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Sari Listyorini
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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 32 Documents
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Search results for , issue "Vol 6, No 1 (2017)" : 32 Documents clear
PENGARUH IKLAN TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN Ardian Maxelian; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (435.113 KB) | DOI: 10.14710/jiab.2017.14558

Abstract

Republika Newspaper is one national newspaper widely circulated in several area in Indonesia one of them is DKI Jakarta Province. The rapid development Republika Newspaper it turns out there are problems in sales fluctuant past several years. The purpose of doing research is to know the influence of advetising on customer satisfaction through purchase decision on Republika Newspaper. The sample in this study amounted to 100 respondents using purposive sampling method. Analysis of the data in this study using a test validity, reliability, linear regression analysis, significance test and determination with SPSS 23. The influence of mediation evidenced by Sobel method and path analysis. The result of this study indicate that (a) advertising significantly influence to purchase satisfaction of 0,648. (b)Advertising significantly influence to customer satisfaction of 0,376. (c) Purchase decision significantly influence to customer satisfaction of 0,391. (d) And the calculation result of path analysis, advertising significantly infuence to customer satisfaction through purchase decision of 0,376296. The suggestions for improving advertising quality to improve purchase decision and maintain customer satisfacion.
Pengaruh Kompensasi dan Pengembangan Karier Terhadap Komitmen Kerja (Studi kasus pada Karyawan Patra Jasa Convention Hotel Semarang) Fitri Astuti Cahyaningtyas; Sudharto P Hadi
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.961 KB) | DOI: 10.14710/jiab.2017.14546

Abstract

Low employee commitment causes negative effect to a company. With a low commitment, the employee is not dedicated, has the potential to make mistakes, disappoint customers and intending to leave the company. Work commitment of the employee in Patra Jasa Convention Hotel Semarang has fluctuated, it can be seen from the data of performance appraisal employee.This purpose of this study was to determine the effect of variable compensation and career development on the employees work commitment on Patra Jasa Convention Hotel Semarang. This type of research is explanatory research. The sample used 60 respondents who are permanent employees and contract employees. The sampling technique is simple random sampling. Methods of data analysis using correlation, simple linear regression, multiple linear regression, t test and f with IBM SPSS program 20. Based on the analysis, it can be concluded that the compensation and career development positively affects the work commitment through testing simple linear regression produce regression value of 0.969 and 0.776. The advice given to the company are to evaluate the compensation system and to provide greater career opportunities to employees, especially in providing promotions and job rotation.

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