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Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 2985654X     DOI : Zenodo
Core Subject : Economy,
Economics, Econometrics & Finance
JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi is a journal that publishes research results, both theoretical and field studies, in general, and specifically related to economics, business, management, and accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 275 Documents
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PENGARUH LIFESTYLE DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT GARUDA INDONESIA DI BANDAR UDARA INTERNASIONAL SOEKARNO HATTA Devi Nurafni Putri Purnomo
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 2 (2024): JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

The impact of the era globalization means that people’s lifestyles are always changing along with developments in science, technology, and information. Lifestyle also influences the choice of brand image for a product or service to be used. Changes in lifestyle and the choice of brand image cannot be separated from consumer purchasing decisions, including in terms of choosing the airline used for travelling. The objective of this research is to determine the effect of lifestyle and brand image on the decision to purchase Garuda Indonesia Airline tickets at Soekarno Hatta International Airport and to find out how big this influence is. This research applied a quantitative approach using survey methods. The research was conducted from 01 August 2023 to 30 September 2023, located at Soekarno Hatta International Airport. The data collection technique used a survey method by distributing questionnaires. The data analysis techniques used T test, F test, multiple linear regression analysis, and test. The results of this research show that there is an effect of lifestyle on purchasing decisions with a significance value of 0,000 < 0,05, a calculated t value of 5,968 > t table 1,984 and there is an effect of brand image on purchasing decisions with a significance value of 0,001 < 0,05, a calculated t value of 3,569 > t table 1,984. Meanwhile, the magnitude of the effect of these two variables obtained a significance value of 0,000 < 0,05 and f count 279,520 > f table 3,09, it is concluded that lifestyle and brand image together have an effect on purchasing decisions or it can be said that the hypothesis is a accepted
MENGUKUR KINERJA KEUANGAN PT BANK SYARIAH TBK DI BURSA EFEK INDONESIA PADA RENTANG WAKTU 2021-2023 DENGAN ANALISIS RASIO SOLVABILITAS Vena Tri Pramita; Salsabila Nuri. W, Jalaluddin I.R, Renny Oktafia
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 2 (2024): JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

Sharia banking is a banking institution that uses Islamic principles in providing financial services to the public. Financial performance is an analysis used to determine whether a banking institution has implemented the provisions stipulated in a good and correct financial management system. The aim of this study is to determine whether the financial ratios used can be evaluated from bank financial reports over the last three years, namely 2021-2023, to determine the results of the bank's financial performance. In this research, the method used is a quantitative research method. And to obtain the data needed for this research, the approach used was literature study and documentation. The data in the research were analyzed descriptively quantitatively using a case study approach. This approach focuses on in-depth study of a particular object to understand the relevant case. The aim is to understand a detailed description of the characteristics, background and nature of the case, which can then be linked to general concepts. The results of research conducted by PT Bank Syariah Tbk show healthy financial performance in the 2021-2023 period on the Indonesia Stock Exchange
ANALISIS MANAJEMEN KINERJA SEKOLAH MENENGAH ATAS MUHAMMADIYAH KEBAYORAN BARU BERBASIS DIGITAL DALAM MENINGKATKAN KUALITAS LAYANAN Naswardi Naswardi
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 2 (2024): JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

Good school performance management will have a significant impact on school progress. The purpose of this study is to determine the extent to which the performance management of the Muhammadiyah Kebayoran Baru school is able to improve the quality of service. The subjects of this study were branch leaders, members of the Dikdasmen council, teachers, and educators who were directly involved in school governance. The data analysis of this study used descriptive qualitative which was able to provide a more comprehensive description of the services provided and their impact on increasing the number of students. The results of the study showed that digital data-based performance management was able to transform school management to be better, structured, and eflective. Schools that are able to provide good service to all students, parents, teachers, and educators will provide comfort during activities at school. The impact is a significant and stable growth in the number of students in the last ten years
PENGARUH DIGITAL MARKETING DAN KEPERCAYAANTERHADAP KEPUTUSAN PEMBELIAN MELALUI JASA SHOPEE PADA MASYARAKAT DI DESA RAWAN, KECAMATAN KREJENGAN, KABUPATEN PROBOLINGGO Rifan Antonio Pradana; Lina Budiarti
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 2 (2024): JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

Quantitative research was used in this research study with digital marketing variables (X1), trust (X2), and purchasing decisions (Y). The method for collecting data used was a questionnaire with 60 respondents who were residents of Rawan Village, Krejengan District, Probolinggo Regency using a multistage sampling technique. The information collected in this research was evaluated through the use of multiple linear regression analysis. The partial hypothesis test showed that digital marketing and trust variables had a positive and significant influence on purchasing decisions. And hypothesis testing provides results that digital marketing and trust simultaneously have a positive and significant influence on purchasing decisions. The conclusion from the research that has been researched is that the people of Rawan Village know and are interested in Shopee because they see advertisements on the internet and decide to shop through Shopee because they feel confident in the safety of shopping on the Shopee application
PENGARUH CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT DAN KEPUTUSAN PEMBELIAN PRODUK AVOSKIN YOUR SKIN BAE SERIES DI TIKTOK SHOP(STUDI PADA KONSUMEN DI KOTA MEDAN) Sonnia Appriliani Rizki; Hafiza Adlina
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 2 (2024): JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

86% of Indonesians have shopped on social commerce with 46% of transactions made through TikTok Shop. TikTok Shop is in great demand because it is considered by consumers to make online shopping activities easier while interacting with sellers without using other additional applications. One of the products that many consumers buy is beauty products, such as skincare. Therefore, the skincare industry has great potential to grow in the future. The purpose of this research was to analyze the effect of content marketing on customer engagement and consumer purchasing decisions on Avoskin Your Skin Bae Series products in Medan City. The effect of content marketing is analyzed by path analysis on customer engagement and purchasing decisions. The form of this research is quantitative research with an associative approach. The sampling method used purposive sampling with a sample size of 100 respondents. Primary data used in this research were obtained by distributing questionnaires while secondary data were obtained through literature studies. The data analysis methods used are descriptive analysis, validity test, reliability test, classical assumption test, path analysis, and hypothesis test. The results of this research showed that content marketing (X) has a direct positive effect on the customer engagement (Z) by 75,5%. The customer engagement (Z) has a direct positive effect on the purchasing decision (Y) by 46,3%. Content marketing (X) has a direct positive effect on the purchasing decision (Y) by 51,3% and a positive indirect effect of 34.9% through customer engagement, so it has 86.2% of the total effect
PENGARUH STORE ATMOSPHERE DAN CUSTOMER VALUE TERHADAP KEPUASAN PELANGGAN MIXUE(Studi Pada Mahasiswa di Kota Medan) Sauhur Destia Waruwu; Ainun Mardhiyah
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 2 (2024): JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

The phenomenon of many beverage businesses in Indonesia makes beverage entrepreneurs have to get the attention of the public because they have to compete with many similar companies. Store atmosphere is one example that can provide a different experience to consumers. Store atmosphere is something that customers pay attention to when going to the store. In increasing competitiveness, customer value is also needed. Customer value is defined as the value or benefit felt by customers from a product or service compared to the sacrifices made to get it. This study aims to analyze the influence of store atmosphere and customer value on Mixue customer satisfaction for students in Medan City. The effect between store atmosphere and customer value will be analyzed partially and simultaneously on customer satisfaction.The research method used is quantitative research with an associative approach. Sampling was done through purposive sampling technique and used 100 respondents as samples. Primary data in this study were obtained by distributing questionnaires, while secondary data were obtained through literature studies. The data analysis methods used are validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results showed that the store atmosphere and customer value variables had a significant effect both partially and simultaneously on customer satisfaction. The coefficient of determination test shows that there is a fairly close relationship between store atmosphere and customer value on customer satisfaction with an R value of 0.714. Through the adjusted R square value, it is also known that store atmosphere and customer value variables contribute 71.4% to the purchase satisfaction variable while the remaining 28.6% is influenced by other variables not discussed in this study
PENGARUH ONLINE CONSUMER REVIEW DAN IKLAN TEHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE TOKOPEDIA(Studi Pada Mahasiswa Jurusan Administrasi Niaga Program Studi D4 Manajemen Pemasaran Politeknik Negeri Malang) Mashita Sekar Dewi; Asminah Rachmi
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 2 (2024): JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

The internet has changed people's lifestyles. This is an opportunity for the e-commerce company Tokopedia to create an online selling platform that functions to meet people's demands and supply. By providing the best offers, the Tokopedia company is able to compete and attract consumers' interest. This study aimed to determine the effect of online consumer reviews and advertisements on purchasing decisions on the Tokopedia marketplace. This research is quantitative. The data collection method used was distributing questionnaires to 102 respondents with the purposive sampling technique. The analysis of the research data was conducted with multiple regression analysis and hypothesis testing. Online consumer review and advertising variables partially have a positive effect on the purchasing decisions. Then the results of testing the F hypothesis (simultaneous) explained that online consumer review, and the advertising variables together have a positive effect on purchasing decisions. The online reviews feature quality and increase purchases as well as optimize the display of advertisements that are unique and of high quality in order to attract consumers' interest
ANALISIS KAUSALITAS ANTARA BELANJA DAERAH DAN PENDAPATAN ASLI DAERAH DI PROVINSI KALIMANTAN TIMUR PADA TAHUN 2011-2024 Angelika Sinania; Alexandra Hukom
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
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Abstract

Regional autonomy is an improvement in welfare and services for the community that is carried out fairly, equitably, and in order to create a good relationship between one region and another. Local governments in East Kalimantan Province have rights and obligations in managing regional revenues and managing Regional Original Revenue. Regional expenditure aims to increase the development of various capital accommodations. Infrastructure development and accommodation are carried out to increase investment attractiveness. Infrastructure development has a real impact on the increase in Regional Original Income (PAD). This study is aimed at analyzing the causality between regional expenditure and local native income in East Kalimantan province in 2011-2024. The analytical methods used in this study are Cointegration Test, Unit Root Test and Granger Causality Test. From the results of data analysis, it shows that Regional Expenditure and Regional Original Income in East Kalimantan Province are fluctuating during the period 2011-2024. The results of the cointegration test analysis show that there is no long-term balance relationship between economic growth and external debt. Meanwhile, according to the results of the root test analysis, it is known that the variables Regional Expenditure and Regional Original Income are declared stationary. Then through the analysis of Granger's causality test showed that there was no significant effect of Regional Original Income (PAD) on Regional Expenditure (BD). From these two results, it can be concluded that there is no influence between Regional Original Income (PAD) and Regional Expenditure so that there is no significant influence between the two
PERAN MEDIASI PERSON-ORGANIZATION FIT PADA PENGARUH SUPPORTIVE WORK ENVIRONMENT TERHADAP EMPLOYEE RETENTION Rini Juni Astuti; Lathifah Nur Baiti
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : CV. ADIBA AISHA AMIRA

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This research aims to analyze the influence of a supportive work environment on employee retention with the mediating role of person-organization fit at XX Yogyakarta Dental Clinic. The type of data used in this research is primary data taken from nurses at the XX Yogyakarta Dental Clinic. The technique used was non-probability sampling with purposive sampling type and with 119 nurses as respondents. The data analysis tool used in this research is the SPSS version 25 application. Data collection uses a questionnaire or Google Form. The method used in this research is multiple linear regression and mediation testing using the Sobel Tes application. The results of this test can be concluded that the Supportive Work Environment has a positive effect on Employee Retention, the Supportive Work Environment has a positive effect on Person-Organization Fit, Person-Organization Fit has a positive effect on Employee Retention and Person-Organization Fit mediates the effect of Supportive Work Environment on Employee Retention. Objectives: 1) Analyze the influence of a supportive work environment on employee retention. 2) Analyze the influence of a supportive work environment on person-organization fit. 3) Analyze the influence of person-organization fit on employee retention. 4) Analyze the influence of person-organization fit which mediates a supportive work environment on employee retention. Methodology: Respondent data was collected using a questionnaire with a total of 20 statement items with 120 respondents. Data processing uses the SPSS version 25 application using classical assumption testing techniques, path analysis and Sobel tests. Research Results: 1) Supportive Work Environment has a positive effect on Employee Retention. 2) Supportive Work Environment has a positive effect on Person-Organization Fit. 3) Person-Organization Fit has a positive influence on Employee Retention. 4) Person-Organization Fit is able to mediate the relationship between Supportive Work Environment and Employee Retention. Research Contribution: Research is expected to provide scientific contributions in the field of human resource management, especially in understanding the positive impact of a supportive work environment, employee retention and person-organization fit. Implications: Able to identify and see the influence of a supportive work environment on employee retention and person-organization fit as a mediating variable. Research limitations: The research locations are spread throughout the Yogyakarta area and there is a possibility that respondents do not understand or have difficulty understanding the statements in the questionnaire so that respondents fill in as they are
ANTESEDEN DAN KONSEKUENSI LOYALITAS KARYAWAN Rini Juni Astuti; Haura Dian Syafiqah Siregar
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : CV. ADIBA AISHA AMIRA

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The purpose of this study is to investigate the factors that influence employee loyalty at Bank XX North Sumatra Trade Branch Office as antecedents. These factors include transformational leadership and organizational trust. And the impact or consequence on employee performance. The method used in this research is quantitative descriptive method. This research is expected to contribute in both theoretical and practical fields. Data processing and hypothesis testing of this study using SEM-PLS software and SmartPLS 4. This shows that the results of transformational leadership have a positive and significant effect on employee loyalty. Organizational trust has a positive and significant effect on employee loyalty. Employee loyalty has a positive and significant effect on employee performance. Employee loyalty has a positive and significant effect on employee performance. The results of the study providea more effective humanresource management strategy to improve employee loyalty and performance. Suggestions that can be given in this study are to increase concern for employees' lives, provide opportunities to give opinions, uphold the company's vision and mission, and improve their performance in completing tasks

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