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Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 23 Documents
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Search results for , issue "Vol 6, No 2: April 2018" : 23 Documents clear
Hubungan Terpaan Iklan dan Persepsi pada Karakteristik Celebrity Endorser dengan Minat Beli Kartu Perdana XL Tania Dira Harucky; Sri Widowati Herieningsih
Interaksi Online Vol 6, No 2: April 2018
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.635 KB)

Abstract

In competition among these competitors, XL looks decline from year to year starting from 2014 until 2016. So indirectly XL in terms of product quality has experienced a pretty good development, especially in this period of 3 years, but still despite XL has been trying to increase the quality of the network through ads that are displayed with celebriti endorsernya, can not be said to succeed because in terms of sales alone the decline always occurs in this brand. The purpose of this study is to determine the relationship of advertising exposure and perception on the characteristics of celebrity endorser with the interest to buy XL starter pack. Sampling in this research is accidental sampling. The population in this study is people who have seen TV commercials XL starter. The number of samples researched were 100 respondents aged 18-50 years by using accidental sampling technique. Based on the hypothesis test conducted using data analysis Kendall's Tau-b correlation analysis. The results showed that there was a positive correlation between exposure of advertisement with buying interest of XL starter with significance value 0.000 (<0,01) and Kendall Tau-b correlation of 0.495. It shows that the higher the exposure of advertisement, the higher the interest to buy XL starter pack. Furthermore, there is a positive relationship between the perception on the celebrity endorser characteristic with the interest of buying XL starter with a significance value of 0,000 (<0.01) and the correlation coefficient of 0,529. It shows that the more support the perception on the characteristics of celebrity endorser, the higher the interest to buy XL starter pack. The suggestion is that celebrity endorser should be more emphasized on tagline pronunciation "Now, Can!" In some parts of ad scene then add duration to advertisement with logo and tagline "Now, Can!" In final impressions then respondents still think that celebrity endorser less famous and popular. For that, the company in order to find celebrity endorser famous and in accordance with product targets.
Peran Koordinator Media Sosial dalam Pengelolaan Kanal Event di Website Phinemo.com Vania Malinda; S. Rouli Manalu
Interaksi Online Vol 6, No 2: April 2018
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (319.117 KB)

Abstract

Selain wisata alamnya yang tersohor, Indonesia sebenarnya mempunyai beragam jenis destinasi wisata lain yang dapat berpotensi menjadi destinasi wisata populer, contohnya event wisata. Potensi event wisata di Indonesia sangat besar, dimana Indonesia sendiri merupakan negara yang penuh dengan keberagaman. Sayangnya event wisata ini belum banyak diliput dan dipublikasikan oleh media online maupun platform pendukungnya seperti media sosial, sehingga jenis wisata ini tidak sepopuler wisata konvensional lain. Berdasarkan hal tersebut, Tim karya bidang melakukan kerjasama dengan Phinemo.com, sebuah media online yang membahas seputar traveling untuk membuat dan mengelola sebuah kanal bertema Event yang akan menyediakan informasi dan berita mengenai event-event pariwisata. Berita-bertita tersebut dikemas menjadi jenis berita feature. Menggunakan bahasa yang lugas dan santai, berita mengenai event wisata tersebut dibahas melalui berbagai sudut pandang. Usaha ini juga didukung dengan penggunaan media sosial agar dapat menjangkau lebih banyak orang untuk mengenal event wisata di Indonesia. Hasil yang didapatkan dari karya bidang ini ialah semakin terbukanya informasi mengenai event wisata di kalangan masyarakat. Serta menyadarkan para jurnalis akan pentingnya berfikir kreatif agar terus menghasilkan produk-produk jurnalistik yang bermanfaat bagi khalayak.
Komparasi Hubungan Terpaan Iklan di Berbagai Media Terhadap Minat Beli Produk Vivo Smartphone Abiyyu Febi Diwangkoro; Djoko Setyabudi
Interaksi Online Vol 6, No 2: April 2018
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (411.289 KB)

Abstract

Today producers are beginning to use social media as the field product promotion them. From various media like television, newspapers, youtube, facebook, instagram, youtube.Vivo is one of the brands which when it appears often in the media. With advertising expenditure reached rp462,4 billion have been very intents explain excellence vivo to consumers. Thus should vivo is one of a smartphone owns the most attractive to in indonesia. But the intensity of the movement vivo in advertising their products it does make vivo become a smartphone most attractive to in indonesia. The purpose of this study is to find the relationship between double-digit vivo advertising in the media interest in buying products with a smartphone. Vivo The theory used in this research is a theory a response cognitive. This is quantitative research research covered with type eksplanatori.Researchers used the technique of non probability the sampling method of to the total number of samples from 100 people with the 18-30 age of years in the city of semarang that has been exposed to advertising exposure vivo smartphone. Based on the hypothesis test conducted using kendall' s know correlation, analysis it shows that there is a relationship it on each variable. The highest correlation value is the exposure of television ads by 0.532, and advertising through the newspaper of exposure 0.622, and advertising exposure through facebook with niali of 0.525.The higher the exposure to ads, vivo the higher the interest of the people buying towards. vivo products and vice versaWith the results suggested to vivo to create ads with a variety of of messages create ads with various of messages according to the desired, segmentation in order to reach the consumer segmentation in order to have interest in buying products. smartphone vivo

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