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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 22 Documents
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Search results for , issue "Volume 12, Nomor 5, Tahun 2023" : 22 Documents clear
PENGARUH SOCIAL PRESENCE TERHADAP PERILAKU PEMBELIAN IMPULSIF PADA SIARAN LANGSUNG TIKTOK DENGAN KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi pada Merek Somethinc) Nadia Aqilah, Nadia Aqilah; Dirgantara, I Made Bayu; Aryandika, Ardiaz Ajie
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT The rapid rise in popularity of live streaming prompted the development of a new business strategy called live streaming commerce. The presence of high interactivity and rich sensory stimulation on live streaming affects consumer trust so that it easily encourages impulsive buying behavior. However, knowledge about impulse buying in live streaming commerce is very limited. This study proposes a theoretical framework that can be used to examine how live streaming influence consumers' impulse buying intentions. The population in this study are TikTok users who know and have purchased Somethinc products in live streaming commerce. In an online survey by distributing questionnaires, 153 valid answers were obtained which were selected by purposive sampling. The data obtained were then analyzed using structural equation modeling (SEM). The results show that the 3 dimensions of social presence (social presence of platforms, viewers and live streamers) have a positive effect on consumer trust. The results also show that the 3 dimensions of social presence (social presence of platforms, viewers, and live streamers) have a positive effect on impulsive buying behavior through consumer trust. Furthermore, this study proves that impulse buying is driven by social presence and consumer trust in the context of live streaming commerce. This research will help brands to better understand how to stimulate consumer buying behavior. Research also provides a reference for developing live streaming commerce in online business
PENGARUH SOCIAL MEDIA MARKETING DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING (STUDI PADA PELANGGAN TOKOPEDIA DI KOTA SEMARANG) Zuhad, Muhammad Daniel; Yoestini, Yoestini
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT The research aims to examine the influence of social media marketing and brand image on purchase decisions, with purchase intention acting as an intervening variable. The study focuses on Tokopedia customers in Semarang City, specifically targeting customers aged between 18 and 30. The sample used amounted to 120 respondents. The data collection method uses a questionnaire with the Structural Equation Modeling (SEM) analysis technique using AMOS 24.0 as an analytical tool. The results showed social media marketing had a positive and significant effect on purchase intention, brand image had a positive and significant effect on purchase intention, social media marketing does not have a significant effect on purchase decisions, brand image does not have a significant effect on purchase decisions,, purchase intention had a positive and significant effect on purchase decision and both social media marketing and brand image have a significant effect influence on purchase indicates that purchase intention acts as a intervening variable
KEPUASAN KERJA MAHASISWA MAGANG : STUDI LITERATUR Vaniasari, Shafira; Perdhana, Mirwan Surya
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This study aims to analyze the effect of job characteristics and work environment characteristics on job satisfaction. This study consists of two independent variables and one dependent variable. The independent variables in this study are job characteristics and work environment characteristics. The dependent variable in this study is job satisfaction. Sampling was carried out using a purposive sampling method. Data collection was carried out by distributing online questionnaires to intern students at E-commerce companies. A total of 135 interns have participated in this study. Data analysis was performed using structural equation modeling analysis with SmartPLS 3.2.9. The results of this study indicate that job characteristics and work environment characteristics have a significant positive effect on job satistfaction.
ANALISIS PENGARUH MANAJEMEN MODAL KERJA TERHADAP PROFITABILITAS PADA PERUSAHAAN SUB SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI PERIODE 2018-2022 Yudistira, Eka Maisa; Demi Pangestuti, Irene Rini
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This study aims to determine the effect of working capital management proxied by Cash Conversion Cycle, Account Receivable Period, Account Payable Period, and Inventory Conversion Period on profitability in food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange (IDX) in Indonesia. Profitability is proxied by Return On Assets (ROA) as a measure of a company's ability to earn profits from the use of all of its resources or assets. This study uses secondary data obtained from annual reports of food and beverage companies listed on the Indonesia Stock Exchange (IDX) during the 2018-2022 period. The number of samples used was 59 taken by purposive sample method. The results of this study indicate that the cash conversion cycle has a negative and significant effect on profitability, the account receivable period has a positive and significant effect on profitability, and the account payable period has a significant negative effect on profitability. Meanwhile, the results for the inventory conversion period show that there is no significant effect on profitability.
The Influence of Brand Identification and Brand Image toward Loyalty through Brand Trust and Customer Satisfaction of H&M Setiawan, Annisaa Nabhila; Sukresna, I Made
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT The phrase "Buy it now, it won't be here tomorrow" serves as an implicit signal that fashion retailers expeditiously communicate to their intended clientele. The stimulus prompts individuals to take prompt action. The focus of this study is H&M, a global fast fashion retail industry. The swift advancement of global society has led to heightened commercial rivalry, particularly within the contemporary retail sector that flourishes in Indonesia. According to the findings of preliminary research conducted on H&M customers in DKI Jakarta Province, it is evident that H&M is currently lagging behind other prominent international brands. Researcher also conducted a pre-resarch on H&M related to the variable used in this study in the form of loyalty, brand trust, and customer satisfaction in DKI Jakarta Provinve, the average answerd "maybe" and "no". This study uses people in DKI Jakarta Province, then sampling is carried out using purposive sampling and has several criteria. The sample in this study was 200 respondents who live in DKI Jakarta Province, over 17 years old, and have purchased products from H&M more than 2 times in the last 1 year. The collected data will be analyzed using the structural equation model (SEM) method and processed with AMOS software. The result of this study indicate all hypothesis are accepted: brand identification has a significant positive effect on brand trust, brand image has a significant positive effect on brand trust, brand identification has a significant positive effect on customer satisfaction, brand image has a significant positive effect on customer satisfaction, brand trust has a significant positive effect on loyalty, and customer satisfaction has a significant positive effect on loyalty.
ANALISIS PENGARUH EKUITAS MEREK DAN KUALITAS PRODUK TERHADAP PEMBUATAN KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi Empiris Pada Mahasiswa FEB Universitas Diponegoro Semarang yang Pernah Memakai Produk Apple lebih Dari 1 Tahun) Dyah Pramesti, Ardea Ayu; Hidayati, Retno
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT One of the important factors in doing marketing is to build brand equity, product quality and consumer trust to produce purchasing decisions. Apple is a technology company that has successfully led the competition by holding the title of The World's Most Valuable Brands based on Forbes in 2019 and is also ranked in the top three technology brands with the most distribution of smartphones based on Canalys Smartphone Market Pulse 2019. Seeing these conditions, this study aims to analyze brand equity and product quality on purchasing decision making through consumer trust as an intervening variable for FEB Undip Semarang students. The population used in this study were FEB Undip Semarang students who had already purchased apple products. The number of samples used in this study were 150 respondents. The method of data collection is done by questionnaire. The data that has been collected is processed and analyzed using the Structural Equation Modeling (SEM) analysis technique with the AMOS 26.0 analysis tool. The results of this study indicate that consumer confidence has a positive effect on purchasing decision making. Brand Equity has a positive effect on Purchase Decision Making. Brand Equity has a positive effect on Consumer Confidence. Product quality has a positive effect on Purchase Decision Making. Product quality has a positive effect on consumer confidence
PENGARUH CELEBRITY ENDORSER KOREA SELATAN PADA BRAND EQUITY DENGAN BRAND CREDIBILITY DAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI (Studi Pada Pengguna Produk Whitelab) Wardhani, Hernita Wisnu; Sukresna, I Made
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Celebrities are often used by companies to introduce their products or services. The product or service can be a recent release or an existing one. Whitelab adds to the long list of local brands following the Korean Wave phenomenon by collaborating with Sehun, a member of boy group EXO from South Korea. Credible celebrity endorsers are expected to have an impact on brand equity. The study was conducted on 200 respondents through a quantitative questionnaire with closed questions that had a Likert scale of 1-5. Research analysis was carried out using the Structural Equation Model (SEM) method using AMOS software. The results of the study show that celebrity endorsers do not have a direct effect on brand equity, but through the influence of brand credibility. Celebrity endorsers have a positive and significant effect on brand credibility and brand image. It was found that brand image has no significant effect on brand equity. With this, brand credibility positively influences consumers' ideas as well as helps to increase brand value.
PENGARUH DESTINATION IMAGE, DESTINATION SERVICE QUALITY, PERCEIVED VALUE TERHADAP REVISIT INTENTION DENGAN TOURIST SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi Pada Wisata Taman Nasional Bunaken) Manoppo, Sulistiawati; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT As an archipelagic country with the largest sea area in the world, Indonesia has huge potential to become the global maritime axis. This plays a crucial role for the country’s growth and prosperity. The diverse maritime potential of Indonesia also contributes greatly to the welfare and prosperity of its people. It has a positive impact on the potential of marine tourism in Indonesia, which can contribute to both the national and local economy of the tourist area itself. One of the famous marine attractions in Indonesia is Bunaken National Park. This study aims to analyze the influence of Destination Image, Destination Service Quality, Perceived Value towards Revisit Intention with Tourist Satisfaction as the intervening variable. This study utilizes a quantitative method with a purposive sampling technique. The study population consists of tourists living outside Manado city, with the data collection conducted through online questionnaires. As a result, 168 respondents meet the criteria. Subsequently, the data gathered is being analyzed using the Structural Equation Modelling method with the Analysis Moment of Structural (AMOS) software. The result of the study shows that Destination Image has a significant positive effect on Tourist Satisfaction, Destination Service Quality has a significant positive effect on Tourist Satisfaction, Perceived Value has a significant positive effect on tourist satisfaction, tourist satisfaction has a positive effect on Revisit Intention, Destination Image has no significant positive effect on Revisit Intention , Destination Service Quality has no significant positive effect on Revisit Intention and Perceived Value has no significant positive effect on Revisit Intention.
PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK ORIFLAME DI KOTA SEMARANG DENGAN MINAT BELI SEBAGAIVARIABEL INTERVENING Harahap, Latifa Hannum; Khasanah, Imroatul
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This study aims to analyze the effect of perceived price, product quality, and brand image on purchasing decisions for Oriflame products in Semarang city with purchase intention as an intervening variable. The population in this study were users who had made transactions or purchased Oriflame products in the city of Semarang and the number of samples used in this study were 120 respondents. In the process of collecting data this research uses a questionnaire method. The analysis technique used is Structural Equation Modeling (SEM) with the help of the AMOS 24.0 analysis tool. The results showed that product quality had a significant effect on purchase intention, price perceptions had a significant effect on purchase intention, brand image had a significant effect on purchase intention, and purchase intention had a significant effect on purchasing decisions.
PENGARUH KEPEMIMPINAN TRANSFORMATIONAL DAN DUKUNGAN ORGANISASI TERHADAP KREATIVITAS KARYAWAN MELALUI BERBAGI PENGETAHUAN SEBAGAI VARIABEL MEDIASI Dezar, Salsabila; Yuniawan, Ahyar
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Today's tough competition and dynamic environment have forced companies to rethink the way they manage to get the best out of their employees. One way that companies can do this is by developing the creativity of their employees. With this, the company can get the best ideas from employees. Activities that can be carried out to influence the level of employee creativity include leadership styles, organizational support, and knowledge sharing. The population in this study were employees of BSI Region VII or the Semarang region. The sampling technique in this study used a census where all members of the population were used as samples from various employees with different positions. The analysis technique used is path analysis with the SPSS 25 program to determine the path coefficient and the effect of the independent variables on the dependent variable. This study aims to examine the effect of Transformational Leadership and Employee Creativity on Employee Creativity mediated by Knowledge Sharing on employees of PT Bank Syariah Semarang. The results of the study show that Transformational Leadership has a positive and significant effect on Employee Creativity. Transformational Leadership has a positive and significant effect on Knowledge Sharing. Organizational Support has a positive and significant effect on Employee Creativity. Organizational Support has a negative and insignificant effect on Employee Creativity.

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