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Diponegoro Journal of Management
Published by Universitas Diponegoro
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Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
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Articles 23 Documents
Search results for , issue "Volume 6, Nomor 2, Tahun 2017" : 23 Documents clear
IMPLEMENTASI NILAI-NILAI ISLAM PADA PRAKTIK SUMBER DAYA MANUSIA DI RUMAH ZAKAT SEMARANG Alin, Atika Nur; Djastuti, Indi
Diponegoro Journal of Management Volume 6, Nomor 2, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Human resource management has a field management to specialized learn about relations and role of human hearts as well as the organization of the Company. Increased competition in the work environment is one of the most important reason for the spread of the role and importance of human resource management functions in the organization. Management of the majority of people know about the management of the western system. But with the economic development of Islam raises new phenomenon, especially on the side of the practitioner or human resources. Economic development of Islam practice in Indonesia is marked by the growth and development sector economic activities that utilize the principles of Islamic economics. As such, to be seen whether the organizations using the principles of Islamic economics has implemented management based on Islamic values that based Al-Quran and Hadith. This study was conducted to identify the implementation’; implementation of Islamic values in human resources practices in Rumah Zakat Semarang. These aspects are examined in this study, namely recruitment, selection and placement, training and development, performance appraisal, and compensation . This study uses a qualitative method where data collection is by interview, observation and documentation so that they can dig deep and detailed on the implementation of Islamic management in human resources management. Objects in this study are employees of Rumah Zakat Semarang who have worked at least one year . The results of this study indicate that Rumah Zakat Semarang has approached the implementation Islamic management in managing human resources. Islamic aspects indicated by inserting Islamic values in the practice of recruitment, selection and placement, training and development, performance appraisal and compensation.
PENGARUH PELATIHAN DAN LINGKUNGAN KERJA TERHADAP LOYALITAS KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (Studi pada PT Kereta Api Indonesia (Persero) Daerah Operasional 4 Semarang) Alyani, Niken; Djastuti, Indi
Diponegoro Journal of Management Volume 6, Nomor 2, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to see the impact of training and working environment to the employee loyalty regarding job satisfaction as an intervening variable to the employee of PT Kereta Api Indonesia (Persero) Daerah Operasional 4 Semarang. This study used software smartPLS 2.0.m3 version (Partial Least Square) as the methodology in data analysis. The sample of this study are employee of PT. Kereta Api Indonesia (Persero) Daerah Operasional 4 Semarang with 63 respondents. While data was collected through questioner, surveys, interview and literature review. The result of this study indicates: 1) training has positive and significant impact to the job satisfaction, 2) working environment has positive and significant impact to the job satisfaction, 3) job satisfaction has positive and significant impact to the employee loyalty, 4) training has positive and significant impact to the employee loyalty, 5) working environment has positive and significant impact to the employee loyalty, 6) training has positive and significant impact to the employee loyalty through job satisfaction, 7) working environment has positive and significant impact to the employee loyalty through job satisfaction.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN SERTA DAMPAKNYA TERHADAP MINAT BELI ULANG KONSUMEN (STUDI PADA BLENDS PASTA & CHOCOLATE CABANG UNIKA SEMARANG) Putri, Anindya Dwiana; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 6, Nomor 2, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Culinary businesses are keep  booming and growing nowadays, which causing a tighter  competition between all culinary businesses’ owners. The main purpose of this research is  to get to know if there’s any impact of product quality, service quality  and customer value on customer repurchase intention at Blends Pasta & Chocolate Unika Semarang with customer satisfaction as the intervening variable.A total  sample of 100 respondents are taken by purposive sampling technique and all obtained from Blends Pasta & Chocolate’s Unika Semarang customers who purchased at least 2 times before. All data are collected from both  opened and closed questions on questioner’s answer. The method for analyzing data is using  double regression method on SPSS 21 version.The result from data analysis  showed that product quality, service quality, and customer value variables have all positive and significant impact toward customer satisfaction  with  coefficient regression Y1=0,354X1 + 0,276X2 + 0,275X3. Meanwhile costumer satisfaction’s variable has positive and significant impacts toward customer repurchase intention variable with coefficient regression Y2 = 0,747Y1.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI INITIAL TRUST SERTA DAMPAKNYA TERHADAP MINAT BELI KONSUMEN PADA TOKO ONLINE LAZADA INDONESIA Maharani, Shabira; Indriani, Farida
Diponegoro Journal of Management Volume 6, Nomor 2, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to analyze the influence of perceived corporate reputation, perceived corporate size, perceived ease of use, and perceived website security towards the customer’s purchase intention of Lazada Indonesia online store through initial trust as the intervening variable.The sampling method used on this research is non-probability sampling with purposive sampling technique. Samples were collected from 100 respondents on Semarang who knows the information about Lazada Indonesia and have visited Lazada Indonesias’s website. Analysis method used here is multiple regression analysis which includes validity test, reliability test, classic assumption test, multiple linear regression test, t-test, f-test, determination test and sobel test.The result showed that perceived corporate reputation, perceived corporate size, perceived ease of use and perceived website security has positive and significant influence towards the initial trust. While initial trust as the intervening variable has positive and significant influence towards the purchase intention.
PENGARUH PESAN IKLAN, KREATIVITAS IKLAN, KREDIBILITAS CELEBRITY ENDORSER DAN MEDIA KOMUNIKASI TERHADAP EFEKTIVITAS IKLAN DALAM MENUMBUHKAN BRAND AWARENESS PRODUK SAMPO LIFEBUOY Andiyaksa, Muhammad; Khasanah, Imroatul
Diponegoro Journal of Management Volume 6, Nomor 2, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

An effective ad is an ad that can foster awareness for always remembering to be a brand product.  The  background  to  the  problems  that the consumer  awareness  of  the  ads  delivered shampoo Lifebuoy brand has decreased, look at Top Brand Index, Top of Mind Advertising and TOM Brand that Lifebuoy shampoo decreased significantly when compared with other similar brands of shampoo. This study aims to describe and analyze the effects of advertising messages, advertising creativity, credibility celebrity endorser and communication media on the effectiveness of advertising in aim to growing up brand awareness.The population in this study were students of Diponegoro University in Semarang who have  seen  Lifebuoy  shampoo  ad  impressions  on  television.  By  using  a  sampling  technique, purposive sampling, then obtained a sample of 100 respondents. The analytical tool used in this research is multiple linear regression. Prior to the regression test, first tested the validity and reliability and classic assumption.The results showed that the advertising message shown to have a significant positive influence on the effectiveness of advertising. Advertising creativity has a positive and significant impact on the effectiveness of advertising, meaning that the more creative ads delivered, then make the audience pay attention to these ads in detail and detail so that is expected to cause a rapid impact in efforts to increase the effectiveness of advertising. Credibility of celebrity endorser positive influence on the effectiveness of ads. The results also proved that the communications media  positive  and  significant  impact  on  the  effectiveness  of  advertising.  Effectiveness  of advertising has a positive significant impact to brand awareness, it means that the ad who has a message, creativity, credibility celebrity endorser, and media communication is good and right it will increase the effectiveness of your ad which will grow brand awareness
ANALISIS PENGARUH FOREIGN INFLOW, INFLASI, SUKU BUNGA DAN KURS PADA RETURN SAHAM (Studi kasus pada sektor keuangan periode Juli 2016 – Januari 2017) Bobbi, Bobbi; Haryanto, A. Mulyo
Diponegoro Journal of Management Volume 6, Nomor 2, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Flow of investment into the stock market as the impact of tax amnesty program led to the foreign markets are also feeling the impact. This study aimed to examine the effect of foreign inflow, inflation rate, interest rate and exchange rate to stock return on finance sector in tax amnesty period. Net buy is used as a proxy for the foreign inflow in stock market, interpolation of inflation rate is used for inflation, interpolation of BI 7-day repo rate is used for interest rate and exchange rate of IDR/USD is used for exchange rate.This study uses finance index in Indonesian Stock Exchange during the period July 2016 – January 2017 as the sample. The analysis technique used is regression analysis using computer software programs such as SPSS 22.0. The results showed that Foreign Inflow have significant positive effect on stock return, while Inflation, interest rate and exchange rate have no significant effect on stock return. Based on the test results of the coefficient of determination R2, the independent variables in this study had the effect as much as 31.7% to stock return.
ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, PROMOSI TERHADAP CITRA MEREK DAN MINAT BELI SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN KARTU PERDANA XL AXIATA DI SEMARANG Wicaksono, Panji Usmar; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 6, Nomor 2, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the effect of product quality, price perception, and promotion of brand image and purchase interest and their impact on the purchase decision Axiata XL card in Semarang. Improving network quality in several areas including the farthest and improving the quality of the card so that no damage can enhance the brand image of XL Axiata, thus making consumers make purchasing decisions Axiata XL card. Perception prices and promotions have been done XL Axiata make consumers interested in buying, as well as increasing the purchasing decisions of consumers against Axiata XL card. Promotion XL Axiata very intensive to make the increase in purchase decisions Axiata XL card. XL Axiata brand image are important things to consider consumers to buy and increased the purchasing decisions of consumers against Axiata XL card.This study sampled using non-probability sampling technique, the respondents who have bought and used the card XL Axiata in Semarang. The collection of data obtained from 200 users Axiata XL card in Semarang by giving questionnaires. The analysis technique used in this research is Structural Equation Modeling (SEM) with Amos 22.The analysis showed that the product quality, price perception, and the campaign has a positive influence and significant impact on the brand image and purchase interest and their impact on the purchase decision Axiata XL card in Semarang.
ANALISIS PENGARUH BOOK TO MARKET, SIZE, SYSTEMATIC RISK, DAN MOMENTUM TERHADAP RETURN SAHAM SMALL BUT LIQUID DAN BIG BUT ILLIQUID (Studi pada Perusahaan yang terdaftar di Kompas100 Tahun 2011-2015) Ulfah, Firda Huwaida; Arfianto, Erman Denny
Diponegoro Journal of Management Volume 6, Nomor 2, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The research developed the factors that affect in stock returns. One of the "missing factor" that developed  the stocks that have small capitalization value with high frequency. This type of behavior has not expected oftenly. The purpose of this study is to analyze the influence of book to market, size, systematic risk,and momentum on stock returns in small but liquid and big but illiquid studies on companies KOMPAS100 2011-2015.The population in this study is a company with small but liquid stock category and big but illiquid stock category sorted by method purposive sampling to obtain these categories which has a number of 100 samples, of which 50 categories of samples small but liquid and 50 samples withcategory bigbut illiquid which annually features 10 different samples in accordance with these criteria.Research results in the category of small but liquid, book to market a significant negative effect on returns, stock size negative and not significant to return, stock systematic risk positive effect and no significant effect on returns, stock  and the momentum positive and significant impact on returns. stock  While the research results in the category of big but illiquid, book to market negative and not significant to return, stock size has a positive effect and no significant effect on returns, stock systematic risk significant negative effect on returns, stock  and the momentum positive and significant impact on returns stockDifferent test showed that the difference in returns small but liquid and big but illiquid evaluation in the first year after the establishment has a significance value of 0.008 and the value of T count greater than T table as worth 2.02269 is 2,790, which means there are significant differences. While evaluating the second and third years after the establishment did not have a significant difference in the presence of evidence that the evaluation of the second year of significant value amounted to 0,544 and evaluations in the third year has a significance value of 0.626 which means the absence of a significant difference
ANALISIS PENGARUH ATMOSFER TOKO, PRICE DISCOUNT DAN SALES PERSON TERHADAP IMPULSE BUYING MELALUI EMOTIONAL RESPONSE (Studi Pada Konsumen Hypermarket Kota Semarang) Hidayat, Yahya Nuur; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 6, Nomor 2, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The development of retail business in Semarang has increasing, ranging from minimarkets, supermarket, to the hypermarket. It can not be separated from the demands of people who want a very practical, comfortable, and saving time. This lead tight competition to the retail business. Consumers who feel comfortable with the store atmosphere and then coupled with the emotional motivation allow impulse purchases will increase. This  research  is  motivated  by  intense  competition  in  the  modern  retail industry in Semarang. That is because a lot of new faces emerging modern retail players. However, there is one thing on consumer purchasing behavior in modern retailing that steal the show. This research used five variables such as store atmosphere, price discounts, sales person, emotional response, and impulse buying. The hypothesis testing used 100 respondents as the data. The object of this research is that consumers at Hypermarket Semarang. Technique of analysis is used software program of Statistical Package fo Social Science (SPSS) 20.The results showed that: (1) Store atmosphere positive and significant impact on emotional response. (2) Price discount positive and significant impact on emotional response. (3) Sales person positive and significant impact on the emotional response. (4) Emotional response positive and significant impact on the impulse buying.
ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KEPERCAYAAN, MINAT BELI DAN KEAMANAN BERTRANSAKSI UNTUK MENINGKATKAN KEPUTUSAN PEMBELIAN KONSUMEN PADA E-COMMERCE LAZADA.CO.ID DI SEMARANG Zatalini, Nadhissa Shadrina; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 6, Nomor 2, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The online shopping nowadays has represented a significant escalation. A lot of e- commerce types have emerged in line with the changing of the way people shop from market place to market space. Lazada.co.id is one of e-commerce sites founded by Germany’s Rocket Internet, that now has become one of the most popular e-commerce sites in Indonesia. But, the popularity of Lazada.co.id should be reviewed due to the decrease of marketing performance from 2015-2016 that can also be seen from the decrease in the brand share of e-commerce Business to Consumer (B2C) values. The decrease of marketing performance is able to weaken Lazada.co.id site. This research is conducted to analyze factors that affect trust, buying interest, and transaction security in order to increase consumer buying decision of Lazada.co.id site in Semarang. By using data from 200 respondents who have made a purchase in Lazada.co.id throughout 2016, nine  hypotheses are proposed through Structural Equation Model (SEM) analysis. The result of this research has shown that purchase decision is affected by trust. Consumer trust will be increased if quality of product information given by the website is considerably good. Thus, it will form a consumer trust.

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