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Al-Amru: Jurnal Komunikasi dan Dakwah Islam
ISSN : -     EISSN : 31090648     DOI : https://doi.org/10.61166/al-amru.v1i1.1
Al Amru, Jurnal Komunikasi dan Dakwah Islam is a peer reviewed journal published by Penerbit Hellow Pustaka in Collaboration with Pascasarjana Institut Agama Islam Tasikmalaya. The journal is aimed at spreading the research results conducted by academicians, researchers, and practitioners in the field of Communication Science and Islamic Dakwah. In particular, papers which consider the following general topics are invited, communication science, communication theory, and approaches in communication, interpersonal communication, group communication, organizational communication, Political communication, Development of communication, and Media studies, science of dakwah, history of dakwah, philosophy of dakwah, methodology of dakwah, and Management of dakwah. Al Amru, Jurnal Komunikasi dan Dakwah Islam is publish 2 times annually (May and November). Each of the issue has articles both on conceptual article and research article. Al Amru, Jurnal Komunikasi dan Dakwah Islam in Bahasa Indonesia, English or Arabic written articles are also welcomed
Articles 11 Documents
The Appeal of Islamic Content in the Digital Era in Shaping the Hearts and Minds of Its Audiences Miftahul Khoir; M.Toriq al Anshar; Aril Saputra
Al-Amru: Jurnal Komunikasi dan Dakwah Islam Vol. 1 No. 2 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/al-amru.v1i2.12

Abstract

The development of the digital era has created a new ecosystem for the dissemination of Islamic values through various platforms such as YouTube, Instagram, TikTok, and dakwah podcasts. The presence of Islamic content in digital formats not only serves as a medium for conveying religious teachings but also functions as a space for spiritual reflection that can influence the development of character, mindset, and religious behavior within society. This study aims to deeply analyze how the appeal of Islamic content in the digital era can shape the hearts and minds of its viewers. The method used is qualitative through a literature review, examining various sources related to dakwah communication, media psychology, digital religiosity, and Islamic education,The results of the analysis indicate that the appeal of Islamic content is significantly influenced by several key factors. First, the strength of the message, which is able to touch both emotional and rational aspects in a balanced manner, makes the content easier to accept and comprehend. Second, the authenticity and credibility of the content creators, both in terms of knowledge and exemplary behavior, enhance the audience’s trust and psychological closeness. Third, aesthetic elements such as visual design, sound quality, narration, and storytelling help create a deeper and more meaningful viewing experience. Fourth, the relevance of the themes to everyday life challenges—especially those related to morality, religious identity, and modern social dynamics—makes Islamic content more contextual and applicable, This study affirms that Islamic content in the digital era plays an essential role in strengthening Islamic values, enhancing religious awareness, and encouraging positive behavioral changes within society. By employing creative, interactive, and humanistic communication approaches, Islamic content has the potential to become an effective medium for spiritual transformation amid the rapid flow of digital information.

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