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Economics and Digital Business Review
Published by Yayasan Vifada Cendikia Indonesia
ISSN : -     EISSN : 27742563     DOI : https://doi.org/10.37531/ecotal.v7i2
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Economics and Digital Business Review is a peer-reviewed, open-access academic journal published by Yayasan Vifada Cendikia Indonesia in collaboration with Sekolah Tinggi Ilmu Ekonomi (STIE) AMKOP Makassar. The journal was established in 2020 and is officially registered with an electronic International Standard Serial Number (e-ISSN: 2774-2563). Economics and Digital Business Review is published biannually (twice a year) and aims to provide a reputable scholarly platform for academics, researchers, practitioners, and policymakers to disseminate high-quality research findings in the fields of economics, management, and digital business. The journal encourages interdisciplinary perspectives that integrate traditional economic and business studies with emerging digital technologies and innovations.
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Articles 12 Documents
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Search results for , issue "vol. 8 no. 1 (2027)" : 12 Documents clear
The Effect of Group Dynamics and Knowledge Transfer on Group Performance in The Reddoorz Digital Redseller Team Salman Sirajuddin; Hafid Kholidi Hadi; Muhamad Fajar Wahyudi Rahman
Economics and Digital Business Review Vol. 8 No. 1 (2027)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v8i1.4187

Abstract

This study examines the effect of group dynamics and knowledge transfer on group performance in a digital team, using the Redseller team from the Kampus Merdeka Certified Internship Program Batch 4 at PT Commeasure Solutions Indonesia (RedDoorz) as the unit of analysis. A quantitative descriptive design was applied to a total sample of 50 team members. Knowledge transfer (KT) and group dynamics (GD) were treated as independent variables, while group performance (GP) served as the dependent variable. Data were collected through a closed-ended questionnaire using a five-point Likert scale and analyzed descriptively and through Pearson correlation. The results show that the mean scores for KT, GD, and GP fell into the fair-to-good category (3.569, 3.889, and 3.870, respectively). GD showed a strong positive correlation with GP (r = 0.674), followed by KT (r = 0.631), while the correlation between KT and GD was moderately strong (r = 0.558). Further qualitative observation revealed that psychological barriers, such as insecurity, reluctance to voice opinions, and workload concerns, limited the effectiveness of knowledge sharing despite an overall positive group climate. This study recommends the use of structured knowledge documentation platforms and informal coordination routines to strengthen knowledge transfer within remote digital teams.
The Influence of Product Quality, Content Marketing, and Discount Prices on Purchase Decisions for Roughneck on TikTok Muhammad Viky Fajar Ardiansyah; Muhammad Rizal yulianto
Economics and Digital Business Review Vol. 8 No. 1 (2027)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4189

Abstract

This study aims to analyze the influence of product quality, content marketing, and discount prices on purchasing decisions for Roughneck fashion products on the TikTok application. This study employed a quantitative approach using multiple linear regression analysis. Data were collected through questionnaires distributed to 119 respondents who met the research criteria. The results showed that product quality had a positive and significant effect on purchasing decisions, with a regression coefficient of 0.318, a t-value of 3.721, and a significance value of 0.000. Content marketing also had a positive and significant effect, with a regression coefficient of 0.305, a t-value of 4.177, and a significance value of 0.000. Discount prices had a positive and significant effect, with a regression coefficient of 0.221, a t-value of 2.695, and a significance value of 0.008. Simultaneously, the three independent variables had a significant effect on purchasing decisions, as indicated by an F-value of 150.368 and a significance value of 0.000. The R Square value of 0.797 indicates that 79.7% of the variation in purchasing decisions can be explained by the three independent variables, while the remaining 20.3% is explained by other factors outside the research model
The Effect of Inclusive Leadership and Diversity Climate on Employee Organizational Commitment at PT PLN (Persero) UP3 Nias Desmira Sihaloho; Eliagus Telaumbanua; Heniwati Gulo; Fatolosa Hulu
Economics and Digital Business Review Vol. 8 No. 1 (2027)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v8i1.4196

Abstract

This study examines the effects of inclusive leadership and diversity climate on employee organizational commitment at PT PLN (Persero) UP3 Nias. The study responds to the need for public-service organizations to sustain employee attachment amid differences in employment status, experience, background, and work-assignment dynamics. An associative quantitative design was employed with a population of 112 employees, and a sample of 53 respondents selected through simple random sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed with IBM SPSS 26 through validity and reliability tests, regression diagnostic tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination. The results show that inclusive leadership has a positive and significant effect on organizational commitment (B=0.375; t=3.066; p=0.003), while diversity climate also has a positive and significant effect (B=0.494; t=3.760; p<0.001). Simultaneously, both predictors significantly affect organizational commitment (F=110.274; p<0.001), with R²=0.815. These findings indicate that leader openness, opportunities for participation, fairness, and acceptance of diversity jointly strengthen employees’ sense of belonging, loyalty, and willingness to continue contributing to the organization.
The Influence of Shopping Value on Consumer Trust and Customer Engagement in TikTok Shop Live Streaming Marvin Cahyadi Gohtama; Isana Sri Christina Meranga
Economics and Digital Business Review Vol. 8 No. 1 (2027)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v8i1.4201

Abstract

Live-streaming commerce has emerged as an important form of social commerce, enabling consumers to interact with sellers and products in real time. This study examines the influence of shopping value on consumer trust and customer engagement in TikTok Shop live streaming in Indonesia. Data were collected through an online questionnaire using purposive sampling from TikTok users who had experience watching TikTok Shop live-streaming sessions. A total of 301 valid responses were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results show that utilitarian value significantly affects trust in products but does not significantly influence trust in sellers or customer engagement. In contrast, hedonic and symbolic value significantly influence trust in products, trust in sellers, and customer engagement. Furthermore, trust in products significantly influences trust in sellers, while both trust in products and trust in sellers significantly contribute to customer engagement. These findings indicate that shopping value plays an important role in shaping consumer trust and engagement in TikTok Shop live streaming, although its effects differ across value dimensions.
Effective Marketing Strategy Model for Agricultural Products in Oeltua Village with a Combination of SWOT and AHP Methods to Increase Sales Volume Taqwa Sultan; Margaretha Sartien K
Economics and Digital Business Review Vol. 8 No. 1 (2027)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v8i1.4206

Abstract

Oeltua Village has abundant agricultural products, including tomatoes, mustard greens, and corn, but faces limited market access, long marketing chains, dependence on middlemen, and weak bargaining power among farmers. These conditions have constrained sales volume and farmer income. This study aims to identify internal and external factors and determine the priority marketing strategies for agricultural products in Oeltua Village to increase sales volume. The study employs a Hybrid SWOT-AHP approach, in which SWOT is used to identify strengths, weaknesses, opportunities, and threats, while AHP is applied to prioritize alternative marketing strategies based on expert judgments. The results indicate a Consistency Ratio (CR) of 0.02%, demonstrating a very high level of consistency in the assessments. The highest-priority strategy is maintaining product quality and proper agricultural product care (ST2) with a weight of 0.197, followed by building networks with local agencies and residents (WT2) with a weight of 0.159, and improving product quality (WT1) with a weight of 0.157. These findings indicate that strengthening product quality, expanding market networks, developing product innovations, and utilizing e-commerce are essential strategies for improving the competitiveness and sales volume of agricultural products in Oeltua Village
The Effect of QRIS Adoption and E-Service Quality on Purchasing Decisions among MSMEs Wahyuni Arsyad; Irmawati Irmawati; Ratih Lestari; Mochammad Fadhil Abdullah
Economics and Digital Business Review Vol. 8 No. 1 (2027)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v8i1.4213

Abstract

This study examines the effect of group dynamics and knowledge transfer on group performance in a digital team, using the Redseller team from the Kampus Merdeka Certified Internship Program Batch 4 at PT Commeasure Solutions Indonesia (RedDoorz) as the unit of analysis. A quantitative descriptive design was applied to a total sample of 50 team members. Knowledge transfer (KT) and group dynamics (GD) were treated as independent variables, while group performance (GP) served as the dependent variable. Data were collected through a closed-ended questionnaire using a five-point Likert scale and analyzed descriptively and through Pearson correlation. The results show that the mean scores for KT, GD, and GP fell into the fair-to-good category (3.569, 3.889, and 3.870, respectively). GD showed a strong positive correlation with GP (r = 0.674), followed by KT (r = 0.631), while the correlation between KT and GD was moderately strong (r = 0.558). Further qualitative observation revealed that psychological barriers, such as insecurity, reluctance to voice opinions, and workload concerns, limited the effectiveness of knowledge sharing despite an overall positive group climate. This study recommends the use of structured knowledge documentation platforms and informal coordination routines to strengthen knowledge transfer within remote digital teams.
The Effect of Online Customer Experience and Loyalty Programs on Repurchase Intention: The Mediating Role of Customer Satisfaction among Fore Coffee App Users in Padang City Muhammad Amru; Ridho Ryswaldi
Economics and Digital Business Review Vol. 8 No. 1 (2027)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v8i1.4217

Abstract

This study aims to analyze the effect of Online Customer Experience and Loyalty Program on Repurchase Intention, both directly and indirectly through Customer Satisfaction as a mediating variable, among Fore Coffee application users in Padang City. This research uses a quantitative approach with Structural Equation Modeling–Partial Least Square (SEM-PLS 4) as the analytical technique. The sample consisted of 120 respondents selected through purposive sampling, namely consumers residing in Padang City, at least 17 years old, who own the Fore Coffee application, and have made at least one order through it. Primary data were collected through an online questionnaire. The results show that Online Customer Experience has a positive and significant effect on both Customer Satisfaction and Repurchase Intention. In contrast, Loyalty Program has no significant direct effect on either Customer Satisfaction or Repurchase Intention. Customer Satisfaction has a positive and significant effect on Repurchase Intention and is proven to mediate the effect of Online Customer Experience on Repurchase Intention, but does not mediate the effect of Loyalty Program on Repurchase Intention. These findings indicate that a strong digital experience is the primary driver of customer satisfaction and repurchase intention, whereas the FOREwards loyalty program has not yet played a significant role without being supported by digital experience quality and customer satisfaction.
The Effects of Financial Literacy, Income, and Lifestyle on University Students’ Consumer Behavior in Labuhanbatu Regency Nadhila Nastiti Putri; Pohan Muhammad Yasir Arafat
Economics and Digital Business Review Vol. 8 No. 1 (2027)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v8i1.4221

Abstract

This study examines the partial and simultaneous effects of financial literacy, income, and lifestyle on university students' consumptive behaviour amid the rapid growth of buy now pay later (BNPL) services in Indonesia. It used an explanatory quantitative cross-sectional survey of 115 undergraduate students in Labuhanbatu Regency, North Sumatra, with a 22-item, five-point Likert questionnaire. Data were analysed with multiple linear regression after validity, reliability, and classical assumption tests. Lifestyle had a positive, significant effect (β = 0.325; p = 0.002) and was the strongest determinant. Income had a positive but non-significant effect (β = 0.187; p = 0.058), while financial literacy had no significant effect (β = 0.085; p = 0.389). Jointly, the three variables were significant (F = 12.195; p < 0.001) and explained 22.8% of the variance in consumptive behaviour. These findings indicate that students' consumptive behaviour is driven more by lifestyle than by financial knowledge. Financial education by universities, OJK, and local governments should therefore shift towards behavioural interventions such as budgeting, real-cost paylater simulations, and self-control training. This study tests all three determinants together among students in a non-metropolitan agricultural region outside Java, after OJK's July 2026 age and income restrictions on BNPL users took effect. It also shows that the positive correlation between financial literacy and consumptive behaviour disappears once lifestyle is controlled.
The Effect of Profitability and Total Asset Turnover on Firm Value with ESG Disclosure as a Moderating Variable Amelia Christie; Dedi Haryadi
Economics and Digital Business Review Vol. 8 No. 1 (2027)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v8i1.4222

Abstract

This study aims to examine the effect of profitability and total asset turnover on firm valueproxied by market capitalization with ESG disclosure as a moderating variable amongmanufacturing companies in the industrials subsector listed on the Indonesia Stock Exchange(IDX) during the 2020–2024 period. A quantitative design was applied in this research, withpanel data regression and Moderated Regression Analysis (MRA) as the analytical techniques,supported by a series of classical assumption tests to assess the suitability of the regressionmodel. The sample comprised 40 manufacturing companies in the industrials subsectorselected through purposive sampling, resulting in 200 firm year observations. The studyutilized secondary data obtained primarily from companies’ annual reports and analyzedusing EViews 13. The findings indicate that profitability has a negative and statisticallysignificant effect on firm value. In contrast, total asset turnover does not have a significant effecton firm value, while ESG disclosure also shows no significant direct effect. Furthermore, ESGdisclosure significantly moderates the relationship between profitability and firm value.However, its moderating effect on the relationship between total asset turnover and firm valueis not statistically significant
The Effect Of Financial Planning And Financial Management Competence On Expenditure Management Accountability At The Department Of Education, Youth, And Sports Of Baubau City Meis Safitri; Irma Tyasari; Rita Indah Mustikowati
Economics and Digital Business Review Vol. 8 No. 1 (2027)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v8i1.4228

Abstract

This study aims to analyze the effect of Financial Planning and Financial Management Competence on Expenditure Management Accountability at the Department of Education, Youth, and Sports of Baubau City. The study is motivated by the importance of implementing accountable financial governance as an indicator of good governance in the public sector. This research employed a quantitative approach using a survey method. The population consisted of all employees involved in financial management at the Department of Education, Youth, and Sports of Baubau City. A saturated sampling technique (census) was employed, whereby the entire population of 44 respondents was included as the research sample. Data were collected through questionnaires that had been tested for validity and reliability. The data were analyzed using multiple linear regression with the assistance of SPSS. The results indicate that Financial Planning and Financial Management Competence simultaneously have a positive and significant effect on Expenditure Management Accountability. Partially, Financial Planning has a positive and significant effect on Expenditure Management Accountability. Similarly, Financial Management Competence has a positive and significant effect and is the most dominant variable. These findings indicate that improving the quality of financial planning, supported by adequate managerial competence, can strengthen expenditure management accountability. Academically, this study contributes empirical evidence regarding the relationship between financial planning, financial management competence, and expenditure management accountability in local government agencies. Practically, the study provides input for the Department of Education, Youth, and Sports of Baubau City to improve the quality of financial planning and strengthen the capacity of financial managers as part of efforts to promote transparent, effective, efficient, and accountable local government financial management

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