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<![CDATA[Loyalty Model On Youth Instant Messaging Brand Usage ]]>
<![CDATA[Gustiasa, Muhammad]]>;
<![CDATA[Surayya Ulfa, S.Sos, M.Si, Nurist]]>
<![CDATA[ Interaksi Online Vol 4, No 3: Agustus 2016 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Instant messaging is one of communications service form that are often used by youth and even replace the short messages service (SMS). The widespread use of instant messaging led to many brands competing in Indonesia to get consumers, data from each brand instant messaging describes an increase trend of continuous usage through strategic communications strategy by each brand. In fact, brand switching on brand instant messaging compete does not require cost at all (zero cost). Moreover, consumer behavior tend to complement each other brand instant messaging by use two or more brand instant messaging at the same time. So, the research on consumer loyalty on brand instant messaging use by youth is unique to implement. This research aim is to test the model of brand loyalty on brand instant messaging usage by youth. This quantitative research apply 5 brand instant messaging as research object that test 5 hypothesis with 6 variables which has formulated a consumer loyalty model based on literature review and state of the art that has been explained. Total respondents on this research are 106 persons, primary data are calculated by Structural Equation Model (SEM) through AMOS application. Through validity and reliability test, normality data test, conformance model test, and hypothesis test this research result model of instant messaging brand loyalty consumer that have been complied in the beginning of this research do not fit. From 5 hypothesis only 2 hypothesis that have significant effect The accepted hypothesis on model test on this research is hypothesis 1 that contains variable information exposure of marketing communications strategy (MC) brand instant messaging and variable knowledge level of product attribute (AP) brand instant messaging with significant number 0.002 which appropriate with marketing communication effect theory that imply on product information. The other accepted hypothesis on this model test is hypothesis 5 that contains variable consumer satisfaction level (SAT) and social support perception (SOC) with brand instant messaging consumer loyalty (LOY) with significant number 0.000 which appropriate with expectations confirmation model and social support theory.]]>
<![CDATA[Representasi Kekuasaan Perempuan dalam Film Mad Max Fury Road ]]>
<![CDATA[Hasanah, Uswatun]]>;
<![CDATA[Dwiningtyas, S.Sos, MA, Dr. Hapsari]]>
<![CDATA[ Interaksi Online Vol 4, No 3: Agustus 2016 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Film sebagai media merupakan salah satu sarana untuk mengetahui ideologi kekuasaan yang berjalan di ranah gender melalui representasi peran perempuan dan laki-laki. Pembentukan karakter dalam Film action hollywood secara konvensional adalah perempuan pelengkap dan pemanis bagi pahlawan laki-laki. Film Mad Max Fury Road” bertujuan untuk mengetahui kekuasaan perempuan sebagai kaum yang diopresi oleh laki-laki. Jenis penelitian yang digunakan adalah kualitatif deskriptif dengan teknik analisis feminis dari Sara Mills : Karakter, Fragmentasi, Fokalisasi dan Schemata. Mad Max Fury Road menampilkan tokoh perempuan maskulin menggunakan elemen kekuasaan yang identik dengan atribut kelaki-lakian. Sedangkan tokoh perempuan feminin memiliki kekuasaan dengan kecantikan dan keindahan, serta sifat manja, lemah, dan tergantung. Fragmentasi karakter perempuan maskulin direpresentasikan melalui lengan dan kepala sebagai tanda kekuatan fisik. Karakter sebaliknya, direpresentasikan melalui wajah, dada, pinggang, dan betis sebagai tanda kekuatan seksual. Sudut pandang kekuasaan ditunjukkan melalui dominasi karakter maskulin yang menarasikan karakter feminin sebagai objek. Dalam schemata terdapat konstruksi power maskulinitas dan feminitas yang berbeda dan bias sebagai strategi perlawanan dan penundukan perempuan.]]>
<![CDATA[Increasing Awareness and Readership of Tribun Jateng Newspaper as Production Manager ]]>
<![CDATA[Lana Nastiti Mumpuni]]>;
<![CDATA[Djoko Setyabudi, S.Sos, MM]]>
<![CDATA[ Interaksi Online Vol 4, No 3: Agustus 2016 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Tribun Jateng is a subsidiary of Kompas Gramedia Group, which has its headquarters in Semarang. At first, the name of newspaper is still callled Warta Jateng with the slogan "Straightforward and Friendly", then on 29 April 2013 the name changed to Tribun Jateng with the new slogan "New Spirit of Central Java". Tribun Jateng distribution area was larger than Warta Jateng. Three months after the name change, Tribun Jateng finally have an online portal that is jateng.tribunnews.com. newspaper is advancing by promoting news coverage honest and balanced, as well as writing in a language that is easily understood by the public. Given that the vision of Tribun Jateng newspaper is to be the group's largest regional media publishing business, which is scattered and leading in Central Java, then Tribun Jateng newspaper is working to improve public awareness and readership in Central Java. Event Semarang Youth Community 2016 and Tribun Jateng Green Walk “Melangkah Bersama Paramex” is a number of activities aimed at increasing awareness and readership of Tribun Jateng Newspaper. Semarang Youh Community 2016, is an activity that represents communities in Semarang to gather, introduce and share experiences about their hobby with fellow community and with the public and and aims to increase awareness and readership of Semarang people aged 18-25 years. While activity Tribun Jateng Green Walk “Melangkah Bersama Paramex” has a goal to to increase public awareness and readership in Grobogan, given that Tribun Jateng newspaper in the new few months expanding the territory of newspaper distribution expansion in the region of Grobogan. Production Manager in both events is responsible for supplying the needs of event, such as the creation of design publications, stage, sound, stand, various publishing tools (banners, banners, posters, flyers, and backdrop) and consumption]]>
<![CDATA[Representation of Racism Resistance on 12 Years a Slave Movie ]]>
<![CDATA[Ardian Widjaja]]>;
<![CDATA[Dr. Sunarto, M.Si]]>
<![CDATA[ Interaksi Online Vol 4, No 3: Agustus 2016 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Racism is one of the problem that will never end, from years ago that we knew as slavery era until now in the modern era where we have a lot of law that prohibit racism in the world but still based on data it’s exist. Almost the same with the current condition nowadays 12 Years a Slave is telling us about slavery era that happen in America when slavery is prohibited but in several parts of America number of slave and racism are increasing. A lot of Afro-America people is kidnapped and lost their freedom as a slave. But in the middle of this hard era of slavery so many people are fighting for their rights to be able to get a normal life and free like a normal people. The main objective of this research is to describe the resistance of Afro – American as the minority group in 12 Years a Slave movie to the racism from white people that is represented by sign both visual or linguistic in the movie. This research is a part of descriptive qualitative that is using Semiotic approach. The result of this research shown that the form of resistances are happening in so many form (closed, semi – open, and open). Started from conversation between slaves about their plan to run away, giving their opinion that explain and emphasize their opinions until their effort to run away by writing a letter that can help them to be a freeman if someone will read their letter. This movie shown how hard racism and discrimination that happen during slavery era at that time, but nothing is impossible and you can’t give up to fight for your rights and something that you suppose to get.]]>
<![CDATA[Public speaking competency analysis of Indonesian legislative in the first election part of Central Java ]]>
<![CDATA[FITRI, DHEARAMA]]>;
<![CDATA[Naryoso, S.Sos, M.Si, Agus]]>
<![CDATA[ Interaksi Online Vol 4, No 3: Agustus 2016 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[This research was held to know and to evaluate public speaking competency of one of Indonesian Legislative members, Juliari Peter Batubara, with constituent research object who attended in recess in the first election part of Central Java. The method which be used is descriptive quantitative. The result of research showed that Juliari’s appearance looks tidy, with a fresh face, well dressed with matching suit, casual clothes and appropriate with theme of activity. Juliari could control his intonation, and has good tempo. Juliari has clear intonation and clear pronunciation. He used understandable analogy and language. The delivered material are actual, relevant with the audiences, complete with sample case, and give some supporting data from the speech. Juliari’s eyes contact is good and there is no over movement. Juliari did not utilize his body language in showing important point and his standing looks uncomfortable and seems awkward. The opening of his speech without giving a question, without shocking or interesting part, and there is no joke in it. Juliari gave and deliver some positive quotes to close his speech as an invitation. Juliari did not give joke in his speech like giving poetry in the beginning or end of his speech, closing with singing a song, or giving some jokes in his speech’s content when recess time in the first election part of Central Java. Based on this research, Juliari has good public speaking competency in some some aspects. The aspect which has not applied by Juliari in his speech is joke.]]>
<![CDATA[Interpersonal Communication to Build Commitment in Serious Courtship ]]>
<![CDATA[Naome, Elisabeth]]>;
<![CDATA[Naryoso, S.Sos, M.Si, Agus]]>
<![CDATA[ Interaksi Online Vol 4, No 3: Agustus 2016 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Lots of adults being in relationship only for having fun and for eliminating „single‟ status with no seriousness for both future. In a relationship just for having fun often cause conflict within relationship because they have no trust and commitment which are the foundation. Interpersonal communication determine the success or failure of the couple to maintain and achieve one common goal. The purpose of this study was to understand interpersonal communication to build commitment in serious courtship for couples. This is a qualitative research with interpretative paradigm and phenomenological methodology. Research subjects are two couples which at least one year of dating. The theory in this research are Maintenance Relationship from Laura Stanford & Canary and Self Disclosure from Joseph Luft & Harry Ingham. Research shows that couples has interpersonal communication in self disclosure, self concept, verbal and nonverbal context in a good level. Openness between couples make them closer and getting more deeper private information of partners. Couples has positive self concept of them self. Verbal communication is often and nonverbal communication is for support. Nonverbal capable of being a lie detector between couples. In maintenance relationship, couples has high level of trust. They also keep and doing their commitment. The conclusions of this research is that low intensity of interpersonal communication can cause conflicts for couple. Moreover, one of the forms of interpersonal communication to build commitment in serious courtship is self disclosure from both couple. The quality of verbal and nonverbal communication necessary to avoid conflicts. Also a positive self concept is necessary to improve the relationship quality. Couple indicates love through verbal and nonverbal communication which can be seen through each other‟s way to reveal their feelings to their partner. And nonverbal can be seen through eye contact, distance proximity and touch when they met. Mutuality turn “me” into “us” and it can increase intimacy]]>
<![CDATA[Women’s Meaning About The Discourse of Obesity On Instagram ]]>
<![CDATA[Septiana Dewi Widyastuti]]>;
<![CDATA[Dra. Taufik Suprihartini, M.Si]]>
<![CDATA[ Interaksi Online Vol 4, No 3: Agustus 2016 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[This study discusses about women who are obsessed with body shape. In connection with the previously research data that women turned out to be obsessed with the body shape.One apparatus that that facilitate the formation of the body is instagram and has enough followers, namely @ms_slimming and @ 20FIT. Instagram is trying to hegemony the reader in accordance with what is being offered that today all of women should pay attention to body shape and weight to make them look attractive. Therefore the purpose of this study is to describe women’s meaning about the discourse of obesity on instagram.This interpretation process includes the contents of the text to see the dominant meaning through preferred reading using semiotic analusis, interpretation of the meaning of the category to see audience in the dominant response, negotiation, or the opposition. The results of the in-depth interviewshows the body weight of women do not close their desire to discipline their body, even though they are in the category of normal weight and underweight, theyalways feel their body is not ideal, it relates to the view by Foucault's Panopticon, it continue to remind the ideals against his body as though supervised, male gaze by mulvey relates to men’s view about female’s body shape, then women feel supervised and then appear an apparatus that facilitates the formation of the body like instagram so a variety of efforts to discipline the body must be done. When the informant saw the ad, women in the category of underweight in a dominant position choose to train their body with trainer and technology use to discipline the body, in a negotiated position tends to pick herbs, in a opposition against the use of slimming cream to discipline the body. Women in the category of normal weight in a dominant position mostly choose to train their body with trainer and technology use as well as herbal to discipline his body, in a negotiated position tend to choose a planking movement, in a opposition against the use of slimming cream to discipline the body. Women in the category of overweight in a dominant position choose herbs to discipline the body, in a negotiated position tend to choose a corset to shape the body, in a position against to form a sexy body with exercise. Women in the category of obese in a dominant position choose to train their body with trainer and technology use to discipline the body, in a negotiated position tend to choose the use of slimming cream, in a opposition against the use of corset and perform a planking movement to discipline the body.]]>
<![CDATA[STRATEGI KOMUNIKASI UNIT TRANSFUSI DARAH PMI KOTA SEMARANG ]]>
<![CDATA[Fardhian Fitrahudin Pratama]]>;
<![CDATA[Djoko Setyabudi, S.Sos, MM]]>
<![CDATA[ Interaksi Online Vol 4, No 3: Agustus 2016 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Dalam instansi apapun secara otomatis memiliki strategi komunikasi untuk mencapai tujuan dan hasil yang diinginkan. UTD PMI sebagai instansi yang memiliki tugas untuk melakukan donor darah dan memenuhi permintaan darah di Semarang. Dengan turunnya jumlah pendonor pada 2010 dan mulai bertambah kembali tentunya UTD PMI Kota Semarang sangat memperhatikan strategi yang diterapkan. Penelitian ini bertujuan untuk mempelajari bagaimana UTD PMI Kota Semarang menerapkan strategi tersebut. Dengan mengunakan desain penelitian deskriptif kualitatif dengan metode studi kasus didapat hasil bahwa UTD PMI Kota Semarang menggunakan 7 tahap pembuatan rencana dalam menerapkan strategi komunikasi tersebut. Dalam menarik kembali minat masyarakat dalam kegiatan donor darah, memberikan pengertian mengenai manfaat donor darah sangat diperlukan untuk memberikan pemahaman pada masyarakat. untuk kembali meningkatkan jumlah pendonor darah di Kota Semarang terutama para pendonor baru. “Yang Muda Yang Berdonor” merupakan tema utama yang diambil oleh PMI pusat untuk memfokuskan tujuannya pada masyarakat muda. Diperlukan hal – hal yang menarik minat dari target primer mereka yaitu masyarakat muda, seperti media sosial, dan sesuatu yang sangat disukai oleh masyarakat muda saat ini. selain itu UTD PMI Kota Semarang membina koordinator donor dari setiap kelompok donor agar dengan mudah berkoordinasi dengan setiap koordinator donor.]]>
<![CDATA[Hubungan Intensitas Penggunaan Jejaring Sosial dan Faktor Pendorong Kehadiran Publik terhadap Partisipasi Politik dalam Perbincangan Politik Berbentuk Meme ]]>
<![CDATA[Anggita Pratita Sandya]]>;
<![CDATA[Drs. Wiwid Noor Rakhmad, M.I.KOm]]>
<![CDATA[ Interaksi Online Vol 4, No 3: Agustus 2016 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Publik memiliki peran penting dalam penentuan kebijakan politik pemerintah melalui partisipasi politik, baik yang disampaikan melalui komunikasi kepada pemerintah oleh publik dan sebaliknya. Beragam cara kritik maupun dukungan yang digunakan publik untuk mempengaruhi pemerintah merupakan bentuk partisipasi politik. Dalam proses komunikasi politik oleh publik dilakukan dalam beragam jenis media yang merupakan bagian partisipasi politik, sebagai kegiatan warga negara biasa dalam mempengarui proses pembuatan dan pelaksaan kebijakan umum untuk ikut menentukan pemimpin pemerintahan. Perkembangan teknologi internet dan jejaring sosial di era web 2.0 muncul perubahan gaya dan pergeseran ranah berkomunikasi masyarakat. Sehingga dengan perkembangan dan kemudahan akses dan pembuatan konten yang dilakukan oleh pengguna jejaring sosial salah satunya adalah fenomena internet meme. Internet meme dan segala cirinya menjadi bahasa baru bagi para pengguna jejaring sosial untuk berinteraksi dan mengembangkan satu isu. Dan salah satu isu yang diperbincangkan melalui internet meme di Indonesia adalah isu politik. Penelitian ini bertujuan mengkaji tentang hubungan intensitas penggunaan jejaring sosial dan faktor pendorong kehadiran publik terhadap partisipasi politik dalam perbincangan politik berbentuk meme, secara eksplanatori kuantitatif dengan kajian teori pembelajaran sosial, faktor internal yang diambil dari teori uses and gratification dan self determination. Hasil penelitian yang dilakukan kepada 100 responden dari 5 kota dengan jumlah peredaran meme tertinggi di Indonesia menunjukkan bahwa; 1) Intensitas penggunaan jejaring sosial memeiliki hubungan signifikan terhadap partisipasi politik dalam perbincangan politik berbentuk meme tetapi dengan korelasi yang lemah. 2) Faktor pendorong kehadiran publik terhadap memiliki hubungan signifikan terhadap partisipasi politik dalam perbincangan politik berbentuk meme tetapi dengan korelasi yang kuat.]]>
<![CDATA[The Influence of Internet Advertising, Sales Promotion and Peer Group on Interest Buying of Fashion Product in Online Fashion Store ]]>
<![CDATA[Angga Andaru, Yanu]]>;
<![CDATA[Pradekso, M.Sc, Drs. Tandiyo]]>
<![CDATA[ Interaksi Online Vol 4, No 3: Agustus 2016 ]]>
Publisher : <![CDATA[Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro ]]>
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<![CDATA[Businesses operating online fashion stores take advantage of the promotional mix of online advertising and sales promotion in marketing their products. Advertisement and sales promotion perform intensively, causing the liability of their consumers exposed to its online messages advertising and sales promotion. The exposure may have an impact on the emergence of consumer interest to purchase fashion products at online fashion store. There also other factor that can give impacts is the exposure of peer group persuasion. The purpose of this research is to determine the influence of internet advertising, sales promotion and peer group against interest of buying fashion products in online fashion store. The research theory of this thesis used the Advertising Exposure Theory, Behavioral Learning Theory and Darley, Blankson and Luethge's Model. This research using purposive type of non-probability sampling technique with total 50 samples whose minimum age requirement is 18-25 years old living in Semarang City; who can access the internet, seen the advertisement online fashion store, and never purchased fashion products at online fashion store before. The results of simple linear regression analysis showed that internet advertising has a positive and significant influence on the interest of buying fashion products in the online fashion store; it proofed from the significant value in the amount of 0.000 which is smaller than 0.01 and the regression coefficients showed a positive value in the amount of 0.304. Sales promotion also has a positive and significant influence on the interest of buying fashion products in the online fashion store; it proofed from the significant value in the amount of 0.000 which is smaller than 0.01 and the regression coefficients showed a positive value in the amount of 0.633. The last is peer group exposure that also has a positive and significant influence on the interest buyer of fashion products in the online fashion store; it proofed from the significant value in the amount of 0.000 which is smaller than 0.01 and the regression coefficients showed a positive value in the amount of 0.818. Contributions effect of internet advertising and peer group is considerable enough to the interest of buying fashion products in online fashion store, while the contributions of sales promotion had not considerable enough to the interest of buying. With the results of that, the advice that can be given is online fashion businessman preferably have to make the design of sales promotion more varied, interesting and easy to understand; so the information can be absorbed by the consumers; and the online fashion store businesses have also reduce the amount of administration of sales promotion by the form of discount and voucher, this had to be done as an effort to reduce costs in product marketing because less effective and to minimize loss value that will be suffer by online fashion businessman.]]>
