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Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi (JIEKA)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30897165     DOI : Zenodo
Core Subject :
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan bisnis, keuangan dan akuntansi.
Arjuna Subject : -
Articles 15 Documents
 1   2 
Kajian Literatur Tentang Implementasi Ekonomi Hijau dalam Sektor Industri untuk Pembangunan Berkelanjutan M. Rio
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 1 No. 1 (2024)
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17053431

Abstract

This study aims to conduct a comprehensive review of green economy practices in the industrial sector through the literature research method. Adopting a qualitative approach, the research collected and analysed data from reliable sources including scientific journals, government reports, and international organisation publications. The information search process was conducted systematically using relevant keywords and topics to ensure diversity and depth of analysis. The research results are expected to identify key themes, strengths, weaknesses, and factors that influence the implementation and effectiveness of the green economy in the industrial sector. The analysis aims to provide in-depth insights into the current state of affairs and provide a basis for making recommendations for future research or future policy development.
Pengaruh Kebijakan Fiskal Pemerintah Terhadap Pertumbuhan Ekonomi: Sebuah Analisis Literatur Al-Amin
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 1 No. 1 (2024)
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17053454

Abstract

Fiscal policy is one of the important instruments used by the government in regulating a country's economic growth. This study aims to systematically analyse the existing literature on the effect of fiscal policy on economic growth. Through an in-depth literature review, this study examines various theoretical and empirical approaches to fiscal policy, including aspects of government spending and tax revenue, and their impact on economic growth. The analysis includes various case studies from countries with different economic conditions to assess the effectiveness of fiscal policy in diverse contexts. The results indicate that fiscal policy has a significant role in influencing economic growth, but its effectiveness is highly dependent on country-specific conditions as well as the design and implementation of the policy. This research suggests that policymakers design fiscal strategies that not only focus on the short-term, but also support long-term economic growth by considering the balance between government spending and tax revenue. Through this literature analysis, it is expected to provide a more comprehensive view of the dynamics between fiscal policy and economic growth and pave the way for further research in this area.
MASALAH DAN HAMBATAN USAHA BISNIS Ika Ulandari; Esa Sintia; Ulayya Fadhila
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 1 No. 1 (2024)
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17053478

Abstract

Business problems refer to challenges or obstacles that interfere with the achievement of a business's goals and objectives, both internal and external. These problems can affect various aspects of operations, finance, marketing, human resources, and the company's competitiveness in the market. Proper identification of problems is essential so that business owners or managers can formulate effective strategies to overcome these obstacles. Types of business problems include financial, marketing, operational, human resources, competition, and legal and regulatory issues. In addition, obstacles in business can also be divided into two main categories, namely internal and external obstacles. Internal obstacles are related to resource constraints, weak management, and inefficient processes, while external obstacles include economic conditions, market competition, regulatory changes, and technological developments. Understanding these obstacles is crucial to designing strategic steps that can improve business performance and sustainability. This article aims to review the various problems and obstacles that are often faced by companies, and provide insight into how to manage and overcome these challenges to achieve success in the competitive business world.
PENDAPATAN PASIF DAN AKTIF USAHA BISNIS Wili Yoga Atmaja; Patmawati Patmawati
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 1 No. 1 (2024)
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17053524

Abstract

Income is one of the key elements in the survival of companies and individuals. In the context of companies, income is the main source to cover operational costs and increase business capacity, while in individual life, active income serves to meet basic needs, while passive income has the potential to support long-term financial freedom. Factors that affect income include job opportunities, skills, capital, and motivation, while the difference between active and passive income lies in the way it is obtained and the level of risk faced. Although active income is more stable in the short term, passive income offers long-term benefits through wealth accumulation that is less dependent on direct involvement. However, the main challenge in obtaining passive income is adequate initial investment to build assets that can generate recurring income. A good understanding of both is essential for individuals and companies to design effective and sustainable financial strategies.
PENGELOLAAN KEUANGAN BISNIS Fitri Nurhasanah; Wiranda Wiranda; Virnanda Bintang Syahputra
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 1 No. 1 (2024)
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17053547

Abstract

Business financial management is an integral process that involves planning, organizing, directing, and controlling financial resources to achieve business goals, both short-term and long-term. This management includes various activities such as budgeting, investment, capital management, and financial reporting and evaluation. The main objectives of financial management are to maintain the company's financial stability, increase profitability, optimize capital use, minimize financial risk, and support the achievement of long-term goals. The main steps in business financial management include financial planning, systematic transaction recording, financial condition reporting, and control to ensure conformity between plans and actual results. Good financial management plays an important role in supporting business sustainability, increasing company value, and maintaining trust from internal and external parties. With effective management, businesses are not only able to achieve their economic goals but also have a positive impact on the welfare of society and the economic system as a whole.
THE EFFECT OF SHOPEE E-COMMERCE TRUST ON CUSTOMER LOYALTY THROUGH THE INTERVENING VARIABLE OF PURCHASING DECISIONS (STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MAKASSAR STATE UNIVERSITY) Fathurrahman Fathurrahman; Uhud Darmawan Natsir; Muhammad Ilham Wardhana Haeruddin; Siti Hasbiah; Ilma Wulansari Hasdiansa
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 1 No. 2 (2025)
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17061265

Abstract

The purpose of this study was to determine the effect of Shopee's E-Commerce Trust on Customer Loyalty in active students of the Faculty of Economics and Business, Universitas Negeri Makassar through Purchasing Decisions as an Intervening Variable. The sample used was 100 Shopee consumer respondents who had been selected based on predetermined criteria. The data collection technique was carried out by questionnaire and literature study. The data analysis technique consists of an Outer Model (Measurement Model) consisting of Convergent Validity, Discriminant Validity, Multicollinearity, and Composite Reliability, then the Structural Model (Inner Model) with the R-Square test, Patch Coefficients, Total Indirect Effect, and Goodness of Fit test. Based on the results of the study, it shows that the E-commerce Trust variable has a positive and significant effect on Customer Loyalty, the Purchasing Decision variable has a positive and significant effect on Customer Loyalty, the E-commerce Trust variable has a positive and significant effect on Purchasing Decisions, and the E-commerce Trust variable has a positive and significant effect on Customer Loyalty through Purchasing Decisions.
BUSINESS DEVELOPMENT BASED ON VOICE OF CUSTOMER SYSTEM TO IMPROVE SERVICE QUALITY IN CULINARY BUSINESSES Julita Nanna; Muhammad Rakib; Agus Syam
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 1 No. 2 (2025)
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17061284

Abstract

This research aims to improve the quality of service in the culinary business (Business "Ayam Krispi Athiyyah") through the implementation of the Voice of Customer system. This research uses the comprehensive ADDIE development model. Data were collected through interviews, surveys, and online suggestion boxes based on barcodes. The research results show that the implementation of the Voice of Customer significantly improves customer satisfaction through quick responses to complaints, timely service, and consistent service quality. The online suggestion box barcode system facilitates real-time collection of customer feedback, supports data-driven decision-making, and provides opportunities for continuous improvement. Additionally, the application of the ADDIE model has proven effective in designing solutions that are relevant and aligned with customer needs. This study provides practical contributions for micro-enterprises to enhance competitiveness through customer-based service innovations.
THE INFLUENCE OF EASE OF USE, FREE SHIPPING, AND CUSTOMER REVIEWS ON PURCHASE DECISIONS IN E-COMMERCE (A CASE STUDY ON STUDENTS OF THE ENTREPRENEURSHIP STUDY PROGRAM AT FEB UNM) Nabil Hamdini Sani; Marhawati; Andika Isma; Muhammad Jufri; Asmayanti
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 1 No. 2 (2025)
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17061308

Abstract

This study aims to determine whether the variables of Convenience, Free Shipping, and Customer Reviews have a simultaneous or partial effect on Purchase Decisions in E-Commerce among Entrepreneurship Program Students at FEB UNM. This research is a quantitative study with the independent variables of Convenience (X1), Free Shipping (X2), and Customer Review (X3), while the dependent variable is Purchase Decision on E-Commerce (Y). The population in this study consists of active students of the Entrepreneurship Study Program at FEB UNM from the 2021-2023 cohort, with a sample of 50 student respondents who have previously transacted on e-commerce using a non-probability sampling technique with the accidental sampling method. The data analysis used classical assumption tests with normality test, multicollinearity test, and heteroscedasticity test; as well as hypothesis tests with multiple linear regression, simultaneous test, partial test, and coefficient of determination test. Based on the data processing results through SPSS, the partial test results show that only the customer review variable has a partial influence on purchasing decisions in e-commerce, while the convenience and free shipping variables do not have a partial influence. Therefore, the first and second hypotheses in this study are rejected, and the third hypothesis is accepted. Meanwhile, the regression constant value is positive and the F-calculated value is greater than the F-table value, so the three variables simultaneously influence the purchasing decision on e-commerce with a coefficient of determination value of 0.354, and the fourth hypothesis in this study is accepted.
MARKETING STRATEGY FOR COCKLE FISH PROCESSING PRODUCTS BASED ON DIGITAL MARKETING (STUDY ON RAYHANA REZKY FOOD MSME IN SINJAI REGENCY) Naufal Asri; Agus Syam; Muhammad Rakib; Nur Halim
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 1 No. 2 (2025)
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17061327

Abstract

This study aims to examine the digital marketing strategies used by Rayhana Rezky Food, a micro, small, and medium enterprise (MSME) engaged in cockle fish processing in Sinjai Regency. In response to the growing importance of digital platforms, this research analyzes how digital tools and online media are utilized to enhance market reach and customer engagement. A qualitative descriptive method was applied, with data collected through interviews, observation, and documentation. The findings indicate that the business actively uses social media platforms such as Instagram and Facebook, as well as messaging apps like WhatsApp, for promotional activities, customer interaction, and product dissemination. These digital marketing strategies have helped improve brand awareness and increase product sales. However, challenges remain, including limited digital skills and infrastructure. The study concludes with suggestions for strengthening digital literacy and optimizing e-commerce platforms to support the long-term sustainability of MSMEs in the seafood processing sector.
DIGITAL BRAND LOCAL PRODUCT KREESANG 354 THROUGH INSTAGRAM ACCOUNT @KREESANG2WSSAQ354 IN INCREASING BRAND AWARENESS Besse Mutiara Baso Mattappa; Syamsu Alam; Asmayanti; Agus Syam; Andika Isma
JIEKA: Jurnal Integrasi Ekonomi, Keuangan, dan Akuntansi Vol. 1 No. 2 (2025)
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17061342

Abstract

This research aims to analyze the use of digital branding strategies on the local product Kreesang 354 through the Instagram account @Kreesang354 in increasing brand awareness. In the current digital era, social media has become an important platform in product marketing, especially for local brands that want to introduce their products to a wider audience. This study examines how Kreesang 354 utilizes Instagram as a tool to build brand image and increase brand awareness among consumers. The method used in this research is a qualitative approach with a case study on the Kreesang 354 Instagram account. Data were obtained through direct observation of the uploaded content, interaction with the audience, as well as analysis of the engagement rate and frequency of interactions occurring on the platform. In addition, interviews with the administrators of the Kreesang 354 Instagram account and several consumers were also conducted to deepen the understanding of the digital branding strategies implemented. The research results show that Kreesang 354 has successfully utilized Instagram as an effective medium to introduce their products by using various features such as feed, stories, and IGTV to create engaging content. Additionally, the use of influencers and collaborations with various parties also contributed to increasing brand interaction and exposure. Thus, this research concludes that Instagram has a significant impact on increasing brand awareness for the local product Kreesang 354.

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