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Jurnal Manajemen Bisnis
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 20868200     EISSN : 26226308     DOI : 10.18196/mb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Bisnis is a bilingual English peer-reviewed journal published twice a year (in March and September) by Universitas Muhammadiyah Yogyakarta in Collaboration with the Association of Management Department of Muhammadiyah Universities (APSMA PTM). Since its first issued in March 2010, Journal of Management Business has been aimed at facilitating a better comprehension of research-based management business sciences among academicians and researchers and thus to give a positive contribution and influence on the world of management business sciences
Arjuna Subject : -
Articles 13 Documents
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Search results for , issue "Vol. 14 No. 1: March 2023" : 13 Documents clear
Analysis of the Factors Affecting Performance of Sustainable Supply Chain Management of Garut Arabica Coffee Pragmawiguno, Gagas; Setiawan, Alim; Mulyati, Heti
Jurnal Manajemen Bisnis Vol. 14 No. 1: March 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i1.16842

Abstract

Research aims: This study aims to analyze the factors influencing the sustainable supply chain management of Garut Arabica Coffee in increasing product competitiveness.Design/Methodology/Approach: This study used a quantitative approach with an exploratory and causal design to explain how one variable influences or is responsible for changes in other variables. A quantitative approach analyzed the factors influencing the sustainability of Garut Arabica Coffee’s supply chain operational performance.Research findings: Structural Equation Modeling (SEM) analysis revealed that economic, social, and environmental factors positively and significantly impacted the sustainability of the Garut Arabica Coffee supply chain. The SWOT analysis showed that it requires implementing an integrated strategy from all factors with the support of sustainable infrastructure facilities, programs to eradicate farmer poverty, recycling defective products, and monitoring suppliers using the ISO 140001 standard.Theoretical Contribution/Originality: This study analyzed the factors influencing the Garut Arabica Coffee sustainable supply chain and provides strategies based on supply chain sustainability indicators that can be implemented to overcome the problems faced.Practitioners/Policy Implications: This study gives beneficial information to stakeholders from farmers, cooperatives, and the government involved in developing the supply chain performance improvement of Garut Arabica Coffee production.Research Limitations/Implications: This research was still limited to the performance of the supply chain on a micro scale with 100 respondents, so the scope still needs to be expanded to have a bigger impact on society.
Tourist Loyalty to Halal Tourism in Indonesia: The Role of Services Quality, Satisfaction, and Experience Quality Rahayu, Sri; Candera, Mister
Jurnal Manajemen Bisnis Vol. 14 No. 1: March 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i1.17790

Abstract

Research aims: This study aims to develop an original model of halal tourism by considering the service quality variable and its effect on tourist loyalty with satisfaction as a mediator variable and experience quality consisting of halal food, halal facilities and services, and people at the destination as moderator variables.Design/Methodology/Approach: This study adopts an empirical approach. Data were collected using questionnaire distributed to respondents that were selected through purposive sampling based on their previous visits to halal destinations in Indonesia. A total of 440 questionnaire responses were subjected to quantitative analysis using the Structural Equation Modeling.Research findings: Our study findings indicated that services quality was one of the factors with positive, significant impacts (direct and indirect) on tourist loyalty. In addition, experience quality seemed to strengthen this impact.Theoretical Contribution/Originality: This research offered a novel insight that that the satisfaction and loyalty of tourists visiting halal tourism can be increased through improving experience quality.Practitioners/Policy Implications: This research is expected to be a reference and consideration for halal tourism business actors in their efforts to increase visitor satisfaction where major coniderations should be put on halal accommodation and halal services. Visitor experience is an important factor to increase the number of visitors to halal tourism.Research Limitations/Implications: The large sample size relatively complicated the timely data collection.
Relationship Marketing, Customer Experience and Customer Satisfaction: Testing Their Theoretical and Empirical Underpinning Suharto, Suharto; Hoti, Arber
Jurnal Manajemen Bisnis Vol. 14 No. 1: March 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i1.17805

Abstract

Research aims: This study’s aim is to find out the influence of relationship marketing on customer experience and satisfaction.Design/Methodology/Approach: The applied research method of this study uses an explanatory survey utilizing accidental sampling of 140 respondents in the Rural Bank industrial sector, Lampung Province - Indonesia. Data is scrutinized utilizing the structural equation to test the proposed hypothesis. Research findings: The results found that (1) relationship marketing directly and positively affected customer experience and customer satisfaction, and (2) customer experience directly and positively impacted customer satisfaction.Theoretical Contribution/Originality: Customer satisfaction is the end of the chain that must be maintained to gain the sustainability of organizations. By emphasizing customer relationship quality and customer experience, it would strive to maintain transaction processes and strategies to impress customer satisfaction with the organizations.Practitioners/Policy Implications: Relationship marketing and customer experience are relevant concepts in marketing research because properly understanding these variables enables organizations to increase customer satisfaction and achieve a competitive advantage in the service and manufacturing sectors.Research Limitations/Implications: This research model was tested in the rural banking industry sector, Lampung Province - Indonesia, so the findings obtained limit generalization. Therefore, using longitudinal data, it is necessary to conduct a comparative and comprehensive study between relationship marketing, customer experience, and customer satisfaction.

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