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Jurnal Manajemen Bisnis dan Pariwisata
Published by PT Arfa Digital Technology
ISSN : -     EISSN : 31103839     DOI : https://doi.org/10.65358/manbispar
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
Jurnal Manajemen Bisnis dan Pariwisata (MANBISPAR) publishes original research articles in the fields of management, business, tourism, hospitality, marketing, entrepreneurship, and organizational development. The journal welcomes both theoretical and empirical studies that explore innovations, practices, and strategies in business and tourism sectors, especially those contributing to sustainable development and competitive advantage in local and global contexts.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 13 Documents
 1   2 
The Effect of Communication and Teamwork on the Effectiveness of Employee Performance at PT. Permodalan Nasional Madani (PNM) Mekaar Unit Kedungwaringin Neneng Muji Jayanti
Jurnal Manajemen Bisnis dan Pariwisata Vol. 1 No. 1 (2025): June
Publisher : PT ARFA DIGITAL TECHNOLOGY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65358/manbispar.v1i1.7

Abstract

Employee performance effectiveness is a strategic element in the operational success of an organization, particularly in socially oriented microfinance institutions such as PT Permodalan Nasional Madani (PNM) Mekaar. This study was prompted by issues of internal miscommunication and weak teamwork that were observed to hinder performance effectiveness at the PNM Mekaar Kedungwaringin Unit. The purpose of this research was to analyze the influence of communication and teamwork on employee performance effectiveness. A quantitative approach with a descriptive and explanatory design was employed. Data were collected through structured questionnaires distributed to all employees (29 respondents) and analyzed using multiple linear regression with SPSS software. The results showed that both communication and teamwork had a positive and significant effect on performance effectiveness, both partially and simultaneously. Open communication and well-coordinated teamwork were found to significantly enhance work efficiency, productivity, and individual contributions to organizational goals. These findings contribute theoretically to the body of knowledge in human resource management and offer practical implications for strengthening managerial strategies in the microfinance sector. The study recommends the implementation of training programs focused on communication and team collaboration, and encourages future research across other units to broaden generalizability.
Analysis of the Effectiveness of HR Performance Measurement Using the Management by Objectives Approach at PT. Riseloka Muhammad Salman Sepvian; Nining Kurnia; Rifal Hikmatul Fajri; Wasnia Safira
Jurnal Manajemen Bisnis dan Pariwisata Vol. 1 No. 1 (2025): June
Publisher : PT ARFA DIGITAL TECHNOLOGY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65358/manbispar.v1i1.11

Abstract

This study aims to analyze the effectiveness of the implementation of Human Resources (HR) performance measurement at PT. Riseloka Bandung by using the Management by Objectives (MBO) approach. Data was collected through interviews with managers and employees, as well as analysis related to the evaluation of employee and team performance. The results showed that the implementation of MBO at PT. Riseloka gave positive results in improving HR performance, especially in setting clear, measurable, achievable, relevant, and strategy-based goals. However, there are some challenges such as goals that are sometimes too ambitious or less relevant to external conditions, less in-depth evaluation at some operational levels, and unequal access to development opportunities. This article concludesthat MBO is effective in managing and improving HR performance at PT. Riseloka, but requires continuous adjustment and improvement of feedback systems and development accessfor all employees for optimization.
Comparison of Ruang Guru and Primagama Promotion Strategies in Attracting Consumers Clarissa Aulia; Vina Gabriella Saragih
Jurnal Manajemen Bisnis dan Pariwisata Vol. 1 No. 1 (2025): June
Publisher : PT ARFA DIGITAL TECHNOLOGY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65358/manbispar.v1i1.12

Abstract

Promotional strategies are an important element in attracting consumer interest, especially in the education service sector such as tutoring institutions. This study aims to see and compare the promotion methods used by Ruangguru and Primagama. The main focus is on the type of promotional content, the communication style, the target market, and how effective the promotion is in attracting the attention of potential consumers. This study uses a descriptive qualitative method, with data collected through social media observations, interviews, and literature studies. The results of the study show that Ruangguru excels in using interactive digital promotions, such as the Clash of Champions program that is viral on social media and a delivery style that is suitable for the younger generation (Gen Z). Meanwhile, Primagama still relies on conventional promotional methods, such as distributing brochures, collaborating with schools, and direct promotion at branches. The AIDA method was used to analyze the effectiveness of promotions, and the results showed that Ruangguru excelled at all stages, while Primagama was stronger at the Passion and Action stages. This difference in approach shows that each institution has its own way of understanding the market and the needs of its consumers.
The Effect of the Number of Tiktok Account Followers in Determining the Number of Sales Syahdilia Tri Devitasa
Jurnal Manajemen Bisnis dan Pariwisata Vol. 1 No. 1 (2025): June
Publisher : PT ARFA DIGITAL TECHNOLOGY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65358/manbispar.v1i1.13

Abstract

The development of technology is increasingly rapid, with technology social media was born. The purpose of this study is to find out what Tiktok is, the influence of the number of followers of Tiktok accounts in determining the number of sales, disadvantages and advantages of using the Tiktok application as a means of promotion. The research method used is a quantitative method that is a type of systematic research on each part and event and its cause-and-effect relationship. The results of this research analysis show that the number of followers of Tiktok accounts has a positive effect on determining the number of sales. However, there are other factors that influence, for example, such as price, quality of goods, and uploading good content that can attract buyers. Business owners are advised to use Tiktok regularly to market their products. It is hoped that business owners will use Tiktok as well as possible so that their sales will increase.
Phenomenological Study on Employee Experience of Work-Life Imbalance and Burnout at PT NT Indonesia Sintiya Mariani
Jurnal Manajemen Bisnis dan Pariwisata Vol. 1 No. 1 (2025): June
Publisher : PT ARFA DIGITAL TECHNOLOGY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65358/manbispar.v1i1.14

Abstract

The phenomenon of work-life imbalance and burnout is a real problem in the modern work environment, especially in the manufacturing sector with a dense work system and high production targets. This study aims to deeply understand the experiences of PT NT Indonesia employees in dealing with the imbalance between work and personal life and its impact on their psychological condition. The approach used is qualitative with a phenomenological method, through in-depth interviews with employees who have worked for at least two years. The results of the study show that work-life imbalance is experienced due to long working hours, frequent overtime, and high production demands. Employees feel like they're losing time for family and personal lives, and experience repetitive physical and emotional burnout. Burnout appears in the form of extreme fatigue, loss of work morale, and the desire to resign. However, employees still try to survive with simple strategies such as taking a break on the weekends, enjoying entertainment, or enjoying time with family. These findings show that burnout is not only an individual problem, but also related to the company's work structure and policies. Therefore, attention and managerial policies that are more in favor of employee welfare are needed to create a healthy balance between work and personal life.
Analysis of Marketing Strategy on Marketing Effectiveness at Yomart Retail Stores in Majalengka Regency Vida Haifa Khoerunnisa
Jurnal Manajemen Bisnis dan Pariwisata Vol. 1 No. 2 (2025): December
Publisher : PT ARFA DIGITAL TECHNOLOGY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65358/manbispar.v1i2.50

Abstract

This study aimed to analyze the marketing strategies implemented by Yomart retail stores in Majalengka Regency and evaluate their effectiveness in supporting marketing performance. The research addressed key components of the marketing mix, including product, price, place, and promotion. A descriptive quantitative method was employed by distributing questionnaires to 40 Yomart consumers. The data collected were processed using validity testing, reliability testing, and multiple regression analysis to determine the influence of marketing strategy variables on consumer responses. The findings indicated that Yomart’s marketing strategy had been effectively implemented, particularly in terms of product completeness and competitive pricing, which contributed significantly to consumer satisfaction and purchasing decisions. Promotional activities, especially short-term programs, also demonstrated a positive impact on increasing consumer interest. However, the study identified the need to strengthen customer loyalty initiatives and expand digital promotional efforts to enhance market reach. Overall, the research concluded that Yomart’s marketing strategy had effectively supported retail performance, while also providing practical insights for improving future strategic planning and sustaining competitiveness in the retail industry.
Zero-Waste Kitchen: Circular Economy-Based Kitchen Waste Management Strategy in Sustainable Tourism Restaurants Rossy Luckita Sasmita
Jurnal Manajemen Bisnis dan Pariwisata Vol. 1 No. 2 (2025): December
Publisher : PT ARFA DIGITAL TECHNOLOGY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65358/manbispar.v1i2.54

Abstract

The restaurant industry in the tourism sector faces major challenges related to food waste and waste management, which can be detrimental both economically and environmentally. This study aims to explore the application of Zero-Waste Kitchen based  on Circular Economy in sustainable tourism restaurants. The main objective of this study is to identify the challenges faced by restaurants in implementing this model, the best practices used, the role of technology, as well as the impact of government policies. The study uses a qualitative approach with a case study design, which includes semi-structured interviews, participatory observations, and documentation analysis on five restaurants that have adopted the Zero-Waste principle. The research findings show that the main challenges faced by restaurants are the high initial investment costs, difficulties in managing non-organic waste, and a lack of awareness among staff and customers. On the other hand, best practices such as the reuse of food waste and the processing of organic waste into compost have shown positive results. Technology, such as IoT and food waste monitoring systems, play an important role in supporting the sustainability of restaurant operations. Government policies that support through fiscal incentives and waste management infrastructure are also found to be very important. This research contributes to the sustainability literature in the tourism restaurant sector and provides recommendations for restaurants to overcome challenges in implementing Zero-Waste based on Circular Economy.
Leadership in Managing BMX Organizations Fannisya Dania S Pane
Jurnal Manajemen Bisnis dan Pariwisata Vol. 1 No. 2 (2025): December
Publisher : PT ARFA DIGITAL TECHNOLOGY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65358/manbispar.v1i2.73

Abstract

The success, enthusiasm, and longevity of community-based sports organizations like BMX are determined by leadership, which is a key component. Using a systematic literature review technique, this study seeks to examine the function of leadership in directing BMX groups. The evaluation procedure included the identification and analysis of trustworthy international scientific publications released between 2021 and 2025 using keywords related to sports leadership and organizational leadership in the Scopus, ScienceDirect, Taylor & Francis Online, and Google Scholar databases. The synthesis findings show that transformational, situational, and participatory leadership styles are the most successful strategies for boosting member participation, improving organizational culture, and encouraging creativity in BMX communities. These leadership approaches help to foster a supportive atmosphere, improve team cohesion, and make it easier to adjust to technological and social developments that have an impact on extreme sports. As it incorporates flexibility, teamwork, and a developmental approach to members, this research concludes that adaptive leadership is the most pertinent leadership style for BMX groups. The results offer theoretical contributions to the literature on sports leadership and practical implications for community leaders in improving the management effectiveness of BMX groups.
Telkomsel's Orbit Product Sales Strategy Through E-Commerce at PT Akar Daya Mandiri in Gresik Regency Khoffifah Maharani Aisya Putri
Jurnal Manajemen Bisnis dan Pariwisata Vol. 1 No. 2 (2025): December
Publisher : PT ARFA DIGITAL TECHNOLOGY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65358/manbispar.v1i2.85

Abstract

The development of e-commerce has provided access for companies to expand their market reach and increase sales. PT Akar Daya Mandiri is an official distributor that markets various Telkomsel products, including the Orbit modem which was introduced in 2020. In the era of digital transformation and also the growth of e-commerce in Indonesia, this company began to implement a digital marketing strategy through Tiktok Shodan Shopee as a means to expand market reach. This study analyzes the success of digital marketing strategies, determines the influence of live streaming on sales, promotions through paid advertising, and evaluates visual promotions in the form of video content to increase the purchasing power of Telkomsel's Orbit products using a qualitative approach. This research is expected to contribute to the company in analyzing marketing strategies in the digital era to increase sales of Telkomsel's Orbit products.
The Relationship Between Decision Making and Leadership Responsibility in The Campus Environment Gracia Christoyanne Situmorang
Jurnal Manajemen Bisnis dan Pariwisata Vol. 1 No. 2 (2025): December
Publisher : PT ARFA DIGITAL TECHNOLOGY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65358/manbispar.v1i2.92

Abstract

Leadership in the campus environment plays an important role in shaping organizational culture and supporting the development of students as future leaders. One of the competencies required in leadership is the ability to make decisions effectively, which must go hand in hand with a sense of moral and social responsibility. This study aims to analyze the relationship between decision- making skills and leadership responsibility in the context of campus organizations. This study uses the Systematic Literature Review method by examining various scientific publications that discuss decision making, leadership ethics, member participation, and student leader accountability. The results of the study indicate that decisions based on ethical considerations, rational analysis, and the involvement of organizational members tend to result in higher leadership responsibility. In addition, leaders who involve members in the decision- making process are able to build organizational trust and improve the effectiveness of internal communication. These findings confirm that wise decision-making is a key factor in shaping campus leaders who are integrity, transparent, and capable of creating a collaborative organizational environment. This research contributes to the development of literature on student leadership by highlighting the importance of integrating decision-making processes and leadership responsibility in supporting the achievement of organizational goals.

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