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Jurnal Manajemen Bisnis
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 20868200     EISSN : 26226308     DOI : 10.18196/mb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Bisnis is a bilingual English peer-reviewed journal published twice a year (in March and September) by Universitas Muhammadiyah Yogyakarta in Collaboration with the Association of Management Department of Muhammadiyah Universities (APSMA PTM). Since its first issued in March 2010, Journal of Management Business has been aimed at facilitating a better comprehension of research-based management business sciences among academicians and researchers and thus to give a positive contribution and influence on the world of management business sciences
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Articles 5 Documents
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Search results for , issue "Vol 9, No 2: September 2018" : 5 Documents clear
Persepsi Pelanggan terhadap Implementasi Proses Relationship Marketing pada Waroeng Spesial Sambal Yogyakarta Fakhrudin, Arif
Jurnal Manajemen Bisnis Vol 9, No 2: September 2018
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.9257

Abstract

In modern marketing, paradigm of marketing has shifted, not only to create transaction for reaching success of marketing but company also should interact to customer in long term.The paradigm is called relationship marketing, principle thinking in this practice of marketing is to build closer relationship to create two-way communication in managing benefit relationship between customer and firm.This research measured perception of customer on implementation of process in relationship marketing of Waroeng Spesial Sambal Yogyakarta. Independent variables in this research were relationship marketing input including Understanding Customer Expectation (UCE), Building Service Partnership (BSP), Total Quality Management (TQM), and Empowering Employees (EE).Meanwhile dependent variables in this research were Customer Satisfaction (CS), Customer Loyalty (CL).From Anova test and F test, it could be found that all variables had significant F value of 0.000, so that probability 0.000 was less than significant level of 0.05.It could be concluded that result of all independent variables has effected significantly on all dependent variables.
The Application Of Canvas Business Model And Financial Feasibility Analysis Hermawan, Francisca; Salamin, Petrus Pius; Putra, Joshua Iskandar
Jurnal Manajemen Bisnis Vol 9, No 2: September 2018
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.9258

Abstract

The purpose of this research is to analysis how business model canvas can be applied to photography business, and to know its financial feasibility, especially from the point of view Net Present Value (NPV) and Payback Period.” TAP Studio” is the name of anew photography business, that is a house production, producing video and photography., with total investment amounting to Rp. 150.000.000. The research was conducted in June 2017 - December2017 using data collection techniques such as observation, interviews, and secondary research. It can be concluded that Canvas Business Model can be applied to a photography industry, and its financial feasibility, especially in term of Net Present Value is feasible, because its NPV is positive IDR 491.199.909. Furthermore, the Payback Period is 2 years and 8 months.
Pengaruh Struktur Modal dan Profitabilitas terhadap Nilai Perusahaan dengan Kepemilikan Manajerial sebagai Variabel Moderasi Kusumawati, Rita; Rosady, Irham
Jurnal Manajemen Bisnis Vol 9, No 2: September 2018
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.9259

Abstract

This study aims to examine the influence of capital structure and profitability on firm value with a managerial ownership as a variable moderation.The population in this research is the manufacturing companies listed on the Indonesia Stock Exchange (IDX) in period 2013 up to 2016. Data collected by purposive sampling method and the sampling results obtained are 96 sampel. The analysis technique used Moderated Regression Analysis (MRA) or interaction test. The result show that the capital structure as measured by DER has a positive and significant effecton firm value, profitability as measured by ROA has a positive and significanton firm value, the capital structure which moderated by managerial ownership has a negative and significant effect on firm value and profitability which moderated by managerial ownership has a negative and significant effect on firm value.
The Effect Of Corporate Social Responsibility On Word Of Mouth With Trust And Corporate Reputation As Intervening Variable Supriyatno, Alif
Jurnal Manajemen Bisnis Vol 9, No 2: September 2018
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.9263

Abstract

This study aims to determine the effect of corporate social responsibility on word of mouth with trust and corporate reputation as mediating variable, study on Hero Supermarket customer in Yogyakarta.The sampling method used in this study is purposive sampling. The number of samples in this study is 130 customers of Hero Supermarket in the last 6 months. Data were collected using questionnaire, analyzed using structural equation modeling with Amos vers. 22.0 software. The result of this study proves that corporate social responsibility has positive and significant effect on trust, corporate social responsibility has positive and significant effect on corporate reputation, corporate social responsibility has no significant effect on word of mouth, trust has no significant effect on word of mouth, corporate reputation has positive and significant effect on word of mouth, trust could not mediate the effect of corporate social responsibility on word of mouth and corporate social responsibility indirectly has higher effect on word of mouth through corporate reputation.
Pengaruh Manajemen Hubungan Pelanggan, Kualitas Pelayanan, Dan Kualitas Pengalaman Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada Nasabah Pt Fac Sekuritas Indonesia Di Yogyakarta Pradana, Fredi
Jurnal Manajemen Bisnis Vol 9, No 2: September 2018
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.9262

Abstract

This study aims to determine the significance of the relationship between quality and service quality Against Customer Loyalty With Customer Satisfaction As Variable Intervention At Customers PT FAC Sekuritas Indonesia in Yogyakarta. The population is a customer of PT FAC Securitas Indonesia with more than 1.5 years of PT FAC Sekuritas Indonesia. The sample is 100 customers of PT FAC Sekuritas Indonesia. The analytical technique uses several techniques supported by t test and Coefficient Determination test with the help of SPSS for windows 17.0 program. The results showed that (1) Customer Relationship Management has a negative and insignificant effect on Customer Satisfaction. (2) Quality of Service has a negative and insignificant effect on Customer Satisfaction. (3) Quality of Experience has a positive and significant impact on Customer Satisfaction. (4) Customer Satisfaction has negative and insignificant effect on Customer Loyalty. (5) Customer Relationship Management has a negative and insignificant effect on Customer Loyalty. (6) Quality of Service has a negative and insignificant influence on Customer Loyalty. (7) Quality of Experience has a positive and significant relation to Customer Loyalty.

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