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M. Reza Saputra
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Journal of Strategic Innovation in Economics and Business
Published by Yayasan Cerdas Pedia Indonesia
ISSN : -     EISSN : 31104177     DOI : https://doi.org/10.65101/sinebis
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Strategic Innovation in Economics and Business is a peer-reviewed forum for high-quality, original research that advances our understanding of how strategic innovation drives economic development and business performance. The journal welcomes empirical and theoretical contributions that integrate economic analysis with strategic management and entrepreneurship. Focus Strategic Innovation Economics – Theoretical and empirical studies on the economics of innovation, including innovation incentives, market structures, and policy impacts. Business Strategy and Competitive Advantage – Research on strategic decision-making, resource allocation, strategic alliances, and business model innovation. Entrepreneurship and New Venture Creation – Analyses of entrepreneurial processes, start-up financing, innovation ecosystems, and scaling strategies. Technology Management and Digital Transformation – Studies on digital innovation, technology adoption, platform economics, and the role of information systems. Sustainable and Inclusive Growth – Investigations of sustainable innovation, social entrepreneurship, corporate social responsibility, and inclusive business models. Scope The journal publishes the following article types in English: Original Research Articles: Rigorous quantitative or qualitative studies offering novel insights. Theoretical Papers: Conceptual frameworks and economic models of innovation and strategy. Policy Analyses: Evaluations of innovation policies, regulatory frameworks, and economic incentives. Case Studies: In-depth examinations of strategic innovation in firms, industries, or regions. Review Articles: Comprehensive syntheses of literature on strategic innovation and economic development. Contributions should bridge economics and business to inform both academic scholarship and managerial practice. Interdisciplinary approaches combining economics, management science, finance, and public policy are encouraged.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 14 Documents
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Strategic Relationship Value and Supply Chain Resilience: Decoupling Satisfaction from Loyalty in the Indonesian Automotive B2B Sector Veronika Nadia Andriyani; Anny Nurbasari
Journal of Strategic Innovation in Economics and Business Vol. 1 No. 3 (2026): Journal of Strategic Innovation in Economics and Business
Publisher : Yayasan Cerdas Pedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65101/sinebis.v1i3.181

Abstract

As the Indonesian automotive industry faces intensifying competition within the ASEAN Economic Community, specifically from Thailand, the strategic imperative has shifted from price leadership to supply chain resilience. This study investigates the economic efficacy of relationship value in driving customer loyalty within the Business-to-Business (B2B) spare parts sector in West Java, hypothesizing trust, commitment, and satisfaction as critical mediators. Utilizing a Structural Equation Modeling (SEM) approach with data from 211 decision-makers, the research challenges the canonical Service-Profit Chain theory in emerging markets. The empirical results demonstrate that while relationship value significantly bolsters trust and commitment, a divergence from Western models is observed: customer satisfaction does not significantly influence loyalty (CR < 1.96). This anomaly suggests that in the Indonesian B2B context, retention is driven by structural commitments and calculated relationship value rather than affective satisfaction. These findings imply that to sustain competitive advantage, firms must prioritize the engineering of strategic partnerships over satisfaction metrics, offering a new perspective on industrial retention strategies in developing economies.
Escaping the Captive Market: Strategic Innovation in Co-branding and Mitigating Community-induced Inefficiencies in Faith-Based Micro-Enterprises Abdulloh Azzahid; Mohamad Rizan; Saparuddin Mukhtar
Journal of Strategic Innovation in Economics and Business Vol. 1 No. 3 (2026): Journal of Strategic Innovation in Economics and Business
Publisher : Yayasan Cerdas Pedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65101/sinebis.v1i3.206

Abstract

This study evaluates the effectiveness of marketing strategies in religious-based business entities in developing countries, with a particular focus on Islamic boarding schools in Indonesia that receive government capital assistance. Using the Structural Equation Modeling (SEM-PLS) model on a sample of 230 business units, this study examines how co-branding and distribution channel management strategies affect marketing performance, both directly and through community marketing mediation. Empirical results show findings that contradict conventional wisdom: although co-branding strategies are proven to significantly improve performance (β=0.208), distribution channel management (β=-0.134) and community marketing (β=-0.217) are negatively correlated with marketing performance. Furthermore, community marketing was found to negatively mediate the relationship between co-branding, indicating the existence of “social costs” and “network exclusivity” phenomena that burden business efficiency. These findings provide important theoretical contributions regarding the limitations of bonding social capital in religious entrepreneurship, suggesting that over-reliance on internal communities and traditional distribution channels without digitalization support can hinder commercial growth.
Mitigating Investment Irrationality in the Digital Era: Financial Education as a Strategic Moderator of Cognitive Bias and Social Media Influence Risma Puspita Sari; I Gusti Ketut Agung Ulupui; Agung Dharmawan Buchdadi
Journal of Strategic Innovation in Economics and Business Vol. 1 No. 3 (2026): Journal of Strategic Innovation in Economics and Business
Publisher : Yayasan Cerdas Pedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65101/sinebis.v1i3.209

Abstract

This study examines how cognitive biases and social media exposure influence investment decision-making among Millennials and Generation Z in Indonesia, while considering financial education as a moderating factor. Drawing on behavioral finance theory, this research examines how psychological and digital information factors shape investment behavior in an emerging market context. Data were obtained from an online survey involving 253 young investors and were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. The results indicate that cognitive biases, particularly overconfidence and herding behavior, exert a significant influence on individual investment decisions. Social media exposure also significantly affects investment behavior, underscoring digital platforms as dominant sources of financial information for young investors. Furthermore, the findings reveal that financial education serves as an effective moderating mechanism in the relationships between cognitive biases and investment decisions, as well as between social media influence and investment decision-making. Higher levels of financial education help mitigate the adverse effects of psychological biases and reduce investors’ reliance on unverified financial information circulating on social media. These findings contribute to the behavioral finance literature by integrating cognitive bias, social media influence, and financial education within a unified empirical framework. From a practical standpoint, this study emphasizes the strategic importance of strengthening financial education initiatives to enhance the quality investment decisions among digitally native generations in emerging markets.
The Dynamics of Job Crafting, Meaningful Work, and Work Engagement in Predicting Turnover Intention: Evidence from the Digital Creative Industry Meyreza Dwi Savitri; Widya Parimita; Rd. Tuty Sariwulan
Journal of Strategic Innovation in Economics and Business Vol. 1 No. 3 (2026): Journal of Strategic Innovation in Economics and Business
Publisher : Yayasan Cerdas Pedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65101/sinebis.v1i3.212

Abstract

The digital creative industry landscape in Indonesia currently faces significant talent retention challenges, especially among Generation Z workers who have different psychological expectations. This study aims to critically analyze the influence of Job Crafting and Meaningful Work on Turnover Intention, with Work Engagement as a crucial mediating variable. Using a quantitative approach with the Partial Least Squares (PLS)-based Structural Equation Modeling (SEM) method, this study takes the microcosm at FEB Digital Agency as its object of study. The results of the analysis show that all of the proposed hypotheses are accepted: Job Crafting and Meaningful Work are proven to have a negative and significant effect on Turnover Intention, both directly and indirectly through Work Engagement. An interesting finding reveals that Job Crafting is the strongest single predictor of Work Engagement (t = 6.429), while Work Engagement is the most dominant barrier to attrition in this model (β = -0.456). This indicates that employee engagement is not merely an operational phenomenon, but rather the result of job personalization and the perception of existential value. This study concludes that effective retention strategies must focus on the transition from control-based management to empowerment-based management that supports work autonomy and the articulation of real work meaning.

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