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Interaksi Online
Published by Universitas Diponegoro
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Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
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Articles 73 Documents
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Search results for , issue "Vol 12, No 4: Oktober 2024" : 73 Documents clear
PEMAKNAAN PENGGEMAR TERHADAP KODE-KODE FEMININ PADA VIDEO KLIP JKT48 Nur Fauzi, Fikrii; Dwiningtyas Sulistyani, Hapsari; Nugroho, Adi
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study investigates JKT48 fans' reception of feminine codes in a music video, using John Fiske's semiotic analysis and Ien Ang's reception theory. The research offers insights into how fans interpret media texts. Four feminine codes, based on Angela McRobbie's framework, are identified: romance, domestic life, fashion and beauty, and the pop star persona. The romance code depicts women concealing relationships, while the domestic life code portrays them as passive partners. The fashion and beauty code highlights sexualized appearances, and the pop star code presents JKT48 members as glamorous figures. Fan interpretations vary according to their background, knowledge, and media exposure, with some seeing gestures as seductive, while others perceive them as familial. Same-sex relationships are viewed through a heteronormative lens, with fans identifying dominant-passive roles. Future research could adopt a positivist paradigm to examine the broader influence of JKT48 content on regional fandom's attitudes and behaviors.
Running Event “Trackpresso: 5K Color Run 2024 di Kota Semarang, Jawa Tengah” sebagai Event Manager dan Sponsorship Manager Rahmanuz Zidan, Aimar; Naryoso, Agus; Manalu, S. Rouli
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This project focuses on the comprehensive preparation and execution of the Trackpresso: 5k Color Run 2024 event. Anak Panah Kopi, as the client, collaborated with the project team due to a desire to create an event that aligned with recent popular trends. This project report is based on the event management framework outlined in Joe Goldblatt's book "Special Events," which details the five stages of event planning, from research to evaluation. The Trackpresso: 5k Color Run aimed to attract 150 participants on August 24th in Semarang. The results of this report demonstrate that the event was executed in accordance with the predefined targets. A total of 150 participants joined the Trackpresso: 5k Color Run. As the Event Manager and Sponsorship Manager, we successfully achieved the set targets, including the participation of 150 participants and securing sponsorship worth Rp 35,682,500.Additionally, other targets such as the number of volunteers, government permits, the Strava challenge program, and sponsorship achievements were met. This report recommends that the Trackpresso: 5k Color Run project can contribute academically to the preparation of similar events.
INVESTIGATING HEALTHBELIEFSANDINTENTIONFORSMOKING CESSATIONBASEDONTHEHEALTHBELIEFMODEL Christy Ofeelia, Meyndi; Manalu, S. Rouli; Luqman, Yanuar
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This study investigates the relationship between perceived health belief factors and the intention for smoking cessation in utilizing the Health Belief Model (HBM) as the theoretical framework. HBM identifies health components— Perceived Susceptibility, Perceived Severity, Self-Efficacy, Perceived Benefits, Perceived Barriers, and Cues to Action—that influences an individual's decision-making to engage with a health-promoting behavior, such as smoking cessation. The research objective focuses on determining significant correlations between HBM determinants towards the active smokers' intentions in quitting. A cross-sectional survey examined a sample of 200 smokers classified between ages 18-60 years residing in Indonesia, which was selected through a non-probability sampling to participate in the questionnaire. Kendall's Tau-B correlation coefficient was employed within the study to analyze the correlations between the health belief components towards the intention to quit smoking. Results showed that Perceived Susceptibility (P=.000), Perceived Severity (P=.000), Self-Efficacy (P= .000), Perceived Benefits (P=.000), and Cues to Action (P=.014) had significant positive correlations with the Intention for Smoking Cessation. Research findings emphasized the importance in addressing smokers’ beliefs regarding the health consequences and risks, self-efficacy in quitting, and perception towards challenges within smoking cessation as a health promoting behavior. Tailoring public health awareness and prevention programs with deeper insights to the beliefs and perceptions among smokers is suggested to reduce perceived barriers and enhance cues to action as a more effective strategy in promoting smoking cessation
PENGARUH TERPAAN MEDIA SOSIAL INSTAGRAM MENGENAI PRODUK BOIKOT DAN KONFLIK PALESTINA – ISRAEL TERHADAP KEPUTUSAN PEMBELIAN PRODUK BOIKOT Nur Hasanah, Anisa; Luqman, Yanuar; Dwiningtyas Sulistyani, Hapsari
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The conflict between Palestine and Israel has been ongoing for a long time and flared up again in October 2023. This conflict has been widely discussed on social media, including Instagram. The escalation in 2023 led to a resurgence of the BDS (Boycott, Divestment, Sanctions) movement as a response to policies and practices deemed to violate human rights and international law. One consequence of the Palestine-Israel conflict is that the public has increasingly voiced support for boycotts through Instagram, resulting in decreased sales for companies affiliated with Israel. This study aims to examine whether there is an influence of Instagram social media exposure regarding boycott products and the Palestine-Israel conflict on the decision to purchase boycott products. This research is an explanatory type of study using a non-probability sampling technique involving 100 respondents. The theory used is the Cognitive Response Theory and the Cognitive Response Model as a foundation to understand the influence of Instagram social media exposure regarding boycott products and the Palestine-Israel conflict on the decision to purchase boycott products. The research utilizes multiple regression analysis techniques, based on hypothesis testing of the exposure to boycott products and the Palestine-Israel conflict on the decision to purchase boycott products, which yielded 0.007 > 0.05. Simultaneously, both independent variables (X) do not have an influence on the dependent variable (Y), thus the hypothesis is rejected. Furthermore, the R square result in the study is 9.6%, indicating a small effect. The results of this study are not significant due to other factors influencing the independent variables that were not included in the research, and the theory used is not sufficient to thoroughly explain the research results.
Hubungan Tingkat Pengetahuan Tentang Program Sosialisasi Pemberantasan Jentik Nyamuk dan Sikap Tentang Sosialisasi dengan Tindakan Masyarakat untuk Memberantas Nyamuk Aedes aegypti dan Penyakit DBD Rachma Fitriani, Areta; Manalu, S. Rouli; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Dengue hemorrhagic fever (DHF) cases, caused by mosquito-borne dengue virus infections, particularly Aedes aegypti, remain endemic in many countries, especially in tropical countries like Indonesia. The number of DHF cases fluctuates from year to year. Even though DHF cases have decreased this year, there is no guarantee that they will continue to decline in the following years. Semarang is no exception, as it is one of the areas experiencing a dengue outbreak. The Semarang City Government, along with various sectors, has made efforts to reduce the spread of Aedes aegypti and dengue through public awareness and education programs, as well as mosquito larvae eradication activities. Despite the implementation of programs to control the mosquitoes that cause DHF, there has been no significant progress in reducing the number of DHF cases. This research aims to clarify the relationship between knowledge, attitudes, and behaviors in efforts to eradicate mosquito larvae, particularly in the Semarang area. An explanatory research type and survey method were used in this study. The study population consists of residents in Meteseh Village who have received and participated in the socialization activities on mosquito larvae eradication (MLE). This research employed a non-probability sampling technique, and the sampling method used was accidental sampling. The data collection process was conducted by distributing questionnaires. The research results showed that the relationship between the level of knowledge about the socialization program on mosquito larvae eradication (X₁) and attitudes toward socialization (X₂) with community based Aedes aegypti mosquito eradication activities and dengue fever (Y) indicates a relationship. This was demonstrated by the results of Kendall’s tau (????) analysis, based on calculations using SPSS version 26, which produced a significance value of 0.00 and < 0.05, thus confirming the existence of a significant relationship.
PENGARUH PERSEPSI KEMUDAHAN (PERCEIVED EASE OF USE) DAN TINGKAT KEPERCAYAAN TERHADAP PARTISIPASI BERDONASI GEN-Z MENGGUNAKAN PLATFORM CROWDFUNDING DIGITAL TANPA UANG Nisrina Aulianovanda, Althafa; Ratri Rahmiaji, Lintang; Luqman, Yanuar
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Generation Z or iGeneration grew up with the internet and made this generation become a cashless society that often uses non-cash systems, one of which is in donating through digital crowdfunding platforms. However, in fact, Generation Z's donation participation still tends to be minimal compared to other generations due to financial problems and trust issues regarding the use of certain donation allocations. Therefore, this study aims to examine whether the perceived ease of use and level of trust affect Gen-Z's donation participation through digital crowdfunding platforms without money. This study is a type of explanatory quantitative research using simple linear regression analysis techniques and non-probability sampling methods, namely purposive sampling with 95 respondents. The results of the study indicate that there is a positive influence between perceived ease of use and the level of trust in Gen-Z donation participation using a digital crowdfunding platform without money. The results and theories used indicate that the influence of variable perceived ease of use on donation participation using the Technology Acceptance Model and Participatory Culture theories shows a moderate influence so that the theory used is quite valid. While the influence of variable level of trust on donation participation using the Fully Functional Society and Participatory Culture theories has a weak effect or the theory is considered invalid to explain its influence. So it can be concluded that the hypothesis tests H1 and H2 are accepted and in line with the Technology Acceptance Model and Participatory Culture theories, but not in line with the Fully Functional Society theory.
PENGARUH KREDIBILITAS BRAND AMBASSADOR DAN TERPAAN PROMOSI PENJUALAN PRODUK FASHION DI SHOPEE TERHADAP IMPULSIVE BUYING GENERASI Z PADA ERIGO DI SHOPEE Putra Aditya, Yudha; Bayu Widagdo, Muhammad
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This study aims to examine the influence of brand ambassador credibility and sales promotion exposure on impulse purchases of Erigo products on Shopee by Generation Z, using the Source Credibility Theory and CIFE Model. Using a quantitative method with 100 respondents, the results show that brand ambassador credibility contributes 76.2% (coefficient 0.803) and sales promotion exposure 64% (coefficient 1.764) to impulse buying. The higher the credibility of the brand ambassador and exposure to sales promotions, the higher the impulse buying behavior. Both variables are proven to influence impulse purchases of Erigo products on Shopee by Generation Z. This study recommends further research to investigate other variables that influence impulse buying.
NARASI KOMUNIKASI PEREMPUAN YANG MENGALAMI KDRT (KEKERASAN DALAM RUMAH TANGGA) DALAM MEMUTUSKAN HUBUNGAN PERNIKAHAN Aqila Nur Iswahyudi, Shima; Dwiningtyas Sulistyani, Hapsari; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Until now, many cases of domestic violence (domestic violence) still occur among women in Indonesia. According to CATAHU Komnas Perempuan and KemenPPA, violence against women most often occurs in the domestic sphere or in the household. Abused women often find it difficult to end the relationship even though they know and feel the impact of the violence that their spouses do to them. Therefore, this research aims to analyze the stories of women who experience domestic violence in overcoming obstacles and difficulties in breaking off a marriage relationship until successfully leaving the relationship. This research is a qualitative research that utilizes Todorov's narrative method by conducting interview upon three women who experienced domestic abuse and had left the marriage. The results of this study reveal that since before marriage, every partner of the informants used destructive aggressive communication that caused informants to receive emotional and physical abuse when they did not do things as their partners told them to. However, the informants decided to stay and get married because three things, they already felt in love with their partners, did not want to fail again in a relationship, and got pushed by their parents who were already fond of the partner's background. Aggressive communication patterns recurred in the informants' marriages. Moreover, the violence they experienced also escalated. However, they still decided to stay in the marriage. At this point, the informants had entered a cycle of domestic violence because the informants eventually normalized the abuse that they received, had a positive perception of marriage after having a discussion with a friend and received repeated persuasion efforts from their spouses. The process of dissoluting the relationship began after the informants felt dissatisfied towards the communication proccess in a conflict with their partner that caused relationship dissatisfaction. Informants then reported the domestic violence to the police, took care of the divorce, and asked the husband to leave the house. Then, two informants will experience dialectical proccess which resulted in tension and negotiations to fix the relationship. When two informants' spouses did not fulfill the negotiation condition, the process of relationship dissolution finally continued. One informant used avoidance and manipulation strategies when her husband refused to end the relationship. This informant eventually continued the divorce process. The other two informants who were initially still waiting for their husbands' resolution efforts tried to fight the urge to stay and finally take care of the divorce. The other two informants used negative identity management strategies to communicate their desire to divorce and end their marriage. After the divorce process was completed, the three informants finally focused on building a better life by doing positive activities.
PENGARUH PERCEIVED CONTENT ENTERTAINMENT, PERCEIVED PRODUCT INFORMATIVENESS, DAN PERCEIVED SOURCE CREDIBILITY DALAM KONTEN TIKTOK AFFILIATE TERHADAP MINAT BELI DI SOCIAL COMMERCE TIKTOK SHOP Permata Ayuning Mulia, Catharina; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Affiliate marketing on TikTok has the potential to be an effective strategy for increasing consumer purchase intention. Products or brands can achieve broad promotion by involving third parties such as content creators through TikTok Affiliate programs. Despite numerous successes, not all affiliates manage to enhance purchase intention effectively. This study aims to investigate the impact of perceived content entertainment, perceived product informativeness, and perceived source credibility in TikTok Affiliate content on purchase intention in social commerce via TikTok Shop. The theoretical framework employed is the Theory of Reasoned Action (TRA). The research involves 100 respondents who meet the criteria of being male and female, aged 18-25 years, and active TikTok users. Hypothesis testing using F-tests in multiple linear regression indicates a positive influence of perceived content entertainment, perceived product informativeness, and perceived source credibility in TikTok Affiliate content on purchase intention in social commerce via TikTok Shop, with significance levels at 0.000 < 0.05. This study highlights the importance of information, entertainment, and credibility in affiliate content to enhance purchase intention in social commerce on TikTok Shop.
Analisis Framing Politik Identitas Pasangan Anies Baswedan - Muhaimin Iskandar dalam Pemberitaan Pilpres 2024 di Media Indonesia Rifat Farihi, Haikal; Lukmantoro, Triyono; Hasfi, Nurul
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The results of this research reveal that Media Indonesia has framed identity politics in 60 articles within the structure of straight news, specifically in the title, lead, and body of the articles. The titles feature topics related to religion at 58.3% and social groups at 31.7%. Images displayed symbols of SARA with activities comprising 36.7%, objects at 20.0%, symbols at 13.3%, and locations at 5.0%. The diction supporting SARA policies accounted for 13.3%, while identity-related diction reached 76.6%. The highlighting of support from identity figures was noted at 53.3%, and the mention of SARA attributes also stood at 53.3%. In the lead section, diction supporting SARA policies was at 5.0%, while identity related diction surged to 85.0%. The highlighting of support from identity figures was recorded at 55.0%, and the mention of SARA attributes reached 61.7%. In the body of the articles, supporting diction for SARA policies was at 13.3%, while identity-related diction reached 90.0%. Support from identity figures was noted at 53.3%, and SARA attributes were mentioned at 70.0%. The news sources supporting the narrative of identity politics included political leaders at 51.7%, religious figures at 18.3%, and leaders of religious organizations at 16.7%.

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