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Published by Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi
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Articles 12 Documents
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Analisis Upaya Optimalisasi Relationship Management, Lokasi, dan Distribusi untuk Keberlanjutan UMKM Manika di Kalimantan Timur rahma a.o maulandini
BALQIS : Journal of Business Innovation and Digital Marketing Vol. 1 No. 2 (2025): December 2025
Publisher : Program Studi Bisnis Digital - Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/balqis.v1i2.10523

Abstract

This study investigates the influence of relationshop management, business location, and distribution optimization on the sustainability of Manikka Kaltim, a craft-based MSME in East Kalimantan. The research addresses challenges faced by local creative MSMEs, including limited resources, dependence on single suppliers and low market visibility. A qualitative descriptive approach was employed using Porter’s Five Forces Analysis, with data collected through interviews, observations, and documentation. The findings show that Manikka Kaltim operates in a highly competitive environment marked by strong buyer bargaining power, limited supplier options, and growing substitute threats. Sustainable supplier and customer relationships, supported by digital distribution strategies, were found to enhance competitiveness, while strategic location selection and integrated online-offloine marketing expanded market reach. The study concludes that the sustainability of Manikka Kaltim depends on the synergy between relationship management, startegic location, and adaptive distribution system.
Factors affecting intention to continue playing an online game: the role of competition, challenge, competence, relationship, and usefulness of the game Tri Tata Wilia
BALQIS : Journal of Business Innovation and Digital Marketing Vol. 1 No. 2 (2025): December 2025
Publisher : Program Studi Bisnis Digital - Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/balqis.v1i2.10527

Abstract

Advances in device and communication technology have transformed gaming, with gamification significantly motivating users through game elements. Mobile apps increasingly use gamification to boost participation, yet there is limited evidence on how to attract and retain users effectively. This study identifies factors influencing players' intention to continue playing online games in Indonesia, focusing on competition, challenge, competence, social relationships, and usefulness. A survey involving 100 active players has been conducted, and data are being analyzed using SPSS. Initial findings reveal that among the examined factors, challenge significantly influences players’ intention to continue playing. Improved internet conditions in Indonesia are enhancing the gaming experience. The findings aim to provide insights for app and game developers to design effective player retention strategies, bridging the gap in understanding user engagement in mobile gaming and contributing to more engaging and sustainable gaming experiences for players in Indonesia. These results contribute to an ethical and sustainable digital marketing ecosystem in Indonesia by guiding developers to implement responsible gamification strategies that enhance long-term user engagement and trust.

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