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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 22 Documents
 1   2   3 
Search results for , issue "Volume 12, Nomor 4, Tahun 2023" : 22 Documents clear
PENGARUH PROFITABILITAS, LEVERAGE, LIKUIDITAS, DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN (Studi pada Perusahaan Manufaktur yang Terdaftar di BEI Periode 2016-2021) Zakiah, Zakiah; Mawardi, Wisnu; Hasanatina, Foza Hadyu
Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Firms are trying to increase their values, as this would represent the public’s trust in those firms for the efforts that they have made. Based on the gap phenomenons and research gaps that have been explained in this research, there are inconsistencies found in the independent variables examined on the firm values. This is the reason why this research was conducted, with the purpose of examining how profitability, leverage, liquidity, and firm size influence firm value. The population in this research are manufacturing firms listed on the BEI during the 2016-2021 period. The research samples used were 19 firms with the total of 114 observations. The research is based on quantitative data that was processed using multiple linear regression analysis technique through the SPSS 26 application. The results of the research reveal that profitability and firm size have a significant positive impact on firm value. Moreover, leverage has significant negative impact on firm value. Meanwhile, liquidity has no significant impact on firm value.
The Influence of e-WOM and Korean Celebrities as Brand Ambassadors on Consumer Purchase Decision through Brand Image (Case on Somethinc Consumers in Semarang) Komara, Nabila Rahmananda; Amie Kusumawardhani, Amie
Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Nowadays, with the advancements in science and technology, particularly the internet, business competition has become increasingly intense, while foreign cultures, such as The Korean Wave, have become more accessible to Indonesia. Subsequently, the increased rivalry will force Somethinc, an Indonesian beauty company that is known for its wide range of skincare and beauty products, to refine their marketing strategy in order to remain competitive, enhance their brand image, and improve consumer purchase decisions, by making use of the trends of electronic word of mouth and the usage of brand ambassadors. This study aims to analyze the exact extent to which the brand ambassadors and electronic word of mouth contribute to the purchasing decisions of Somethinc customers. The population in this study are the consumers of Somethinc products in the city of Semarang, Indonesia. The sample used was 170 respondents. The sample collecting method used is purposive sampling. The data collecting method used is the distribution of questionnaires through Google Form. This study uses Structural Equation Modeling (SEM) with Partial Least Square (PLS) approach utilizing the 3th edition of SmartPLS as the analysis tool. The findings from this study illustrate that, the electronic word of mouth and brand ambassadors have a positive and significant effect on brand image. In addition, electronic word of mouth and brand ambassadors have a positive and significant effect on purchase decisions..

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