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Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Mobil Produk Wuling (Studi Pada Konsumen Mobil Wuling di Kota Semarang) Rizal Putra Amanda; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

In the modern era like today in carrying out its activities, humans are increasingly dependent on machine assistance, especially in the field of transportation. One of them is a car. Wuling Motors is a Chinese vehicle brand run by Liuzhou Wuling Automobile Industry Co., Ltd. Based on data from the Indonesian Automotive Industries Association (Gaikindo) in 2018, Wuling sales in every month always increase and at the beginning of 2018 it can enter into the 10 best-selling brands in 2018, but the problems that occur in the sales figures in the last 5 months have not yet reached company sales target. This study aims to find out how the influence given by price and promotion to the purchase decision of Wuling car in Semarang City. The type of research used is explanatory research where the data collection technique used is by using questionnaire tool, the sample used amounted to 100 people by using purposive sampling technique. Respondents selected are consumers who make purchasing decisions Wuling car in Semarang City. The methodology used to analyze primary data in this research is validity test, reliability test, correlation coefficient, coefficient of determination, simple linear regression, multiple linear regression, and significance test (t and F test) with SPSS 16.0. The results showed that price significantly influence the purchase decision of 31.5% while the balance is influenced by many factors beside price. Promotion has a significant effect on purchasing decision of 40,4% while the balance is explained by many factors beside promotion. Meanwhile, simultaneously price and promotion have a significant effect on purchasing decision equal to 49,3% while the balancing influenced by many factors beside price and promotion. It means better the price and promotion, the higher the purchase decision of Wuling car. In addition, the promotion has the greatest influence with regression coefficient value of 0.587. Based on the results of the study, the researchers have suggestion for Wuling Motors providing quality products that are better at increasing promotions and providing prices that are in accordance with the value of the products offered.

PENGARUH KOMUNIKASI PEMASARAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PEMBELI SUARA MERDEKA SEMARANG Alya Takwarina Cahyani; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

As time goes on, information is a major need for all walks of life that is beneficial to the world of work, school and limited information entertainment. One source of information that can be trusted with news truths and easy to obtain both online and offline is newspapers. The oldest newspaper with the largest market share in Central Java published by Semarang is the Suara Merdeka newspaper, however problems continue to emerge which causes losses such as a decrease in the number of sales and buyers from 2014 to 2018. The purpose of this study was to determine the effect of marketing communication and product quality on the satisfaction of Suara Merdeka Semarang buyers. The type of research used is explanatory research. Data collection using tools such as questionnaires and Google forms using purposive sampling techniques. The sample used was 80 respondents who had been selected with the specified criteria. The methodology used to analyze primary data in this study is to use validity, reliability, correlation coefficient, determination coefficient, simple and multiple linear regression, t test significance, and F test with the help of the IBM SPSS version 24 program. The results showed that the contribution of marketing communication to buyer satisfaction was 30.5 percent. The contribution of the influence of product quality on buyer satisfaction by 48.8%. Simultaneously the contribution of the influence of marketing communication and product quality on buyer satisfaction was 52.1%. It means that the better marketing communication and product quality, the higher the satisfaction of Suara Merdeka newspaper buyers. In addition, product quality has the greatest influence with a regression coefficient of 0.640.

PENGARUH RELATIONSHIP MARKETING TERHADAP LIFETIME VALUE PADA PT. SOPHIE MARTIN BUSINESS CENTRE CITRA SEMARANG Eka Runi Anggita; Hari Susanta Nugraha; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

The success in the competitive world of business will be fulfilled by creating and maintainingconsumers, because the strategies used are to build customer loyalty. Customer loyalty is a real phenomenonthat is constantly pursued by any company to maintain the existence of its business. This study aimed todetermine the impact of communication, trust, commitment, and problem resolution toward the lifetime valueeither partially or simultaneously. The type of this research is associative research in order to discover therelationship between variables, in addi tion to test the hypothesis, then taken sample of 100 members of PT.Sophie Martin Business Centre Semarang as respondents using slovin formulas and simple random samplingtechniques. Data was analysed by validity data analysis techniques, reliability test , regression, t and F test. Thecalculation results of multiple linear regression can be indicated by Y = 2.908 + 0, 253X1 + 0, 270X2 + 0,036X3 + 0, 025X4. Partially the influence of trust to the lifetime value is 46.4%, the commitment to the lifetimevalue is 56.3%, the communication to the lifetime value of 65.5% and the problem resolution to the lifetimevalue of 21.6%. Simultaneously the impact of trust, commitment, communication, and problem resolution tolifetime value amounted to 35.4%. To increase the lifetime value, companies must define service standards,accept criticism and suggestions from members, conduct gatherings, optimize the use of technology, and solvethe problem with the win-win solution principle.

Analisis Faktor-Faktor Yang Mempengaruhi Harga Saham Kategori Property and Real Estate di Bursa Efek Indonesia Tahun 2011 - 2014 Hendika Darma L; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 5, No 3 (2016)
Publisher : Universitas Diponegoro

This research aims to identify the factors that affect stock price category of property and real estate inthe Indonesia Stock Exchange in 2011 until 2014, providing information and as a basis for decision making forthe company and investors.This type of research is explanatory. This research is used to explain the factors that influence the stockprice variable. This research uses a sample of 37 companies, that are included in the category of propeti andreal estate for 3 years listed on the Indonesia Stock Exchange and has a complete set of financial statements.The sampling technique of this research is purposive sampling. Analysis of the data used is factor analysis,correlation coefficient, determination coefficient, simple linear regression, t test, multiple linear regression, andf test.Variables analyzed using anti-image coefficients MSA with criterion variable has a value Measures OfSampling Adequacy (MSA) is more than 0.50. Of the six variables studied were PER, DER, ROE, ExchangeRate, Inflation and BI Rate, the coefficient of anti-MSA image shows the variables that have a value MeasuresOf Sampling Adequacy (MSA) is more than 0.50 PER, DER and ROE. Variable PER, DER and ROE wereanalyzed using simple linear regression and multiple linear regression.Based on the results of analysis show that in partial PER (Price Earning Ratio) has no effect on stockprices, DER (Debt To Equity Ratio) positive and significant effect on stock prices and ROE (Return On Equity)positive and significant effect on stock prices. Simultaneously PER (Price Earning Ratio), DER (Debt To EquityRatio), ROE (Return On Equity) positive and significant effect on stock prices.The conclusion of this research show DER (Debt To Equity Ratio), ROE (Return On Equity) partiallyaffect stock prices and PER (Price Earning Ratio), DER (Debt To Equity Ratio), ROE (Return On Equity)simultaneously affect the stock price category of property and real estate in the Indonesia Stock Exchange 2011to 2014. Based on these results, it can form the information and as a basis for decision making for investors andcompanies in their policy. The need for continued research by others to determine the effect of the variables thatare not included in this research. This variable is part of the company's financial ratios that affect stock pricesand require a more in-depth.

PENGARUH EKUITAS MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MATIC HONDA VARIO Siti Muniah; Apriatni EP; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

CV. Cendana Motor Sukorejo is one of the official Honda dealer in Sukorejo. Over the last 5 years of sales, HondaVario had fluctuating movement. In 2013, Honda Vario sales amounted to 133,36%. But in 2014, Honda Vario haddecreased to 39,23%. This research aims to determine the extent of the influence of brand equity (X1) andpromotion (X2) against the purchase decisions (Y) Honda Vario motorcycle in CV. Cendana Motor Sukorejo. Thistype of research is explanatory research, with a population that is all consumer who purchase and use of HondaVario motorcycles. The sample used in this research as many as 100 respondents with techniques of sampling useda purposive Sampling method. Data collection technique on this research using interview and questionnaire. Dataanalysis technique using validity test, reliability test, simple linear regression, multiple linear regression, t test andF test with the tools SPSS 16.0. The result of this research shows that brand equity variable has significant effect tothe purchase decisions of Honda Vario motorcycle 52,4%. The promotion variable has also significant to thepurchase decisions of Honda Vario motorcycle 34,9%. Brand equity an promotion variable have effect to thepurchase decisions 53,1%. According to the result of this research, inferential that the customer perception aboutbrand equity and promotion in the strong category and the purchase decisions has significant effect. So, thecompany suggested to strengthen brand equity and increasing marketing strategy especially sales promotion ofHonda Vario motorcycle.

Pengaruh Kualitas Produk, Fitur Produk dan Harga terhadap Niat Beli Ulang Melalui Kepuasan Konsumen sebagai Variabel Intervening (Studi pada Konsumen Smartphone Xiaomi di Kota Semarang) Ari Cahyo Wicaksono; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

Xiaomi is one of the smartphone brand whose products are currently widely used by the Indonesian people, especially in the city of Semarang. But in the last two years 2016-2017 Xiaomi smartphone sales have decreased and not reached the predetermined sales target. The purpose of this study is to determine the effect of product quality, features product , price, and consumer satisfaction to repurchase intention. This type of research is explanatory research which aims to explain the relationship and influence between the dependent variables independently through hypothesis testing, with a sample of 100 respondents who have bought Xiaomi smartphones through purposive sampling technique, namely determining samples based on certain considerations that fit the criteria. The method of analysis used in this research was two steps regression analysis. The results showed that there are positive effect between product quality to consumer satisfaction, features product to consumer satisfaction and between price to consumer satisfaction. Based on the two steps regression analysis showed that product quality, features product and price has an effect of consumer satisfaction. Furthermore, consumer satisfaction has an effect to repurchase intention. Suggestions in this study are to make more quality products, and make product features that have different characteristics from other brands.

PENGARUH PERIKLANAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PADA SITUS BELANJA ONLINE (Studi Kasus pada Pengguna E-commerce Elevenia Di Kota Semarang) Shri Isyanahapsari; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

In Indonesia there are many online marketplace that is place where sellers can create an account and peddling wares. Research results on the website Elevenia shows that a positive and influential advertising significantly to purchasing decision. The influence of advertising and the quality of service to the most influential buying decision is positive and significant. The conclusions of the study of advertising and the quality of service a positive effect against purchasing decisions.

PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK STORE HARDWARE PARAGON MALL SEMARANG Alfiana Septarini; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Current economic developments encourage of competition in the various business sectors mainly on the same type of business, namely, fashion outlets. The tight of competition makes business bersing each other in boosting sales to obtain the expected pofitabilitas.Therefore, the required efforts to enhance the purchasing decisions ofconsumers. The level of Hardware Store sales experienced a fluctuation in the level of sales. The purpose of this research is to know the extent influence of the price and quality service on the decision purchase at Hardware Store Paragon Mall Semarang. This research type is explanation research with 100 respondent is drawn using the purposeve technique of sampling. Data collection techniques using questionnaires and interviews. Methods of analysis used in this study was the use of regression analysis help software SPSS (Statistical Program for Social Science) version 16. Based on the results of the analysis can be concluded there is a positive and significant influence between the price and quality of service of purchase decisions partially or simultaneously. This has been proven through a simple linear regression test with the value of the regression price affecting the purchase decision of 0.430 and service quality affects the purchasing decisions of 0.507. As for advice to pay attention to the price of Hardware is the Paragon a few items are more expensive than competitors and did training to employees against precision as well as hospitality services to enhance quality of service in Hardware Paragon.

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