Jurnal Ilmu Manajemen (JIM)
Jurnal Ilmu Manajemen (JIM) bertujuan menyebarluaskan hasil penelitian dari pemikiran bidang Manajemen (Sumber Daya Manusia, Keuangan, dan Pemasaran) kepada para akademisi, praktisi, dan mahasiswa. Jurnal Ilmu Manajemen (JIM) mencakup studi ilmu manajemen yang terdiri dari: 1. Manajemen Pemasaran; 2. Manajemen Sumber Daya Manusia; 3. Manajemen keuangan; 4. Manajemen Strategis; dan 5. Kewirausahaan.
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<![CDATA[FAKTOR YANG MEMPENGARUHI KEPUTUSAN BERINVESTASI PADA MASA PANDEMI COVID-19 (Studi Kasus : Masyarakat Desa Mayang, Gatak Sukoharjo) ]]>
<![CDATA[Sari, Novita Diana]]>;
<![CDATA[Pamikatsih, Tri Ratna]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 10 No 1 (2022) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/jim.v10n1.p210-218
<![CDATA[This study aims to determine whether there is an influence between financial literacy, financial behavior, and income on investment decisions of rural communities during the Covid-19 pandemic. This type of research is quantitative research with data obtained from distributing questionnaires to 110 village residents. The data analysis used included descriptive analysis and multiple linear regression analysis with the help of the SPSS version 25 program. This study concludes that financial literacy has a positive and significant effect on investment decisions. Unlike the case with financial behavior which has a negative and significant influence on investment decisions. Similar to financial literacy, income also has a positive and significant influence on investment decisions. People should improve their investment decisions because they can be used for savings in preparing for future needs. This can be done by setting aside a portion of the income received, studying and understanding various kinds of financial information and how to manage finances.]]>
<![CDATA[Pengaruh Product Quality dan Brand Image terhadap Repurchase Intention Produk Kosmetik Halal di E-Commerce ]]>
<![CDATA[Magfirah Safitri Purnapardi]]>;
<![CDATA[Tias Andarini Indarwati]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 10 No 1 (2022) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
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DOI: 10.26740/jim.v10n1.p136-147
<![CDATA[The cosmetic industry is a potential market for companies. Ease of access to shopping using e-commerce makes competition between companies more competitive. The company tries to retain customers by improving product quality and brand image so that consumers choose to repurchase the product. This study seeks to determine whether product quality and brand image affect the repurchase of Wardah products at Shopee e-commerce. This type of research is quantitative research using the judgmental sampling method. The number of samples used was 200 respondents with data collection through an online questionnaire. The data analysis technique used multiple linear regression. This study found that product quality and brand image positively and significantly affect repurchase intention. Based on this research, cosmetic companies can improve product quality on various lipsticks and packaging designs that are easier and more comfortable. In addition, cosmetic companies must maintain their brand image as reputable and well-known brands to increase consumer intentions to repurchase and retain customers on halal cosmetic products.]]>
<![CDATA[Peran Mediasi Organizational Commitment Pada Pengaruh Work Environment Terhadap Employee Performance Pada Karyawan PT. Asuka Engineering Indonesia ]]>
<![CDATA[Nadiya Nurkholifa]]>;
<![CDATA[Budiono Budiono]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 10 No 1 (2022) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
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DOI: 10.26740/jim.v10n1.p329-343
<![CDATA[This research aims to test and explain the impact of the work environment on employee performance through organizational commitment as a mediator variable. The approach adopted in this study method used in this study is quantitative. The sampling technique used a saturated sample with an entire quantity of 50 employees. Data on this research were analyzed using Partial Least Square (PLS) with SmartPLS 3.0. software on the computer. The outcomes revealed a significant positive relationship between work environment and organizational commitment on employee performance. The result concludes that organizational commitment mediates the influence of work environment on employee performance, the result found that the work environment. The implication of this research is to obtain empirical evidence about the factors that influence employee performance, such as work environment and organizational commitment. The company can improve the work environment and organizational commitment to get higher employee welfare and impact the company to achieve its goals.]]>
<![CDATA[Pengaruh Hedonic Shopping Motivation dan Sales Promotion terhadap Repurchase Intention (Studi Pada Konsumen Produk Minuman Starbucks) ]]>
<![CDATA[Monica Leticia Hadi Safitri]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 10 No 1 (2022) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
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DOI: 10.26740/jim.v10n1.p280-290
<![CDATA[Coffee drink products are one of the drink trends that are currently developing. One of the coffee drink brands in demand by the public, especially teenagers in Indonesia, is Starbucks, making consumers buy Starbucks products more than once. This study analyses the effect of hedonic shopping motivation and sales promotion on repurchase intention. This study used 100 respondents, using non-probability sampling with a judgmental sampling method to distribute online questionnaires. This study focuses on Starbucks consumers who purchased Starbucks beverage products using a tumbler in the last three months. Multiple linear regression is a data analysis technique in this study. This study indicates that hedonic shopping motivation and sales promotion have a significant positive effect on repurchase intention. This study can be used as input for "Starbucks Indonesia" in improving promotional strategies that impact repurchase intention. Starbucks must maintain and improve both service, product quality, and promotion to gain consumers' trust.]]>
<![CDATA[Pengaruh Perceived Usefulness, Perceived Ease of Use, dan Compatibility Lifestyle terhadap Intention to Use Fitur Social Commerce (Studi Pada Pengguna Media Sosial TikTok) ]]>
<![CDATA[Dyan Erlyn Oktania]]>;
<![CDATA[Tias Andarini Indarwati]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 10 No 1 (2022) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
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DOI: 10.26740/jim.v10n1.p255-267
<![CDATA[Social media companies began to grow their business by innovating shopping features. This phenomenon is referred to as social commerce, which uses social media to promote and transact directly on social media. In 2022, social commerce trends are predicted to grow and account for 40% of total e-commerce transactions. This study examines the effect of perceived usefulness, perceived ease of use, and compatibility with lifestyle on purchase intention using the TikTok Shop features. This type of research is quantitative research with judgemental sampling methods. An online questionnaire with a Likert scale of 1-5 was distributed to 100 respondents via social media TikTok. Data analysis techniques use multiple linear regression tests with the help of IBM SPSS 20. The results showed that perceived usefulness, perceived ease of use, and compatibility with lifestyle had a significant and positive effect on the purchase intention. Based on the result, it is recommended that businesses that use TikTok Shop feature develop creative marketing strategies by paying attention to the usability, ease, and compatibility of the TikTok Shop features with the user's lifestyle to increase purchase intention.]]>
<![CDATA[Pengaruh Struktur Modal, Corporate Governance, dan Ukuran Perusahaan terhadap Kinerja Perusahaan Sektor Aneka Industri di BEI Periode 2015-2019he effect of Capital Structure, Corporate Governance and Firm Size on Firm Performance in Various Industrial Sector Companies listed on IDX 2015-2019 ]]>
<![CDATA[Andiny, Dhela Widy]]>;
<![CDATA[Hartono, Ulil]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 10 No 1 (2022) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/jim.v10n1.p244-254
<![CDATA[The company's performance results from the company's activity that becomes the benchmark of the company's success. The purpose of this study is the effect of capital structure, corporate governance, and company size on company performance in multi-industrial Sector Companies listed on the Indonesia Stock Exchange (IDX) in 2015-2019. This research is included in the type of quantitative research. Return On Equity (ROE) in this study is used to measure company performance. The population in this study were 53 companies, and the samples obtained in the purposive sampling were 12 companies. The analysis technique in this study uses multiple linear regression. This study finds that capital structure, institutional ownership, board of commissioners and firm size do not affect firm performance. Thus, the company should pay more attention to the problems that will occur within the company so as not to hamper the company's performance. This study shows that managerial ownership affects company performance because the greater the number of managerial ownership in the company can reduce agency problems to improve company performance.]]>
<![CDATA[PENGARUH INFLUENCER MARKETING DAN EMOTIONAL VALUE TERHADAP PURCHASE INTENTION (STUDI PADA PRODUK VIRTUAL BERUPA SKIN PADA GAME MOBILE LEGENDS: BANG BANG) ]]>
<![CDATA[Mochamad Luqmanul Hakim]]>;
<![CDATA[Tias Andarini Indarwati]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 10 No 1 (2022) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
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DOI: 10.26740/jim.v10n1.p199-209
<![CDATA[The development of the online game market is increasfing due to the intensity of internet use and the consumer's need for entertainment. Companies are competing in compete for the market by increasing consumer purchase intentions, one of which is by taking advantage of the presence of influencers and also the emotional value of the consumer. This research has a purpose to determine the influence of influencer marketing and emotional value toward purchase intention. This study used a quantitative research approach, data analysis using the multiple linear regression method with SPSS 25 application. Questionnaires are distributed online to 100 respondents who know Oura and have done Top-up on the Mobile Legends game. It was found in this study that the influencer marketing variable has a significantly positive effect on purchase intention, emotional value also has a significantly positive effect on purchase intention. From this research, Mobile Legend can fill out strategies to increase consumers' purchase intentions through influencers, because Oura as an influencer can provide information that is easy to understand for respondents While the emotional value can increase the purchase intention of Mobile Legends consumers when consumers get the desired Skin.]]>
<![CDATA[PENGARUH PRODUCT INNOVATION DAN BRAND IMAGE TERHADAP PURCHASE INTENTION (STUDI PADA KONSUMEN PRODUK SCARLETT WHITENING) ]]>
<![CDATA[Annisa Aurelia Eksananda]]>;
<![CDATA[Tias Andarini Indarwati]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 10 No 1 (2022) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
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DOI: 10.26740/jim.v10n1.p233-243
<![CDATA[One of the industrial sectors currently multiplying in Indonesia is the skincare industry. Brand competition and skincare product innovation attract the attention of consumers to buy skincare products. This study aims to determine the effect of product innovation and brand image on the purchase intention of Scarlett Whitening products. This type of research uses quantitative methods. The population in this study were respondents who knew about the Scarlett Whitening product with a total sample of 120 respondents, using a non-probability sampling technique. The method used was judgmental sampling, distributed using an online questionnaire. Data analysis used the multiple linear regression method with the help of the SPSS program version 26. The results showed that product innovation and brand image had a positive and significant effect on the purchase intention of Scarlett Whitening products. The theoretical implication of this research is that product innovation and brand image affect purchase intention with a very strong (positive) and proportional relationship. Meanwhile, the significance of this research on the cosmetic and skincare industry is expected to be a reference in business management by optimizing the development of product variations and brand utilization.]]>
<![CDATA[PENGARUH PRODUCT QUALITY, BRAND IMAGE DAN SALES PROMOTION TERHADAP PURCHASE DECISION (STUDY PADA KONSUMEN TUMBLER TUPPERWARE) ]]>
<![CDATA[Ramadhan Dinta Pramana]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 10 No 1 (2022) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
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DOI: 10.26740/jim.v10n1.p268-279
<![CDATA[Tupperware is one of the companies in the home appliance industry that produces tumblers that has won Top Brand awards for 3 consecutive years in Indonesia. Indonesia is Tupperware's most significant target market with the 2nd largest number of buyers globally. This article discusses Tupperware tumbler purchase decisions' brand image, product quality, and sales promotion. The number of consumer purchases measures the success of a company's sales. Data analysis used a multiple linear regression with SPSS 26, and the total respondent were 100 respondents. The measurement scale used the Likert scale. This study indicates that brand image, product quality, and sales promotion have a significant and positive effect on purchasing decisions. This study recommends Tupperware maintain a positive brand image, provide optimal product quality, and carry out more sales promotions to increase sales. This study also shows that good quality Tupperware tumbler products encourage consumers' decision to buy. Brand image increases consumer confidence in buying or using the product. In contrast, sales promotion encourages consumers to buy Tupperware tumblers.]]>
<![CDATA[Pengaruh Rotasi Kerja terhadap Kinerja Pegawai Dimediasi dengan kepuasan Kerja pada Pegawai DISPORA Kabupaten Gresik ]]>
<![CDATA[Sarah Adilla]]>;
<![CDATA[Budiono Budiono]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 10 No 1 (2022) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
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DOI: 10.26740/jim.v10n1.p302-311
<![CDATA[Many factors can trigger employee job dissatisfaction, such as boredom or boredom at work, so job rotation also triggers employee job satisfaction. This study aims to analyse the effect of job rotation on employee performance mediated by job satisfaction at the government office. The type of research selected in this study is quantitative. The sampling technique used a saturated sample, including 38 government office employees as respondents. Data were collected by questionnaire. The data analysis technique used is the structural equation model (SEM) with the partial least squares (PLS) by SmartPls 3.3.3. This study explains that job-rotation influences employee performance and job satisfaction, but the effect of job satisfaction on employee performance does not have a significant impact. Job satisfaction does not mediate the effect of job rotation on employee performance. Concerning job rotation, it is expected that job rotation is carried out regularly and in a planned manner. The implication of this research is that job rotation is necessary for the organisation to improve the performance and satisfaction of its employees. Then, employee performance is not always influenced by job satisfaction because the version produced by employees is one of the obligations that employees must carry out.]]>
