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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
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Articles 42 Documents
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Search results for , issue "Volume 2, Nomor 2, Tahun 2013" : 42 Documents clear
Analis is Faktor-Faktor Yang Me mpe ngaruhi Niat Mengkons ums i Daging Halal(Studi Pada Kons ume n Mus lim di Se marang) Safitri, Afriana; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

As the increasing of the consumer need of food, especia lly for meat, it is undeniably that the circulation of unhealthy meat is begin to increase, the unhealthy meat itself is meat that not appropriate with the requirments that already allowed toward domestic products or export import product. Furthermore one of the reason that makes this problem increase is the lack of knowledge and ability of consumers to consider the good and right product (meat) properly and safely. This study is aimed to analyze and provide empirical evidence about whether subjective norm and behavioral control influence on religious awareness on halal products and intention to eat halal meat.The population was the moslem peop le of Semarang who ate red meat. The numberof samples are 100 respondents and the sampling method was accidental sampling.This research  used  a  multip le linear regression  method  with  SPSS  for windows software.The result showed that subjective norm and behavioral control have positive andsignificant impacts on relig ious awareness on hala l products. Further relig ious awareness on  halal  products ,  subjective norm  and  behavioral    control have also  positive and significant impacts on intention to eat halal meat. The most dominant v ariable of model 1 is subjective norm, while for model 2, religious awareness on halal products is the highest influence on intention to eat halal meat.
ANALISIS PENGARUH KEUNGGULAN PRODUK, EFEK KOMUNITAS, TERHADAP SIKAP MEREK DAN IMPLIKASINYA TERHADAP LOYALITAS PELANGGAN (Studi Kasus Warung Sate Sapi Pak Kempleng 1 di Kota Semarang) Rochmawati, Opi; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine how big the influence product excellence, community effect and attitude towards brand of the customer loyalty on beef satay foodstall in Pak Kempleng 1 Semarang. And this research also aims to analyze the most dominant factors that influence on customer loyalty of beef satay foodstall in Pak Kempleng 1 Semarang.            The population used in this study is consumer of beef satay foodstall in Pak Kempleng 1 Semarang. The sample in this study are 100 respondents and the technique used is non-probability sampling technique with the approach purposive sampling.            The result showed that excellence product and community effect have positive and significant impacts on attitude towards brand. Further attitude towards brand, the excellence product and community effect have also positive and significant impacts on customer loyalty. The most dominant variable of model 1 is the excellence product, while for model 2, attitude towards brand is the highest influence on customer loyalty.
STUDI TENTANG BRAND LOYALTY KENDARAAN NIAGA DI SEMARANG Sutanza, Bangkit; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Brand loyalty is one of the important components in the automotive industries. Optimal management of brand loyalty that needs to be done, because brand loyalty of brand loyalty can be influencing sales and determine profitability in the future. The purpose of this study was to investigate the influence brand reputation, brand predictability, brand competences and brand liking to brand loyalty. After doing a literature review and hypothesis formulation, data is obtained by spreading questionnaires to 100 owner and user of Mitsubishi commercial vehicles in Semarang. Using purposive sampling, and then data is analyzed quantitatively and qualitatively. Quantitative analysis covers some matters; they are validity and reliability test, classic assumption text, analysis multiple regression, and hypothesis test. The hypothesis test is done through t and F test, and coefficient of determination (R2). The result of this study shows that coefficient of determination in Adjusted R Square is 0.899, which means that 89,9% brand loyalty effect can be explained by four independent variables in this study that are brand reputation, brand predictability, brand competence and brand liking, and the rest 10,1% can be explained by other variables outside the model of this study.
Analisis Pengaruh Ketanggapan Karyawan, Empati Karyawan Dan Kehandalan Karyawan Terhadap Kualitas Pelayanan Serta Dampaknya Terhadap Kepercayaan Konsumen (Studi Pada Guest House Griya Bougenville Semarang) Harimurti, Krisna; Sugiarto, Sugiarto
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine how much influence of employee responsiveness, employeeempathy, and employee reliability to service quality. Service quality can influence to consumer trust. The population used in this study is the guest in Griya Bougenville who ever live in there or more than once times.Samples in this study were 100 respondents and the techniques used are non-probability sampling technique with Accidental Sampling approach. The researcher use validity test, reliabilitytest, linier regression analysis, and hypothesis test supported by SPSS computer program version17. Independent variables are employee responsiveness, employee emphaty, and employee reliability. Intervening variable is service quality, and dependent variable is consumer trust.The  result  of  research  showed  that  employee  responsiveness,  employee  empathy,  andemployee reliability  have positive and significant impact on service quality. Service quality have positive and significant impact to Consumer Trust.
ANALISIS PENGARUH KEPEMILIKAN INSTITUSIONAL, PROFITABILITAS DAN LIKUIDITAS TERHADAP KEBIJAKAN DIVIDEN DENGAN STRUKTUR MODAL SEBAGAI VARIABEL INTERVENING SERTA PENGARUH PAJAK TERHADAP KEBIJAKAN DIVIDEN Taufan, Frendy Akhmad; Wahyudi, Sugeng
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The  purpose of this research  was to examine direct  and indirect  effect of  InstitutionalOwnerships,  Profitability  and  Liquidity  on  Dividend  Policy  with  Capital  Structure  as  an Intervening Variable and the effect of Tax on Dividend Policy. This research was taken as there are differences in the results of previous researches between researches with each other and there is a difference between the empirical data with existing theories.Sampling technique used is purposive sampling. From four hundred and twenty-eight companies according ICMD which were taken twelve non financial companies. Because, it has thecomplete financial statements from the year 2008 up to 2010. The method of analysis used aremultiple regression and path analysis.Using multivariate regression analysis, it is known that Institutional Ownerships and Profitability have negative significant effect on the Dividend Policy. Capital Structure has positive significant effect on Dividend Policy. Profitability has positive significant impact on Capital Structure. Liquidity has negative significant impact on Capital Structure. According Path Analysis, Capital Structure isn’t the Intervening Variable
Penghargaan dan Sanksi (Studi pada karyawan pelaksana PT. Perkebunan Nusantara IV Unit Kebun Mayang) Tampubolon, Bob Hans P.; Nugraheni, Rini
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Rewards and punishment is one of the main factors that affect employee’s performance.This research focused on the implementation and application of rewards and punishment’s policy within the firm. According to the policy of rewards and punishment for employees at PT. Perkebunan Nusantara IV Unit Kebun Mayang shows that the implementation and application of rewards and punishment sometimes are not applied  evenly in accordance  with  firm’s  policy. Generally this is caused by the limited understanding of employees about rewards and punishment at Unit Kebun Mayang, despite the rewards and punishment that has been written in the PKB (Perjanjian Kerja Bersama) PTPN IV within the period of 2012-2013.This study used a qualitative method where the data collection is done by interview and documentation so as to delve deeper into the implementation and application of rewards and punishment. The sample in this research is an active employee who has served for over 10 years and worked at PT. Perkebunan Nusantara IV (Persero) Unit Kebun Mayang.The results obtained from this research stated that the rewards and punishment’s policythat exist in PT. Perkebunan Nusantara IV (Persero) Unit Kebun Mayang has been implemented and applied in accordance to which the rewards and punishment’s policy that are written in the PKB (Perjanjian Kerja Bersama) within the period of 2012-2013. Besides the perceived benefits by active employees of the implementation and application of the award is to make ends meet. Then the purpose of the implementation and application of punishment is to discipline employees. However, there are still some employees that do not know and understand about rewards and punishment thoroughly.
ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING (Studi pada Perusahaan Manufaktur yang Listed di BEI Tahun 2008 – 2011) Alivia, Natasha Rizky; M. Chabachib, M. Chabachib
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Firm Value is one of the factors are considered by investors for making investment decisions. Research of the factors that affect the firm value still shows the  differences in researchoutcomes. Also based on the data available, there are differences regarding the direction of the relationship factors that influence the firm value. Therefore, it still needs to be done further research on the factors that affect the firm value. This study examined the effect of Total AssetTurnover (TATO), Sales growth (SG), Net Profit Margin (NPM) on Return on Assets (ROA) and the influence of Total Asset Turnover (TATO), Return on Assets (ROA), Net Profit Margin (NPM)of the Price Book Value (PBV) in the manufacturing companies listed on the Indonesia StockExchange (BEI) in the period from 2008 to 2011.The sample used in this study consisted of 71 manufacturing companies listed on theIndonesia Stock Exchange (BEI) in the period from 2008 to 2011. Sampling was done by purposive sampling method. Data obtained from the Indonesian Capitan Market Directory (ICMD) and the Annual Report of the company. The analysis technique used is multiple regression analysis and Path Analysis with the help of SEM.The results showed that the Total Asset Turnover (TATO) significant positive effect on return on assets (ROA) and Price Book Value (PBV .Based on Path Analysis Total Asset Turnover(TATO) indirectly influence the Price Book Value (PBV) through the Return on Assets (ROA).Sales growth (SG)have no significant negative effect on Return on Assets (ROA). Net Profit Margin(NPM) a positive effect on return on assets (ROA) and  negative effect on Price Book Value (PBV).Based on Path analysis Net Profit Margin (NPM) indirectly influence the Price Book Value trough the Return on Asset (ROA)
ANALISIS PENGARUH PENDEKATAN EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN (Studi Kasus pada Mahasiswa Pengunjung Perpustakaan S1 Reguler Ruang Referensi Fakultas Ekonomika dan Bisnis Universitas Diponegoro Semarang) Rahmasari, Ika Agustina; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Experiential marketing is one of marketing strategies which relates products or services to the customer positively in some aspect. Not only limited to logic, but also to the emoticon and customer sense, so that products or services can be remembered more by customers. If it applied correctly, experiential marketing will  create customer satisfaction toward to  the  products or services. The purpose of this research to know the influence of the five dimensions of experientialmarketing to customer satisfaction in using products or services..Population of the research are the university students who visit the library of S1 Regular of Bussines and Economic Faculty Diponegoro University using purposive sampling method . Data collection is done using questionnaires. A quantitative analysis include validity and reliability, the classic assumption test, test hypotheses through F test and t test, coefficient of determination (R2). Data analysis techniques used were linear regression analysis. Qualitative analysis is the interpretation of the data obtained in this study.Hypothesis testing using t test showed that the five independent variables studied were Sense (X1), Feel  (X2), Think (X3), Act  (X4) and Relate  (X5) have significantly affect  to the dependent variable, Customer Satisfaction (Y). Then through the F test showed that the variables sense, feel, think, act, and relate have a significant effect together in customer satisfaction.
ANALISIS PENGARUH STRES KERJA DAN GAYA KEPEMIMPINAN TERHADAP KINERJA PEGAWAI PERUSAHAAN DAERAH BANK PERKREDITAN RAKYAT BKK KABUPATEN DEMAK Rochmanasari, Dina; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

An established company in general has several purposes, such as to obtain the maximum profit in which the banking company can be seen from the side of the rentability. To achieve this requires some resources, particularly human resources. They are the ones who will market the products of the company to achieve the ultimate goal. A number of people organized in one organization or company to achieve certain objectives requires a systematic and structured order set out in the form  of  organizational  structure.  This  is  meant  to  guarantee  a  positive  interaction  with  one another. In addition the work can run in accordance with their job description and not to mention the hierarchy is known who leads and who is led. It is therefore expected that all obstacles in the company like stress of work can be overcome and the leadership functions are able to run, so that the performance of employees will go on well.The purpose of this study is to find out the effect of work stress and leadership style on the employee’s performance of PD. BPR BKK Demak regency. The number of population in the study is as many as 102 people and the number of samples is as many as 78 people. While the analysis tool used is multiple regression.After the data are collected, the process of scoring, validity, reliability test, assumptions test, and then the final stage is the multiple regression test. From the results of hypothesis testing can beconcluded that the work stress variables (X1) has positive effect and it is significant on theemployee’s performance (Y). Similarly to the leadership style variable (X2) has a positive and significant impact on the employee’s performance (Y)
ANALISIS PENGARUH ROE, GROWTH, & WORKING CAPITAL TERHADAP OVERVALUED SAHAM LQ 45 PADA PERUSAHAAN NON PERBANKAN YANG TERCATAT DI BEI PERIODE 2008-2010 Hendrata, Albin Satria; Haryanto, A. Mulyo
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Based on the phenomenon, the comparation between fair value and the market price plays an important role in the assessment of the shares to be undervalued or overvalued. The results ofthe assessment will affect the decision of investors to sell or buy shares in the stock market. This research aims to investigate the possible influence of the independent variables Return On Equity,growth, and working capital to the dependent variable overvalued valuation.The calculation method used to determine the fair value of the stock is Gordon GrowthModel.  From  some  previous  researchers,  said  that  the  Gordon  Growth  Model  became  quite accurate in calculating the fair value of the shares. In analyzing the effect of independent variables with dependent variables using logistic regression.Based on the results of logistic regression analysis for the three independent variables, showed that the ROE and growth have significant effect on the variable overvalued. It means thatROE and growth influence the possibility of overvalued in stock valuation. While working capital have not significant effect on the stock valuation.

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