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Cahyo Tri Atmojo
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jbdimupjb@gmail.com
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INDONESIA
Journal Bisnis Digital dan Inovasi Manajemen
Published by Universitas PGRI Jombang
ISSN : -     EISSN : 31641687     DOI : https://doi.org/10.231086/jbdim.30mt
Core Subject :
Journal Bisnis Digital dan Inovasi Manajemen (JBDIM) adalah jurnal yang diterbitkan oleh Program Studi Bisnis Digital Fakultas Ekonomi dan Universitas PGRI Jombang. JBDIM membuka akses untuk semua artikel atau jurnal yang memiliki tema seputar Bisnis Digital, Ekonomi, dan Manajemen. Kami menerima jurnal penelitian, misalnya penelitian kualitatif, kuantitatif, eksperimen, ataupun pandangan konseptual. JBDIM memiliki fokus dan Scope pada Bisnis Digital & Transformasi (Digital Business & Transformation), Inovasi Manajemen & Strategi (Management Innovation & Strategy), Teknologi dalam Operasional Bisnis (Technology & Operations Management), Keberlanjutan & Etika Bisnis Digital (Sustainability & Digital Ethics). JBDIM dikelola dan diterbitkan sebanyak tiga kali dalam setahun (Januari, Mei, September).
Arjuna Subject : -
Articles 5 Documents
 1 
Digital Adaptation Model of Batik SMEs in Responding to Changes in Consumer Behavior in the Society 5.0 Era Muhammad Abdillah
Journal Bisnis Digital dan Inovasi Manajemen Vol. 1 No. 1 (2026): Mei 2026
Publisher : Program Studi Bisnis Digital Fakultas EKonomi dan Bisnis Universitas PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.231086/jbdim01

Abstract

The rapid advancement of digital technology in the Society 5.0 era has significantly transformed consumer behavior, particularly in information searching, purchasing decisions, and digital interactions, compelling Batik Small and Medium Enterprises (SMEs) to adapt their business practices. This study aims to develop a digital adaptation model for Batik SMEs in responding to changing consumer behavior and maintaining business competitiveness in the digital economy. A qualitative research approach was employed using a multiple case study design involving Batik SMEs in Indonesia. Data were collected through in-depth interviews, observations, and document analysis, and subsequently analyzed using thematic analysis. The findings reveal that the digital adaptation of Batik SMEs is driven by four key dimensions: digital capability development, utilization of digital marketing platforms, innovation in customer engagement strategies, and strengthening of organizational learning. These dimensions contribute to improved market reach, customer responsiveness, and business resilience. The study concludes that successful digital adaptation requires an integrated strategy that combines technological adoption, managerial innovation, and continuous learning. Practically, the proposed model can serve as a strategic reference for Batik SMEs, policymakers, and business development institutions in accelerating digital transformation and enhancing competitiveness in the Society 5.0 era.
How Generative AI Transforms Modern Office Work and Significantly Boosts Employee Productivity Hamiduddin; Musdalifah
Journal Bisnis Digital dan Inovasi Manajemen Vol. 1 No. 1 (2026): Mei 2026
Publisher : Program Studi Bisnis Digital Fakultas EKonomi dan Bisnis Universitas PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.231086/jbdim02

Abstract

The rapid integration of Generative Artificial Intelligence (AI) into the corporate landscape is fundamentally reshaping modern workplace dynamics. This article explores how Generative AI tools, such as automated content creators, smart assistants, and advanced data analytics, transform traditional office workflows. By automating routine and repetitive tasks, these technologies allow employees to focus on strategic, high-value, and creative endeavors, thereby significantly boosting overall productivity. However, this transition also introduces new challenges, including the critical need for employee upskilling and addressing ethical considerations regarding data privacy. Ultimately, this paper highlights that the successful adoption of Generative AI depends on a balanced collaboration between human ingenuity and machine efficiency, paving the way for a more agile and innovative future of work
Bridging the Gap: Why Digital Business Degrees Are the New Premium Ticket to the Modern Job Market Riris Ananda; Faikul Farul
Journal Bisnis Digital dan Inovasi Manajemen Vol. 1 No. 1 (2026): Mei 2026
Publisher : Program Studi Bisnis Digital Fakultas EKonomi dan Bisnis Universitas PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.231086/saytx221

Abstract

The rapid acceleration of the global digital economy has fundamentally shifted the corporate landscape, creating a critical demand for professionals who possess a blend of technological proficiency and strategic business acumen. Traditional business curricula often fail to address these cross-disciplinary requirements, leaving a notable skills gap in the modern workforce. This article examines the emergence of dedicated Digital Business degrees as a pivotal solution to this challenge. By analyzing current job market trends, curriculum structures, and employer expectations, this paper highlights how specialized education in digital business equips graduates with high-demand competencies such as data analytics, digital marketing strategy, and e-commerce management. Ultimately, the study positions the Digital Business degree not merely as an educational trend, but as a premium credential that significantly enhances graduate employability and future-proofs careers in an increasingly automated world.
Going Digital A Strategic Guide for Small Businesses to Scale Through E-Commerce Zulfikar; Azka Friday
Journal Bisnis Digital dan Inovasi Manajemen Vol. 1 No. 1 (2026): Mei 2026
Publisher : Program Studi Bisnis Digital Fakultas EKonomi dan Bisnis Universitas PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.231086/1qn6c737

Abstract

The rapid expansion of the digital economy has transformed e-commerce from an optional sales channel into a critical survival and scaling mechanism for Small and Medium Enterprises (SMEs). Despite its immense potential, many traditional small businesses struggle to transition online due to technical, financial, and strategic hurdles. This article provides a comprehensive, actionable framework designed to guide SMEs through a successful digital migration. Utilizing a mixed-methods approach, the study analyzes the primary barriers to digital adoption and identifies key success factors, including platform selection, supply chain digitization, and data-driven digital marketing. The findings reveal that structured digital onboarding significantly lowers operational risks and enhances revenue diversity for small businesses. Ultimately, this paper serves as a strategic roadmap for entrepreneurs to effectively leverage e-commerce ecosystems, transition from local operations to broader markets, and achieve sustainable long-term growth in an increasingly digitalized economy.
Decoding the Digital Consumer  How to Leverage Data Analytics to Skyrocket Sales Tiana; Tiasih
Journal Bisnis Digital dan Inovasi Manajemen Vol. 1 No. 1 (2026): Mei 2026
Publisher : Program Studi Bisnis Digital Fakultas EKonomi dan Bisnis Universitas PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.231086/c82r1709

Abstract

In the hyper-competitive digital marketplace, understanding evolving consumer behavior is paramount to business survival. While organizations generate vast amounts of transactional and behavioral data daily, many struggle to translate this raw information into actionable commercial strategies. This article explores how digital businesses can effectively leverage data analytics to decode consumer insights and optimize the digital customer journey. Employing a mixed-methods approach, this study analyzes data integration frameworks, predictive analytics models, and personalization tactics across various digital touchpoints. The findings reveal that companies utilizing advanced web and social analytics to personalize consumer experiences achieve significantly higher conversion rates and enhanced customer lifetime value (CLV). Ultimately, this paper provides a strategic framework for modern marketers and data analysts to convert data-driven insights into precise marketing execution, thereby systematically maximizing sales growth and brand loyalty in the digital economy.

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