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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 37 Documents

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Search results for , issue "Vol 7, No 4 (2018)" : 37 Documents clear

PENGARUH ATRIBUT PRODUK, WORD OF MOUTH, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN” (STUDI KASUS PEMBELIAN RE:ON COMICS PADA ANGGOTA REONITES) Annisa Nur Rahma Muliati; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

This research is motivated by the development of local comics, one of them isRe:ON Comics. The presence of Re:ON Comics has recieved public support sothat Reonites group was formed and expected to increase its sales. Thedevelopment of Re:ON Comics experienced problems with the emergence ofconsumer complaints in purchasing, which caused the spread of the productcouldn’t be simultaneously happened in Indonesia and reduce the percentage ofsales increase in 2013 to 2015.Purchase decision can be affected by a variety of factors, both internal andexternal factors. The purpose of this research is to know the influence of productattribute, word of mouth and life style on purchase decision (a case study of Re:ONComics purchasing on reonites members).The method in this study used quantitative research method and explanatoryresearch type that test hypotheses between variables with other variables thatinfluence each other. This study used purposive sampling technique againstReonites members on Facebook for 100 respondents. Data collecting using aquestionnaire and interview. Data analysis using simple and multiple linierregression analysis in IBM SPSS.Results of statistical analysis known that together product attribute, word of mouthand life style against purchase decision based on the coefficient of determination38,3%, value F count (19,865)>F table (2,70) with significance of 0,000<level ofsignificance 0,05 then it can be seen that “ There is influence of product attribute,word of mouth and life style to purchase decision.The conclusion from this study is that there is a positive and significant influencebetween product attribute, word of mouth and life style to purchase decision (acase study of Re:ON Comics purchasing on reonites members). Research suggestthat Publisher of Re:ON Comics improve quality of product attribute along withmore understand about word of mouth and the lifestyle on Reonites to increase thepurchase decision by consumers.

Pengaruh Kualitas Produk, Harga dan Citra Merek Terhadap Keputusan Pembelian Konsumen Handphone Merek Iphone Kota Semarang Chardika Respatya Hendro; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

The technological development in the modern era is rapidly growing and especially in mobile phone segment. Iphone brand is one of the choices that available in the market. The purchase decision of this the Iphone brand can be influenced by Product Quality, Price and Brand Image. The aim of this research is to determine the effect of product quality, price and brand image on the purchase decision of the Iphone brand in Semarang City. This research are using explanatory research model, nonprobability sampling technique with accidental sampling method for sampling technique, interview questionnaires for colleting data, and a total sample of 97 respondents. This research also uses quantitative analysis with validity test, reliability test, correlation coefficient, determination coefficient, simple and multiple regression test, significance of t test, and F test. The results of this research are the product quality affects the purchasing decisions by 31.3%, price affects the purchasing decisions by 26.4%, brand image affects the purchasing decisions by 30%. Simultaneously, the product quality, price and brand image affect the purchasing decision of 42.2% while the remaining 57.8% is influenced by other factors. The result of this research indicates that this three variables; product quality, price and brand image, simultaneously have a positive and significant effect on consumer purchasing decisions of the Iphone brand in Semarang City. The suggestions of this research in terms of product quality are to make the batteries that last for longer time and to use a strong material to build the mobile phone. In terms of price, the suggestion is to set a price that can be reached by many segments. The last, in terms of brand image, the suggestion is to provide a system that can provide more benefits to its users.

PENGARUH MARKETING COMMUNICATION, KUALITAS PRODUK, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SURAT KABAR HARIAN SUARA MERDEKA ( Studi pada PT. Suara Merdeka Press Semarang ) Ghaisani, Meiditha Afidanti; Waloejo, Handoyo Djoko
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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In the current era of globalization, demanding society to always follow the actual information and news. Newspaper is one type of mass media, which is able to present a lot of information and news updates. One of the newspaper printing companies in Central Java, is PT. Suara Merdeka Press. Even though the sales target of Suara Merdeka daily sales tends to be stable, the facts are still not reaching 100% target although the sales target is relatively realistic from year to year. This study aims to determine the effect of Miteting Communication, Product Quality and Brand Image on the Decision of Purchasing Suara Merdeka newspaper. This type of research is explanatory research, in which data collection techniques are used, namely questionnaires. The sample selected amounted to 100 people with accidental sampling and purposive sampling. The respondents are consumers who purchase a newspaper product Suara Merdeka. Data analysis used were validity test, reliability test, correlation coefficient, coefficient of determination, simple linear regression, multiple linear regression, and significance test (t and F test) with SPSS version 22.Based on the results of the study note that Marketing Communication variables contribute influence on Purchase Decision by 40.8%. Product Quality Variables contribute influence to the Purchase Decision of 40.2%. Variable Brand Image contributes influence to the Purchase Decision of 36.2%. While simultaneously Product Quality, Service Quality, and Brand Image contributed to the influence of the Purchasing Decision of 52.8%. That is, the better Maketing Communication, Product Quality, and Brand Image, the higher the decision to Purchase Suara Merdeka newspaper products.

PENGARUH INOVASI PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA SUPRA X 125 Riza Fakhri Lupiko; Handoyo Djoko Waloejo
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

The means of transportation in the present day is an important need for human.Untuk support human mobility of today is high then the necessary means of efficient and adequate transportation. This is supported by the desire of people to have a cheap means of transportation, lively, and economical. In addition, it can accommodate daily activities. In particular, this study discusses the purchase of Honda Supra X 125 CW Astra Motor Siliwangi motorcycle.The purpose of this study was to determine the effect of product and price innovation on the purchase decision of Honda Supra X 125 CW motorcycle. This type of research uses quantitative methods with research type eksplanatory research, with data collection techniques through questionnaires. The population in this research are buyers and users of Honda Supra X 125 CW Astra Motor Siliwangi with the number of samples taken is 95 respondents by Slovin method. Sampling using purposive sampling technique. Analytical methods used are validity test, reliability test, classical assumption test, correlation test, determination test, simple linear regression, multiple linear regression, t test, and F test. In this research is assisted by computer program to process data that is SPSS.Based on the results of the study note that partially, product innovation and price have a strong relationship strong enough to the purchase decision. This is indicated by the results of multiple correlation coefficient test of 0.490. Significantly, the variables of product innovation and price have a positive effect indicated by the value of F arithmetic bigger than F table that is equal to 15,291> 3,952.Suggestions that can be given are PT. Astra Honda Motor should make changes to the body of Honda Supra X 125 motorcycle to look fresh and keep up with the times. Also consider the price to be more affordable or at the same price with the addition of features and technology on the Honda Supra X 125.

PENGARUH ORGANIZATIONAL CITIZENSHIP BEHAVIOUR (OCB) DAN SELF EFFICACY TERHADAP KINERJA KARYAWAN PRODUKSI CV TIRTA MAKMUR UNGARAN Ilma Kurnia Isnani; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

Human resources play a major role to run the life of the organization. Various factors can affect the performance of employees, including intra-role and extra-role behaviors. Extra-role behavior or better known as Organizational Citizenship Behavior (OCB) and self efficacy are important factors for better employee performance. The purpose of this study is to find out the influence of Organizational Citizenship Behavior (OCB) and self efficacy on the performance of CV Tirta Makmur Ungaran production employees. The type of research used is explanatory research, with a total sample of 67 respondents using a saturated sampling approach. Collecting data using a questionnaire with Likert measurement scale. Data analysis methods used are validity and reliability, simple linear regression test, multiple linear regression test, correlation coefficient, determination coefficient, and significance test (t test and F test) with SPSS For Windows 21.0. The results of this study indicate that the variables Organizational Citizenship Behavior (OCB) and self efficacy have a significant and positive influence on employee performance, both partially and simultaneously. Partially OCB has an effect of 31% on employee performance. Self efficacy has a significant (partial) effect on employee performance by 25.5%. While together OCB and self efficacy have a significant influence of 37.1% on employee performance. Based on the results of research on the magnitude of the effect of OCB and self efficacy, it is recommended that companies pay more attention to the extra behavior of production employees of CV Tirta Makmur Ungaran and increase employee confidence to work better every day.

PENGARUH LINGKUNGAN KERJA, KOMPENSASI, DAN MOTIVASI TERHADAP LINGKUNGAN KERJA (Studi Kasus Pada Bagian Body Repair PT Nasmoco Kaligawe Semarang) Lisa Amalia Puspitasari; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

This study aims to know the effect provided by the work environment, compensation and motivation on the performance of PT Nasmoco Kaligawe Semarang employees in the body repair division.This research is an explanatory type, saturated sampling technique and data collection techniques using questionnaire method. The number of samples used in this study were 64 respondents. This study uses quantitative analysis with validity test, reliability test, correlation coefficient, determination coefficient, simple and multiple regression test, and the significance of T test and F test. The results of this study indicated that the work environment affects employees performance by 57.1%. Compensation affects employees performance by 64.3%. Motivation affects employees performance by 61,4%. While simultaneously the work environment, compensation, and motivation affect employees performance by 75.7% and the remaining 24.3% is influenced by variables other than the work environment, compensation and motivation. It showed that the work environment, compensation, and motivation have a positive and significant effect on employees performance variables individually and together.The advice that can be given is that PT Nasmoco Kaligawe Semarang needs to check the equipment regularly, the company needs to increase the compensation and employees motivation can be raised by recording target assessments for each individual so that the individual gets an appreciation.

Pengaruh Kemudahan Transaksi Dan Shopping Convenience Terhadap Customer Satisfaction Melalui Keputusan Pembelian Dalam Transaksi Belanja Online (Studi pada Mahasiswa FISIP Undip Pengakses Situs Lazada.co.id) Moch Isnain Damasta; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

Current business competition has driven the business manager for fast-moving, creative and anticipatory. This is caused by a change in the system of business competition which make use of technology in the operation of his business. This study discusses the use of the site and the online trading application Lazada.co.id. The purpose of this research is to know the influence between the ease of transactions, shopping convenience, and purchasing decisions towards customer satisfaction. The direct influence of the test results in this research is the ease of transactions, shopping convenience, and purchasing decision proved to be a significant and positive effect toward customer satisfaction. Test results of the other direct influence between the ease of transaction and shopping convenience of purchase also proved to be a positive and significant effect. Indirect influence test results between the ease of transaction against a customer satisfaction through influential buying decision is positive and significant. Whereas indirect influence test results between the shopping convenience towards customer satisfaction through purchasing decisions is also positive and significant effect. Advice to PT. Lazada Indonesia, is expected to respond to complaints from consumers, so that customer satisfaction can be improved.

PENGARUH IN STORE PROMOTION, STORE ATMOSPHERE, EMOSI POSITIF TERHADAP IMPULSE BUYING PADA KONSUMEN ROBINSON DEPARTEMENT STORE MAL CIPUTRA SEMARANG Maylinda Nur Hasanah; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

Impulse buying behavior can be affected by a variety of factors, both internal and external factors. The purpose of this research is to know the influence of the in store promotion, store atmosphere and positive emotion against impulse buying of the customer of Robinson Department Store at Mall Ciputra Semarang. The research type is explanatory research. This study uses purposive sampling techniques against the customer of Robinson Department Store at Mall Ciputra Semarang. Data collecting using a questionnaire and interviews. Data analysis using simple and doubled linier regression analysis using IBM SPSS 20. Results of statistical analysis known that together in store promotion, store atmosphere and positive emotion against impulse buying based on the coefficient of determination 48,7%, value F count (30,376) > F table (2,70) with significance of 0,000 > level of significance 0,05 then it can be seen that “ There is influence of in store promotion, store atmosphere and positive emotion to impulse buying. The conclusion from this study is that there is a positive and significant influence between in store promotion, store atmosphere and positive emotion to impulse buying of the customer of Robinson Department Store at Mall Ciputra Semarang. Research suggest that Robinson Department Store at Mall Ciputra Semarang improve quality of in store promotion and store atmosphere along with learn more about how to build positive emotion of consumers so that there is an increase in impulse buying by consumers.

Pengembangan Strategi Usaha Melalui Metode Competitive Positioning Analysis Pada CV. Dina Garmen Jakarta (Studi Kasus Pada Produk Baju Koko Raihan Moslem Wear) Muhammad Raihan; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

Garment is one of the biggest contribution in the development of the textile industry today. Garment or apparel is one of the keys to increasing donations in the textile sector, an industry that is one of Indonesia's mainstay sectors in the context of national economic growth. One of the Muslim clothing products in the city of Jakarta is Raihan Moslem Wear developed by CV. Garment Dina. Raihan Moslem Wear is one of the leading Muslim clothing brand specialists for koko or Muslim men's clothing products in Indonesia. Raihan Moslem Wear was first created in 1996. This study aims to find out what strategies are appropriate for CV. Garment Dina. The sample in this study were the owners, staff and 25 consumers of CV. Garment Dina. This study uses descriptive qualitative research. The research design was used by using purposive sampling method. Data collection is done using questionnaires and interviews. The results and discussion show the direction of the strategy on the CV. Dina Garment is making distributor agents, developing product variants, expanding markets, innovating marketing, producing other products and maintaining quality but by maintaining price stability. The suggestion that can be conveyed is that the company can maintain the company's unique motives and maintain product quality, and it is expected that the company can become a trend initiator so as not only to become a follower of the trend but to become the trend maker itself. In addition, CV. The Garment Dina is expected to be able to do an effective and efficient promotion or advertisement even though it costs money because it is very important for the company to increase awareness for the company.

PENGARUH E-COMMERCE, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEBELIAN (STUDI PADA BATIK MAHKOTA LAWEYAN, SURAKARTA) Khabibuddin Al Ghoribi; Handoyo Djoko Waloejo
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

This study aims to determine the influence of e-commerce, product quality, and product promotion on purchasing decisions of Mahkota Batik;s products in Laweyan, Surakarta. This was an explanatory research using questionnaires as the tools to collect the primary data. This study included 100 respondents as the sample and the data were taken with purposive sampling method and accidental technique. The selected respondents were those who have made purchases in Batik Mahkota and have conducted payment transactions using electronic instruments. The methodology used to analyze the primary data in this research was validity test, reliability test, correlation coefficient, determination coefficient, simple linear regression, multiple linear regression, and significance test (t and F test) using SPSS 16.0. The results showed that e-commerce had a significant effect on purchasing decisions with a percentage of 27.4%, while the rest was influenced by factors other than e-commerce. Product quality significantly influenced the purchase decisions with a percentage of 33.2%, while the rest was influenced by factors other than product quality. Product promotion also had a significant effect on purchasing decisions with a percentage of 29.6%, while the rest was influenced by factors other than promotion. While simultaneously, e-commerce, product quality, and promotion had a significant effect on purchasing decisions with a percentage of 44.8%, while the rest was influenced by factors other than e-commerce, product quality, and promotion. It can be concluded that the better the e-commerce system used, product quality, and the promotion technique, the higher the purchase decision of the products of Batik Mahkota. Based on the results obtained in the research, researchers then suggested that Batik Mahkota should improve the e-commerce in terms of system’s quality and information’s quality. Maintaining and improving the product quality and planning on more promotional activities can also be done to make improvement.

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Sari Listyorini

Contact Email
sariadbis96@gmail.com

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Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

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Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA