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Published by Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi
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Articles 14 Documents
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Analisis Upaya Optimalisasi Relationship Management, Lokasi, dan Distribusi untuk Keberlanjutan UMKM Manika di Kalimantan Timur maulandini, rahma a.o
BALQIS : Journal of Business Innovation and Digital Marketing Vol. 1 No. 2 (2025): December 2025
Publisher : Program Studi Bisnis Digital - Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/balqis.v1i2.10523

Abstract

This study investigates the influence of relationshop management, business location, and distribution optimization on the sustainability of Manikka Kaltim, a craft-based MSME in East Kalimantan. The research addresses challenges faced by local creative MSMEs, including limited resources, dependence on single suppliers and low market visibility. A qualitative descriptive approach was employed using Porter’s Five Forces Analysis, with data collected through interviews, observations, and documentation. The findings show that Manikka Kaltim operates in a highly competitive environment marked by strong buyer bargaining power, limited supplier options, and growing substitute threats. Sustainable supplier and customer relationships, supported by digital distribution strategies, were found to enhance competitiveness, while strategic location selection and integrated online-offloine marketing expanded market reach. The study concludes that the sustainability of Manikka Kaltim depends on the synergy between relationship management, startegic location, and adaptive distribution system.
Factors affecting intention to continue playing an online game: the role of competition, challenge, competence, relationship, and usefulness of the game Tata Wilia, Tri
BALQIS : Journal of Business Innovation and Digital Marketing Vol. 1 No. 2 (2025): December 2025
Publisher : Program Studi Bisnis Digital - Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/balqis.v1i2.10527

Abstract

Advances in device and communication technology have transformed gaming, with gamification significantly motivating users through game elements. Mobile apps increasingly use gamification to boost participation, yet there is limited evidence on how to attract and retain users effectively. This study identifies factors influencing players' intention to continue playing online games in Indonesia, focusing on competition, challenge, competence, social relationships, and usefulness. A survey involving 100 active players has been conducted, and data are being analyzed using SPSS. Initial findings reveal that among the examined factors, challenge significantly influences players’ intention to continue playing. Improved internet conditions in Indonesia are enhancing the gaming experience. The findings aim to provide insights for app and game developers to design effective player retention strategies, bridging the gap in understanding user engagement in mobile gaming and contributing to more engaging and sustainable gaming experiences for players in Indonesia. These results contribute to an ethical and sustainable digital marketing ecosystem in Indonesia by guiding developers to implement responsible gamification strategies that enhance long-term user engagement and trust.
Pelatihan Pembuatan Konten Media Sosial Menggunakan Teknologi Ai Untuk Mendapatkan Passive Income Bagi Siswa Smk di Cikarang Sanjaya, Memet
BALQIS : Journal of Business Innovation and Digital Marketing Vol. 1 No. 2 (2025): December 2025
Publisher : Program Studi Bisnis Digital - Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/balqis.v1i2.10484

Abstract

This study aims to analyze the improvement of digital literacy and AI-based content production skills among vocational high school (SMK) students through structured training. The research employed a quantitative approach using a one-group pretest–posttest design. A total of 33 students participated in the training, while 22 paired responses met the criteria for statistical analysis. The research instrument consisted of Likert-scale questionnaires and open-ended questions measuring content creation skills, AI knowledge, perceptions of the economic potential of digital content, and experience using AI tools. Data were analyzed using the Wilcoxon Signed Rank Test due to non-normal data distribution. The results indicate a statistically significant improvement across all measured indicators, with p-values < 0.001. These findings demonstrate that structured AI-based training is effective in enhancing digital literacy and preparing vocational students to produce economically valuable digital content. This study contributes empirical evidence to the development of AI-based digital literacy learning models in vocational education.
Marketing Strategy and Customer Value of Astuti Wedding Gallery Using SWOT, QSPM, and VPC Mutmainna
BALQIS : Journal of Business Innovation and Digital Marketing Vol. 1 No. 2 (2025): December 2025
Publisher : Program Studi Bisnis Digital - Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/balqis.v1i2.10519

Abstract

This research examines the culture-based service development strategy at Astuti Wedding Gallery (AWG), a Javanese traditional wedding service provider in Samarinda. This study is based on the increasing interest of the younger generation towards the concept of traditional marriage combined with a modern touch, Theoretically, the study uses SWOT analysis to assess the company’s internal and external positions, as well as Value Proposition Canvas (VPC) to understand customer needs and the appropriateness of the value provided. The method used is a qualitative approach through interview, observation, and triangulation to ensure the validity of the data. The research result show that the main advantage of AWG comes from the uniqueness of Javanese culture, good interpersonal relationship with clients, and the flexibility of service packages. Weaknesses are found in limited manpower, digital promotion that is not optimal, and operational system that is not organized. Opportunities are created through traditional marriage trend and the expansion of digital marketing, while threats come from industry competition and changing economic conditions. Based on SWOT, VPC, and QSPM analysis, the most appropriate strategy is market development through the use of digital media and cooperation with local vendors. Overall the integration of cultural values with modern innovation is the basis for increasing AWG’s competitiveness.

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