers and policymakers in designing adaptive ESG strategies and policies in developing countries. ]]>
