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EC BUILDING 1ST FLOOR MANAGEMENT DEPARTMENT FACULTY OF BUSINESS AND ECONOMICS UNIVERSITY SURABAYA Jl. Raya Kalirungkut, Kali Rungkut, Kec. Rungkut, Surabaya, Jawa Timur 60293
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INDONESIA
Southeast Asian Journal of Service Management
Published by Universitas Surabaya
ISSN : -     EISSN : 30891469     DOI : https://doi.org/10.24123/seajsm
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
SEAJSM is a peer-reviewed and open-access journal published triannually in March, July, and November. The journal is dedicated to advancing knowledge and practice in service management across various industries, with a special focus on the unique geographic, economic, and cultural contexts of Southeast Asia. SEAJSM only accepts manuscripts written in full English and processes original submissions related to the scope of service management. Manuscripts must not have been published or submitted to other publishers. We accept submissions with different methodologies, including quantitative, qualitative, bibliometric, and mixed methods Scope The scope of this journal includes, but is not limited to, research in service management with focus on: Tourism and Hospitality Banking and Finance Education Healthcare Retail and E-commerce Regional Service Interactions and Innovations
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2 Documents
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Search results for , issue "Vol. 3 No. 1 (2026): Online First" : 2 Documents clear
From branding to behavior: investigating the impact of employer branding and organizational reputation on application intentions through person-organizational fit (POF) Faizal Susilo Hadi
Southeast Asian Journal of Service Management Vol. 3 No. 1 (2026): Online First
Publisher : Faculty of Business and Economics, University of Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/v310

Abstract

This study examines the effects of employer branding and perceived employer reputation on intention to apply for a job among Generation Z, with person-organization fit acting as a mediating variable. Using a quantitative research design, data were collected through a survey of 320 final-year university students and recent graduates in Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that both employer branding and employer reputation have a significant positive influence on person-organization fit. Employer branding also demonstrates a direct and significant effect on intention to apply. In contrast, employer reputation does not directly influence intention to apply but exerts an indirect effect through person-organization fit, which itself significantly predicts intention to apply. These results highlight that Generation Z places strong emphasis on value congruence between themselves and prospective employers when making job application decisions. The study contributes to the theoretical development of job-seeking behavior by clarifying the mediating role of person-organization fit and offers practical insights for organizations in designing authentic employer branding and reputation management strategies aligned with the values of Generation Z to enhance their attractiveness in the labor market.
Factors influencing condominium purchase intention in Phnom Penh, Cambodia Chhoyyi Sok; Hong Soun
Southeast Asian Journal of Service Management Vol. 3 No. 1 (2026): Online First
Publisher : Faculty of Business and Economics, University of Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/seajsm.v327

Abstract

The rapid urbanization and economic growth in Phnom Penh, Cambodia, have significantly transformed the real estate landscape, particularly in the condominium sector. Hence, it is the reason to study “Factors influencing condominium purchase intention in Phnom Penh, Cambodia”. This paper structured into five chapters. Firstly, it introduces the study, establishes the statement of problem, research questions, objectives, scope, significance, and layout of study. The research questions are: “What are the main challenges faced by condominium developers in Cambodia?”, and “What factors influence condominium purchase intention in Phnom Penh, Cambodia?”. Therefore, the researcher has set two objectives for the study: (1) To understand the main challenges faced by condominium developers in Cambodia, and (2) To identify and analyze the key factors influence condominium purchase intention in Phnom Penh, Cambodia. Secondly, it critically reviews the relevant literature, synthesizing existing knowledge and identifying the theoretical foundation and research gap the study addresses. After that, it justifies the chosen research design, data collection methods, sampling strategy, and analytical techniques. The research utilized a qualitative and quantitative approach, collecting data from 385 respondents through a structured questionnaire. Statistical analysis was conducted using SPSS to examine the impact of six key factors: Perceived value, Quality of life, Brand trustworthiness, Social influence, Design, and Promotion. Then, the findings indicate that Perceived value, Quality of life, Brand trustworthiness, and Social influence highlight their significant influences on the purchase intention. Additionally, Design and Promotion were found to have a partial impact. Finally, by addressing these critical factors, condominium developers can improve the condominium experiences for consumers.   Keywords: Perceived Value, Quality of Life, Brand Trustworthiness, Social Influence, Design, Promotion

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