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Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi (JIEKA)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30897165     DOI : Zenodo
Core Subject :
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan bisnis, keuangan dan akuntansi.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 2 (2025)" : 5 Documents clear
THE EFFECT OF SHOPEE E-COMMERCE TRUST ON CUSTOMER LOYALTY THROUGH THE INTERVENING VARIABLE OF PURCHASING DECISIONS (STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MAKASSAR STATE UNIVERSITY) Fathurrahman Fathurrahman; Uhud Darmawan Natsir; Muhammad Ilham Wardhana Haeruddin; Siti Hasbiah; Ilma Wulansari Hasdiansa
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 1 No. 2 (2025)
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17061265

Abstract

The purpose of this study was to determine the effect of Shopee's E-Commerce Trust on Customer Loyalty in active students of the Faculty of Economics and Business, Universitas Negeri Makassar through Purchasing Decisions as an Intervening Variable. The sample used was 100 Shopee consumer respondents who had been selected based on predetermined criteria. The data collection technique was carried out by questionnaire and literature study. The data analysis technique consists of an Outer Model (Measurement Model) consisting of Convergent Validity, Discriminant Validity, Multicollinearity, and Composite Reliability, then the Structural Model (Inner Model) with the R-Square test, Patch Coefficients, Total Indirect Effect, and Goodness of Fit test. Based on the results of the study, it shows that the E-commerce Trust variable has a positive and significant effect on Customer Loyalty, the Purchasing Decision variable has a positive and significant effect on Customer Loyalty, the E-commerce Trust variable has a positive and significant effect on Purchasing Decisions, and the E-commerce Trust variable has a positive and significant effect on Customer Loyalty through Purchasing Decisions.
BUSINESS DEVELOPMENT BASED ON VOICE OF CUSTOMER SYSTEM TO IMPROVE SERVICE QUALITY IN CULINARY BUSINESSES Julita Nanna; Muhammad Rakib; Agus Syam
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 1 No. 2 (2025)
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17061284

Abstract

This research aims to improve the quality of service in the culinary business (Business "Ayam Krispi Athiyyah") through the implementation of the Voice of Customer system. This research uses the comprehensive ADDIE development model. Data were collected through interviews, surveys, and online suggestion boxes based on barcodes. The research results show that the implementation of the Voice of Customer significantly improves customer satisfaction through quick responses to complaints, timely service, and consistent service quality. The online suggestion box barcode system facilitates real-time collection of customer feedback, supports data-driven decision-making, and provides opportunities for continuous improvement. Additionally, the application of the ADDIE model has proven effective in designing solutions that are relevant and aligned with customer needs. This study provides practical contributions for micro-enterprises to enhance competitiveness through customer-based service innovations.
THE INFLUENCE OF EASE OF USE, FREE SHIPPING, AND CUSTOMER REVIEWS ON PURCHASE DECISIONS IN E-COMMERCE (A CASE STUDY ON STUDENTS OF THE ENTREPRENEURSHIP STUDY PROGRAM AT FEB UNM) Nabil Hamdini Sani; Marhawati; Andika Isma; Muhammad Jufri; Asmayanti
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 1 No. 2 (2025)
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17061308

Abstract

This study aims to determine whether the variables of Convenience, Free Shipping, and Customer Reviews have a simultaneous or partial effect on Purchase Decisions in E-Commerce among Entrepreneurship Program Students at FEB UNM. This research is a quantitative study with the independent variables of Convenience (X1), Free Shipping (X2), and Customer Review (X3), while the dependent variable is Purchase Decision on E-Commerce (Y). The population in this study consists of active students of the Entrepreneurship Study Program at FEB UNM from the 2021-2023 cohort, with a sample of 50 student respondents who have previously transacted on e-commerce using a non-probability sampling technique with the accidental sampling method. The data analysis used classical assumption tests with normality test, multicollinearity test, and heteroscedasticity test; as well as hypothesis tests with multiple linear regression, simultaneous test, partial test, and coefficient of determination test. Based on the data processing results through SPSS, the partial test results show that only the customer review variable has a partial influence on purchasing decisions in e-commerce, while the convenience and free shipping variables do not have a partial influence. Therefore, the first and second hypotheses in this study are rejected, and the third hypothesis is accepted. Meanwhile, the regression constant value is positive and the F-calculated value is greater than the F-table value, so the three variables simultaneously influence the purchasing decision on e-commerce with a coefficient of determination value of 0.354, and the fourth hypothesis in this study is accepted.
MARKETING STRATEGY FOR COCKLE FISH PROCESSING PRODUCTS BASED ON DIGITAL MARKETING (STUDY ON RAYHANA REZKY FOOD MSME IN SINJAI REGENCY) Naufal Asri; Agus Syam; Muhammad Rakib; Nur Halim
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 1 No. 2 (2025)
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17061327

Abstract

This study aims to examine the digital marketing strategies used by Rayhana Rezky Food, a micro, small, and medium enterprise (MSME) engaged in cockle fish processing in Sinjai Regency. In response to the growing importance of digital platforms, this research analyzes how digital tools and online media are utilized to enhance market reach and customer engagement. A qualitative descriptive method was applied, with data collected through interviews, observation, and documentation. The findings indicate that the business actively uses social media platforms such as Instagram and Facebook, as well as messaging apps like WhatsApp, for promotional activities, customer interaction, and product dissemination. These digital marketing strategies have helped improve brand awareness and increase product sales. However, challenges remain, including limited digital skills and infrastructure. The study concludes with suggestions for strengthening digital literacy and optimizing e-commerce platforms to support the long-term sustainability of MSMEs in the seafood processing sector.
DIGITAL BRAND LOCAL PRODUCT KREESANG 354 THROUGH INSTAGRAM ACCOUNT @KREESANG2WSSAQ354 IN INCREASING BRAND AWARENESS Besse Mutiara Baso Mattappa; Syamsu Alam; Asmayanti; Agus Syam; Andika Isma
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 1 No. 2 (2025)
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17061342

Abstract

This research aims to analyze the use of digital branding strategies on the local product Kreesang 354 through the Instagram account @Kreesang354 in increasing brand awareness. In the current digital era, social media has become an important platform in product marketing, especially for local brands that want to introduce their products to a wider audience. This study examines how Kreesang 354 utilizes Instagram as a tool to build brand image and increase brand awareness among consumers. The method used in this research is a qualitative approach with a case study on the Kreesang 354 Instagram account. Data were obtained through direct observation of the uploaded content, interaction with the audience, as well as analysis of the engagement rate and frequency of interactions occurring on the platform. In addition, interviews with the administrators of the Kreesang 354 Instagram account and several consumers were also conducted to deepen the understanding of the digital branding strategies implemented. The research results show that Kreesang 354 has successfully utilized Instagram as an effective medium to introduce their products by using various features such as feed, stories, and IGTV to create engaging content. Additionally, the use of influencers and collaborations with various parties also contributed to increasing brand interaction and exposure. Thus, this research concludes that Instagram has a significant impact on increasing brand awareness for the local product Kreesang 354.

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