cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Didin Septa Rahmadi
Contact Email
lppmununtb@gmail.com
Phone
+6281933909656
Journal Mail Official
ekisunu@gmail.com
Editorial Address
Jln. Pendidikan No. 06, Kota Mataram, Nusa Tenggara Barat, Indonesia 83126
Location
Kota mataram,
Nusa tenggara barat
INDONESIA
JURNAL ECONETICA: Jurnal Sosial, Ekonomi Dan Bisnis
Published by Universitas Nahdlatul Ulama Nusa Tenggara Barat
ISSN : -     EISSN : 27766403     DOI : https://doi.org/10.69503/econetica.v7i1
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Econetica adalah sebuah jurnal publikasi ilmiah yang di dalamnya mencakup permasalahan sosial, ekonomi,dan bisnis, sebagai upaya untuk membuat sebuah wadah yang terintegrasi dengan ilmu pengetahuan khusunya bidang ekonomi dan bisnis
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 12 Documents
 1   2 
Search results for , issue "Vol. 5 No. 2 (2023): November 2023" : 12 Documents clear
Assessing the Business Feasibility and Marketing Strategy of Like Mie and Coffee in Batang, Indonesia Emilia Alfiesyah; Muhammad Taufiq Abadi
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol. 5 No. 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.370

Abstract

This study aims to assess the business feasibility and marketing strategy of Like Mie and Coffee, a local culinary business located in Batang, Indonesia. Using a qualitative descriptive approach, the research evaluates the enterprise through the marketing mix framework (product, price, place, and promotion). Data were collected through observation and in-depth interviews with consumers, managers, and staff to obtain insights into product quality, pricing strategy, location advantages, and promotional effectiveness. The findings reveal that Like Mie and Coffee is a feasible and competitive business supported by innovative products, affordable pricing, a strategic location, and strong digital promotion using social media platforms. The café’s youthful and creative branding has successfully attracted its target market, leading to increased customer loyalty and steady profit growth. The study concludes that business expansion is viable, as demonstrated by the successful opening of a new branch in Semarang. These results highlight the importance of integrating innovation and customer engagement in sustaining small and medium-scale food and beverage businesses in Indonesia’s growing creative economy sector.
Business Feasibility and Strategic Development of the Majas Craft Bouquet Enterprise in Pekalongan, Indonesia Khofifatul Alivia; Muhammad Taufiq Abadi
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol. 5 No. 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.425

Abstract

This study examines the business feasibility and strategic development of Majas Craft, a microenterprise engaged in handmade bouquet production in Pekalongan, Central Java, Indonesia. Using a qualitative descriptive approach, the research explores key dimensions of business feasibility, including human resources, management, production, marketing, and financial performance. Data were obtained through in-depth interviews, field observation, and documentation involving the owner, employees, and customers. The findings reveal that Majas Craft demonstrates strong business potential supported by increasing market demand, product uniqueness, and customer satisfaction. The enterprise’s competitive advantages lie in product creativity, affordable pricing, and direct customer engagement through social media. However, challenges remain in digital marketing adoption, production scalability, and managerial formalization. Financial analysis indicates a positive profit margin and short capital turnover, confirming the enterprise’s operational feasibility. The study concludes that sustainable growth requires strengthening digital marketing strategies, enhancing production efficiency, and improving entrepreneurial capacity through continuous learning. This research contributes to the growing literature on microenterprise feasibility and creative economy development in Indonesia’s local business context.
Business Feasibility and Strategic Development of the Barokah Collection Fashion Store in Karangdadap, Pekalongan: A Qualitative Assessment Fifiani Dwi Kurnia; M Taufiq Abadi
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol. 5 No. 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.426

Abstract

This study investigates the business feasibility and strategic development of Barokah Collection, a small-scale fashion enterprise located in Karangdadap, Pekalongan, Indonesia. The research employs a qualitative descriptive method to assess key dimensions of feasibility, including economic, demographic, legal, human resource, operational, marketing, and financial aspects. Data were collected through in-depth interviews, observation, and documentation, and analyzed using Miles and Huberman’s interactive model. The findings reveal that Barokah Collection demonstrates strong feasibility and growth potential supported by favorable local economic conditions, compliance with legal frameworks, and a loyal customer base within the Islamic fashion market. However, limitations remain in digital marketing, financial system formalization, and workforce digital literacy. The study concludes that the long-term sustainability of microenterprises such as Barokah Collection depends on innovation, technological adoption, and strategic institutional collaboration. The results contribute to the literature on SME feasibility and entrepreneurship development in emerging markets.
Marketing Feasibility and Strategic Application of the Marketing Mix in Small Retail Enterprises: A Case Study of Toserba 35 Hidayah, West Sumatra Lucky Mahesa Yahya; Ayu Putri Radinda; Widya Kartika Asri; Muhammad Ilham; Andreza Yosmi Saputra
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol. 5 No. 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.427

Abstract

This study aims to analyze the marketing feasibility and application of the marketing mix (4P: product, price, place, and promotion) in the operation of Toserba 35 Hidayah, a local retail enterprise in Lima Puluh Kota, West Sumatra. Using a qualitative descriptive approach, data were collected through in-depth interviews, direct observation, and document review to assess the firm’s competitive position and market strategy. The findings indicate that the business demonstrates strong marketing feasibility supported by product diversity, strategic location, competitive pricing, and customer-oriented service. However, the promotional strategy remains traditional, relying primarily on word-of-mouth, indicating the need for digital marketing adoption to expand market reach. The study concludes that integrating modern marketing practices—particularly social media engagement and customer loyalty programs—would enhance competitiveness and sustainability. Theoretically, this research reinforces the role of the marketing mix as a determinant of micro-enterprise performance and highlights the importance of adaptive marketing innovation in the Indonesian retail sector.
Islamic Sharecropping and Farmer Welfare: An Analysis of the Muzara‘ah System in West Lombok, Indonesia Sindi Apriani; Habibul Umam Taqiuddin; Muhammad Yakub
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol. 5 No. 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.537

Abstract

This study investigates the implementation of the muzara‘ah profit-sharing system and its impact on farmer welfare in West Lombok, Indonesia, through the lens of Islamic economics. Using a qualitative descriptive approach, the research examines how Islamic sharecropping arrangements between landowners and tenant farmers influence income distribution, productivity, and social cohesion within rural communities. Data were collected through in-depth interviews, field observation, and documentation involving both landowners and sharecroppers in Bagik Polak Village, Labuapi District. The findings reveal that the muzara‘ah contract, conducted orally based on mutual trust and kinship, reflects key Islamic ethical principles such as amanah (trust), ‘adl (justice), and ta‘awun (mutual cooperation). The typical profit-sharing ratios—½:½ for rice and ⅓:⅔ for horticultural crops—provide equitable returns that enhance household income and strengthen community solidarity. Despite the absence of written agreements, the practice remains sharia-compliant, as it fulfills the essential requirements of muzara‘ah. However, sustainability challenges persist, including limited access to capital, the absence of formal documentation, and vulnerability to crop failure. The study concludes that the muzara‘ah system not only functions as an agricultural financing mechanism but also embodies a moral economy model that promotes fairness, productivity, and welfare within Islamic rural society.
Strategies for Handling Non-Performing Qardhul Hasan Financing in Islamic Cooperatives: A Case Study of Baituttamkin Sharia Cooperative, Kediri Unit Baiq Suhaera; Habibul Taqiuddin; Muhammad Yakub
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol. 5 No. 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.540

Abstract

This study investigates the causes and management strategies of non-performing Qardhul Hasan financing at the Baituttamkin Sharia Cooperative, Kediri Unit. The Qardhul Hasan scheme represents a non-profit, collateral-free financing model where members repay only the principal amount without profit sharing or service fees. However, its implementation frequently faces repayment problems due to members’ inability to fulfill obligations. Using a qualitative field research approach, data were collected through observation, interviews, and documentation, then analyzed using Miles and Huberman’s interactive model. The findings reveal two major factors contributing to non-performing financing: internal weaknesses, such as insufficient monitoring and weak assessment of member character, and external factors, including adverse economic conditions, business failure, and deliberate non-compliance by members. The cooperative’s handling strategies include home visits, friendly dispute resolution through musyawarah (deliberation), motivation and business mentoring, rescheduling, and recovery measures. These results emphasize that improving internal governance, member monitoring, and financial literacy can strengthen cooperative resilience and minimize future defaults.
Developing Community-Based Halal Tourism through Digital Promotion: A Case Study of Taman Surga Rinjani, Sembalun, Lombok, Indonesia Hasbiatun Hasbiatun; Habibul Umam Taqiuddin; Muhammad Yakub
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol. 5 No. 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.541

Abstract

This study explores the development of community-based halal tourism through digital promotion at Taman Surga Rinjani, located in Sembalun, East Lombok, Indonesia. As part of Lombok’s emerging halal tourism initiatives, this destination demonstrates how local communities integrate Islamic values with creative economic practices to enhance both spirituality and livelihood. Using a qualitative descriptive approach, data were collected through interviews, observation, and documentation involving local tourism managers, community members, and visitors. The analysis, guided by the Miles and Huberman framework, revealed that Taman Surga Rinjani applies a dual promotion strategy combining offline methods—such as local festivals, brochures, and school visits—with online marketing through social media platforms including Facebook, Instagram, and TikTok. These strategies have significantly increased tourist visits, stimulated local entrepreneurship, and created new employment opportunities. Moreover, the tourism model reflects Islamic ethical principles of halalan tayyiban (permissible and good), amanah (trust), and ukhuwah islamiyah (social solidarity). Despite notable progress, challenges remain in terms of digital marketing capacity, partnership development, and limited institutional policy support. The study concludes that sustainable halal tourism requires continuous collaboration between government agencies, local communities, and digital innovators. This research contributes to the growing discourse on Islamic tourism by demonstrating how digital engagement and community participation can transform peripheral destinations into inclusive and ethically grounded tourism ecosystems.
The Role of Islamic Boarding Schools in Community Economic Empowerment: A Case Study of Mertak Tombok Village, Central Lombok, Indonesia Baiq Muniah; Habibul Umam Taqiuddin; Muhammad Yakub
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol. 5 No. 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.543

Abstract

This study explores the role of Islamic boarding schools (pondok pesantren) in fostering community-based economic empowerment in rural Indonesia. The research focuses on Mertak Tombok Village, Central Lombok, where the Pondok Pesantren serves as both a religious institution and an agent of socio-economic transformation. Using a qualitative descriptive approach, data were collected through interviews, observation, and documentation involving kiai (religious leaders), students, and local residents. The findings indicate that the pondok pesantren plays a pivotal role in developing community entrepreneurship through education, social training, and the establishment of productive enterprises such as agriculture, livestock, and handicraft cooperatives. Its leadership model—anchored in Islamic ethical values—has fostered a culture of self-reliance and collaboration among local residents. Nevertheless, challenges remain in managerial capacity, market access, and the integration of modern business practices. The study concludes that the effectiveness of pesantren-based empowerment depends on three critical factors: institutional leadership, socio-religious legitimacy, and the synergy between religious education and local economic initiatives. These findings contribute to the broader discourse on Islamic social entrepreneurship and sustainable community development in developing regions.
Empowering the Islamic Creative Economy through Traditional Weaving Enterprises: A Case Study of Community Welfare Development in Central Lombok, Indonesia Bathin Bathin; Mashur Mashur
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol. 5 No. 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.547

Abstract

This study explores the empowerment strategies of the creative economy sector through traditional weaving enterprises in Pujut District, Central Lombok, Indonesia, from the perspective of Islamic economics. Using a qualitative descriptive approach, the research aims to analyze how weaving artisans, supported by local community networks and religious values, contribute to improving household welfare. Data were collected through interviews, observation, and documentation involving community leaders, weaving artisans, and cooperative members. The findings reveal that empowerment occurs through capacity building, mutual cooperation, and digital marketing adaptation. Islamic ethical principles such as amanah (trustworthiness), ta’awun (mutual help), and halal livelihood guide artisans’ behavior and production processes. Despite facing challenges such as limited capital, raw material scarcity, and low technological literacy, the weaving community exhibits strong resilience grounded in faith-based motivation and social solidarity. The study concludes that the integration of Islamic moral economy and creative entrepreneurship fosters inclusive, sustainable welfare for rural communities. This research contributes to the discourse on Islamic creative economy development and highlights the role of traditional crafts as vehicles for spiritual and economic empowerment.
The Influence of Product Quality, Price, and Halal Label on Consumer Purchasing Decisions on Wardah Cosmetics Hamzan Wadi; Baiq Solatiyah
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol. 5 No. 2 (2023): November 2023
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v5i2.548

Abstract

Women have different needs from men, therefore women are a very potential market segmentation for various needs, one of which is cosmetics. Women are very concerned about their appearance, in contrast to men who are more likely to ignore appearance if they don't want to going out, but women pay attention to appearance both in a state of wanting to going out or in a state of not wanting to going out. Companies must be able to compete in the current era so that companies must innovate, promote, and evaluate so that companies can know the desires of the changing market. The purpose of this study was to find out whether product quality, price and halal labels affect consumer purchasing decisions on Wardah cosmetics. This research is a research with a quantitative approach with survey methods. The population in this study is consumers of Wardah cosmetics in the city of Mataram whose population number is not counted so that the population number is not known with certainty. The sampling technique uses purposive sampling with respondents in this study are 100 people. The data collection technique in this study is by using a questionnaire with the help of google from then processed using SPSS 16.0. The analysis methods used are validity and reliability tests, classical assumption tests, multiple linear regression tests, hypothesis tests through t tests and f tests, and determination coefficient tests (R2). The results showed that: (1) there was no partial influence of product quality variables on purchasing decisions as evidenced by the tcount < ttable (-1.383 < 1.988). (2) There is a partial influence of price variables on purchasing decisions as evidenced by the tcount > ttable (14,869 > 1,988). (3) There is no influence of halal label variables on purchasing decisions as evidenced by the tcount <ttable (-1.847 < 1,988). Keywords: Product Quality, Halal Label, Price, Purchasing Decision Women have different needs from men, therefore women are a very potential market segmentation for various needs, one of which is cosmetics. Women are very concerned about their appearance, in contrast to men who are more likely to ignore appearance if they don't want to going out, but women pay attention to appearance both in a state of wanting to going out or in a state of not wanting to going out. Companies must be able to compete in the current era so that companies must innovate, promote, and evaluate so that companies can know the desires of the changing market. The purpose of this study was to find out whether product quality, price and halal labels affect consumer purchasing decisions on Wardah cosmetics. This research is a research with a quantitative approach with survey methods. The population in this study is consumers of Wardah cosmetics in the city of Mataram whose population number is not counted so that the population number is not known with certainty. The sampling technique uses purposive sampling with respondents in this study are 100 people. The data collection technique in this study is by using a questionnaire with the help of google from then processed using SPSS 16.0. The analysis methods used are validity and reliability tests, classical assumption tests, multiple linear regression tests, hypothesis tests through t tests and f tests, and determination coefficient tests (R2). The results showed that: (1) there was no partial influence of product quality variables on purchasing decisions as evidenced by the tcount < ttable (-1.383 < 1.988). (2) There is a partial influence of price variables on purchasing decisions as evidenced by the tcount > ttable (14,869 > 1,988). (3) There is no influence of halal label variables on purchasing decisions as evidenced by the tcount <ttable (-1.847 < 1,988).

Page 1 of 2 | Total Record : 12

 1   2 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol. 7 No. 1 (2025): Mei 2025 Vol. 6 No. 2 (2024): November 2024 Vol. 6 No. 1 (2024): Mei 2024 Vol. 5 No. 2 (2023): November 2023 Vol. 5 No. 1 (2023): Mei 2023 Vol. 4 No. 2 (2022): November 2022 Vol. 4 No. 1 (2022): Mei 2022 Vol. 3 No. 2 (2021): November 2021 Vol. 3 No. 1 (2021): Mei 2021 Vol. 2 No. 2 (2020): November 2020 Vol. 2 No. 1 (2020): Mei 2020 Vol. 1 No. 2 (2019): November 2019 Vol. 1 No. 1 (2019): Mei 2019 More Issue