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Interaksi Online
Published by Universitas Diponegoro
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Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
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Articles 38 Documents
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Search results for , issue "Vol 11, No 4: Oktober 2023" : 38 Documents clear
PENGALAMAN KOMUNIKASI DALAM BERADAPTASI DENGAN HOSTCULTURE (STUDI PADA PROSES ADAPTASI MAHASISWA ETNIS BATAK DI KOTA SEMARANG) Dimas Obwid Robertus Belarmino Malau; Turnomo Rahardjo; Triyono Lukmantoro
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Individuals pursuing studies outside their native cultural environment demand complex adaptation. Migration to a culturally distinct environment propels cross-cultural adaptation and communication, especially in Semarang which attracts diverse students, including those from the Batak ethnic group. In this context, cross-cultural communication, particularly with Javanese culture, becomes essential in Semarang's culturally diverse setting. This research examines the cultural adaptation of Batak ethnic students within the host culture during their educational journey in Semarang. The employed method is qualitative, grounded in the interpretive paradigm and phenomenological approach. Data for this study were obtained through in-depth interviews with four Batak ethnic students aged 18 and above, who had not previously resided in Semarang. The findings of this research reveal that the cultural adaptation of Batak ethnic students in Semarang follows several stages based on the U-Curve model. The stages experienced by Batak ethnic students in adapting to the new culture encompass entering the new culture, culture shock, adjustment to the new culture, and understanding the core of the new culture. In the first stage, Batak ethnic students encounter differences in values, norms, language, and lifestyle compared to Javanese culture, resulting in mixed feelings of excitement and enthusiasm, as well as anxiety stemming from unfamiliarity with the new environment. The second stage, termed as the culture shock phase, marks a period where feelings of alienation and discomfort start to arise due to significant cultural disparities, such as language, communication style, and cuisine. However, through effort and time, Batak ethnic students successfully transition into the adjustment phase, where they learn and adapt to new customs, including mastering Javanese language for daily interactions. In this stage, support from local peers plays a pivotal role in aiding Batak ethnic students to adapt more effectively. This adjustment process varies in duration, ranging from two weeks to six months. Ultimately, by grasping the essence of the new culture, Batak ethnic students feel more at ease and adept at functioning within Javanese culture. Understanding the language, customs, and local norms assists in overcoming anxiety and enhances comfort in interacting with the local community. Anxiety also emerges as a factor faced by Batak ethnic students during the adaptation process, primarily due to uncertainty in encountering unfamiliar culture, lack of peers from the same hometown, and a sense of longing for their place of origin.
BINGKAI MINORITAS LGBTQ DI MEDIA ALTERNATIF KONDE.CO Tia Nanda Dwi Hernawati; Nurul Hasfi; Hapsari Dwiningtyas Sulistyani
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Skripsi ini merupakan studi mendalam tentang strategi pembingkaian LGBTQ di platform media daring Konde.co dengan menggunakan kerangka kerja hak asasi manusia. Penelitian ini bertujuan untuk mengungkap bagaimana Konde.co telah berhasil membangun narasi yang kuat seputar isu-isu LGBTQ dengan berfokus pada prinsip-prinsip hak asasi manusia. Melalui analisis konten dan pendekatan kualitatif, penelitian ini mengidentifikasi cara Konde.co mempromosikan kesetaraan, non-diskriminasi, dan penghormatan terhadap identitas gender dan orientasi seksual sebagai bagian integral dari hak asasi manusia. Hasil penelitian menyoroti peran penting media daring dalam mendidik, mengubah persepsi, dan mempengaruhi perubahan sosial dengan menggunakan logika hak asasi manusia sebagai landasan pembingkaian. Kesimpulan dari penelitian ini memberikan wawasan yang berharga tentang bagaimana media daring dapat berkontribusi pada perubahan sosial yang lebih inklusif dan mengedepankan nilai-nilai hak asasi manusia.
KOMUNIKASI ANTARPRIBADI UNTUK PEMELIHARAAN LONG DISTANCE RELATIONSHIP PADA MAHASISWA YANG MELAKSANAKAN KEGIATAN KULIAH KERJA NYATA (KKN) Hosa Abirama Kalandara; Agus Naryoso; Hedi Pudjo Santosa
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Pasangan yang dihadapkan dengan situasi pemenuhan kewajiban untuk menjalankan kegiatan Kuliah Kerja Nyata (KKN), memiliki perbedaan secara signifikan yang menyangkut tantangan dalam menjalani hubungan LDR mulai dari lingkungan, kesibukan dan pihak lain yang terlibat. Penelitian ini bertujuan untuk mengetahui bagaimana bentuk komunikasi antarpribadi dari pasangan selama menjalani Long Distance Relationship pada kegiatan Kuliah Kerja Nyata (KKN), agar hubungan senantiasa harmonis dan terhindar dari berbagai konflik. Penelitian ini menggunakan metode penelitian kualitatif, paradigma interpretif dengan pendekatan fenomenologi, serta teknik pengumpulan data yaitu in depth interview. Teori yang digunakan pada penelitian ini adalah Relationship Maintenance Theory dan Relational Dialectics Theory. Hasil penelitian ini mengungkapkan bagaimana pasangan yang menjalani hubungan jarak jauh (LDR) selama kegiatan Kuliah Kerja Nyata (KKN) berupaya memperkaya alternatif komunikasi untuk menjaga relasi meskipun menghadapi kendala seperti masalah sinyal, perbedaan waktu, dan kesibukan yang berbeda. LDR KKN memberikan pelajaran berharga bagi pasangan dalam membangun kepercayaan satu sama lain, mempertahankan romantisme dalam situasi dan kondisi yang berbeda. Selain itu, pasangan yang menjalani LDR KKN memiliki konflik yang hadir dari kurangnya komunikasi untuk berbagi cerita, perbedaan waktu luang, kendala jaringan sinyal internet, kurang memahami keadaan pasangan, serta ketidaktahuan menghadapi situasi yang baru dan asing. Pasangan mengelola konflik dengan berbagai gaya manajemen konflik seperti avoidance, collaboration, dan compromise.
MEMAHAMI PEMAKNAAN KELUARGA ALTERNATIF DALAM ANIME SPY X FAMILY Nandya Finandika; Hapsari Dwiningtyas Sulistyani; Primada Qurrota Ayun
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Family is often used as a topic of discussion in the media, especially movies. So that it will indirectly form a dominant ideology regarding the concept of family represented in the film. The conception of family in films generally emphasizes the concept of a nuclear family based on heterosexual couples with dominant attributes attached to it so that families outside of this thinking can be marginalized. This research will examine how alternative families in the anime Spy x Family that have been contextualized in a queer context are represented. The purpose of this research is to see how this anime depicts alternative families. This research uses Roland Barthes' semiotic analysis method. The analysis consists of two levels, namely denotative, connotative, and myth, which are used to see the meaning in the Spy x Family anime scene. This research uses queer theory as a framework but in order to show the form of heterosexual performativity in families that offer alternatives beyond that. The results of this study indicate that the alternative family shown in the Spy x Family anime is a form of family that is classified as queer because the family in this anime is formed on the basis of bonds of interest and the division of family roles that are not based on gender or sexuality. However, the alternative family is not fully categorized as queer. The family in the Spy x Family anime still contains some dominant concepts such as the gradual growth of emotional bonds and the division of roles that slowly follow heteronormative rules. The father's role is shown as a superior figure so that the father has an important role in almost every aspect of the family. Meanwhile, the mother's role tends to be shown in a more passive manner where this anime displays the mother's fear and worry of not being able to meet the standards of mothers in general who are known to be feminine. Through this, it also indirectly shows that this alternative family still contains a deep-rooted patriarchal culture in it. The role of children is also still in the dominant thinking where children are tasked with learning and helping parents. The existence of pets that are considered as family also still shows that the family in the Spy x Family anime is still in the dominant concept because it carries the humanization of animals which is normal in today's families. So, it can be concluded that the alternative family in the Spy x Family anime is still trapped in the thinking of the dominant family so that the family's alternativeness begins to fade and follows the rules of the dominant family.
POLA KOMUNIKASI KELUARGA BERCERAI DALAM PEMBENTUKAN KONSEP DIRI ANAK Bethania Swasti Akmarani; Triyono Lukmantoro; Lintang Ratri Rahmiaji
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The impact of family divorce is felt by parents and children, including loss of emotional support, the emergence of conflict, and changes in aspects of the family. Post-divorce conflict and negative interactions between parents that are exposed to the child's daily life can reflect negative expressions and emotions in the family, while interactions around the child can be internalized and shape how the child sees themselves (self-concept). This research was conducted to find out how communication patterns within the family influence the formation of children's self-concept. The theories used in this research are family communication pattern theory and social self-construction theory. The method used in this research is descriptive qualitative with a phenomenological approach. The subjects in this study were children from divorced families who lived with one parent aged 15-21 years. The research results showed that one informant adhered to a consensual family communication pattern and two informants adhered to a protective family communication pattern. Both family communication patterns have a high conformity orientation, so that children are the ones who adapt and obey the parents' wishes, opinions and regulations. Furthermore, the results of this research also show that the formation of the informants' self-concept tends to be negative, characterized by low self-esteem, caused by the habit of comparing themselves with those around them, children see themselves as not comparable or equal to other people. Associated with a negative self-image from their own interpretation and evaluation, shown by a pessimistic and insecure attitude.
HUBUNGAN TERPAAN KAMPANYE #WEAREMORE DAN TERPAAN ONLINE CUSTOMER REVIEW PADA KOLOM KOMENTAR INSTAGRAM @Myxl TERHADAP LOYALITAS PELANGGAN XL Putri Febrianti; Yanuar Luqman; Djoko Setyabudi
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

XL is a company engaged in cellular telecommunication which was founded on October 6, 1989 with the initial name PT Grahametropolitan Lestari. XL has done many ways to carry out sales promotions, one of which is through the #WeAreMore campaign. On the other hand, XL also conducts sales promotions through Instagram @Myxl. Currently, Instagram @Myxl has 218k followers. On instagram @Myxl, you can often see bad or good reviews about the performance of the XL brand. Therefore, this study aims to determine the correlation between #WeAreMore campaign exposure and online customer review (0CR) exposure to XL customer loyalty. This study uses the theory of Behavioral Learning and Social Cognitive Theory, the sample is 100 respondents with age criteria 18 - 34 years who have seen the #WeAreMore campaign and follow instagram @Myxl. This research uses non-probability sampling with accidental sampling technique.  This study looks at the results of the significance value between the #WeAreMore campaign exposure to XL Customer Loyalty of 0.000. These results are said to be significant if the results obtained have a significance value of <0.05 and a pearson product moment correlation coefficient of 0.376, which means that the two variables have a weak and positive relationship. This means that if exposure to the #WeAreMore campaign increases, then XL’s customer loyalty level also increases. Then, in the second hypothesis correlation test, there is a positive relationship in the instargam @Myxl comments column and XL customer loyalty showing a significance value of 0.000. These results also show a significant and pearson product moment correlation coefficient value of 0.431, which means that the two variables have a moderate and positive relationship. This means that if the Online Customer Reviews in the @Myxl Instagram comment column have increased, then XL customer loyalty has also increased
PENGARUH DAYA TARIK DAN KUALITAS INFORMASI BERBASIS NARASI TERHADAP TINGKAT PENGETAHUAN KESEHATAN MENTAL Vina Aulia Maharani; Yanuar Luqman; Djoko Setyabudi
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Penelitian ini dilatarbelakangi oleh masalah minimnya pengetahuan masyarakat mengenai kesehatan mental yang mana berdasarkan riset dari Universitas Gajah Mada pada Oktober 2022 menyatakan bahwa hanya 4,3% penduduk Indonesia yang menyadari tentang gangguan mental, sedangkan sisanya tidak mengetahui sama sekali. Hal tersebut tidak sejalan dengan tujuan salah satu Channel Youtube “Menjadi Manusia” yang mana ingin menyebarkan informasi tentang arti penting kesehatan mental. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh daya tarik dan kualitas informasi berbasis narasi pada konten Channel Youtube “Menjadi Manusia” pada segmen “Saat Pertama Kali Pergi ke Psikolog” terhadap tingkat pengetahuan kesehatan mental. Penelitian ini merupakan penelitian kuantitatif dengan metode eksplanatori dan teknik pengambilan sampel non probability sampling dengan secara khusus menggunakan metode accidental sampling. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 100 responden dengan karakteristik laki-laki atau perempuan, Usia 16-24 tahun, pengguna aktif sosial media terutama Youtube, serta pernah menonton konten Youtube “Menjadi Manusia” segmen “Cerita Mereka Episode : Saat Pertama Kali ke Psikolog” setidaknya sekali. Hasil penelitian ini menunjukkan bahwa daya tarik informasi secara parsial berpengaruh terhadap tingkat pengetahuan. Sedangkan kualitas informasi berbasis narasi tidak berpengaruh terhadap tingkat pengetahuan. Sementara itu, daya tarik dan kualitas informasi berbasis narasi secara simultan berpengaruh terhadap tingkat pengetahuan yang mana sejalan dengan teori dependensi mengenai efek komunikasi massa. Dengan demikian, untuk meningkatkan daya tarik informasi perlu mengembangkan ide baru dalam menyampaikan informasi melalui konten. Hal tersebut dapat dilakukan dengan menggaet narasumber ahli untuk meyakinkan audiens tentang topik yang dibahas, serta dengan melalui mini web series untuk lebih menarik perhatian audiens tentang informasi yang disampaikan kepada target audiens.
PENGARUH TERPAAN PROMOSI PENJUALAN DAN TERPAAN ONLINE CUSTOMER REVIEW DI INSTAGRAM TERHADAP MINAT MENGGUNAKAN BRT TRANS SEMARANG Iqbal Aulia Ahsan; Muhammad Bayu Widagdo; Yanuar Luqman
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

During the COVID-19 pandemic, BRT Trans Semarang experienced a significant decrease in passenger numbers. As they entered the new normal phase, BRT Trans Semarang actively promoted sales through discounts, cashbacks, and special day promotions. Ideally, intensifying these sales promotions can stimulate interest in using BRT Trans Semarang. On the other hand, there were also online customer reviews on Instagram based on passenger experiences after using BRT Trans Semarang. These consumer reviews could be positive or negative, relating to the service quality. This research aims to determine the influence of exposure to sales promotions and exposure to online customer reviews on Instagram on the intent to use BRT Trans Semarang.The research follows an explanatory type with non-probability sampling techniques. The total number of respondents was 50 people, including both males and females aged 14-27 years, residing in Semarang City, who had seen, heard, or read about the sales promotions and consumer reviews on Instagram for BRT Trans Semarang. The analysis used ordinal regression, and the results indicated that exposure to sales promotions significantly affects the intent to use BRT Trans Semarang, with a significance value of 0.000 (<0.05). Additionally, exposure to online customer reviews on Instagram also significantly influences the intent to use BRT Trans Semarang, with a significance value of 0.000 (<0.05).
REPRESENTASI PERILAKU MASYARAKAT INDONESIA DALAM IKLAN GRAB X OVO VERSI ‘MODAL PERCAYA – ASLI TJAP INDONESIA’ DI INSTAGRAM Fandi Razan Fadhila; Hedi Pudjo Santosa; Amida Yusriana
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

As a service provider company, Grab always publishes advertisements containing about its products. In taking advantage of the momentum of Indonesian independence, Grab collaborated with OVO to produce an advertisement entitled 'Capital Beli-Asli Tjap Indonesia' which displays a portrait of the behavior of Indonesian people in solving everyday problems. In this advertisement, there is no visible persuasive message conveyed at all. So, this advertisement is unique and differentiates it from previous versions of advertisements. This research aims to find out and describe how the behavior of Indonesian people is represented in these advertisements. This research uses Representation theory and the concept of Advertising - the magic of meaning as a basis for explaining the findings. The method used in this research is Semiotic analysis with data analysis techniques using two orders of significance. The results of the research show that Grab represents the behavior of Indonesian society through figures who have a fighting spirit, such as fathers, buskers, and manual field workers, represented as people who are persistent and optimistic, represented through several symbols such as sharpened bamboo, kerokan marks, areca nut climbing activities. , billboards for political officials, and superhero costumes. Grab inserts a message in the representation displayed, Grab is here as a practical solution in meeting needs and solving daily problems. Grab also inserts myths about celebrating poverty.
INISIATIF KETERBUKAAN DIRI GENERASI Z DENGAN SINDROM FEAR OF MISSING OUT (FOMO) Khalwah Nabilah Ustushfia; Agus Naryoso; Adi Nugroho
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Generasi Z merupakan kelompok masyarakat yang tumbuh dan dibesarkan dalam era digitalisasi dan banyak terpapar media sosial serta melakukan interaksi di dalamnya. Pengalaman fear of missing out yang dialami memiliki penyebab dan dampak yang berbeda pada masing-masing individu. Penelitian ini membahas terkait cara yang dilakukan individu untuk terbuka kepada lawan bicara terkait permasalahan mengalami fear of missing out yang dianggap sebagai persoalan pribadi dan bersifat privasi karena dampak yang ditimbulkan berkaitan dengan aspek fisik dan psikis individu. Penelitian ini menggunakan pendekatan kualitatif dengan wawancara mendalam sebagai metode untuk yang digunakan untuk mengumpulkan data dengan metode fenomenologi yang memahami fenomena dari kehidupan para pelakunya. Teori yang digunakan yaitu Communication Privacy Management Theory dan Social Exchange Theory. Hasil penelitian ini menjelaskan bahwa setiap informan melakukan inisiatif keterbukaan diri atau self-disclosure kepada lawan bicara tertentu yang dipercayainya dimana tidak semua orang mengetahui informasi tersebut. Dalam membagikan informasi, para informan melakukan manajemen privasi dalam mengatur informasi apa saja yang dapat ia bagikan kepada lawan bicaranya. Dengan keterbukaan tersebut, hubungan yang terjalin antara informan dengan lawan bicara menjadi lebih dekat karena terjadi pertukaran informasi yang bersifat privasi di antara kedunya.

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