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Journal of Artificial Intelligence and Digital Economy
Published by PT. Antis International Publisher
ISSN : -     EISSN : 30321077     DOI : https://doi.org/10.61796/jaide
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Journal of Artificial Intelligence and Digital Economy is part of the Discover journal series committed to providing a streamlined submission process, rapid review and publication, and a high level of author service at every stage. It is an open-access, community-focused journal publishing research covering all aspects of artificial intelligence in theory and application.
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Articles 200 Documents
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APPLICATION OF VAT TO FINANCIAL SERVICES Sharyar Kuanishbaevich Bisenbaev
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 8 (2024): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i8.867

Abstract

This study examines the application of VAT to the financial sectors and the implications of exempting financial services from VAT. An analysis of VAT collection from financial services and the consequences of VAT exemption from theoretical and practical points of view was conducted. The application of VAT to financial institutions is a very complex issue in the area of public finance. For various technical and practical reasons, financial services are generally exempt from VAT in most countries. The banking sector provides credit services and paid services to consumers. VAT exemption for financial services creates some distortions for banks and the real economy. Based on the results of the study, a conclusion was made on the application of VAT to financial services
USE OF INFORMATION COMMUNICATION TECHNOLOGIES IN FINANCING INNOVATION PROJECTS IN ENTERPRISES Shomansurova Zilola Abduvakhitovna
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 6 (2024): European Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i6.870

Abstract

This article reveals the use of information and communication technologies in the financing of innovative projects in enterprises in the context of the development of the innovative economy. In the modern period of development of the national economy, innovations become a strategic factor of growth, affect the composition of social production, change the economic structure of society, stabilize the social situation in the country, and ensure dynamic and stable development of the economy. Modern innovations cannot be imagined without advanced information and communication technologies (ICT). ICT is becoming the main tool and environment for the development and implementation of scientific, economic and social activities. It has been thoroughly revealed that the use of information and communication technologies in the financing of innovative projects in enterprises today is the main factor in increasing competitiveness, production efficiency, optimizing management processes, and increasing labor and capital productivity
THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY (CSR) AND GOOD CORPORATE GOVERNANCE (GCG) ON COMPANY VALUE WITH FINANCIAL PERFORMANCE AS AN INTERVENING VARIABLE Dinur Aulia Putri Ningtyas; Zeni Rusmawati; Rieska Maharani
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 8 (2024): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i8.879

Abstract

This research aims to determine the influence of Corporate Social Responsibility (CSR) and Good Corporate Governance (GCG) on company value with financial performance as an intervening variable. CSR variables are measured using CSRI published by GRI G4, GCG variables are measured by audit committee, independent commissioner, managerial ownership and institutional ownership. The financial performance variable is measured using return on equity (ROE) while the firm value variable is measured using Tobins'Q . The type of research used in this research is quantitative research using panel data and analyzed using SPSS Version 25 software. This research uses a purposive sampling technique with the object being raw materials sector companies listed on the Indonesia Stock Exchange (BEI) in 2017-2022. The number of samples obtained was 99 samples. Because the data used was not normally distributed, data outliers were carried out by removing 9 data so that the remaining 90 data would be used as samples. The results of this research indicate that Corporate Social Responsibility (CSR) has no effect on financial performance. Good Corporate Governance (GCG) has no effect on financial performance. Corporate Social Responsibility (CSR) influences company values. Good Corporate Governance (GCG) has no effect on company value. Financial Performance has no effect on company value, Financial Performance cannot mediate CSR on Company Value. Financial Performance can mediate GCG on Company Value.
PERSONALIZATION IN EMAIL MARKETING HOW TO INCREASE OPEN RATES AND ENGAGEMENT Hojiakbar Muminov
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 8 (2024): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i8.885

Abstract

Email marketing remains one of the most powerful tools for digital marketers, with a return on investment (ROI) that surpasses many other channels. However, the effectiveness of email campaigns hinges significantly on personalization. This article explores the critical role of personalization in email marketing, focusing on strategies to increase open rates and engagement. It delves into various personalization techniques, such as segmentation, dynamic content, behavioral triggers, and machine learning algorithms, that can be used to create highly targeted and relevant email experiences. Additionally, the article examines the impact of personalized email marketing on customer retention, loyalty, and overall marketing effectiveness. We also discuss the challenges associated with personalization, including data privacy concerns and the technical complexities of implementing advanced personalization strategies. Supported by over 20 scholarly references, this article provides a detailed, scientific exploration of how businesses can leverage personalized email marketing to drive engagement and maximize their ROI.
WAYS TO IMPROVE OPEN MARKET POLICY BASED ON FOREIGN EXPERIENCE Murodova Mohigul Chori qizi
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 7 (2024): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i7.892

Abstract

In the article, the current problems related to the introduction of the foreign experience of the open market lever in the monetary policy of the Republic of Uzbekistan are identified and scientific proposals aimed at solving them are developed
MONETARY CREDIT POLICY OF THE CENTRAL BANK AND ITS MACROECONOMIC SIGNIFICANCE Murodova Dilnoza Choriyevna
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 7 (2024): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i7.893

Abstract

The article includes the purpose, tasks, strategy and tactics of regulating the activities of commercial banks through the monetary and credit policy instruments carried out by the Central Bank of the Republic of Uzbekistan. It describes the nature of commercial banks, threats affecting their economic security, methods of protection against them, criteria for assessing the economic security of commercial banks
A NEURAL NETWORK MODEL FOR AUTOMATED LOGISTICS PROVIDER SELECTION Mirzanova Nozima Maratovna
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 7 (2024): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i7.894

Abstract

In the article, using artificial intelligence technologies in the digital economy, the problems of organization of logistics flows were identified and scientific proposals aimed at solving them were developed
INTEGRATION OF IOT TECHNOLOGIES IN THE WORKPLACE Shukhratov Ma'mur Shukhrat ugli; Jumanazarov Javlon Shahnazar ugli
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 7 (2024): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i7.895

Abstract

The integration of IoT (Internet of Things) technology into the modern manufacturing environment provides enterprises with opportunities to optimize production processes, reduce energy consumption and improve product quality. This paper analyzes the application of IoT technology in manufacturing, its benefits and prospects for further development. It also provides information on how Internet of Things technologies are used by global companies and what innovative solutions are created on the basis of this technology. The article also discusses the main challenges and security issues faced when implementing Internet of Things technologies.
MODERN METHODS OF ESTIMATION CAPITAL VALUE Khudoykulov Khurshid Khurramovich
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 6 (2024): European Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i9.899

Abstract

The article indicates the scientific and theoretical aspects of using the method of multiplier coefficients in estimating capital value, focusing on using the EV / S and EV / EBITDA methods of evaluating capital value used in emerging market countries. In particular, based on data from Qizilqumsement, Kokand Mechanical Plant, Kvars, Uzmetkombinat from 2015 to 2019, the company's capital value is estimated. In addition, the existing problems in using EV / S and EV / EBITDA methods estimate and identify the value of capital of the joint-stock company. Then, scientific proposals and practical recommendations were developed by the author
CELEBRITY INFLUENCE AND ADVERTISEMENT EFFECTIVENESS: HOW CHA EUN WOO AFFECTS PURCHASE DECISIONS FOR WALL’S CORNETTO WHITE ROSE Roudlotul Auwalina; Rizky Eka Febriansah; Dewi Komala Sari
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 9 (2024): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i9.925

Abstract

General Background: The influence of marketing strategies on consumer purchasing decisions is a key area of research, particularly in the context of popular culture endorsements. Specific Background: This study explores the impact of celebrity worship, brand ambassadors, and advertisements on the purchasing decisions for Wall's Cornetto White Rose ice cream among K-Pop fans in Sidoarjo. Knowledge Gap: While existing research highlights the effects of these marketing elements individually, there is limited evidence on their combined impact in the specific context of K-Pop endorsements. Aims: The aim of this research is to quantitatively assess how celebrity worship, the role of brand ambassadors, and advertisement effectiveness influence consumer purchase decisions for Wall's Cornetto White Rose ice cream. Results: Utilizing a descriptive quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0, the study finds that while celebrity worship and advertisements significantly influence purchase decisions, the presence of a brand ambassador does not. The results show that celebrity worship and advertisements positively impact consumer choices, whereas the brand ambassador's role is not a determining factor. Novelty: This study provides new insights into the relative importance of celebrity worship versus brand ambassador influence, specifically within the K-Pop fan segment. Implications: The findings suggest that marketers should focus on enhancing celebrity-driven campaigns and effective advertisements to influence purchasing decisions, rather than overemphasizing brand ambassadors. Limitations include the study's focus on K-Pop enthusiasts, which may not generalize to other demographics, and the use of Google Forms for data collection, which could affect response quality. Future research should consider a broader audience and direct survey methods for more comprehensive results.

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