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<![CDATA[Identity Negotiation in Mixed Marriage Couples Between the Batak and Other Ethnic Without Having to Adopt a Batak’s ‘Marga’ (Clan) ]]>
<![CDATA[Olina Hartani Muliani Gultom]]>;
<![CDATA[Turnomo Rahardjo]]>;
<![CDATA[Triyono Lukmantoro]]>
<![CDATA[ Interaksi Online Vol 10, No 4: Oktober 2022 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[In Indonesia, there are a variety of ethnic groups, and each one has their own traditions and cultures that they uphold. But in a rapidly increasing rate of globalization and in a densely populated country, cross-cultural marriages are bound to happen and the clash between the two cultural identities are inevitable such as the clash between the Batak tribe’s ethnic’s customs and other traditions in marriage. This is the reason why identity negotiations are crucial for managing the difference in traditions when a Batak person marries outside of their ethnicity to avoid conflict. This paper investigates how Batak people and other ethnicities view their ‘Marga’ (clan) in marriage and how negotiations are conducted for those who opt to not use a ‘Marga’ (clan). The research for this paper is conducted via the phenomenological approach that is conducted on mixed marriage couples where one is of Batak descent and another is of a different ethnicity living outside North Sumatra, the data collected are qualitative through in- depth interviews. The key findings and conclusion of this paper were that the Batak identity within individuals had decreased and began to fade, especially for those that lives outside of North Sumatera and hence do not uphold their traditions anymore. Because of this, an identity negotiation has to be conducted to try and find a compromise that is fair for both parties in a mixed marriage and this process will proceed smoothly if good communication and a supporting relationship pattern are present. The findings within this paper can be used a guide for those who wish to conduct a cross-cultural marriage without giving a ‘Marga’ (clan).]]>
<![CDATA[Strategi Komunikasi Pemerintah Kabupaten Pati dalam Penerapan Smart Governance ]]>
<![CDATA[Auralia Wahyu Pradipta]]>;
<![CDATA[Agus Naryoso]]>;
<![CDATA[Amida Yusriana]]>
<![CDATA[ Interaksi Online Vol 10, No 4: Oktober 2022 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Kabupaten Pati terpilih pada program “Gerakan Menuju 100 Smart City” sejak 2018. Akan tetapi, Kabupaten Pati masih minim dalam memanfaatkan teknologi yang ada untuk pelayanan publik. Penelitian ini bertujuan untuk mendeskripsikan strategi komunikasi yang dimiliki Pemerintah Kabupaten Pati dalam menerapkan smart governance dengan menggunakan tahapan penyusunan strategi dari Anne Gregory serta mendeskripsikan model strategi komunikasi yang digunakan. Metode yang digunakan adalah metode kualitatif dengan pendekatan deskriptif. Teori yang digunakan mengacu pada Planning Theory dan strategic communication best practices model. Teknik pengumpulan data yang digunakan melalui wawancara. Hasil penelitian menunjukkan bahwa Pemerintah Kabupaten Pati dalam menerapkan smart governance telah melakukan penyusunan strategi komunikasi sesuai dengan konsep perencanaan dari Anne Gregory yakni mulai dari analisis masalah, menetapkan tujuan, publik, pesan, strategi dan taktik, skala waktu dan sumber daya, serta evaluasi dan tinjauan. Tujuan penerapan smart governance adalah mewujudkan pelayanan publik yang efektif dan efisien melalui penggunaan teknologi. Untuk itu Pemerintah Kabupaten Pati melakukan penyampaian informasi yang bersifat informatif dan persuasif melalui berbagai cara (sosialisasi secara langsung, pelatihan, publikasi media massa maupun media online dan media sosial, serta kolaborasi lembaga) dengan menargetkan masyarakat Kabupaten Pati berusia produktif yang memiliki handphone minimal android dan paham teknologi. Evaluasi dilakukan untuk melihat ketercapaian program dimana masih belum diketahui hasilnya karena belum melakukan evaluasi di tahun ini. Tinjauan yang dilakukan digunakan untuk mengidentifikasi perubahan strategis yang perlu dilakukan pada kegiatan komunikasi berikutnya.]]>
<![CDATA[PENGARUH INTENSITAS TERPAAN PROMOSI PENJUALAN BLIBLI.COM DI TELEVISI DAN TINGKAT KEPERCAYAAN PADA PRODUK TERHADAP TINGKAT MINAT MEMBELI PRODUK PADA BLIBLI.COM ]]>
<![CDATA[Neysa Harwina Putri]]>;
<![CDATA[Djoko Setyabudi]]>;
<![CDATA[Sunarto Sunarto]]>
<![CDATA[ Interaksi Online Vol 10, No 4: Oktober 2022 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Along with the development of the times, communication media are also experienced rapid development. This increased modern communication media is also used for business activities, one of which is using television media. This research uses marketing communication theory. Exposure to sales promotions on television is carried out in order to influence the buying interest of the audience. One of the companies that advertised on television is Blibli.com. Blibli.com is a well-known e-commerce platform in Indonesia that features well-known artists in advertisements on television. Blibli.com also made efforts to increase trust. However, there has been a decrease in the number of visits to the Blibli.com website. This study aims to analyze the effect of exposure to sales promotions and the level of trust on product purchase intention at Blibli.com. This study uses a quantitative method with a population of Blibli users who have seen Blibli advertisements on television and live in Semarang with a sample of 100 people. The sampling technique used in this research is purposive sampling. The data obtained came from filling out online questionnaires by respondents. The data analysis method in this study used multiple linear regression using the SPSS program. The results of this study indicated that exposure to sales promotions and level of trust have a significant positive effect on product purchase intention at Blibli.com. The implications of this research provides input for Blibli.com in increasing and maintaining exposure to sales promotions and the level of trust to increase product purchase intention at Blibli.com]]>
<![CDATA[Pengaruh Terpaan Kampanye No Plastic Straw dan Tingkat Kesadaran Lingkungan terhadap Perilaku Pengurangan Penggunaan Sedotan Plastik Pada Generasi Z ]]>
<![CDATA[Arsya Yanuar Widyati]]>;
<![CDATA[Yanuar Luqman]]>;
<![CDATA[Muhammad Bayu Widagdo]]>
<![CDATA[ Interaksi Online Vol 10, No 4: Oktober 2022 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Excessive plastic straws use has a bad impact on the environment. No Plastic Straw is a campaign to reduce the use of plastic straws and minimize plastic straw waste. The purpose of the study was to determine the influence of No Plastic Straw Campaign Exposure, Environmental Awareness Level, and Reducing Plastic Straws Use Behavior in Generation Z. The theory used was Cognitive Response Theory and Value-Belief-Norm Theory. The sampling technique used non-probability sampling as many as 70 people with the criteria of female/male, aged 18-27 years, living in Semarang city, actively accessing social media, and having read, seen, or heard of No Plastic Straw Campaign. This study was tested using simple linear regression analysis. The result of the study was No Plastic Straw Campaign has no influence on the reducing plastic straws use behavior in Generation Z with a significant value of 0.521 and a regression coefficient of 0.054. Meanwhile, the results showed that the level of environmental awareness had an influence on reducing plastic straws use behavior in Generation Z with a significant value of 0.036 and a regression coefficient value of 0.121. So the Cognitive Response Theory is not proven in this study, while the Value-Belief-Norm Theory can be proven in this study.]]>
<![CDATA[Pengaruh Popularitas BTS Sebagai Brand Ambassador Tokopedia dan Brand Associations Terhadap Brand Loyalty Pelanggan Tokopedia Kalangan Gen-Z ]]>
<![CDATA[Naura Kamila Prasetyanti]]>;
<![CDATA[wiwid Noor Rakhmad]]>;
<![CDATA[Tandiyo Pradekso]]>
<![CDATA[ Interaksi Online Vol 10, No 4: Oktober 2022 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Tokopedia has collaborated with BTS since 2019 and is still going on until now. Tokopedia makes BTS as its brand ambassador because of the high popularity of BTS. Tokopedia and other e-commerce companies are competing to be the best. Based on data released by iPrice, from 2020 to 2021, Tokopedia rose to rank one as the most visited e-commerce. However, based on data from Top Brand Award 2021, Tokopedia experienced a decrease in numbers in 2021 compared to the previous year, for the Top Brand for Gen-Z Index category. With the drop number in Top Brand Index, the level of customer loyalty is questionable. This study aims to explain the influence of the popularity of BTS as Tokopedia brand ambassador and brand associations on the brand loyalty of Tokopedia customers among Gen-Z. The theory used is Source Attractiveness Model and Brand Relationship Theory. The sample of this study consisted of 100 respondents aged 13 – 27 years old, knowing BTS as a Tokopedia Brand Ambassador, had made a purchase using Tokopedia at least in the last one year. The sampling technique used is non-probability. The results of this research indicate that the popularity of BTS as Tokopedia's brand ambassador on the brand loyalty of Tokopedia customers among gen-Z has a significance value of 0.017 < 0.05, which means it has an influence. This shows that Source Attractiveness Model can be applied. Meanwhile, brand associations on the brand loyalty of Tokopedia customers among gen-Z have a significance value of 0.002 < 0.01, which means it has an influence. This shows that Brand Relationship Theory can be applied.]]>
<![CDATA[Hubungan Konsep Diri Menantu dan Keterbukaan Diri Menantu dengan Tingkat Konflik Interpersonal pada Mertua yang Tinggal Bersama ]]>
<![CDATA[Deffa Prameyta]]>;
<![CDATA[Hedi Pudjo Santosa]]>;
<![CDATA[Primada Qurrota Ayun]]>
<![CDATA[ Interaksi Online Vol 10, No 4: Oktober 2022 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[The relationship between in-laws and in-laws that exist consists of various kinds, namely conflict-filled relationships or harmonious relationships, especially if they both live under the same roof. This study aims to determine the correlation between the daughter/son-in-law's selfconcept and the daughter/son-in-law’s self-disclosure with the level of interpersonal conflict of mother/father in-laws who lived together. This research used Looking Glass Self Theory and Social Penetration Theory. This study used a sample of 100 people who in age from 19- 35 years old who are married and live with in-laws. This sample method used non-probability sampling with accidental techniques. The results showed the daughter/son-in-law's self-concept with the level of interpersonal conflict of mother/father in-laws who live together has a significance value of 0.000 ≤ 0.01, which means that there is a very significant correlation. This shows that Looking Glass Self theory can be applied in this study. The correlation coefficient is -0.558 means that it has a strong and negative level of correlation. This shows a negative correlation if the son-in-law's self-concept is low, the level of interpersonal conflict of mother/father in-laws who live together increases. While the daughter/son-in-law's self-disclosure with the level of interpersonal conflict of mother/father in-laws who lived together have a significant value of 0.000 ≤ 0.001, which means there is a very significant relationship. This shows that Social Penetration Theory can be applied in this study. The correlation coefficient is -0.553, which means it has a strong and negative level of correlation. This shows a negative correlation if the daughter/son-in-law's self-disclosure is low, the level of interpersonal conflict of mother/father in-laws who lived together increases. Likewise, vice versa. Therefore, the daughter/son-in-law should improve their self-concept and self-disclosure so that the level of interpersonal conflict of mother/father in-laws who lived with them decreases. It is recommended for further research to review other variables of the in-laws relationship.]]>
<![CDATA[HUBUNGAN POLA KOMUNIKASI KELUARGA DAN INTENSITAS PENGGUNAAN MEDIA SOSIAL DENGAN KEPUTUSAN MELAKUKAN VAKSINASI COVID-19 PADA REMAJA DENGAN RENTANG USIA 12 – 17 TAHUN ]]>
<![CDATA[Marwah Gayatri Purnado]]>;
<![CDATA[Wiwid Noor Rakhmad]]>;
<![CDATA[Tandiyo Pradekso]]>
<![CDATA[ Interaksi Online Vol 10, No 4: Oktober 2022 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Varian virus Omicron saat periode gelombang ketiga Covid-19 menyerang anak-anak dan remaja di Indonesia, dimana dilaporkan sejak awal tahun 2022 angka kasus positif anak dan remaja melonjak hingga 10 kali lipat. Hadirnya masyarakat yang terbagi menjadi dua kubu, yaitu kelompok anti vaksin dan kelompok pro vaksinasi Covid-19 diduga dapat menyebarkan pandangan mereka tentang Covid-19, termasuk kepada anak-anak tergantung pada pola komunikasi keluarganya. Media sosial juga diduga dapat memengaruhi keputusan remaja karena saat ini media sosial telah berkembang menjadi tempat memperluas keterlibatan dan jaringan, serta sebagai media validasi terhadap suatu informasi. Penelitian ini bertujuan untuk mengetahui hubungan pola komunikasi keluarga dan intensitas penggunaan media sosial dengan keputusan melakukan vaksinasi Covid-19 pada remaja dengan rentang usia 12 – 17 tahun. Teori yang digunakan yaitu Family Communication Pattern Theory dan Social Media Framework Theory. Penelitian ini menggunakan teknik probability sampling dengan jenis cluster sampling. Jumlah sampel penelitian adalah sebanyak 151 responden dengan kriteria remaja usia 12 – 17 tahun, berdomisili di Kabupaten Tanah Datar, belum menerima vaksin booster Covid-19, dan pengguna aktif media sosial. Hasil penelitian menunjukkan pola komunikasi keluarga dengan keputusan melakukan vaksinasi Covid-19 pada remaja memiliki nilai signifikansi sebesar 0,985 > 0,05, artinya tidak memiliki hubungan. Hal ini menunjukkan Family Communication Pattern Theory tidak berlaku dalam penelitian ini. Kemudian untuk intensitas penggunaan media sosial dengan keputusan melakukan vaksinasi Covid-19 pada remaja memiliki nilai signifikansi sebesar 0,515 > 0,05, artinya tidak memiliki hubungan. Social Media Framework Theory juga tidak berlaku pada penelitian ini.]]>
<![CDATA[THE EFFECT OF SALES PROMOTION INTENSITY AND CELEBRITY ENDORSEMENT CONTENT EXPOSURE ON IMPULSIVE PURCHASE OF Z GENERATION to SOMETHINC LOCAL SKINCARE (SURVEY OF YOUTH AGED 19-24 YEARS AT JABODETABEK REGION) ]]>
<![CDATA[Nabilah Amarilys]]>;
<![CDATA[Djoko Setyabudi]]>;
<![CDATA[Primada Qurrota Ayun]]>
<![CDATA[ Interaksi Online Vol 10, No 4: Oktober 2022 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[SomeThinc known as the local skincare targeting user at young ages specifically gen z, having targets to achieved the 1st local cosmetic in rank and reach predicate as the most popular local skincare line. However, recently, real data by research shows that Somethinc still occupies the number 3 position with a revenue sales figure of 8.1 billion. The data proves that Somethinc is not categorized as leading local skincare brand in Indonesia and is still far from reaching its goals as a brand that can achieve Go Global conditions. Some of the steps taken by SomeThinc are discount promotions through social media and the use of celebrity endorsers in promoting their skincare products to increase its revenue. The study aims to determine the effect of sales promotion intensity, celebrity endorser content exposure on adolescent impulsive buying behaviour. The theory used in this research is Stimulus-Organism-Response theory and social cognitive theory. To determine the sample, researcher uses non-probability sampling technique. The samples studied were 100 people with female gender, aged 18-24 years, actively shopping for skincare products with minimum 3 times purchasing Somethinc skincare, have a monthly income and domiciled at Jabodetabek. The method used in this study is multiple linear regression analysis using primary data retrieved from questionnaire. The results showed that sales promotion intensity have influence over impulsive buying with a significant significance of 0.000. Furthermore, there is an influence between celebrity endorsement content exposure on impulsive buying with has a significant value of 0.000. In conclusion, there is an influence between sales promotion intensity, celebrity endorsement content exposure simultaneously has a significant effect on the impulsive buying variable by generation Z. Independent variable influenced dependent variables by 68,8% while 31.2% left affected by other variables outside the study.]]>
<![CDATA[Negosiasi Identitas Pasangan Perkawinan Beda Agama di Gereja Katolik ]]>
<![CDATA[Viviana Ardine Mutiara K F]]>;
<![CDATA[Turnomo Rahardjo]]>;
<![CDATA[Adi Nugroho]]>
<![CDATA[ Interaksi Online Vol 10, No 4: Oktober 2022 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Interfaith marriage is one of the paths taken by couples who undergo interfaith relationships. Globalization and technology allow people with various cultures to interact one another and allow individuals with different cultural backgrounds to be attracted, fall in love, and decide to marry. In the context of this study, the different identities brought by interfaith marriage couples in Catholic Church carry risks and challenges, so that interfaith marriage couples in Catholic Church negotiate their respective identities to get a communication experience that can be accepted, understood, appreciated, and achieve mutual comfort, through the relational identity that is formed. The purpose of this study is to find out how the experience of identity negotiations is carried out by interfaith marriage couples in Catholic Church. Several theories used to examine this phenomenon include Identity Negotiation Theory, Cultural Identity Theory, and Identity Management Theory. This research uses phenomenological approaches and focuses on the experiences of the couples and to explore more deeply of the things related to the experience in negotiating identity, the researcher uses data collection techniques through in-depth interviews. The results of this study, identity negotiations are carried out by interfaith marriage couples in Catholic Church to achieve a balance of identity and comfort in a joint relationship were successfully carried out. The couple succeeded in carrying out interfaith marriages in the Catholic Church while maintaining their respective religious identities and the couples succeeded in creating comfort in their relationship as interfaith marriage couples both in the family they built and in the surrounding community by supporting and respecting each other.]]>
<![CDATA[HUBUNGAN TERPAAN ISU HOAKS VAKSINASI COVID-19 TENTANG EFEK SAMPING SETELAH VAKSINASI DAN PERSEPSI MASYARAKAT TENTANG PROGRAM VAKSINASI COVID-19 DENGAN MINAT MELAKUKAN VAKSINASI COVID-19 PADA MASYARAKAT KOTA BONTANG ]]>
<![CDATA[Aldy Rizaldy Ramadhan]]>;
<![CDATA[Yanuar Luqman]]>
<![CDATA[ Interaksi Online Vol 10, No 4: Oktober 2022 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[This research aims to describe the public’s acceptance of exposure to issues about side effects after vaccination, the public perception of the COVID-19 vaccination program, and the community action around the COVID-19 vaccination program. The study was using the theory of individual differences and the risk perception attitude framework with positivistic paradigm using the Kendall’s Tau B analysis. The object of the research was the citizen of Bontang who were exposed to the COVID-19 vaccination hoax, with a research sample of 51 respondent. The results of the study showed that the significance value for the COVID-19 vaccination hoax issues exposure about side effects after vaccination was 0,673, which means that the two variables showed no relations. While the results of people’s perception of the COVID-19 vaccination program showed a significance value of 0,015, which means that the two variables have a positive relationship. The second theory, Risk Perception Attitude Framework, is proven in this study. The findings of this study shows that the majority of respondents are in the responsive group and the proactive group. However, there is a small percetage of respondents who are in the anxious group and the indifferent group this has a negative impact on the COVID-19 pandemic and vaccination program.]]>
