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Andriya Risdwiyanto
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Universitas Proklamasi 45, Jl. Proklamasi No. 1 Babarsari, Catur Tunggal, Depok, Sleman, DIY 55281
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Jurnal Manajemen Strategis: Jurnal Mantra
Published by Universitas Proklamasi 45 Yogyakarta
ISSN : -     EISSN : 30466377     DOI : https://doi.org/10.30588/jmt.v2i02
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen Strategis: Jurnal Mantra (JMT) is a periodical scientific journal published by the Universitas Proklamasi 45, Yogyakarta, Indonesia (UP 45) twice a year, in April and October. JMT was first published online in Volume 1 Number 01 April 2024 with e-ISSN 3046-6377. JMT aims to publish scientific works of academics, researchers, and practitioners in the form of research results and conceptual development in the field of management covering strategic aspects of organizations/companies, i.e. marketing, human resources, finance, operation/production, and management information system. JMT publications are dedicated to realizing contributions to scientific development in the field of management and organization in actual and strategic topics of commercial and non-commercial organizations. JMT is open to academics, researchers, and practitioners in areas related to organizational managerial activities to actualize themselves in relevant scientific development. The management of JMT involves an interrelated management team including the editorial board, peer reviewers, and administration staff. The management team involves professionals and is committed to scientific development in management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 1 No. 01 (2024)" : 5 Documents clear
Analisis Pengaruh Rasio Profitabilitas, Solvabilitas, Aktivitas, dan Pasar terhadap Harga Saham pada Perusahaan Manufaktur: Subsektor Plastik dan Kemasan yang Terdaftar di BEI Esti Nur Hidayah; Bambang Sugeng Dwiyanto
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 1 No. 01 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v1i01.1221

Abstract

This study aimed to examine the effect of Return on Asset (ROA), Debt to Equity Ratio (DER), Total Asset Turnover (TATO), and Price to Book Value (PBV) on stock prices in manufacturing companies in the plastic subsector and packaging listed on Indonesia Stock Exchange year period 2015-2019. The population in this study were the manufacturing companies in the plastic subsector and packaging listed on the Indonesia Stock Exchange year period 2015-2019 that were 13 companies the sampling technique used in this study was purposive sampling method.  The samples taken were 9 companies that published financial reports during the study period. The data analysis tools used were the classic assumption test (linearity test, normality test, multicollinearity test, heteroscedasticity test, and autocorrelation test), multiple regression analysis, F-test, t-test, and determination test. The results of this study indicated that the Return on Assets (ROA) had a positive effect but was insignificant on stock prices. The Debt to Equity Ratio (DER), and Price to Book Value (PBV) had a positive significant effect on stock prices. MeanwhileTotal Asset Turnover (TATO) had a negative significant effect on stock prices. Simultaneously, the effect of Return on Asset (ROA), Debt to Equity Ratio (DER), Total Asset Turnover (TATO), and Price to Book Value (PBV) had a significant effect on stock prices in the plastic subsector and packaging of companies listed on Indonesia Stock Exchange year period 2015-2019.
Analisis Tingkat Loyalitas Konsumen Generasi Z terhadap Marketplace di Indonesia Menggunakan Metode NPS (Net Promoter Score) Nerys Lourensius L. Tarigan; Petra Surya Mega Wijaya; Yuyun Wahyuni; Eny Sulistyowati
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 1 No. 01 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v1i01.1222

Abstract

Research on consumer loyalty, especially in generation Z, is the last interesting research both in Indonesia and other countries. Loyalty is an important part of the company because it becomes a positive and very profitable behavior for the company. The purpose of this study is to measure the level of consumer loyalty to generation Z in Indonesia. The object of the study took seven marketplace sites that are often used by generation Z in Indonesia. The marketplaces are (1) Shopee, (2) Lazada, (3) Tokopedia, (4) Zalora, (5) Bukalapak, (6) Blibli.com, and (7) Instagram. The method used to measure the level of consumer loyalty is NPS (Net Promoter Score). Surveys use random sampling. A total of 153 respondents gave answers using google forms. The results showed that there were only 2 marketplaces that were included in the loyal category, namely Shopee, and Tokopedia, while the rest, namely Lazada, Zalora, Bukalapak, Blibli.com, and Instagram, were included in the non-loyal category.
Persepsi Konsumen Atas Kualitas Layanan, Kualitas Produk, dan Harga terhadap Loyalitas Pelanggan Caffe Legend Jogja Yosina Weisemina Unmehopa; Jemadi Jemadi
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 1 No. 01 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v1i01.1250

Abstract

Caffe Legend Jogja which was present in 2012. Where the development is very rapid with the number of visits that continues to grow, many aspects of Caffe Legend Jogja are required to improve the quality of service, product quality, and price, these three aspects can create customer loyalty. The purpose of this study is to find out whether there is an influence of service quality on customer loyalty to Caffe Legend Jogja, whether there is an influence of product quality on customer loyalty to Caffe Legend Jogja, whether there is an influence of price on the loyalty of Caffe Legend Jogja customers, whether there is an influence on service quality, product quality, prices simultaneously on customer loyalty of Caffe Legend Jogja. The respondents in this study were all 100 people from Caffe Legend Jogja. This study used the saturated sample method, which is a sample determination technique when all members of the population are used as samples. The method used is multiple linear analysis. The results of this research showed that the quality of services and product quality did not have a significant effect on customer loyalty, partially. Otherwise, the price has a significant effect on customer loyalty, partially. The result of this research also showed that the quality of services and the price have a significant effect on customer loyalty at Caffe Legend Jogja, simultaneously.
Pengaruh Kualitas Layanan dan Kualitas Produk terhadap Loyalitas Pelanggan di Era Pandemi Covid-19: Studi pada PT Pos Indonesia Cabang Yogyakarta Rinda Aprilia Pramesti; Niken Widyastuti; Heri Winarto
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 1 No. 01 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v1i01.1433

Abstract

This study aims to determine: (1) The effect of service quality on customer loyalty PT. Pos Indonesia Yogyakarta branch. (2) The effect of product quality on customer loyalty of PT. Pos Indonesia Yogyakarta branch. (3) The effect of service quality and product quality partially on customer loyalty PT. Pos Indonesia Yogyakarta branch. This research is quantitative research. The population in this study are customers who use the services of PT. Pos Indonesia Yogyakarta branch with a total of 108,000 customers taken in the last 3 years and a sample of 100 customers was taken as research respondents with the determination of the number using the Slovin formula. The sampling technique used is accidental. Data collection techniques using a questionnaire or questionnaire. And the data analysis techniques in this study used data descriptions, validity, and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results of this study indicate the quality of service and product quality in the era of the covid-19 pandemic at PT. Pos Indonesia Yogyakarta branch partially or jointly proved to have a positive and significant effect on customer loyalty at P. Pos Indonesia Yogyakarta branch.
Pengaruh Brand Ambassador dan Product Review terhadap Keputusan Pembelian Online yang Dimediasi oleh Citra Merek bagi Konsumen Perempuan di Yogyakarta Nabila Rama Yunita; Andriya Risdwiyanto
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 1 No. 01 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v1i01.1753

Abstract

This research aims to determine the influence of brand ambassadors and product reviews on online purchasing decisions mediated by brand image for female consumers in Yogyakarta. The population in this study were female consumers who had used Scarlett Whitening products at least once. This study uses a quantitative approach. The sample used was non-probability sampling with a purposive sampling technique whose samples were based on certain criteria with a minimum sample of 80 respondents. This research uses questionnaire distribution data with the Google form. The data analysis tool used is Partial Least Square (PLS) with the SmartPLS version 3.0. Analytical tools are used to test data such as validity testing, reliability testing, hypothesis testing, and mediation testing. The results of this research show the significant influence of product reviews on online purchasing decisions, brand ambassadors on brand image, product reviews on brand image, and brand image on online purchasing decisions for Scarlett Whitening products for female consumers in Yogyakarta. Other findings show that brand ambassadors do not have a significant influence on online purchasing decisions. The mediation testing in this research shows that brand image is able to mediate brand ambassadors and product reviews on online purchasing decisions.

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