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Nurul Fadhilah
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Journal of Dialogos
Published by PT Anagata Sembagi Education
ISSN : -     EISSN : 30466040     DOI : https://doi.org/10.62872/hrvvzv03
Core Subject : Education,
Languange, Linguistic, Communication & Media
The journal publishes original articles on current issues adn trends occuring internationally in media, communication, and public policies, media and develompment, social media and subculture, public realtions and proffesional communication development, media gender and identity, media and tourism
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 2 Documents
 1 
Search results for , issue "Vol. 3 No. 1 (2026): Journal of Dialogos - February" : 2 Documents clear
Communication in the Age of Artificial Intelligence: Power, Meaning, and Control Muldani, Trisno; Priantana, Ajeng Puspita; Sulistiawati, Windi
Journal of Dialogos Vol. 3 No. 1 (2026): Journal of Dialogos - February
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/abwezv27

Abstract

The rapid integration of artificial intelligence (AI) into communication systems has fundamentally transformed how messages are produced, distributed, and interpreted. AI-mediated communication no longer operates as a neutral technological intermediary but functions as a structural force that reshapes power relations, meaning-making processes, and mechanisms of control. This study aims to critically examine communication in the age of artificial intelligence by focusing on the interrelated dimensions of power, meaning, and control. Employing a qualitative approach with a critical–conceptual research design, the study analyzes theoretical literature from communication studies, critical media theory, and AI studies, alongside policy and ethical documents related to algorithmic governance. The findings indicate that AI algorithms operate as infrastructural actors that regulate visibility, legitimize certain discourses, and marginalize others through automated curation, recommendation, and moderation systems. Furthermore, the production of meaning becomes increasingly aligned with algorithmic logics of optimization and performance metrics, leading to potential homogenization and instrumentalization of communication. At the same time, AI-enabled surveillance and behavioral normalization introduce subtle forms of discipline that shape communicative practices. Although spaces of resistance and negotiation persist, they remain asymmetrical and structurally constrained. This study concludes that communication in the AI era must be understood as a contested arena of power rather than a purely technical domain, highlighting the urgent need for critical frameworks and democratic governance to preserve communicative autonomy and pluralism.
Live Commerce and 'Cozy Aesthetic': Marketing Communication Strategies for MSMEs in Building Digital Loyalty Ratna, Nurtyasih Wibawanti; Sadono, Teguh Priyo
Journal of Dialogos Vol. 3 No. 1 (2026): Journal of Dialogos - February
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/xdcgdf02

Abstract

The development of digital technology encourages MSMEs to adapt more interactive and experience-oriented marketing communication strategies. One emerging form of digital marketing innovation is live commerce, which enables real-time interactions between businesses and consumers. This study aims to analyze how the implementation of live commerce packaged with a cozy aesthetic approach is used as a marketing communication strategy for MSMEs in building digital consumer loyalty. This study uses a qualitative approach with a descriptive research type through case studies. Research data were obtained through observations of MSMEs' live commerce practices, analysis of marketing communication patterns, the application of cozy aesthetic visual and emotional elements, and consumer responses in digital interactions. The results show that the integration of live commerce with cozy aesthetics can create a warm, personal, and comfortable communication atmosphere, thereby increasing trust, emotional engagement, and closeness between MSMEs and consumers. This strategy not only has an impact on increasing short-term interactions and transactions but also contributes to building sustainable digital consumer loyalty. Thus, live commerce packaged with a cozy aesthetic approach can be an effective and relevant marketing communication strategy for MSMEs in facing competition in the digital era..

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