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INDONESIA
Jurnal Manajemen Bisnis
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 20868200     EISSN : 26226308     DOI : 10.18196/mb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Bisnis is a bilingual English peer-reviewed journal published twice a year (in March and September) by Universitas Muhammadiyah Yogyakarta in Collaboration with the Association of Management Department of Muhammadiyah Universities (APSMA PTM). Since its first issued in March 2010, Journal of Management Business has been aimed at facilitating a better comprehension of research-based management business sciences among academicians and researchers and thus to give a positive contribution and influence on the world of management business sciences
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Articles 7 Documents
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Search results for , issue "Vol 10, No 1: March 2019" : 7 Documents clear
KEINGINAN UNTUK BERTAHAN ATAU KELUAR DARI ORGANISASI DI UNIT BISNIS UMY Astuti, Isthofaina
Jurnal Manajemen Bisnis Vol 10, No 1: March 2019
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.10166

Abstract

In an effort to improve the professionalism of Micro, Small and Medium Enterprises in managing their business, each leader of Micro, Small and Medium Enterprises must be able to predict the desire of Micro, Small and Medium Enterprises to leave the organization (turnover intention). Turnover intention will have an impact on human resource management and further impact on the ability of organizations to compete with other organizations.The high level of willingness to move in MSMEs is one of the factors reported by several previous studies as HR problems that affect the success of MSMEs.The factors referred to by previous studies as factors that are able to predict turnover intention are job satisfaction and organizational commitment. So, the aim of the research is to examine the effect of job satisfaction as an antecedent variable on organizational commitment to turnover intention, with organizational commitment as an intervening variable.In this research, some instruments were used: Mienisotta Satisfaction Questionnaire (MSQ) to measure job satisfaction, Allen and Mayer (1990) to measure organizational commitment, and Hom and Griffieth (1991) to measure turnover intention. Path Analysis wa used to analyze the data.The results showed that job satisfaction is an antecedent variable of organizational commitment, but not an antecedent variable of turnover intention. Whereas, organizational commitment is not an intervening variable for the correlation between job satisfaction and turnover intention.
PENGARUH KEWAJARAN HARGA DAN CITRA PERUSAHAAN TERHADAP KEPUTUSAN PEMBELIAN ULANG PADA PENUMPANG MASKAPAI CITILINK INDONESIA Fakhrudin, Arif
Jurnal Manajemen Bisnis Vol 10, No 1: March 2019
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.10168

Abstract

This study aims to analyze the influence of price fairness, corporate image on the repurchase decision of the Citilink Indonesia. The samples used in this study is 55 samples with deploy the questionnaire to the user the Citilink Indonesia that meets the criteria. Analysis of data in this study uses the analysis multiple linier regression.The result inficated that all variabels is positif effect, and have a significant effect. Variabel price fairness have a significant partial effect on the repurchase decision, show by the value of tcount 3,016 is greater than ttable 2,005 and a significant value of 0,004 is smaller than 0,05 and on variabel corporate image have a significant partial effect on the repurchase decision, show by the value of tcount 4,094 is greater than ttable 2,005 and a significant value of 0,000 is smaller than 0,05. Variabel price fairness and variabel corporate image have a significant simultaneous effect on the repurchase decision. This is indicated by value of Fcount 15,741 is greater than Ftable 3,18 and a significant value of 0,000 is smaller than 0,05. The influence of price fairness, corporate image on the repurchase decision of the Citilink Indonesia is 37,7%. This is shown by the number R2 (R Square) is 0,377 or 37,7% , while the rest 62,3% influenced by other variables not examined.
AFFECTIVE COMMITMENT SEBAGAI VARIABEL MEDIASI ANTARA PENGARUH DISTRIBUTIVE JUSTICE DAN PROCEDURAL JUSTICE TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) DI BANK BNI CABANG KEBUMEN Kharismasyah, Alfato Yusnar
Jurnal Manajemen Bisnis Vol 10, No 1: March 2019
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.10173

Abstract

                    Globalization has had consequences for every organization to implement changes on its internal side. The internal side of the organization includes managing human resources, organizational policy, and situational conditions at the company. Human resources are a driver of creativity and innovation in a company that will increase the reputation and profit of the company in a long period of time. The competition causes banking companies always developing the working system thus providing encouragement for employees both from basic employees to management level to always be active in and have advantages in understanding their job desk. Bank Negara Indonesia (Persero), tbk is one of the Banking Company that always makes changes in both the operational system and human resources to achieve maksimum work result and fair treatment of all employees in accordance with the quality and quantity of their work so that employees feel committed to the organization Organizational citizenship behavior is expected to change the mindset where an employee does not only master an ability to work in accordance with his main task, but also can have the ability to other units outside the job desk. Therefore the purpose of this study is to analyze the effect of distributive justice and procedural justice on OCB through affective commitment.                    This research is descriptive and verification analysis. The method used is the survey method. While the sampling technique is a saturated sample with a total sample of 65 respondents. Data analysis in this research using PLS (Partial Least Square) Analysis. The result show that distributive justice, procedural justice has a significant effect on affective commitments that have an impact on OCB.                    The contribution of this research is to provide advice to managers especially in banking companies to arrange strategies and implement policies related to the management of human resources appropriately And create human resources with all their best abilities to play an extra role in doing their work.
PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN DAN MINAT BELI ULANG DI WARUNG KOPI KLOTOK, KALIURANG, YOGYAKARTA Febrini, Irma Yanti; PA, Retno Widowati; Anwar, Misbahul
Jurnal Manajemen Bisnis Vol 10, No 1: March 2019
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.10167

Abstract

This research is about analyzing the influence of Experiential Marketing on consumer satisfaction and repurchase intention at Warung Kopi Klotok, Kaliurang, Yogyakarta. It is a marketing element for the repurchase intention who obtain customer satisfaction through elements of experiential marketing, namely sense, feel, think, act, and relate. Obtaining data directly through a distribution questionnaire, with the number of samples meeting the requirements of a purposive sample of 247 respondents. The data analysis technique used in this study is Structural Equation Modelling (SEM) with the Moment Structure Analysis (AMOS) program version 22. The results of the study show four conclusions namely experiential marketing has a positive and significant effect on customer satisfaction, experiential marketing has a positive and significant effect on repurchase intention, customer satisfaction has a positive and significant effect on repurchase intention, and customer satisfaction is able to mediate marketing experience to repurchase intention.
THE ROLES OF PUBLIC FIGURE IN FOOD BRANDING: A CASE STUDY Rahayuningsih, Handayani
Jurnal Manajemen Bisnis Vol 10, No 1: March 2019
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.10170

Abstract

To make the experiences of visiting tourist destination become tangible, tourists are inclined to bring some souvenirs for their family and friends. Such big target market is enough reason to make businesses which provide souvenirs such as goods and foods in the tourist destinations. At the moment, there is an ongoing trend in Indonesia which uses celebrity or famous public figures’ names as a part of the souvenirs’ marketing appeal. Malang Strudel, Jogja Scrummy, and Surabaya Snowcake are a few examples of foods, especially pastries, as souvenir that are specifically marketed for the visitors of a particular city, and use famous actors and  actress’  as owner  and  their  brand ambassadors. The  construction  of  foods identity and products branding of food as souvenir were the focus of this research. The data were collected through interview, documentation, and observation. The results indicate that public figures are extremely important in creating the identity of food as the souvenir of a particular city, although the product itself is not originally from the city. Moreover, tourists who buy the food as souvenir were influenced by the public figures’ name.
LITERASI KEUANGAN, FAKTOR DEMOGRAFI DAN AKSES PERMODALAN PENGARUHNYA TERHADAP KEPUTUSAN PENGAMBILAN KREDIT USAHA SEKTOR INFORMAL darmawan, akhmad
Jurnal Manajemen Bisnis Vol 10, No 1: March 2019
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.10169

Abstract

            This study aims to anlyze effect of financial literacy, demographics factor (age, income, employment, education) and acces toward credit investment decision on informal sector business in West Purwokerto District. Sample in this study were 202 people taken by purposive sampling method. Data were analyzed using descriptive statistics test, validity test, reliability test, classical assumption test and multiple linear regression analysis.  The results showed that financial literacy, employment, and access to capital have sign toward credit investment decision, education has an insignificantly positive effect toward credit investment decision. While both age and income have significantly negative effect toward credit investment decision.
PENGARUH VARIASI PRODUK TERHADAP LOYALITAS KONSUMEN BEDUKMUTU DI UMY Jumarodin, Jumarodin
Jurnal Manajemen Bisnis Vol 10, No 1: March 2019
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.10171

Abstract

Variasi produk merupakan salah satu faktor yang mempengaruhi kepuasan dan loyalitas konsumen. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh variasi produk terhadap loyalitas konsumen Bedukmutu. Bedukmutu adalah singkatan dari bela-beli produk Muhammadiyah bermutu. Bedukmutu merupakan alat atau sistem jual beli online yang dikembangkan di UMY untuk jual-beli produk warga UMY. Tujuan utama Bedukmutu adalah untuk mengelola potensi ekonomi warga Muhammadiyah. Pada penelitian ini, dari lima variabel yang diteliti, yaitu: sistem daring, layanan admin, kualitas produk, variasi produk, dan harga produk, akan dilihat manakah yang berpengaruh secara signifikan terhadap loyalitas konsumen. Sampel diambil dengan menggunakan metode cluster sampling dengan jumlah sampel sebanyak 100 orang yang diambil dari 757 dosen dan karyawan tetap di semua fakultas dan biro di UMY. Analisis data yang dilakukan adalah analisis regresi dengan menggunakan SPSS 20.0. Hasil dari penelitian ini, diantara lima variabel tersebut, yang berpengaruh secara signifikan terhadap loyalitas konsumen adalah variasi produk, dan diperoleh persamaan garis regresi Y = 0.936 + 0.347 X4.

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