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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 14 Documents
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Search results for , issue "Volume 8, Nomor 2, Tahun 2019" : 14 Documents clear
STUDI TENTANG PERSEPSI KUALITAS DAN KESADARAN MEREK SERTA DAMPAKNYA PADA LOYALITAS MEREK (Studi pada Konsumen AMDK Pelangi 600ml Kota Semarang) Simbolon, Nathalia Rouli; Sukresna, I Made
Diponegoro Journal of Management Volume 8, Nomor 2, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Bottled drinking water is an alternative for people to get clean water easily. This opportunity makes the bottled water industry grow every year. Both the new brands and older brands adopted new strategies to get consumers' attention. Although many brands are rebranding and make an innovation in their products, the bottled water market is still dominated by big brand such as Aqua and Club with a gap that is quite far from its competing brands. One of growing brand of bottled water is Pelangi. This study discusses several factors such as packaging design, attitudes toward advertising, and perceived price and their effects on perceived quality and brand awareness and its impact on Pelangi’s brand loyalty.The population in this study were consumers of Rainbow AMDK in Semarang. The number of samples used was 156 people who were selected using purposive sampling through a questionnaire. Data obtained from questionnaires were then processed and analyzed using SPSS and AMOS programs.This study shows that there is a positive and significant influence between packaging design and perceived quality, between attitudes toward advertising and perceived quality, between attitudes toward advertising and brand awareness, between perceived price and perceived quality, and between price perceptions and awareness brand. In addition, there is also a positive and significant impact between perceived quality and brand loyalty, and between brand awareness and brand loyalty. As a result, companies can increase brand loyalty through a good attitudes towards advertising in the minds of consumers that will influence brand awareness and increase brand loyalty.
PENGARUH LABEL HALAL, DUKUNGAN SELEBRITI, DAN ULASAN MELALUI MEDIA ELEKTRONIK TERHADAP MINAT BELI DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING (Studi pada Produk Kosmetik Wardah di Kota Semarang) Maulida, Laila; Dirgantara, I Made Bayu
Diponegoro Journal of Management Volume 8, Nomor 2, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aimed to analyse the effect of halal label, celebrity endorser, andelectronic word of mouth on purchase intention with brand image as the interveningvariable (a study on Wardah cosmetic products in Semarang city). The variables is used inthis study consisted of 3 independent variables such as halal label (X1), celebrity endorser(X2), and electronic word of mouth (X3), intervening variable is brand image (Y1), anddependent variable is purchase intention (Y2).The samples in this research are 160 respondents of women within age of 15-54years old who recognize Wardah brand, whether interested or not to buy Wardah cosmeticproducts in Semarang city. The sampling method used in this research is non-probabilitysampling method with purposive sampling technique. The method of data collection isconducted through questionnaires. This research uses analytical technique of StructuralEquation Model (SEM) with AMOS 22.0 as the analysis instrument.The results of this research show that halal label has a positive and significanteffect on brand image, celebrity endorser has a positive and significant effect on brandimage, electronic word of mouth has a positive and significant effect on brand image,electronic word of mouth has a positive and significant effect on purchase intention, andbrand image has a positive and significant effect on purchase intention.
ANALISIS PENGARUH UKURAN PERUSAHAAN, LAVERAGE, KEPEMILIKAN INSTITUSIONAL, DAN KEPEMILIKAN MANAJERIAL TERHADAP MANAJEMEN LABA Kusumawardana, Yogi; Haryanto, Mulyo
Diponegoro Journal of Management Volume 8, Nomor 2, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The existence of information asymmetry and the tendency of external parties (investors) to pay more attention to profit information as a parameter of corporate performance, encouraging management to perform earnings on firm size, laverage, institutional ownership, and managerial ownership.The research was conducted to analyse the effect of firm size, laverage, institutional ownership and managerial ownership as independent variable to earnings management as dependent variable either partially or simultaneously. This study uses Discretionary Accruals as a profit management proxy calculated using a modified jones model. Sampling method used in this research is purposive sampling. The sample used is 20 manufacturing companies for the 2012-2015 observation year. So as many as 80 samples of observational research. Sources of research data obtained from the financial statements of manufacturing companies in Indonesia are listed in Panama Paper.Based on the results of the calculation of the classical assumption test is known that the data used in this study normal distribution, can not multikolonieritas, free autocorrelation and free heterokedastisitas. Of the four hypotheses proposed, only firm size significantly affects earning management, while leverage, institutional ownership, and managerial ownership have no significant effect on earnings management. For futher research it is expected to use other variables that influence earnings management in addition to the variables that have been used in this study, prolong the observation time, and increase the number of samples with the expectation of synchronization between partial hypothesis and simultaneous hypothesis.
ANALISIS PENGARUH KESADARAN MEREK, PERSEPSI HARGA, DESAIN WEB, TERHADAP MINAT BELI PADA ZENIUS EDUCATION (Studi pada Perilaku Generasi Z Khusus Siswa Dikabupaten Demak) Rahman, Aulia; Astuti, Sri Rahayu Tri
Diponegoro Journal of Management Volume 8, Nomor 2, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (885.173 KB)

Abstract

Generation Z is known as the internet generation. Generation Z is a teriminologi which has become a hot topic in the modern era. The number of conversations that can be discussed from generation Z. therefore this study aims to determine the effect of brand awareness, perceived price, web design on buying interest in Zenius.net. Zenius.net is one of the digital learning media.The number of samples in this study were 100 respondents. The respondent is a Zenius.net user or consumer candidate in Demak Regency. This research was conducted in various schools in Demak Regency. The method used in collecting data through questionnaires and sampling methods in this study was taken using incidental sampling and purposive sampling. The analytical method used is a quantitative method that includes validity and reliability tests, classic assumption tests, multiple regression analysis, t test, F test, and Determination coefficient throughaSPSSaanalysismtools.The results showed that brand awareness, perceived price and web design influence buying interest. or Can be concluded that the three variables have an influence on buying interest and are positive or in the direction of buying interest. The findings of this study indicate that web design variables are the most influential variables on buying interest.

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