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Santi Rahmawati, S.T., M.S.M.
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People and Behavior Analysis (PBA)
Published by Research Synergy Foundation
ISSN : 29880424     EISSN : 29869803     DOI : https://doi.org/10.31098/pba
Core Subject : Social,
Social Sciences
The domain of People and Behavior Analysis lies in a scholarly expanse inviting contributions from the diverse tapestry of behavioral sciences. This platform serves as a conduit for original research inquiries that delve into the intricate dynamics of human behavior within various contexts. It beckons studies exploring the behavioral intricacies within business and management landscapes, unraveling the complexities of organizational behavior. Expanding its scholarly purview, it delves into the sub-domains of industrial and educational psychology, social psychology, and the pivotal domain of sustainability behavior. Through a rigorous academic lens, this interdisciplinary exploration aims to enrich our comprehension of human behavior, offering scholarly discourse grounded in comprehensive literature yet accessible to a diverse spectrum of scholarly minds. People and Behavior Analysis Interdisciplinary Context: - Behavior in Business and Management - Organizational behavior - Social and culture - Marketing - Behavioral economics - Green behavior - Industrial psychology - Educational psychology - Consumer behavior - Social psychology - Sustainability behavior By incorporating these areas, the journal aims to provide a comprehensive platform for scholars to understand human behavior across diverse contexts, offering scholars the opportunity to engage with emerging trends and challenges in business and social studies.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 1 No. 2 (2023): September Volume" : 5 Documents clear
SADvertising: Relationship of Emotional Marketing Campaigns to the Brand Awareness and Purchase Decision of Different Generations Jaecee Tanaya; Dyanne Digno; James Harvey Langurayan; Irvin Perono
People and Behavior Analysis Vol. 1 No. 2 (2023): September Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/pba.v1i2.1372

Abstract

Emotional marketing campaigns are dominating the internet and television. From the usual rational marketing campaigns, marketing researchers acquire the idea to put dimensions like storytelling, color, music, and image into their advertisements, which are now called SADvertising or emotional marketing campaigns. This paper aims to determine the relationship of emotional marketing campaigns or SADvertising to the brand awareness and purchase decisions of different generations. The target respondents of this study are five (5) different generations, e.g., Baby Boomers, Generation X, Y, Z, and Generation Alpha. The researchers used a self-administered survey questionnaire and gathered data using a stratified random sampling method. An interview is also done to further strengthen the study. A combination of quantitative and qualitative research design enhances the research analysis. The result of the study using the Spearman-Rho Correlation Test shows that the dimension of emotional marketing campaigns is moderately positive purchase decisions and concluded that there is a significant relationship between the dimension of emotional marketing campaigns to brand awareness and purchase decisions of different generations.
What are the key dimensions of organizational culture? Evidence from Indonesia Johannes Buntoro Darmasetiawan; Rapina Rapina
People and Behavior Analysis Vol. 1 No. 2 (2023): September Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/pba.v1i2.1710

Abstract

Corporate culture will create peer pressure that will guide the behavior of organization members so that they will work with the same rhythm. The corporate culture is usually influenced by Top Management or by a charismatic founder, who the Top Management still decides to use his/ her ideas. The corporate culture itself is an abstract form; it is difficult to explain what kind of characteristics (colors) it has. Luckily, the "colors" of corporate culture can be described by its dimension. This research introduces ten dimensions that can describe the "color" of corporate culture. This study had 52 participants, and after data processing, it can be stated that Top Management may have a certain belief or tendency that is explained by several dimensions. This means some of the dimensions are correlated to a certain Top Management's belief. Hence, the ten dimensions can be squeezed into less number of dimensions.
Demonstrating Affection, Empathy and Playful Engagement as Factors Influencing Parental Discipline Strategies John Mark Asio
People and Behavior Analysis Vol. 1 No. 2 (2023): September Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/pba.v1i2.1827

Abstract

Parenting is both a skill to learn and master since it will give the offspring perspectives in life. To attain this unique ability, one must master the art of affection, engagement and discipline towards the child. This study analyses affection, empathy, and play engagement as predictors of discipline strategies for parents of a primary school in the Philippines. The study used a descriptive-correlation research design with the survey as the primary gathering tool. One hundred forty-four parents voluntarily participated in the survey, which commenced in March and ended in April 2023. To analyze the data, the proponent used descriptive and inferential statistics. The study found that parents always show their affection and empathy, try to engage in play and establish discipline strategies. In addition, the computation also found a moderate relationship between showing affection and empathy and engaging in play with the establishment of discipline strategies among parents. Regression analysis also confirmed that showing affection and empathy and engaging in play are predictors of establishing discipline strategies among parents.
Academic Superstitions of Pre-Service Teachers: Input Positive Mental Attitude Promotion Program Ivy Mae Credo; Rhenshayne Adoptante; Razeline Grace Dela Paz - Olaje; Resha May Espinosa; Ruel Bonganciso
People and Behavior Analysis Vol. 1 No. 2 (2023): September Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/pba.v1i2.1905

Abstract

The study explores the academic superstitions of the pre-service teachers in Philippine Normal University Visayas and to find out whether these beliefs have positive impact to their mental attitude with regards to the promotion of their chosen programs. This is a mixed method research that specifically uses the explanatory sequential method design which employed the researcher-made questionnaire and an interview guide as tools to gather data. Stratified sampling was utilized to come up with the seventy-two (72) respondents. The statistical tools used in the study were the mean and standard deviation. Percentage, ranking, test, and one-way-ANOVA were used as well. For the qualitative data, this study used thematic analysis. Results provide a significant insight into the contemporary student mindset, showing that superstitions are not merely disregarded as irrational notions but are acknowledged to have a substantial role in both academic and personal growth. Also, students’ alignment or divergence concerning superstitions’ effect on academics is not notably influenced by their native language. In the same vein, results indicate that gender does not have a decisive role in shaping students’ views on superstitions in an academic context. Hence, external factors like personal experiences, family beliefs, and broader cultural influences may wield a greater influence in shaping students’ perceptions of superstitions with academic settings. The presented results offer a distinctive contribution to our comprehension of superstitions and their impact on mental outlook, psychological processes, and resultant behaviors. Simultaneously, these findings propose avenues for further exploration of superstitions.
The Influence of Work Environment and Job Embeddedness on Organizational Citizenship Behavior in Digital Media Businesses Syahida Aulia Sakinah; Muhardi Muhardi; Hendrati Dwi Mulyaningsih
People and Behavior Analysis Vol. 1 No. 2 (2023): September Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/pba.v1i2.1910

Abstract

This research aims to find out (1) the conditions of the work environment, (2) job embeddedness, (3) organizational citizenship behavior, (4) the influence of work environment on organizational citizenship behavior, (5) the influence of job embeddedness on organizational citizenship behavior; (6) and the collective influence of work environment and job embeddedness on organizational citizenship behavior at PT Ayo Media Network. The research methodology employed is a rigorous descriptive verification approach. Data gathering methods encompass a comprehensive spectrum, including administering surveys, conducting interviews, and meticulous documentation retrieval, all closely aligned with the research objectives. The research population encompasses the entire workforce of PT Ayo Media Network, ensuring a holistic perspective. Employing a saturated sampling technique with a carefully selected sample size of 95 respondents, the research maintains a robust statistical foundation. Furthermore, data analysis leverages the power of multiple linear regression analysis. The research findings unveil the following insights: (1) The work environment at Ayo Media Network garners an overall positive assessment, reflecting its quality; (2) Similarly, the evaluation of job embeddedness at PT Ayo Media Network is favorably rated overall; (3) The overarching perspective on organizational citizenship behavior at PT Ayo Media Network is characterized by a positive outlook; (4) The research substantiates that the work environment significantly shapes organizational citizenship behavior within PT Ayo Media Network; (5) In contrast, job embeddedness emerges as a factor with no discernible impact on organizational citizenship behavior within the organization; (6) Notably, when the combined influence of the work environment and job embeddedness is considered, it becomes evident that they collectively wield a significant effect on organizational citizenship behavior at PT Ayo Media Network. In summary, this research underscores the relatively favorable nature of the work environment, job embeddedness, and organizational citizenship behavior at PT Ayo Media Network, with a key revelation being that it is primarily the work environment that exerts influence on organizational citizenship behavior within the organization.

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