Jurnal Riset Komunikasi Terapan
JRKT (Jurnal Riset Komunikasi Terapan) is published by Department of Communication Science, Faculty of Social and Political Science, Sultan Ageng Tirtayasa University. JRKT (Jurnal Riset Komunikasi Terapan) contains articles derived from research in the field of Communication studies as its focus with a mission to encourage academics and students in developing communication practices and theories in Indonesia and is published twice a year (May and December). Article will be reviewed with double-blind peer review. JRKT (Jurnal Riset Komunikasi Terapan) will publish selected paper under a Creative Commons Attribution ShareAlike 4.0 International License Topics within the journal include but not limited to: 1. Political communication We seek for research papers related to any practice of political communication which focuses on either the politicians, political parties, political messages, the effects of political campaigns on the audience. Relevant research papers on the issues of political campaign, political advertising, and propaganda are also welcomed. 2. Media, popular culture and gender. We are interested in academic papers on various issues on the media-made cultural practices, such as television and internet fandoms, internet celebrity, internet memes, audience on films and TV dramas, sitcoms and reality shows, and selfie cultures. We encourage studies on the intersections of media and gender, which includes news portrayals of women, media representation on LGBT community, the role of gender in media organizations, or feminists’ perspective on media practices in general. 3. Business, organisational and marketing communication. Research findings on development of marketing, business, organisational and the growth of social media are welcomed. 4. Cross-cultural communication With the increasing global interaction, we understood the necessity of studies related to cross-cultural communication, such as research on communication between people who came from different ethnicity, religion, native languages, etc. Cross comparison studies on the communicative practice of people from various cultural background are also welcomed. 5. Health communication Papers on health communication sub-field, such as health campaigns, the organizational strategy on disseminating messages related to health issue to the public, audiences’ perception on health-related media campaigns, and how media organizations cover health topics are strongly encouraged. 6. Environmental communication We also welcome research papers on the topic of environmental communication, which may include (but not limited to) campaigning strategies on waste reduction, food security promotions, the use of big data to monitor environment degradation, and media representation on environment issues.
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<![CDATA[POLITICAL BRANDING PASANGAN CALON PRESIDEN MELALUI TIKTOK PADA KAMPANYE PEMILU 2024 ]]>
<![CDATA[Aleda Maharany]]>;
<![CDATA[Mia Dwianna Widyaningtyas]]>
<![CDATA[ Jurnal Riset Komunikasi Terapan Vol 3, No 01 (2025) ]]>
Publisher : <![CDATA[Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.62870/jkrt.v3i01.34392
<![CDATA[In a political contestation, the candidates take part in branding to build an image in the eyes of the public, which is called political branding. Tiktok social media is used by presidential and vice presidential candidates in the 2024 elections to build political branding. This study aims to determine aspects of personality, appearance, and political messages on the accounts of the 2024 Election candidates represented in icons, indexes, and symbols. This research uses a qualitative approach, with Charles Sanders Peirce's semiotic analysis technique that examines icons, indices, and symbols. Political Branding is examined by looking at indicators from Mitsikopolou's (2008) theory which includes personality, appearance, and political messages. The research uses symbolic interaction theory to discuss findings related to communication symbols in campaigns on Tiktok Social Media. The object of this research is the Tiktok accounts @aniesbaswedan, @amuhaiminiskandar, @partaigerindra, @gibran_rakabuming, @ganjarpranowo, and @mohmahfudmdofficial. The unit of analysis is the upload of the candidates' campaign content on Tiktok from January 10 to February 10, 2024. Each candidate account selected 5 contents that have political branding elements. The results of this study show that each candidate displays various aspects of personality to be memorable in the minds and minds of the public, but almost all candidates emphasize the element of connection with the community. In the appearance aspect, the candidates show political branding symbols from the clothes they wear. From the aspect of political messages, the candidates' personal branding is shown in the form of communication and interaction with the community during the campaign. ]]>
<![CDATA[HYPERPERSONAL RELATIONSHIP PADA KOMUNIKASI VIRTUAL PENGGEMAR ANIME @JPFBASE ]]>
<![CDATA[Dania Tiffany]]>;
<![CDATA[Uliviana Restu Handaningtias]]>
<![CDATA[ Jurnal Riset Komunikasi Terapan Vol 3, No 01 (2025) ]]>
Publisher : <![CDATA[Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.62870/jkrt.v3i01.34394
<![CDATA[Persepsi masyarakat yang mengatakan bahwa penggemar anime merupakan pribadi yang anti-sosial, yang membuat mereka menyembunyikan identitasnya di kehidupan sosial. Meskipun begitu, sebagai makhluk sosial, penggemar anime tetap memiliki kebutuhan untuk bertukar informasi dan menciptakan hubungan sosial dan menggunakan Media Sosial X sebagai wadah untuk melakukan komunikasi antar penggemar. Penelitian ini bertujuan untuk mengetahui hubungan hyperpersonal terbentuk di kalangan pengikut akun @JPFBASE sekaligus untuk mengetahui pola hubungan hyperpersonal para pengikut akun @JPFBASE pada Media Sosial X. Teori yang digunakan pada penelitian ini adalah Model Komunikasi Hyperpersonal dengan pendekatan kualitatif interpretif dan metode netnografi. Hasil dari penelitian ini menunjukkan bahwa terbentuknya hubungan hyperpersonal diakibatkan dengan adanya 4 stimultan, yaitu penerima pesan yang selektif, pengirim pesan yang dapat mengekspresikan diri, saluran pesan yang membentuk komunikasi menjadi asynchronous, dan umpan balik yang berbentuk positif dan negatif. Pola hubungan yang terbentuk dalam hubungan hyperpersonal adalah kedekatan emosional yang tinggi, hubungan yang intens dan terbuka, serta komunikasi secara dua arah.]]>
<![CDATA[PENERAPAN 7CS PUBLIC RELATION DALAM STRATEGI INFORMASI DISKOMINFO TANGSEL MELALUI INSTAGRAM @HUMASKOTATANGSEL ]]>
<![CDATA[Fridakhul Jannah]]>;
<![CDATA[Rahmi Mulyasih]]>
<![CDATA[ Jurnal Riset Komunikasi Terapan Vol 3, No 01 (2025) ]]>
Publisher : <![CDATA[Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.62870/jkrt.v3i01.34396
<![CDATA[Seiring dengan perkembangan teknologi komunikasi, pemerintah pemerintah memanfaatkan media sosial khususnya Instagram untuk berinteraksi dan menyampaikan informasi kepada masyarakat. Tujuan penelitian ini adalah untuk mengetahui konsep 7Cs Public Relations dalam strategi penyampaian informasi yang diterapkan Diskominfo Tangsel melalui Instagram @humaskotatangsel. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan paradigma post-positivisme. Hasil penelitian ini adalah (1) Kredibilitas (Kredibilitas) dibangun melalui penyajian informasi yang akurat dan terverifikasi. (2) Konteks (Konteks) diperhatikan dengan menyesuaikan informasi sesuai kebutuhan masyarakat Kota Tangsel. (3) Konten (Isi) dirancang dalam format visual yang menarik dengan beragam informasi publik yang relevan. (4) Clarity (Kejelasan) diterapkan dengan penggunaan bahasa sederhana dan mudah dipahami. (5) Kontinuitas & Konsistensi (Kontinuitas & Konsistensi) diterapkan dengan mengulangi pesan secara berkala pada rentang waktu 18.00-21.00 WIB setiap harinya. (6) Channel (Saluran) yang digunakan adalah Instagram dengan memanfaatkan fitur-fitur menarik yang tersedia. (7) Kapabilitas Audiens (Kapabilitas Khalayak) diterapkan berdasarkan target audiens dan keterbukaan ruang interaksi publik pada fitur direct message (DM) dan kolom komentar.]]>
<![CDATA[PENGARUH TAYANGAN CLASH OF CHAMPIONS TERHADAP PERILAKU CELEBRITY WORSHIP (SURVEI KOMUNITAS CLASH OF CHAMPIONS) ]]>
<![CDATA[Septia Nurul Hidayah]]>;
<![CDATA[Deviani Setyorini]]>
<![CDATA[ Jurnal Riset Komunikasi Terapan Vol 3, No 01 (2025) ]]>
Publisher : <![CDATA[Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.62870/jkrt.v3i01.34407
<![CDATA[Kehadiran Clash of Champions, sebuah program game show edukatif besutan Ruang Guru, memunculkan fenomena yang menarik untuk dikaji karena tayangan ini tidak hanya menawarkan hiburan, tetapi juga membentuk persepsi serta sikap masyarakat terhadap publik figur. Penelitian ini bertujuan untuk mengetahui pengaruh tayangan Clash of Champions terhadap perilaku celebrity worship di kalangan Komunitas Clash of Champions di X. Populasi dalam penelitian ini adalah anggota Komunitas Clash of Champions di X, dengan teknik simple random sampling dan jumlah sampel sebanyak 400 responden. Hasil penelitian menunjukkan dalam dimensi Jumlah Waktu Mengakses Tayangan memiliki indeks 50.8%. Sementara itu, dimensi Boderline Pathological memiliki indeks sebesar 32.6%, menunjukkan bahwa bentuk kekaguman yang dirasakan oleh responden masih dalam batas wajar secara emosional. Adapun hasil koefisien determinasi adalah sebesar 0.425 menunjukkan bahwa tayangan Clash of Champions berpengaruh 42.5% terhadap perilaku celebrity worship, yang secara signifikan pengaruh tersebut hanya terasa secara menghibur, tanpa menimbulkan efek negatif.]]>
<![CDATA[KOMUNIKASI LEMBAGA UNTIRTA DALAM MERSPON UKM MAHASISWA (Studi Kasus: Adanya Aspirasi Lembaga UKM Dalam Ranah Fasilitas Dan Anggaran) ]]>
<![CDATA[Silvi Aurelia]]>;
<![CDATA[Andin Nesia]]>
<![CDATA[ Jurnal Riset Komunikasi Terapan Vol 3, No 01 (2025) ]]>
Publisher : <![CDATA[Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.62870/jkrt.v3i01.34395
<![CDATA[Effective communication between university institutions and Student Activity Units (UKM) is crucial in ensuring transparency, openness, and responsiveness to student needs. This study aims to analyze the effectiveness of communication between the Academic Bureau, Student Affairs, and Cooperation (BAKK) of Sultan Ageng Tirtayasa University and UKM in conveying aspirations regarding facilities and budgets. This research employs a qualitative approach using a case study method, where data is collected through in-depth interviews with various UKM representatives and BAKK officials. The findings indicate that the communication process still faces several challenges, such as a lack of transparency in information, an imbalance in communication between BAKK and UKM, and delays in responding to student aspirations. Additionally, communication tends to be oneway, with UKM primarily receiving policies without actively participating in decision-making processes. In this context the Two-Way Symmetrical communication model is recommended to enhance the effectiveness of communication between both parties. This model emphasizes open dialogue, transparency, and active participation of UKM in campus policy formulation. By improving the communication system through increased transparency, better coordination, and clearer administrative mechanisms, the relationship between UKM and BAKK can become more harmonious and effective. This study also recommends regular discussion forums, the utilization of more advanced digital communication technology, and enhanced accountability in the management of UKM facilities and budgets.]]>
