Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Smart Society: Community Service and Empowerment Journal Southeast Asian Journal of Service Management
Faizal Susilo Hadi
University of Surabaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Application of Technological Automation and Digitalization of Promotional Efforts in the Home Industry of Wickerwork in Jombang Regency: PAR Method Siti Zahro; Tri Sagirani; Faizal Susilo Hadi; Hany Mustikasari; Hedi Amelia Bella Cintya; Nugraha Nugraha; Didik Nurhadi; Matthew Lucky Natanael; Gabriella Haldis Adriani; Medhita Gunawan Putri; Dewi Anggraini Tjandra; Felix Dian Nugroho; Oka Wardana; Rizky Alifio Muhammad
Smart Society Vol. 6 No. 1 (2026): Smart Society
Publisher : FOUNDAE (Foundation of Advanced Education)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/smartsociety.v6i1.907

Abstract

The wickerwork home industry in Jombang Regency, which utilizes screw pine and bamboo, plays an important role in local employment. However, its development remains constrained by manual production processes and limited marketing strategies. This study aims to examine the implementation of technological automation and the digitalization of promotional efforts in wickerwork home industries using a Participatory Action Research (PAR) approach, consisting of identification, planning, action, observation, and evaluation stages. The program involved two home industries, including owners and employees, in adopting simple automation technologies and digital marketing practices. The results indicate that the application of automation technology improved production efficiency and enabled businesses to better meet customer demand. In addition, digital promotion training covering product photography, content creation, and the use of AI tools enhanced marketing reach through social media, contributing to increased national-level demand. This study highlights that integrating automation and digital marketing can strengthen the competitiveness of small-scale industries. However, sustained mentoring and multi-stakeholder support are essential to ensure long-term impact, expand employment opportunities, and promote business sustainability.
From branding to behavior: investigating the impact of employer branding and organizational reputation on application intentions through person-organizational fit (POF) Faizal Susilo Hadi
Southeast Asian Journal of Service Management Vol. 3 No. 1 (2026): Markets, Work, and Service Experience
Publisher : Faculty of Business and Economics, University of Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/seajsm.v310

Abstract

This study examines the effects of employer branding and perceived employer reputation on intention to apply for a job among Generation Z, with person-organization fit acting as a mediating variable. Using a quantitative research design, data were collected through a survey of 320 final-year university students and recent graduates in Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that both employer branding and employer reputation have a significant positive influence on person-organization fit. Employer branding also demonstrates a direct and significant effect on intention to apply. In contrast, employer reputation does not directly influence intention to apply but exerts an indirect effect through person-organization fit, which itself significantly predicts intention to apply. These results highlight that Generation Z places strong emphasis on value congruence between themselves and prospective employers when making job application decisions. The study contributes to the theoretical development of job-seeking behavior by clarifying the mediating role of person-organization fit and offers practical insights for organizations in designing authentic employer branding and reputation management strategies aligned with the values of Generation Z to enhance their attractiveness in the labor market.
Co-Authors Dewi Anggraini Tjandra Didik Nurhadi Felix Dian Nugroho Gabriella Haldis Adriani Hany Mustikasari Hedi Amelia Bella Cintya Matthew Lucky Natanael Medhita Gunawan Putri Nugraha Nugraha Oka Wardana Rizky Alifio Muhammad Siti Zahro Tri Sagirani