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INDONESIA
Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 73 Documents
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Search results for , issue "Vol 12, No 4: Oktober 2024" : 73 Documents clear
REPRESENTASI WOMEN EMPOWERMENT PADA TOKOH DASIYAH DALAM SERIAL NETFLIX “GADIS KRETEK” Octavia, Jelena; Noor Rakhmad, wiwid; Bayu Widagdo, Muhammad
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Women's empowerment is an effort made by women to gain control over their lives. In films or drama series, women are often portrayed as passive beings, and it is not uncommon for films or drama series to depict how women are subordinated due to the operation of patriarchal culture in society. Women's access and movement are restricted, domestication is considered something natural, and women's opinions or voices are either not taken into account or ignored. The Gadis Kretek series offers an alternative idea, presenting empowered women. This study aims to describe how women's empowerment is portrayed in the Gadis Kretek series. It is a qualitative study using a critical paradigm. The research employs A.J. Greimas' narrative analysis method, which involves three models of analysis: actantial analysis, spatio-temporal isotopy, and the semiotic square. The theories used include muted-group theory, representation theory, and are supported by the liberal feminism perspective. The results of this study show that women have their own ways of gaining control over their lives, one of which is by having inner courage. The courage possessed by the main female character in the Gadis Kretek series, Dasiyah, drives her to keep pursuing her dreams. Dasiyah is portrayed as a woman who is different from other women of that time. She has modern ideas that clash with the norms of that era. Dasiyah has the courage to challenge societal and organizational cultures that disadvantage her as a woman. However, the series also illustrates how patriarchal culture still permeates various aspects of society, especially within the family and workplace. Therefore, Dasiyah’s process of achieving success and fulfilling her desires or dreams still involves the role of men. This demonstrates that men's voices carry more weight in decision-making compared to women's.
PENGARUH TERPAAN IKLAN JUDI ONLINE DI MEDIA SOSIAL, TINGKAT PENGAWASAN ORANG TUA, DAN INTENSITAS KOMUNIKASI PEER GROUP TERHADAP MINAT BERMAIN JUDI ONLINE Yusuf Akbar, Muhammad; Pradekso, Tandiyo; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to analyze the influence of online gambling advertisement exposure on social media, the level of parental supervision, and the intensity of peer group communication on the interest in online gambling. This research is motivated by the increasing interest in online gambling in Indonesia since the pandemic, accompanied by rising transaction values year after year. Factors such as the prevalence of online gambling ads on social media, lack of parental supervision, and peer influence are considered the main triggers. The research method used is a quantitative approach with a positivistic paradigm. Data were collected through questionnaires distributed to respondents who met the research criteria. The results show that exposure to online gambling advertisements on social media has a significant influence on the interest in online gambling. The level of parental supervision also has an effect, although not as strong as the influence of advertisements. The intensity of peer group communication has a significant impact, indicating that peer influence is an important factor in the interest in online gambling. This research is expected to provide new insights for future studies in the field of communication and help raise public awareness about the dangers of online gambling and the importance of parental supervision and good communication with children.
ANALISIS RESEPSI KONTEN SOFT SELLING BERBENTUK PARODI PADA PRODUK TENUE DE ATTIRE DI TIKTOK Pehulisa, Karin; Ratri Rahmiaji, Lintang; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study examines audience reception of soft selling content in the form of parody for the local fashion brand Tenue de Attire on TikTok. Although intended as promotional content, the audience primarily perceives it as parody, as reflected in their comments. Using qualitative methods and reception analysis based on Stuart Hall's Theory of Reception and Peirce's Semiotics, the research involves in-depth interviews with four male TikTok users. Of the four respondents, two are in the Negotiated Position, initially seeing the content as a parody but recognizing elements of soft selling. One is in the Dominant Position, fully interpreting the content as entertaining parody, while one is in the Opposition Position, viewing it entirely as a soft selling marketing strategy. The study concludes that audience interpretation is influenced by their background and preferences

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