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Rhandi Rhiswandi
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Jalan Industri No 13, KP Sayangheulang 003/002, Desa Kembangkuning, Kecamatan Jatiluhur, Kab. Purwakarta, Indonesia 41152
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Tourismnomic
Published by CV ARD Nanjung Makmur
ISSN : -     EISSN : 31241042     DOI : -
Core Subject :
The Journal of Tourism and Economic Perspectives is a peer-reviewed scientific publication that contains articles in the fields of tourism, management, and economic sciences. The scope of the journal covers tourism management, hospitality and destination development, cultural and heritage tourism, sustainable tourism, as well as marketing, finance, human resources, operations, and strategic management in relation to tourism and creative industries. In addition, the journal welcomes contributions in microeconomics, macroeconomics, development economics, regional economics, and other areas that examine the economic dimensions of tourism and management. The Journal of Tourism and Economic Perspectives is dedicated to fostering the exchange of ideas between academics, practitioners, and policymakers. It publishes research findings, reviews of new concepts and theories, and case study papers. This journal is published four times a year, in March, June, September, and December. Articles published in this journal present objective analyses from academic perspectives and contribute to the advancement of knowledge in tourism, management, and economic studies.
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Articles 10 Documents
 1 
The Influence of Service Quality and Customer Value on Customer Satisfaction and Its Impact on Brand Trust in the Use of the BJB Digi Mobile Application in West Java Lingga D. Ciptha
Journal Tourism Nomic Vol. 1 No. 1 (2025): Integrating Tourism and Economic Sciences: Innovations, Impacts, and Sustainabl
Publisher : Journal Tourism Nomic

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This study investigates the influence of service qualityand customer value on customer satisfaction and theirsubsequent impact on brand trust in the context of the BJB Digimobile banking application in West Java. Employing aquantitative approach and Structural Equation Modeling (SEM)with AMOS, data were collected from 200 active users throughpurposive sampling. The findings reveal that service quality doesnot directly affect brand trust, but exerts a significant indirectinfluence through customer satisfaction. In contrast, customervalue demonstrates both direct and indirect positive effects onbrand trust. Customer satisfaction itself is shown to moderatelyinfluence brand trust, confirming its mediating role. Theseresults underscore that improving service quality alone isinsufficient to build brand trust unless it leads to highersatisfaction. Instead, enhancing perceived customer valueemerges as a more effective strategy for fostering trust in digitalbanking services. The study contributes to digital bankingliterature by highlighting the interconnected roles of servicequality, perceived value, and satisfaction in strengthening brandtrust, particularly in underutilized mobile banking platforms.Practical implications suggest that financial service providersshould prioritize value-driven experiences to improve customerretention and trust
Development of Digital Infrastructure and Increasing Productivity of MSMEs to Encourage Competitiveness in the Digital Era Zahra Salsa Bella; Rhandi Rhiswandi
Journal Tourism Nomic Vol. 1 No. 1 (2025): Integrating Tourism and Economic Sciences: Innovations, Impacts, and Sustainabl
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Micro, small and medium enterprises constitute a fundamental pillar of Indonesia’s economic development and sustainability, especially in job creation and local industrial growth. However, the main challenge faced by MSMEs in increasing their competitiveness is access to digital infrastructure that is still limited. This study analyzes the impact of digital infrastructure development on the productivity of MSMEs as well as strategies that can be applied to increase the adoption of digital technology. This study refers to various previous studies that show that the adoption of digital technology, such as e-commerce and digital payment systems, is able to improve operational efficiency and expand market access for MSMEs (Badriyah et al., 2022). The study result indicated that the success of MSMEs in utilizing digital infrastructure is highly dependent on access to a stable internet, policy support, and increased digital literacy (Lukas & Hasudungan, 2024). Partnership between goverment, private sector and the business community in building digital infrastructure and providing training is crucial in accelerating the digital transformation of MSMEs Kumar et al. (2024). This study recommends accelerating the development of internet networks in remote areas, providing incentives for MSMEs that adopt digital technology, and implementing digital skills improvement programs for business actors. With a strong digital ecosystem, MSMEs can be more competitive and sustainable in facing the challenges of the digital economy.
OBSERVATION REPORT SEBLAK DENOK Isam Samsuri
Journal Tourism Nomic Vol. 1 No. 1 (2025): Integrating Tourism and Economic Sciences: Innovations, Impacts, and Sustainabl
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This paper presents an observational analysis of "Seblak Denok," a small culinary business operating in Purwakarta, Indonesia, which specializes in seblak, a traditional spicy Indonesian dish. Initiated by a young entrepreneur, Denok, the business combines traditional flavors with modern innovations to cater to diverse consumer preferences. The study explores the business from a Human Resource Management (HRM) perspective, emphasizing recruitment, employee development, motivation, and work-life balance as key drivers of success. Seblak Denok applies a customer-focused marketing strategy by offering customizable products, competitive pricing, and a comfortable dining environment, supported by active promotion through social media and community engagement. The company’s strategic positioning—“Traditional Taste with a Modern Twist”—effectively appeals to its target market: students, young professionals, and culinary enthusiasts aged 15–35. The study also highlights production processes, raw material requirements, and SWOT analysis, providing insights into the business's operational strengths and market opportunities. Despite facing challenges such as limited space and supply chain vulnerabilities, Seblak Denok demonstrates resilience through strategic planning and commitment to quality. This case underscores how effective HRM practices and innovative marketing strategies can elevate a micro-enterprise into a competitive player in the local food industry. The findings aim to offer valuable lessons for aspiring entrepreneurs and contribute to the understanding of small business development in the Indonesian culinary sector
The Impact of Co-Branding, Differentiation Strategy, and Competitive Advantage on the Use of BJB–BNI Credit Cards Satrya Millyan
Journal Tourism Nomic Vol. 1 No. 1 (2025): Integrating Tourism and Economic Sciences: Innovations, Impacts, and Sustainabl
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This research investigates the influence of co-branding, differentiation strategies, and competitive advantage on consumer decisions to use co-branded credit cards issued by Bank BJB in collaboration with Bank BNI. In Indonesia’s increasingly competitive financial services landscape, banks are required to adopt innovative marketing strategies to capture market share and maintain customer loyalty. One such strategy is co-branding, where two or more brands collaborate to offer enhanced value to customers. This study employs a quantitative method using purposive sampling with 100 respondents who are active users of the BJB–BNI credit card. Data were analyzed through Partial Least Squares (PLS) to measure both direct and indirect effects among variables. Results show that co-branding significantly influences product usage decisions through increased trust and perceived value. Differentiation strategy contributes to competitive advantage by offering unique features, superior service, and credible brand image. Competitive advantage in turn directly affects consumer usage decisions. The findings imply that co-branding, when aligned with strong differentiation and competitive positioning, can enhance customer adoption of financial products. This study provides valuable insights for financial institutions aiming to strengthen their strategic marketing practices through collaborative branding and market positioning.
Operational Analysis and Potential Tourist Attraction of Villa Flamboyan 98 in Kiarapedes, Purwakarta Rizal Hidayat; Firdaus Azhar
Journal Tourism Nomic Vol. 1 No. 1 (2025): Integrating Tourism and Economic Sciences: Innovations, Impacts, and Sustainabl
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Villa Flamboyan 98 is one of the tourist accommodations located in the mountainous area of Kiarapedes, Purwakarta, West Java. With a cool, calm, and beautiful natural atmosphere, this villa is an attraction for tourists who want a relaxing experience in the middle of nature. This study aims to evaluate the operational aspects of Villa Flamboyan 98 through direct observation which includes location, facilities, services, and potential development as a tourist destination. The observation results show that this villa has a number of advantages such as a clean and natural environment, comfortable building design, and friendly and responsive staff service. The facilities available are quite adequate, including bedrooms, kitchens, living rooms, and garden areas. However, there are several weaknesses that need to be considered, including inadequate road access for four-wheeled vehicles and limited modern entertainment facilities for guests. These findings show that although Villa Flamboyan 98 already has a strong foundation as a nature-based tourist accommodation, some strategic improvements need to be made to increase customer attraction and satisfaction. The recommendations are aimed at strengthening infrastructure, improving facilities, and promoting more effectively in order to be able to compete in the local and regional tourism market
Business Management Analysis at Krisna Textile Based on Interview Results Rhandi Rhiswandi; Yus Djunaedi Rusli
Journal Tourism Nomic Vol. 2 No. 1 (2026): Tourismnomic
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This study aims to explore the business practices and operational management of Krisna Textile, a retail textile business located in Purwakarta, Indonesia. The research was conducted using a qualitative descriptive approach through direct interviews and field observations with the business owner. Krisna Textile was established in 2013 with initial capital contributed by three founders and currently operates independently under the ownership of Mr. Zhae Sanuman Danwangi. The business focuses on purchasing various types of fabric from suppliers and reselling them to consumers through retail and wholesale channels. The findings indicate that the company initially relied on word-of-mouth marketing but recently began adopting social media promotion through TikTok to reach a broader market. Krisna Textile has expanded its market distribution to several regions in Indonesia, including Riau, Medan, and Balikpapan. However, the business has experienced a decline in performance during the 2024–2025 period, which has led management to plan operational adjustments, including reducing the size of the sales area. The study highlights the importance of strategic promotion, operational efficiency, and balanced business development to maintain sustainability in the retail textile industry.
Evaluation of MSME Financial Performance Based on ASIARA Daily Revenue Data Zahra Salsa Bella
Journal Tourism Nomic Vol. 2 No. 1 (2026): Tourismnomic
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Micro, Small, and Medium Enterprises (MSMEs) have an important role in encouraging economic growth and creating jobs, especially in the culinary sector which has relatively stable market demand. This study aims to evaluate the financial performance of ASIARA MSMEs based on the analysis of daily income data. The research uses a quantitative approach with a descriptive method. The data used is secondary data in the form of daily sales recapitulation obtained through observation and documentation techniques. Data analysis was carried out using descriptive statistics to determine total income, average income, and income fluctuation patterns during the study period. The results showed that the income of ASIARA MSMEs fluctuated during the observation period, but in general it was still at a relatively stable level. The total income during the 18 days of observation reached IDR 3,430,000 with an average daily income of IDR 190,555. The highest income was recorded at IDR 300,000, while the lowest income was IDR 80,000. The variation in income was influenced by changes in the number of customers and market conditions on a given day. The results of the study also show that systematic recording and recapitulation of sales can help business actors in monitoring revenue developments and evaluating business financial performance. Therefore, daily sales data analysis can be one of the simple but effective approaches in improving financial management and business decision-making in MSMEs.
FINANCIAL LITERACY ON THE USE OF SHARIA BANKING PRODUCTS THROUGH FINANCIAL INCLUSION AMONG PURWAKARTA REGENCY Ilyas Ilyas; Eti Jumiati; Cece Cece
Journal Tourism Nomic Vol. 2 No. 1 (2026): Tourismnomic
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This study aims to analyze the effect of financial literacy on the use of Islamic banking products through financial inclusion as a mediating variable in Purwakarta Regency. A quantitative approach was employed using a survey method, with data collected from 148 respondents selected through simple random sampling. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that financial literacy has a significant positive effect on the use of Islamic banking products, although the magnitude of the effect is relatively small. Financial literacy also significantly influences financial inclusion. Furthermore, financial inclusion has a strong and significant effect on the use of Islamic banking products. Mediation testing indicates that financial inclusion plays a significant role as an intervening variable in the relationship between financial literacy and the use of Islamic banking products. These findings suggest that improving financial literacy can enhance financial inclusion, which in turn increases the utilization of Islamic banking products. Therefore, strengthening financial education and expanding access to financial services are essential strategies to promote the growth of Islamic banking in regional areas such as Purwakarta.
COMPARATIVE ANALYSIS AND THE INFLUENCE OF THE PERCEPTION OF MICRO BUSINESS ACTORS ON THE FINANCING OF SHARIA BANKS AND CONVENTIONAL BANKS: AN EMPIRICAL STUDY IN CIBATU DISTRICT Rizki Gemilang; Asep Solihin; Eti Jumiati
Journal Tourism Nomic Vol. 2 No. 1 (2026): Tourismnomic
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This study aims to analyze the comparison and influence of the perception of micro business actors on the financing offered by Sharia Banks and Conventional Banks in Cibatu District. Using a quantitative approach with a survey design, data was collected through a questionnaire distributed to 74 respondents who are micro business actors who have or are accessing financing services from both types of banks. The results of the study show that the perception of micro business actors towards Sharia Banks is more positive than that of Conventional Banks, especially because the profit-sharing system implemented by Islamic banks is considered fairer and in accordance with religious values. Meanwhile, although Conventional Banks offer easy access, the higher interest burden is an obstacle for some micro business actors. Multigroup Analysis (MGA) revealed that gender did not have a significant effect on financing choices, although men were more likely to choose conventional banks, while women preferred Islamic banks. These findings provide important implications for financial institutions to improve financial literacy and provide a better understanding of the financing products they offer, in order to expand the adoption of formal financing among micro-entrepreneurs. This study also suggests the need to adjust products and financing terms to better suit the needs of micro business actors.
APPLICATION OF PROJECT-BASED LEARNING IN IMPROVING UNDERSTANDING OF LOGISTICS MANAGEMENT IN SIKECE PURWAKARTA MACARONI MSMES Dhandi Apriandi; M. Rifan Nawawi; Rifki Hidayat; Wina Novianti
Journal Tourism Nomic Vol. 2 No. 1 (2026): Tourismnomic
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This study aims to analyze the implementation of logistics management practices in Makaroni SiKece, a micro, small, and medium enterprise (MSME) located in Purwakarta Regency. After the COVID-19 pandemic, the enterprise experienced a decline in production and distribution capacity due to inefficient logistics management, including raw material procurement, storage, inventory recording, and product delivery. Most logistics activities were still carried out manually and centralized by the business owner, which caused delays in distribution and limited market expansion. This research employed a qualitative descriptive approach to explore existing logistics practices and identify improvement opportunities. Data were collected through observation, interviews with the business owner, and documentation of operational activities. The analysis focused on key logistics components such as inventory management, distribution route planning, packaging standardization, and the use of simple digital tools for stock recording and distribution mapping. The findings reveal that limited knowledge of logistics management and the absence of structured procedures significantly affect operational efficiency. However, the adoption of basic logistics management concepts and simple digital tools can support better inventory control and distribution planning. The study concludes that improving logistics management practices is essential to enhance operational efficiency and strengthen the competitiveness of MSMEs in local markets.

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