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Jurnal Manajemen Bisnis dan Pariwisata
Published by PT Arfa Digital Technology
ISSN : -     EISSN : 31103839     DOI : https://doi.org/10.65358/manbispar
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
Jurnal Manajemen Bisnis dan Pariwisata (MANBISPAR) publishes original research articles in the fields of management, business, tourism, hospitality, marketing, entrepreneurship, and organizational development. The journal welcomes both theoretical and empirical studies that explore innovations, practices, and strategies in business and tourism sectors, especially those contributing to sustainable development and competitive advantage in local and global contexts.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol. 1 No. 2 (2025): December" : 8 Documents clear
Analysis of Marketing Strategy on Marketing Effectiveness at Yomart Retail Stores in Majalengka Regency Vida Haifa Khoerunnisa
Jurnal Manajemen Bisnis dan Pariwisata Vol. 1 No. 2 (2025): December
Publisher : PT ARFA DIGITAL TECHNOLOGY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65358/manbispar.v1i2.50

Abstract

This study aimed to analyze the marketing strategies implemented by Yomart retail stores in Majalengka Regency and evaluate their effectiveness in supporting marketing performance. The research addressed key components of the marketing mix, including product, price, place, and promotion. A descriptive quantitative method was employed by distributing questionnaires to 40 Yomart consumers. The data collected were processed using validity testing, reliability testing, and multiple regression analysis to determine the influence of marketing strategy variables on consumer responses. The findings indicated that Yomart’s marketing strategy had been effectively implemented, particularly in terms of product completeness and competitive pricing, which contributed significantly to consumer satisfaction and purchasing decisions. Promotional activities, especially short-term programs, also demonstrated a positive impact on increasing consumer interest. However, the study identified the need to strengthen customer loyalty initiatives and expand digital promotional efforts to enhance market reach. Overall, the research concluded that Yomart’s marketing strategy had effectively supported retail performance, while also providing practical insights for improving future strategic planning and sustaining competitiveness in the retail industry.
Zero-Waste Kitchen: Circular Economy-Based Kitchen Waste Management Strategy in Sustainable Tourism Restaurants Rossy Luckita Sasmita
Jurnal Manajemen Bisnis dan Pariwisata Vol. 1 No. 2 (2025): December
Publisher : PT ARFA DIGITAL TECHNOLOGY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65358/manbispar.v1i2.54

Abstract

The restaurant industry in the tourism sector faces major challenges related to food waste and waste management, which can be detrimental both economically and environmentally. This study aims to explore the application of Zero-Waste Kitchen based  on Circular Economy in sustainable tourism restaurants. The main objective of this study is to identify the challenges faced by restaurants in implementing this model, the best practices used, the role of technology, as well as the impact of government policies. The study uses a qualitative approach with a case study design, which includes semi-structured interviews, participatory observations, and documentation analysis on five restaurants that have adopted the Zero-Waste principle. The research findings show that the main challenges faced by restaurants are the high initial investment costs, difficulties in managing non-organic waste, and a lack of awareness among staff and customers. On the other hand, best practices such as the reuse of food waste and the processing of organic waste into compost have shown positive results. Technology, such as IoT and food waste monitoring systems, play an important role in supporting the sustainability of restaurant operations. Government policies that support through fiscal incentives and waste management infrastructure are also found to be very important. This research contributes to the sustainability literature in the tourism restaurant sector and provides recommendations for restaurants to overcome challenges in implementing Zero-Waste based on Circular Economy.
Leadership in Managing BMX Organizations Fannisya Dania S Pane
Jurnal Manajemen Bisnis dan Pariwisata Vol. 1 No. 2 (2025): December
Publisher : PT ARFA DIGITAL TECHNOLOGY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65358/manbispar.v1i2.73

Abstract

The success, enthusiasm, and longevity of community-based sports organizations like BMX are determined by leadership, which is a key component. Using a systematic literature review technique, this study seeks to examine the function of leadership in directing BMX groups. The evaluation procedure included the identification and analysis of trustworthy international scientific publications released between 2021 and 2025 using keywords related to sports leadership and organizational leadership in the Scopus, ScienceDirect, Taylor & Francis Online, and Google Scholar databases. The synthesis findings show that transformational, situational, and participatory leadership styles are the most successful strategies for boosting member participation, improving organizational culture, and encouraging creativity in BMX communities. These leadership approaches help to foster a supportive atmosphere, improve team cohesion, and make it easier to adjust to technological and social developments that have an impact on extreme sports. As it incorporates flexibility, teamwork, and a developmental approach to members, this research concludes that adaptive leadership is the most pertinent leadership style for BMX groups. The results offer theoretical contributions to the literature on sports leadership and practical implications for community leaders in improving the management effectiveness of BMX groups.
Telkomsel's Orbit Product Sales Strategy Through E-Commerce at PT Akar Daya Mandiri in Gresik Regency Khoffifah Maharani Aisya Putri
Jurnal Manajemen Bisnis dan Pariwisata Vol. 1 No. 2 (2025): December
Publisher : PT ARFA DIGITAL TECHNOLOGY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65358/manbispar.v1i2.85

Abstract

The development of e-commerce has provided access for companies to expand their market reach and increase sales. PT Akar Daya Mandiri is an official distributor that markets various Telkomsel products, including the Orbit modem which was introduced in 2020. In the era of digital transformation and also the growth of e-commerce in Indonesia, this company began to implement a digital marketing strategy through Tiktok Shodan Shopee as a means to expand market reach. This study analyzes the success of digital marketing strategies, determines the influence of live streaming on sales, promotions through paid advertising, and evaluates visual promotions in the form of video content to increase the purchasing power of Telkomsel's Orbit products using a qualitative approach. This research is expected to contribute to the company in analyzing marketing strategies in the digital era to increase sales of Telkomsel's Orbit products.
The Relationship Between Decision Making and Leadership Responsibility in The Campus Environment Gracia Christoyanne Situmorang
Jurnal Manajemen Bisnis dan Pariwisata Vol. 1 No. 2 (2025): December
Publisher : PT ARFA DIGITAL TECHNOLOGY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65358/manbispar.v1i2.92

Abstract

Leadership in the campus environment plays an important role in shaping organizational culture and supporting the development of students as future leaders. One of the competencies required in leadership is the ability to make decisions effectively, which must go hand in hand with a sense of moral and social responsibility. This study aims to analyze the relationship between decision- making skills and leadership responsibility in the context of campus organizations. This study uses the Systematic Literature Review method by examining various scientific publications that discuss decision making, leadership ethics, member participation, and student leader accountability. The results of the study indicate that decisions based on ethical considerations, rational analysis, and the involvement of organizational members tend to result in higher leadership responsibility. In addition, leaders who involve members in the decision- making process are able to build organizational trust and improve the effectiveness of internal communication. These findings confirm that wise decision-making is a key factor in shaping campus leaders who are integrity, transparent, and capable of creating a collaborative organizational environment. This research contributes to the development of literature on student leadership by highlighting the importance of integrating decision-making processes and leadership responsibility in supporting the achievement of organizational goals.
Educational Leadership in Building Student Character and Dicipline Fenita Sari Purba
Jurnal Manajemen Bisnis dan Pariwisata Vol. 1 No. 2 (2025): December
Publisher : PT ARFA DIGITAL TECHNOLOGY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65358/manbispar.v1i1.93

Abstract

Education plays an essential role in shaping human character and competence. In the digital era, teachers encounter new challenges that require the ability to adapt to technology and innovate in learning. Teacher professionalism is no longer measured solely by teaching skills but also by digital competence, creativity, and commitment to educational ethics and values. This study examines the various challenges and strategies teachers employ to face the digital era, highlighting the importance of competency development, continuous training, and technology integration in the teaching and learning process. The findings indicate that teachers must become lifelong learners. Through continuous learning, teachers function as facilitators, innovators, and moral role models in modern education.
The Effect of Work Discipline on Employee Productivity of PT Jalur Nugraha Ekakurir (JNE) Rantau Rasau Branch Sisilia Dwi Ningsih; Anisa Fauziah
Jurnal Manajemen Bisnis dan Pariwisata Vol. 1 No. 2 (2025): December
Publisher : PT ARFA DIGITAL TECHNOLOGY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65358/manbispar.v1i2.192

Abstract

This study focuses on examining the influence of work discipline on increasing employee productivity at PT Jalur Nugraha Ekakurir (JNE) Rantau Rasau Branch. The approach applied is a quantitative method, with simple linear regression analysis as the main tool. The research sample of 30 employees was selected using saturated sampling techniques. Data was collected through questionnaires using the Likert scale. From the data analysis, it appears that work discipline has a significant positive influence on productivity. This finding is supported by a calculated t-value of 5.162, which is higher than the table t-value of 2.052, and a significance value of 0.000 which is below 0.05. In addition, the coefficient of determination (R-Square) reaches 0.555, which means that work discipline contributes about 55.5% to employee productivity. The remaining 44.5% was influenced by other variables outside the scope of this study. Thus, work discipline seems to be a crucial element that requires serious attention from the company.
The Business Network Analysis of Anita Bakery MSMEs in Distributing Their Products to Store Karlina Fitriani; Nova Kardina; Salamatur R obiah; Osi Lestari
Jurnal Manajemen Bisnis dan Pariwisata Vol. 1 No. 2 (2025): December
Publisher : PT ARFA DIGITAL TECHNOLOGY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65358/manbispar.v1i2.198

Abstract

Business networks are an important element in developing a business, especially for MSME actors. This study aims to determine the role of business networks in the sustainability of Anita Bakery which has been operating for 10 years. This study uses a qualitative approach and direct interviews with business owners, the results of the study show that Anita Bakery spreads its products to local stalls and has a strong business network with suppliers, stall partners, and sales. Even though it does not use online marketing, Anita Bakery is able to survive and grow thanks to the established business network. These findings confirm that business networks play a significant role in maintaining operational stability, facing competition, and improving the sustainability of MSME businesses in a sustainable manner.

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