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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 34 Documents
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Search results for , issue "Volume 7, Nomor 2, Tahun 2018" : 34 Documents clear
PENGARUH BRAND IMAGE, KUALITAS, PERSEPSI HARGA DAN VARIASI PRODUK TERHADAP MINAT BELI KONSUMEN SARUNG GAJAH DUDUK DI KABUPATEN PEKALONGAN Wijayasari, Nilla; Mahfudz, Mahfudz
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The development of textile industry and fashion in Indonesia is rapidly increasing which caused fierce competition between businesses. This can be seen from the decline in sales sarong Gajah Duduk. Sarong Gajah Duduk is a pre-eminent sarong brand of PT.Pismatex pekalongan.Sarong Gajah Duduk it is first time marketed in 1972. This research was conducted to  analyze  the  effect  of  brand  image,  quality,  price  perpection  and  product  variation  on purchase intention of Sarong Gajah Duduk  product located in Pekalongan.Data collection technique used in this study are questionnaire. Sampling technique used is purposive sampling technique by convenience sampling which is choosing respondents who by chance met the researcher. Respondents of this research as many as 100 people. To analyze the impact of independent variables on dependent variable, multiple linier regression analysis is used.The result of this study showed that brand image have a negative effect on purchase intention (first hypothesis rejecte. The second hypothesis which state that quality have a positive impact on purchase intention is accepted as well. The third hypothesis which state that price perpection have a positive effect on purchase intention is accepted and the fourth hypothesis which state that product variation have a positive effect on purchase intention is accepted. The coefficient of determination test result stated that all four independent variables have an 40,7% on purchase intention. 
ANALISIS PENGARUH STRUKTUR MODAL, UKURAN PERUSAHAAN DAN LIKUIDITAS TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING (Studi pada Perusahaan Consumer Goods yang terdaftar di BEI pada Tahun 2012-2016) Ardiana, Erna; Chabachib, Mochammad
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The  company's  goal  is  to  maximize  shareholder  value  as  measured  by  the company's stock price that affects the value of the company. This study aims to analyze the factors that affect firm value (PBV) in consumer goods company that is listed on the Indonesia Stock Exchange period of 2012-2016. Independent variables used in study are capital structure (DER), firm size, liquidity (CR) and profitability (ROE) as an intervening variable.The population used in this study are all companies engaged in consumer goods company  which  is  listed  on  Indonesia  Stock  Exchange  (IDX)  period  of  2012-2016. Sampling  in this  study using  purposive sampling  which resulted  in a sample into  30 companies of consumer goods sectors. The analysis technique used is Path Analyst which is a development of the bivariate and multiple regression analysis.The results of this study showed that firm size and liquidity have a positive effect and significant to profitability, capital structure has a negative effect and insignificant to profitability. Profitability and firm size have a positive effect and significant to firm value. Capital structure and liquidity have a positive effect and insignificant to firm value. Profitability is able to mediate the effect of firm size and liquidity on firm value. But profitability is not able to mediate the effect of capital structure on firm value.
PENGARUH PROMOSI, KEMUDAHAN PENGGUNAAN, KEPERCAYAAN KONSUMEN DAN KUALITAS INFORMASI TERHADAP MINAT BELI DI SITUS BUKALAPAK (Pada Mahasiswa Universitas Diponegoro) Widhiani, Asterina; Idris, Idris
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study is to analyze whether there is influence of promotion, ease of use, consumer trust and quality of information on buying interest in Bukalapak online sale site. The sampling technique used in this research is purposive sampling approach, that is College Students of Diponegoro University who have accessed Bukalapak website but have never made a purchase. The sample used is as much as 100 respondents.The sampling technique used in this research is purposive sampling approach, that is College Students of Diponegoro University who have accessed Bukalapak website but have never made a purchase. The sample used is as much as 100 respondents. The data were collected by using questionnaires. The analysis method used is multiple regression analysis and the operation uses SPSS version 22.The results showed that promotion, ease of use, consumer confidence and quality of information have a positive influence on buying interest in Bukalapak online sale site. Information quality  became  the  highest  influence  in  this  research.  and  consumer  trust,  ease  of  use  and promotion sequentially have the highest influence in this study after the quality of information
PENGARUH BRAND IMAGE DAN KUALITAS LAYANAN TERHADAP KEPERCAYAAN DAN KEPUTUSAN PEMBELIAN PADA TOKO ONLINE (Studi pada Konsumen OLX.co.id di Kota Semarang) Febriani, Roro Ratih; Sudaryanto, Budi
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The development of technology makes life more modern, people want everything can be accomplished quickly and  easily,  so it makes many e-commerce spring up in Indonesia. This study aims to analyze the brand image and service quality on the trust and its impact on purchasing decisions in OLX.co.id site.The population of the study was all consumers who had ever done purchase transaction on OLX.co.id site, where the respondents are the people who domicile in Semarang city. The samples in this study were 150 respondents. The method of collecting data through questionnaires. This study uses analytical techniques of Structural Equation Modeling (SEM) with AMOS 22.0 as the analysis instrument.The result of this study show that the brand image has a positive and significant effect on trust, brand image has a positive and significant effect on purchase decision, service quality has a positive and significant effect on trust, service quality has a positive and significant effect on purchase decision, and trust has a positive and significant effect on purchase decision.

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