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BALQIS: Journal of Business Innovation and Digital Marketing
Published by Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi
ISSN : -     EISSN : 3110567X     DOI : 10.30983/balqis
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Innovation and Digital Marketing focuses on field research and literature reviews in the areas of business development and digital marketing. The journal seeks to highlight innovative approaches, strategic insights, and emerging trends that shape the dynamic world of business in the digital age, with an emphasis on practical relevance and scholarly contribution.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 7 Documents
 1 
Search results for , issue "Vol. 1 No. 2 (2025): December 2025" : 7 Documents clear
Digital Marketing Ethics 5.0: An Analysis of Islamic Economics Hardiansyah Padli
BALQIS : Journal of Business Innovation and Digital Marketing Vol. 1 No. 2 (2025): December 2025
Publisher : Program Studi Bisnis Digital - Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/balqis.v1i2.10025

Abstract

The development of the marketing landscape in the era of Marketing 5.0 is marked by the integration of advanced technologies such as artificial intelligence (AI), big data, and machine learning, which enable greater personalization and more intensive interaction with consumers. However, these advances present significant ethical challenges, including data privacy violations, greenwashing practices in sustainability claims, and potentially discriminatory algorithmic bias. These problems erode consumer trust, which is the main foundation of the digital marketing ecosystem. This study aims to analyze these issues from an Islamic economic perspective, emphasizing normative values as the basis for ethics. The method used is a conceptual analysis based on a literature review, examining literature on digital ethics in Marketing 5.0 and the basic principles of Islamic economics, such as tauhid, al-'adl, an-nubuwah, al-khilafah, and al-ma'ad. The results of the analysis show that privacy can be understood within the framework of tauhid as respect for human dignity, greenwashing can be criticized through the principles of honesty and prophetic trust, while algorithmic bias can be addressed with the principles of justice ('adl) and khailifah responsibility. Thus, the normative framework of Islamic economics is not only capable of providing ethical solutions to digital marketing issues, but also presents an alternative paradigm that emphasizes a balance between profitability, social justice, and sustainability. This study concludes that the integration of Islamic values in Marketing 5.0 is a new conceptual contribution that strengthens the literature on sustainable marketing while paving the way for the development of a theory of marketing based on transcendental ethics.
Utilizing Sales Data to Optimize Digital Marketing Strategies for Beauty Products in Padangsidimpuan City Rosi Ramayanti; Ihdi Syahputra
BALQIS : Journal of Business Innovation and Digital Marketing Vol. 1 No. 2 (2025): December 2025
Publisher : Program Studi Bisnis Digital - Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/balqis.v1i2.10114

Abstract

This study presents a data-driven framework for optimizing digital marketing strategies of beauty products in Padangsidimpuan. Motivated by the dominance of the Y.O.U brand (47.8% portfolio share) and an average store/BA target achievement rate of 43.7% with a 55.5% revenue gap, the research aims to integrate product portfolio analytics (price, margin, segmentation, brand) with sales performance analysis (target vs. actual). A quantitative descriptive approach was employed using secondary internal data—1,297 SKUs with sell-in/out prices and margin metrics, and monthly targets and achievements for 27 stores and 25 beauty advisors (August 2025)—supported by library research on digital marketing literature. Data analysis included descriptive statistics, price segmentation, brand distribution, margin analysis by segment, and performance gap assessment. Findings reveal a portfolio concentration in the mid-price segment (30k–60k, 38.6%) with an average margin of 31.3%, while only 14.2% of SKUs exceed 40% margin. The average achievement rate of 43.7% (range 0–91.1%) underscores the need for targeted digital interventions. The proposed framework prioritizes high-margin SKUs for paid media, SEO for mid-range products, cross-category bundling, live streaming, personalized content, and RACE-based KPI governance. Implementation is expected to close revenue gaps and raise the achievement rate above 60% within 1–2 quarters. The framework is adaptable to similar regional markets. Keywords: sales data, digital marketing, price segmentation, beauty products, RACE framework.
Edukasi Dan Implementasi Supply Chain Management Untuk Optimalisasi Stok Di Vending Machine: Education and Implementation of Supply Chain Management for Stock Optimization in Vending Machines Rommy, Lambok
BALQIS : Journal of Business Innovation and Digital Marketing Vol. 1 No. 2 (2025): December 2025
Publisher : Program Studi Bisnis Digital - Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/balqis.v1i2.10502

Abstract

Vending machine management requires a structured inventory management system to ensure product availability and minimize operational costs. This study discusses the implementation and education of Supply Chain Management (SCM) in an effort to improve efficiency, refill effectiveness, and inventory optimization in vending machines. Based on discussions in the literature and analysis of SCM concepts in the file, it was found that information flow plays an important role in ensuring that replenishment decisions are made on time and in the right quantities. SCM education helps operators understand the importance of demand forecasting, determining minimum-maximum inventory levels, and using sales data to predict the needs of each machine. The results of the discussion show that the application of SCM can reduce stockouts and stockpiling through data-based refilling, rather than habit. Effectiveness is increased because the product composition can be adjusted to the characteristics of the location, so that goods rotation becomes faster. In terms of efficiency, the frequency of refilling trips can be reduced through more optimal distribution route planning. Additionally, better coordination with suppliers enhances supply reliability and reduces the risk of delays. In conclusion, SCM education and implementation have a significant impact on improving vending machine management performance. With more accurate inventory control, more scheduled restocking, and more efficient distribution, the application of SCM has been proven to increase profitability, reduce operational costs, and strengthen the overall sustainability of the vending machine system.
Analisis Upaya Optimalisasi Relationship Management, Lokasi, dan Distribusi untuk Keberlanjutan UMKM Manika di Kalimantan Timur maulandini, rahma a.o
BALQIS : Journal of Business Innovation and Digital Marketing Vol. 1 No. 2 (2025): December 2025
Publisher : Program Studi Bisnis Digital - Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/balqis.v1i2.10523

Abstract

This study investigates the influence of relationshop management, business location, and distribution optimization on the sustainability of Manikka Kaltim, a craft-based MSME in East Kalimantan. The research addresses challenges faced by local creative MSMEs, including limited resources, dependence on single suppliers and low market visibility. A qualitative descriptive approach was employed using Porter’s Five Forces Analysis, with data collected through interviews, observations, and documentation. The findings show that Manikka Kaltim operates in a highly competitive environment marked by strong buyer bargaining power, limited supplier options, and growing substitute threats. Sustainable supplier and customer relationships, supported by digital distribution strategies, were found to enhance competitiveness, while strategic location selection and integrated online-offloine marketing expanded market reach. The study concludes that the sustainability of Manikka Kaltim depends on the synergy between relationship management, startegic location, and adaptive distribution system.
Factors affecting intention to continue playing an online game: the role of competition, challenge, competence, relationship, and usefulness of the game Tata Wilia, Tri
BALQIS : Journal of Business Innovation and Digital Marketing Vol. 1 No. 2 (2025): December 2025
Publisher : Program Studi Bisnis Digital - Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/balqis.v1i2.10527

Abstract

Advances in device and communication technology have transformed gaming, with gamification significantly motivating users through game elements. Mobile apps increasingly use gamification to boost participation, yet there is limited evidence on how to attract and retain users effectively. This study identifies factors influencing players' intention to continue playing online games in Indonesia, focusing on competition, challenge, competence, social relationships, and usefulness. A survey involving 100 active players has been conducted, and data are being analyzed using SPSS. Initial findings reveal that among the examined factors, challenge significantly influences players’ intention to continue playing. Improved internet conditions in Indonesia are enhancing the gaming experience. The findings aim to provide insights for app and game developers to design effective player retention strategies, bridging the gap in understanding user engagement in mobile gaming and contributing to more engaging and sustainable gaming experiences for players in Indonesia. These results contribute to an ethical and sustainable digital marketing ecosystem in Indonesia by guiding developers to implement responsible gamification strategies that enhance long-term user engagement and trust.
Pelatihan Pembuatan Konten Media Sosial Menggunakan Teknologi Ai Untuk Mendapatkan Passive Income Bagi Siswa Smk di Cikarang Sanjaya, Memet
BALQIS : Journal of Business Innovation and Digital Marketing Vol. 1 No. 2 (2025): December 2025
Publisher : Program Studi Bisnis Digital - Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/balqis.v1i2.10484

Abstract

This study aims to analyze the improvement of digital literacy and AI-based content production skills among vocational high school (SMK) students through structured training. The research employed a quantitative approach using a one-group pretest–posttest design. A total of 33 students participated in the training, while 22 paired responses met the criteria for statistical analysis. The research instrument consisted of Likert-scale questionnaires and open-ended questions measuring content creation skills, AI knowledge, perceptions of the economic potential of digital content, and experience using AI tools. Data were analyzed using the Wilcoxon Signed Rank Test due to non-normal data distribution. The results indicate a statistically significant improvement across all measured indicators, with p-values < 0.001. These findings demonstrate that structured AI-based training is effective in enhancing digital literacy and preparing vocational students to produce economically valuable digital content. This study contributes empirical evidence to the development of AI-based digital literacy learning models in vocational education.
Marketing Strategy and Customer Value of Astuti Wedding Gallery Using SWOT, QSPM, and VPC Mutmainna
BALQIS : Journal of Business Innovation and Digital Marketing Vol. 1 No. 2 (2025): December 2025
Publisher : Program Studi Bisnis Digital - Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/balqis.v1i2.10519

Abstract

This research examines the culture-based service development strategy at Astuti Wedding Gallery (AWG), a Javanese traditional wedding service provider in Samarinda. This study is based on the increasing interest of the younger generation towards the concept of traditional marriage combined with a modern touch, Theoretically, the study uses SWOT analysis to assess the company’s internal and external positions, as well as Value Proposition Canvas (VPC) to understand customer needs and the appropriateness of the value provided. The method used is a qualitative approach through interview, observation, and triangulation to ensure the validity of the data. The research result show that the main advantage of AWG comes from the uniqueness of Javanese culture, good interpersonal relationship with clients, and the flexibility of service packages. Weaknesses are found in limited manpower, digital promotion that is not optimal, and operational system that is not organized. Opportunities are created through traditional marriage trend and the expansion of digital marketing, while threats come from industry competition and changing economic conditions. Based on SWOT, VPC, and QSPM analysis, the most appropriate strategy is market development through the use of digital media and cooperation with local vendors. Overall the integration of cultural values with modern innovation is the basis for increasing AWG’s competitiveness.

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