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MENGKAJI KEBUTUHAN PEMAKAI DI PERPUSTAKAAN UNIVERSITAS STIKUBANK (UNISBANK) SEMARANG Endaryani, Farida Sri
Proceeding Fakultas Ekonomi 2018
Publisher : Proceeding Fakultas Ekonomi

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Kajian Pemakai jika dilihat secara etimologi berasal dari dua kata yaitu Kajian dan Pemakai. Kata kajian dari dasar kata kaji yang berarti selidik atau nilai. Kata Pemakai berarti yang memakai atau yang menggunakan. Powell (1994: 21- 34), menggunakan dua istilah untuk mengkaji pemakai, yaitu House survey of users bagi pemakai yang menjadi anggota suatu perpustakaan, dan Community analysis untuk pemakai baik yang menjadi anggota maupun bukan anggota perpustakaan.

The Impact of Corporate Social Responsibility on Corporate Value: The Role of Company Size In Indonesia Capital Market Hersugondo, Hersugondo; Kartika, Andi
Proceeding Fakultas Ekonomi 2017
Publisher : Proceeding Fakultas Ekonomi

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This study outlines aimed to look at the effect of corporate social responsibility on corporate value and effect of Corporate Social Responsibility on the value of the company with the size of the company as a moderating variable. The population of this research consisted of manufacturing companies listed on the Stock Exchange for the following reason: the manufacturing companies had a greater effect on the surrounding environment as a result of the activities of the company. Sample were selected by using a purposive sampling method with the purpose to obtain a representative sample in accordance with the criteria specified. The data were processed by a multiple linear regression analysis (multiple regression analysis). Corporate Social Responsibility rating was based on GRI standards (Global Reporting Initiative), whereas the value of the company used a measuring tool Tobin's Q. The results of this study proved that the variables of Corporate Social Responsibility (CSR) significant positive effect on the value of the company while the variable size (size) of the company as a moderating variable affect the relationship of CSR and corporate value.

THE DIFFERENCE IN CONSUMER RISK PERCEPTION BETWEENCELEBRITY ENDORSER AND EXPERT ENDORSER IN COLLEGE ADVERTISEMENTS
Proceeding Fakultas Ekonomi 2009: 2009
Publisher : Proceeding Fakultas Ekonomi

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This research aims to examine the difference in consumer risk perception between celebrity and expert endorserin advertisement. We proposed two hypothesis, H1: There is a difference in consumer risk perception between an expertendorser and celebrity endorser in college advertisement. H2: There is a difference in consumer risk perception betweenan expert endorser and a celebrity endorser in college advertisement, which is moderated by the consumer productknowledge.Experimental design was employed in this study with Statistical Experimental- Completely RandomizedDesign. This was conducted on three groups to test H1 and six groups to test H2. To test H1, the participant of eachgroup was given full color print ads using celebrity endorser, expert endorser and nonendorser in advertisement. We gofurther splitting each group with high and low consumer product knowledge to test H2. The participants of thisresearch are 200 students of SMA 7 Semarang.We use One Way Anova to test H1 and two ways Anova to test H2. Our findings showed that there is adifference in consumer risk perception between an expert endorser and celebrity endorser in college advertisement. Wealso found that there is no difference in consumer risk perception between an expert endorser and a celebrityendorser in college’s advertisement, which is moderated by the consumer product knowledge. We also found that thereis difference in consumer’s perceived performance risk, consumer’s perceived financial risk and consumer’ssocial risk between an expert and celebrity endorser in College advertisement. On the other hand, we found there isno difference in consumer perceived psychological risk between an expert and celebrity endorser in College advertisement.Keywords: celebrity endorser, expert endorser, consumer risk perception, consumer product knowledge.

Membangun Merek melalui Strategi Komunikasi Pemasaran
Proceeding Fakultas Ekonomi 2011: 2011
Publisher : Proceeding Fakultas Ekonomi

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Marketing communications is an important thing that must be considered by marketers. The purpose of marketing communications of which this is to inform, persuade, and influence consumers to buy or use products that are offered. To communicate effectively, marketers need to understand the nine elements of the underlying fundamentals of effective communication that involves: (1) sender, (2) encoding, (3) message, (4) media, (5) decoding, (6) receiver, (7) response, (8) feed back, and (9) noise (Kotler and Keller, 2009: 514-515). Kotler and Keller (2009: 512) says there are eight kinds of marketing communications mix: advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, interactive marketing, word-of-mouth marketing, as well as private sales.Brand is a major issue in product strategy. Under conditions of increasingly fierce competition, the brand plays a very important. For marketers, the brand is important to differentiate themselves from competitors. If a product or service that has a brand, product or service then it would be easy to distinguish from competitors. Marketers need to consider how appropriate communication strategy to build its brand in the eyes of consumers. Companies must realize that the market power it will be owned by companies with brand building. The brands that have been developed well will dominate the market and it will always be remembered by consumers. Brand is also a communication tool between the company and its customers. Through consumer brand then reveals his consciousness, identity, and choice. Brand later appeared as objects of consumer culture and ideology. Entanglement is not always the consumer with the brand again in a managerial perspective (economic) alone but also involves emotional aspects. It should be noted that marketers is how to communicate this brand to a company's reputation or image can be constructed with a strong brand.Keywords: marketing communications, promotion, message, advertising, brand

MESSAGE FRAMING AND SOURCE CREDIBILITY IN FUNCTIONAL FOOD ADVERTISEMENTS
Proceeding Fakultas Ekonomi 2012
Publisher : Proceeding Fakultas Ekonomi

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This study sought to investigate the influence of message framing and source credibility on consumer risk perception on functional food products. See the inconsistencies in previous studies, the problems in this study were a) Which is more effective positive or negative message framing in a functional food product advertising; b) Which is more effective high or low source credibility in the functional food product advertising? The general objective of this study was to analyze the use of message framing and source credibility of the right to use in functional food product advertising. Research strategy used by researchers is the experimental method. In this study selected participants were adults. Participants were chosen voluntary. In the selection of group experiments was with randomized assignment. Testing hypotheses 1 and 2 with one way ANOVA, while the third hypothesis testing with two ways ANOVA. So the overall testing of the hypothesis can be concluded that in the functional food products, a more effective used is a negative message framing. Consumers feel less risk perception in functional food advertisements with a negative message framing. Source credibility is more effectively used in functional food products is high source credibility. Consumers feel less risk perception in functional food advertisementsdelivered by endorser with high source credibility.Keywords: functional food, message framing, source credibility, consumer risk perception

DESAIN EKSPERIMEN DALAM PENELITIAN PEMASARAN
Proceeding Fakultas Ekonomi 2011: 2011
Publisher : Proceeding Fakultas Ekonomi

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In the field of marketing research, researchers can choose what research strategy to be used. Whether the researchers will use quantitative or qualitative methods? Whether the researcher will use survey methods or experiment? At this time in the field of marketing research, many researchers switched to using design of experiments. If we look at the survey and experiment turns each have advantages and disadvantages. Is the design of this experiment could solve marketing research? Experimentation is the objective observation of phenomena that are made to happen in a very controlled situation in which one or more factors left to vary while the other factors held constant. Experimental design has the advantage of having high internal validity, but instead a low external validity. This paper attempts to review how the experimental design, especially in marketing research.Keywords: marketing research, experimental design, survey, internal validity, external validity

ANALISIS PENGARUH MOTIVASI TERHADAP MINAT MAHASISWA AKUNTANSI UNTUK MENGIKUTI PENDIDIKAN PROFESI AKUNTANSI (PPAK)
Proceeding Fakultas Ekonomi 2007
Publisher : Proceeding Fakultas Ekonomi

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The discriminative condition in acquiring accountant titte and unfair professionalism level at work market had caused Ikatan Akuntan Indonesia (Indonesian Accountant Association) and DEpartemen Pendidikan dan Kebudayaan (Education and Culture Department) to holf PPAk. The Succes of PPAk should be motivated by accounting student intention in order to improve quality of accounting profession in globalization era. Object in this research were junior and senior students at private universities and state university in Semarang which have >700 student. This research tried to analyzed if motivation might influence accounting student intention to join PPAk programme. Sample in this research amounted 212 questionatre result and it used double linier regression, determinant coefficient, t Test and F test, calassical assumption test, t Test independent test analyze tools. The data analyze gave double regreesion formula, which was: Y=0.154 X1 + 0.150 X2+ 0.103 X3. Quality motivation and career motivation were the most significant factor that influenced accounting student intention to join PPAk that had been tested by t test. Economic motivation did not influence accounting student intention to join PPAk that had been tested by t Test. The F test was used to test overall motivation on student intention which showed that motivation influenced accounting student intention to join PPAk programme. Thre was significant difference between junior students and senior students intention that had been tested by t Test independent test.

ANALISIS PENGARUH MOTIVASI TERHADAP MINAT MAHASISWA AKUNTANSI UNTUK MENGIKUTI PENDIDIKAN PROFESI AKUNTANSI (PPAK)
Proceeding Fakultas Ekonomi 2007
Publisher : Proceeding Fakultas Ekonomi

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The discriminative condition in acquiring accountant titte and unfair professionalism level at work market had caused Ikatan Akuntan Indonesia (Indonesian Accountant Association) and DEpartemen Pendidikan dan Kebudayaan (Education and Culture Department) to holf PPAk. The Succes of PPAk should be motivated by accounting student intention in order to improve quality of accounting profession in globalization era. Object in this research were junior and senior students at private universities and state university in Semarang which have >700 student. This research tried to analyzed if motivation might influence accounting student intention to join PPAk programme. Sample in this research amounted 212 questionatre result and it used double linier regression, determinant coefficient, t Test and F test, calassical assumption test, t Test independent test analyze tools. The data analyze gave double regreesion formula, which was: Y=0.154 X1 + 0.150 X2+ 0.103 X3. Quality motivation and career motivation were the most significant factor that influenced accounting student intention to join PPAk that had been tested by t test. Economic motivation did not influence accounting student intention to join PPAk that had been tested by t Test. The F test was used to test overall motivation on student intention which showed that motivation influenced accounting student intention to join PPAk programme. Thre was significant difference between junior students and senior students intention that had been tested by t Test independent test.

DESAIN PRODUK PIGURA MENGGUNAKAN MULTIMEDIA CARD (MMC) STUDI PADA KELOMPOK PENGRAJIN PIGURA "JOHAR" DAN "KLIWON" DI KECAMATAN KOTA KABUPATEN KUDUS
Proceeding Fakultas Ekonomi 2012
Publisher : Proceeding Fakultas Ekonomi

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Pengrajin pigura merupakan salah satu usaha kecil dan menengah (UKM) di Kota Kudus yang menghasilkan berbagai produk pigura dengan salah satu diversifikasi produk “ pigura suara “ yang telah dipasarkan sampai luar pulau Jawa. Permasalahan muncul ketika barang yang dikirim mengalami kerusakan karena komponen yang dipakai rentan akan goncangan dan terjadi retur penjualan, sehingga perlu biaya ekstra untuk perbaikan dan pengiriman kembali. Adapun tujuan kegiatan ini adalah menghasilkan desain produk “ pigura suara “ berkualitas dengan metode pelatihan komputer dan bimbingan teknologi (bintek) pengenalan alat produksi yang berbasis mesin. Hasil yang diperoleh adalah luaran produk “ pigura suara “ dengan menggunakan multimedia card (MMC) serta proses produksi yang efektif dan efisien. Desain produk yang berkualitas menjadikan ermintaan barang meningkat sehingga pendapatan pengrajin juga meningkat. Kata Kunci: pengrajin pigura, multimedia card, pigura suara

INDONESIAN PRINTING INDUSTRY TRENDS, CURRENT TECHNOLOGY AND FUTURE DEVELOPMENT
Proceeding Fakultas Ekonomi 2013: 2013
Publisher : Proceeding Fakultas Ekonomi

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The objectives of this project are to introduce Indonesian Printing industry from business opportunity, trend technology and development . In this project there were 3 section of explanation also with SWOT analysis. Currently Indonesian Printing Industry was growth significantly in all sectors since the last of 10 years. Investor make many investment in this in technology and high tech printing machineery. Unforttunately the growth of technology and machinery Indonesian printing industries lack of competen human resource that expert in this industry. since Indonesian Goverment concerning in this industry, they give chance to many school and university create kind of the program that support industry, This project descibing about Indonesian Printing Industry needs development and business opportunity brieflyy. Based on the survey result, the industry needs competent human resource is fist priority. Aty Indonesia education for printing in bachelor degree or management level is rare, here education degree for printing only vocational degree (high school and diploma) which their program prepared for operator and executant. now for managerial level is highly needed in order to balance the growth of technology printing. Here we established some strategies in order to increase the quality of Indonesian Human Resource in Printing business and future development decription.keywords: printing, printing industry, human resources, printing education

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Journal Mail Official
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Kota semarang,

Jawa tengah

INDONESIA