cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota semarang,
Jawa tengah
INDONESIA
Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 12 Documents
 1   2 
Search results for , issue "Vol 5, No 1: Januari 2017" : 12 Documents clear
The relationship between Tokopedia Television Advertising Exposure and Exposure to Information by the Group of Peers with willingness access the site Tokopedia.com Among Students DANIEL EDI KURNIAWAN; Wiwid Noor Rakhmad, M.I.Kom
Interaksi Online Vol 5, No 1: Januari 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.672 KB)

Abstract

Tokopedia is a site selling online with a target segmentation young age as a potential market. Tokopedia has a record of most television advertising spending compared with competitors. Nevertheless Tokopedia traffic levels remained below kompetirornya. Achievement is not directly proportional to the cost of a big promotion became a classic problem to be investigated. The purpose of this study was to assess how much the relationship between exposure to television advertising and exposure information Tokopedia.com by a group of peers with a willingness to access the site Tokopedia.com among students. This type of research is explanatory with quantitative approach using the theory and the theory Ad Exposure Leads Group. The research findings obtained from 60 samples using accidental sampling technique was processed using Pearson Product Moment Correlation analysis to explain the direction and strength of the relationship of each independent variable and the dependent variable. Based on the findings of the data processed by the product moment correlation analysis using SPSS, studies show a link between exposure to television advertising Tokopedia as an independent variable with a willingness to access the site Tokopedia as the dependent variable with the strength of weak ties and the positive direction of the relationship. Using similar data analysis, this research also proved that exposure to information by the peer group as the other independent variables with the willingness to access the site Tokopedia have a positive relationship and the strength of the relationship was. This study shows the results of the study are in accordance with both the theory used to discuss the research results. Conclusions from the study raises a number of practical suggestions include media placement in internet marketing, promotion in the field, and construction of facilities for the target consumer's media campaign.
The Correlation of Watching Soap Opera “Anak Jalanan” Intensity and Perceived Reality with Antisocial Behavior Amalia, Emma; Herieningsih, MS, Dra. Sri Widowati
Interaksi Online Vol 5, No 1: Januari 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.647 KB)

Abstract

This research is based on the high number of soap operas that contain elements of violence, especially Anak Jalanan soap opera. Although the KPI has given warning repeatedly to the Anak Jalanan soap opera, but it does not provide a deterrent effect because Anak Jalanan soap opera is still live with violence content. This research aims to determine the correlation of watching soap opera “Anak Jalanan” intensity and perceived reality with antisocial behavior. The theories that are use to explain the correlation in this research are the Social Learning Theory and Model Psychology Comstock. The research used non probability sampling with purposive sampling technique, with 100 respondents. Analysis used was Kendall's Correlation Coefficient Tau_b with SPSS 16. The result of the first hypothesis test between watching soap opera Anak Jalanan intensity with antisocial behavior has a positive correlation. It is seen from the significant value of 0.000 or less than 0.01 and a correlation value of 0.541 which indicates a significant correlation between the two variables. The second hypothesis test results between perceived reality with antisocial behavior have a positive correlation. It is seen from the significant value of 0.000 or less than 0.01 and a correlation value of 0.541, indicates a significant correlation between the two variables.Conclusion test this hypothesis is the higher watching soap opera Anak Jalanan intensity, the higher the antisocial behavior and the higher the perceived reality that antisocial behavior will be higher. The researchers suggest is the authorized institution such as KPI should not extend broadcasting license if there is content that does not comply with the rules, KPAI to be more active in providing awareness and media literacy in the community to consume television wisely, and parental mediation to accompany children in consuming the content of television programs

Page 2 of 2 | Total Record : 12

 1   2 

Filter by Year

2017 2017


Reset
Filter By Issues
All Issue Vol 12, No 4: Oktober 2024 Vol 12, No 3: Juli 2024 Vol 12, No 2: April 2024 Vol 12, No 1: Januari 2024 Vol 11, No 4: Oktober 2023 Vol 11, No 3: Juli 2023 Vol 11, No 2: April 2023 Vol 11, No 1: Januari 2023 Vol 10, No 4: Oktober 2022 Vol 10, No 3: Juli 2022 Vol 10, No 2: April 2022 Vol 10, No 1: Januari 2022 Vol 9, No 4: Oktober 2021 Vol 9, No 3: Juli 2021 Vol 9, No 2: April 2021 Vol 9, No 1: Januari 2021 Vol 8, No 4: Oktober 2020 Vol 8, No 3: Juli 2020 Vol 8, No 2: April 2020 Vol 8, No 1: Januari 2020 Vol 7, No 4: Oktober 2019 Vol 7, No 3: Agustus 2019 Vol 7, No 2: April 2019 Vol 7, No 1: Januari 2019 Vol 6, No 4: Oktober 2018 Vol 6, No 3: Juli 2018 Vol 6, No 2: April 2018 Vol 6, No 1: Januari 2018 Vol 5, No 4: Oktober 2017 Vol 5, No 3: Agustus 2017 Vol 5, No 2: April 2017 Vol 5, No 1: Januari 2017 Vol 4, No 4: Oktober 2016 Vol 4, No 3: Agustus 2016 Vol 4, No 2: April 2016 Vol 4, No 1: Januari 2016 Vol 3, No 4: Oktober 2015 Vol 3, No 3: Agustus 2015 Vol 3, No 2: April 2015 Vol 3, No 1: Januari 2015 Vol 2, No 4: Oktober 2014 Vol 2, No 3: Agustus 2014 Vol 2, No 2: April 2014 Vol 2, No 1: Januari 2014 Vol 2, No 2: April 2013 Vol 1, No 4: Oktober 2013 Vol 1, No 3: Agustus 2013 Vol 1, No 1: Januari 2013 More Issue