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Sari Listyorini
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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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INDONESIA
Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 22 Documents
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Search results for , issue "Vol 8, No 1 (2019)" : 22 Documents clear
Pengaruh Kualitas Produk, Fitur Produk dan Harga terhadap Niat Beli Ulang Melalui Kepuasan Konsumen sebagai Variabel Intervening (Studi pada Konsumen Smartphone Xiaomi di Kota Semarang) Ari Cahyo Wicaksono; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (666.538 KB) | DOI: 10.14710/jiab.2019.22706

Abstract

Xiaomi is one of the smartphone brand whose products are currently widely used by the Indonesian people, especially in the city of Semarang. But in the last two years 2016-2017 Xiaomi smartphone sales have decreased and not reached the predetermined sales target. The purpose of this study is to determine the effect of product quality, features product , price, and consumer satisfaction to repurchase intention. This type of research is explanatory research which aims to explain the relationship and influence between the dependent variables independently through hypothesis testing, with a sample of 100 respondents who have bought Xiaomi smartphones through purposive sampling technique, namely determining samples based on certain considerations that fit the criteria. The method of analysis used in this research was two steps regression analysis. The results showed that there are positive effect between product quality to consumer satisfaction, features product to consumer satisfaction and between price to consumer satisfaction. Based on the two steps regression analysis showed that product quality, features product and price has an effect of consumer satisfaction. Furthermore, consumer satisfaction has an effect to repurchase intention. Suggestions in this study are to make more quality products, and make product features that have different characteristics from other brands.
PENGARUH KUALITAS PELAYANAN DAN TARIF TERHADAP LOYALITAS PASIEN MELALUI KEPUASAN PASIEN (Studi Kasus Pada Rumah Sakit Banyumanik Semarang) Zulfikar Akbar Sulistya; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (121.747 KB) | DOI: 10.14710/jiab.2019.22752

Abstract

The more rapid development of science and technology in the business world led to an increasingly tight competition and forcing businesses to be able to follow the competition in order to stay afloat and grow in running a business certain. This research was conducted at RS Banyumanik. From the interview against how many patients the known existence of Banyumanik RS complaints against rates and quality are given. As a company engaged in the field of services, the HOSPITAL must provide Banyumanik good service towards its customers, balanced with the rates according to what provided by RS Banyumanik.This research aims to know the influence of quality of service (X1) and rates (X2) against patient loyalty (Y) through patient satisfaction at RS Banyumnaik. Type of research uses explanatory research withdata collection method using interviews and data collection tools using questionnaires with a sample of 100 respondents RS patients Banyumanaik using a Non Probability method Sampling with the terms specified. Analysis techniques using the test validity, reliability testing, simple linear regression, multiple linear regression, t-test, F-test and SPSS tool with sobel test 23.From the results of the study showed that the quality of service effect strong enough against the patient's satisfaction of 33.4%, comparable to rates in effect strong enough against the patient's satisfaction of 25.6%. So the known quality of service to the satisfaction of the patients have a greater influence on compare rates. Whereas with the quality of service effect strong enough against patient loyalty of 31.5%. While tariff effect on patient loyalty of 18.5%. So the known quality of service to the loyalty of patients has a greater influence on compare rates.Advice that can be given to increase the loyalty of the patient that is improving the quality of Hospital services, such as Banyumanaik provide good air circulation, medical and non-medical personnel is fast and responsive, giving attention to all patients without choice, medical and non-medical personnel more friendly and polite towards patients.

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